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Digital Touism Think Tank Presentation
Digital Touism Think Tank Presentation
Digital Touism Think Tank Presentation
   100,000 Monthly Blog Visitors
   250,000 Monthly Pageviews
   113,000 Twitter Followers/Twitter Verified
   50,000 Facebook Fans
   20,000 Email/RSS Subscribers
   Time Magazine Top 25 Blogs of 2010 (First
    Travel Blog Ever)
   Lowell Thomas Award Winner
 Authenticity
 Real Time Sharing and Storytelling
 Personality
 Interaction and Engagement
 Compelling Meta Story
 Global Audience
   UNWTO report shows 33% of US travelers
    going to Europe cite travel blogs as a part of
    their trip planning.
   Only 10% less than traditional travel media.
   Up from 0% 5 years ago. Fastest growing
    source of information for travelers.
   2011 World Travel Market industry report
    shows social media and blogging are
    considered the #1 and #2 online marketing
    vehicles for travel, ahead of pay per click and
    video.
   2011 Google report shows 24% of personal
    travelers and 40% of business travelers have
    read a travel blog in the last 6 months.
Major Print Travel Magazine
   Overhead: Amazingly High
   Cost ~$100,000 Full Page Ad
   1 Page Is Less Than 1% Of A Single Issue
   Circulation ~800-900,000
   Actual Ad Views: Unknown
   Time Spent on Ads: Unknown (page flip)
   Interactivity: None
Gary
   Overhead: Lives Out of a Bag
   $100,000 Can Fund An Entire Year
   Creative Message Delivery
   Loyal, Global Audience
   Interactive and Personal
   Can Click and Take Instant Action
   Can Act Quickly
   Incredibly Low Overhead
   Cost per Reader is 10-100x Greater Than Print
   Growing Audience
   Real Time Interaction
   Lifestyle Brand Association
   Marketing Opportunities Beyond Traditional
    Publications
Digital Touism Think Tank Presentation

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Digital Touism Think Tank Presentation

  • 5. 100,000 Monthly Blog Visitors  250,000 Monthly Pageviews  113,000 Twitter Followers/Twitter Verified  50,000 Facebook Fans  20,000 Email/RSS Subscribers  Time Magazine Top 25 Blogs of 2010 (First Travel Blog Ever)  Lowell Thomas Award Winner
  • 6.  Authenticity  Real Time Sharing and Storytelling  Personality  Interaction and Engagement  Compelling Meta Story  Global Audience
  • 7. UNWTO report shows 33% of US travelers going to Europe cite travel blogs as a part of their trip planning.  Only 10% less than traditional travel media.  Up from 0% 5 years ago. Fastest growing source of information for travelers.
  • 8. 2011 World Travel Market industry report shows social media and blogging are considered the #1 and #2 online marketing vehicles for travel, ahead of pay per click and video.
  • 9. 2011 Google report shows 24% of personal travelers and 40% of business travelers have read a travel blog in the last 6 months.
  • 10. Major Print Travel Magazine  Overhead: Amazingly High  Cost ~$100,000 Full Page Ad  1 Page Is Less Than 1% Of A Single Issue  Circulation ~800-900,000  Actual Ad Views: Unknown  Time Spent on Ads: Unknown (page flip)  Interactivity: None
  • 11. Gary  Overhead: Lives Out of a Bag  $100,000 Can Fund An Entire Year  Creative Message Delivery  Loyal, Global Audience  Interactive and Personal  Can Click and Take Instant Action  Can Act Quickly
  • 12. Incredibly Low Overhead  Cost per Reader is 10-100x Greater Than Print  Growing Audience  Real Time Interaction  Lifestyle Brand Association  Marketing Opportunities Beyond Traditional Publications