Collaborated with Hachette Filipacchi and ELLE magazine to present a concept for a virtual travel style guide. Showcasing content featuring information on what to wear in the most fashionable destinations.
The document promotes Travel Oregon's 2014 advertising network which uses a multi-channel approach to reach consumers through various media including print, online, email newsletters and social media. It offers opportunities to target curious first-time visitors on TravelOregon.com, serious travelers in the official visitor guide, engaged Oregon fans through four email newsletters, and those stopping at one of nine Oregon welcome centers.
This document outlines print and online advertising opportunities for targeting leisure travelers in the American Southwest through Budget Travel magazine and its website BudgetTravel.com. It provides details on the magazine's circulation and website traffic, as well as rates and scheduling for print ads and dedicated webpages linking to advertiser websites. Advertisers can receive discounts by committing to multiple placements.
This document outlines print and online advertising opportunities for targeting leisure travelers in the American Southwest through Budget Travel magazine and its website BudgetTravel.com. It provides details on the magazine's circulation and website traffic, as well as rates and scheduling for print ads and dedicated webpages linking to advertiser websites. Advertisers can receive discounts by committing to a scheduled frequency of ads across the magazine portfolio.
This document provides an overview of LISTEX 2019, including presentations sponsored by various partners and sponsors. It also demonstrates incyyte's digital advertising and engagement platform, showing examples of campaigns, analytics, targeting capabilities, and ad delivery/tracking. Mockups illustrate how ads can be shared on social media and served to consumers on mobile with opportunities to engage and redeem offers. Contact details are provided for two incyyte representatives.
Social currency refers to the value gained from sharing information within a social context. It can take various forms like entertainment, personal value, usefulness, or monetary value. Brands can use social currency to strengthen their image, raise awareness, and increase their voice on social media. Some ways brands can provide social currency include offering games, exclusive rewards, useful apps, or educational content to engage customers and influencers.
South and Central America - Destinations for Luxury TravelRobert Phillips
Intelligent Leisure Solutions and the Discover.Travel Group have become pioneers in creating luxury travel packages to South and Central America. They offer highly personalized service and carefully select high-quality hotels and guides. This ensures travelers an authentic luxury experience in the region. South and Central America are growing as destinations for luxury travel due to new first-class and boutique hotels meeting discerning travelers' expectations. With specialized consultants, the region can provide the same excellent quality of service as traditional luxury destinations.
Guerrilla marketing recommendations to increase awareness and usage of Expedia on college campuses. Presented to the Expedia Boston Office by BU Guerrilla Marketing Society's Expedia Team. If you have any questions or would like to see more of our work, please visit our website: https://www.bostongms.com
This document outlines the marketing plan and initiatives for Residences at World Golf Village through their partnership with Florida's First Coast of Golf (FFCG). Key points include:
- The residences' $1,887.60 membership dues go towards a $1.84 million cooperative marketing plan with FFCG.
- Marketing initiatives include stay and play packages on FFCG's website and with their preferred tour operators, listings on Visit Florida, and inclusion in FFCG's specials and consumer golf show programs.
- Advertising includes a new FFCG website, digital marketing campaigns, print ads in golf publications, and TV/PR promotions through events like the PLAYERS Championship.
- Web traffic
The document promotes Travel Oregon's 2014 advertising network which uses a multi-channel approach to reach consumers through various media including print, online, email newsletters and social media. It offers opportunities to target curious first-time visitors on TravelOregon.com, serious travelers in the official visitor guide, engaged Oregon fans through four email newsletters, and those stopping at one of nine Oregon welcome centers.
This document outlines print and online advertising opportunities for targeting leisure travelers in the American Southwest through Budget Travel magazine and its website BudgetTravel.com. It provides details on the magazine's circulation and website traffic, as well as rates and scheduling for print ads and dedicated webpages linking to advertiser websites. Advertisers can receive discounts by committing to multiple placements.
This document outlines print and online advertising opportunities for targeting leisure travelers in the American Southwest through Budget Travel magazine and its website BudgetTravel.com. It provides details on the magazine's circulation and website traffic, as well as rates and scheduling for print ads and dedicated webpages linking to advertiser websites. Advertisers can receive discounts by committing to a scheduled frequency of ads across the magazine portfolio.
This document provides an overview of LISTEX 2019, including presentations sponsored by various partners and sponsors. It also demonstrates incyyte's digital advertising and engagement platform, showing examples of campaigns, analytics, targeting capabilities, and ad delivery/tracking. Mockups illustrate how ads can be shared on social media and served to consumers on mobile with opportunities to engage and redeem offers. Contact details are provided for two incyyte representatives.
Social currency refers to the value gained from sharing information within a social context. It can take various forms like entertainment, personal value, usefulness, or monetary value. Brands can use social currency to strengthen their image, raise awareness, and increase their voice on social media. Some ways brands can provide social currency include offering games, exclusive rewards, useful apps, or educational content to engage customers and influencers.
South and Central America - Destinations for Luxury TravelRobert Phillips
Intelligent Leisure Solutions and the Discover.Travel Group have become pioneers in creating luxury travel packages to South and Central America. They offer highly personalized service and carefully select high-quality hotels and guides. This ensures travelers an authentic luxury experience in the region. South and Central America are growing as destinations for luxury travel due to new first-class and boutique hotels meeting discerning travelers' expectations. With specialized consultants, the region can provide the same excellent quality of service as traditional luxury destinations.
Guerrilla marketing recommendations to increase awareness and usage of Expedia on college campuses. Presented to the Expedia Boston Office by BU Guerrilla Marketing Society's Expedia Team. If you have any questions or would like to see more of our work, please visit our website: https://www.bostongms.com
This document outlines the marketing plan and initiatives for Residences at World Golf Village through their partnership with Florida's First Coast of Golf (FFCG). Key points include:
- The residences' $1,887.60 membership dues go towards a $1.84 million cooperative marketing plan with FFCG.
- Marketing initiatives include stay and play packages on FFCG's website and with their preferred tour operators, listings on Visit Florida, and inclusion in FFCG's specials and consumer golf show programs.
- Advertising includes a new FFCG website, digital marketing campaigns, print ads in golf publications, and TV/PR promotions through events like the PLAYERS Championship.
- Web traffic
http://thebestcompanys.com/hotel-booking/company/expedia-com/
Expedia offers hotel booking services to customers all around the world. They are a big competitor to other major brands in the hotel booking industry like Kayak.com, Orbitz and HotelBooking.com.
If you're looking for the best hotel booking services then we recommend you visit our Top Ranked and Recommended Companies by visiting TheBestCompanys.com
Created an advertisement campaign to promote organized tours to millennials when traveling throughout Europe.
*Presentation images were sourced online and only used for educational purposes.
Repent your marketing sins: the ADDYS Awards Show descends on San JoseNick Mundy
The American Advertising Federation - Silicon Valley (AAF-SV) will hold its annual American Advertising Awards Show on March 13th in downtown San Jose, where a panel of national judges will award various prizes, including gold ADDYS, to recognize creative excellence in advertising and marketing communications by Silicon Valley entrants. Winners will advance to regional and national competitions. AAF-SV President Paul Bradshaw encourages people to attend the "The Seven Deadly Sins of Advertising" themed event to see the best work and enjoy an evening of entertainment, with tickets available online or at the door for $50 or less. Proceeds from the competition support AAF's educational and professional development programs for the marketing community.
The document discusses integrated online and offline marketing strategies for reputation management based on best practices from Greece, Europe, and the US. It covers topics like destination branding principles, integrated marketing facts and trends, and reputation management case studies. One case study discusses Athens' strategy to engage local people to showcase everyday life and promote a true experience of the city through user-generated content to change its image.
Outerthere is a curator of packaged group adventure tours and activities. We partner with other adventure tour operators, schools and destinations to promote local and international adventures and deliver bucket-list experiences to Outerthere community members or "fam" in a unique voice. It's more media company cross-selling tours, activities, and gear. Our unique brand and wildly loyal community puts Outerthere in the 'repeat business' business. And now, we're offering select sponsors an opportunity to reach this audience. To learn more, visit https://www.linkedin.com/company-beta/11036960
The document summarizes the mission and activities of the Corpus Christi Convention and Visitors Bureau (CVB) in Texas. The CVB aims to increase overnight visitors to drive economic growth in the region. It markets Corpus Christi and Upper Padre Island as a beach and nature tourism destination. The CVB conducts various marketing initiatives including advertising, social media, publications and sales calls to attract visitors and group events. Tourism is a major industry for the local economy, generating over $1 billion in spending annually and supporting thousands of jobs.
This document discusses various promotion mix tools that can be used to promote tourism in Poland, including advertising, sales promotion, public relations, personal selling, and direct marketing. It provides examples for each tool. For advertising it suggests leaflets, print, radio, sponsorships, displays, billboards, e-marketing and brochures. For sales promotion it discusses establishing a brand image, organizing events, and creating special deals. Public relations involves publications, media promotion, brand ambassadors, and government support. Personal selling involves face-to-face interactions to provide knowledge about destinations. Direct marketing encompasses flyers, booklets, brochures, business cards, and magazine/newspaper inserts.
This document summarizes Montana's journey in developing geotourism from 2005 to 2011. It describes how Montana shifted from using multiple advertising agencies with various messages targeting a national audience to focusing on geotravelers using a singular brand message in targeted media. This new approach doubled return on investment from $50 for every $1 spent in 2005 to $104 in 2011. Visitation and expenditures increased while establishing Montana as a premier geotourism destination through authentic experiences that support local communities and landscapes.
The document summarizes Walt Disney's consumer markets and business strategy. It discusses Disney's mission to entertain people through creative content. Disney has five market segments: studio entertainment, consumer products, media networks, parks and resorts, and interactive. Disney's greatest challenge is remaining relevant to its 95-year-old brand. It analyzes consumer behavior across various subcultures and influences. Disney works hard to connect with customers through innovative experiences and memories across its brands and platforms.
Social media marketing is important for optimizing resources. It allows promotion of products and services through online platforms where people communicate and connect, like Facebook, Twitter, and blogs. Some key reasons to use social media include its large user bases, such as over 900 million Facebook users, and its ability to capitalize on engaged fans, as demonstrated by how Visit Orlando was alerted to Star Wars fans lobbying to bring a convention to Orlando through social media conversations. Social media contests can also help gain new customers, as the Raleigh Convention Center found when a Facebook giveaway winner booked a major annual event with them after a positive initial experience.
This document contains summaries of several case studies for digital marketing campaigns to promote travel and tourism. The first case study describes a social media campaign that influenced over 35% of total sales for the world's oldest travel company. The second case study was an adventure contest facilitated through digital channels only that engaged over 10,000 online entries and generated 500 pieces of promotional content. The third case study describes efforts to digitally transform operations, including through data analytics, mobile apps, and wearable technology, for the world's largest film city.
The document discusses how travel brands can leverage social media to promote their brand. It notes that travelers are highly active on social media and influence each other's travel decisions. It provides examples of how partnerships between travel brands and Expedia utilized social media campaigns to boost awareness of destinations and significantly increase room bookings. These campaigns engaged travelers through shared content, deals, and contests across Facebook, Twitter and other platforms.
Proposal 2014 campaign social media l le collectionneurAtoutFranceUSA
The document summarizes Atout France's mission to promote tourism to France through partnerships and campaigns. It provides information on their expertise in emarketing, research, publications, and business and leisure tourism. It also lists themes, destinations, and partners promoted. Their social media presence and newsletters are outlined, with audience numbers and advertising rates. The proposed partnership offers exposure across their various media platforms and newsletters to benefit Le Collectionneur.
Proposal 2014 campaign social media l le collectionneurAtoutFranceUSA
The document summarizes Atout France's social media and digital marketing services. It provides an overview of their mission to promote tourism to France through partnerships and campaigns. It then details their expertise in emarketing, research, publications, and business and leisure tourism. Finally, it outlines their social media presence and advertising opportunities on Facebook, Twitter, and through various e-newsletters and databases targeting consumers, press, and travel agents. Rates for sponsored posts, articles, and digital campaigns are provided.
The document discusses how luxury brands are engaging with consumers online through digital strategies. It provides 10 ways luxury brands are connecting digitally, such as communicating their brand image and stories online, using social media to showcase events and products, and acting as cultural tastemakers by recognizing innovators. Examples are given of how brands like Hermes, Gucci, Cartier, and others are successfully utilizing these digital strategies.
The document discusses strategies for successful activations in travel retail. It recommends activations that appeal to consumers on a deeper sensory level through interactive experiences that evoke the brand's glamour. Successful activations build on brand momentum by creating excitement through new experiences, personalized engagement, promotions, and technology. They introduce the brand to new customers in an environment that resonates with the brand's essence.
Content Marketing is key and king and should be channeled well to see robust awareness spread round for both new and existing clients to stay with the business. clients wants things they can trust and build confidence around, these and more will make them look out for best content that will give value.
Engaging the Long Tail -Part One - FACVBStephen Joyce
An overview of the long tail of travel and travel social media. You\'ll get some insight into what makes social media work, why it has caught on, and how you can use these new tools and technologies to promote your destination.
http://thebestcompanys.com/hotel-booking/company/expedia-com/
Expedia offers hotel booking services to customers all around the world. They are a big competitor to other major brands in the hotel booking industry like Kayak.com, Orbitz and HotelBooking.com.
If you're looking for the best hotel booking services then we recommend you visit our Top Ranked and Recommended Companies by visiting TheBestCompanys.com
Created an advertisement campaign to promote organized tours to millennials when traveling throughout Europe.
*Presentation images were sourced online and only used for educational purposes.
Repent your marketing sins: the ADDYS Awards Show descends on San JoseNick Mundy
The American Advertising Federation - Silicon Valley (AAF-SV) will hold its annual American Advertising Awards Show on March 13th in downtown San Jose, where a panel of national judges will award various prizes, including gold ADDYS, to recognize creative excellence in advertising and marketing communications by Silicon Valley entrants. Winners will advance to regional and national competitions. AAF-SV President Paul Bradshaw encourages people to attend the "The Seven Deadly Sins of Advertising" themed event to see the best work and enjoy an evening of entertainment, with tickets available online or at the door for $50 or less. Proceeds from the competition support AAF's educational and professional development programs for the marketing community.
The document discusses integrated online and offline marketing strategies for reputation management based on best practices from Greece, Europe, and the US. It covers topics like destination branding principles, integrated marketing facts and trends, and reputation management case studies. One case study discusses Athens' strategy to engage local people to showcase everyday life and promote a true experience of the city through user-generated content to change its image.
Outerthere is a curator of packaged group adventure tours and activities. We partner with other adventure tour operators, schools and destinations to promote local and international adventures and deliver bucket-list experiences to Outerthere community members or "fam" in a unique voice. It's more media company cross-selling tours, activities, and gear. Our unique brand and wildly loyal community puts Outerthere in the 'repeat business' business. And now, we're offering select sponsors an opportunity to reach this audience. To learn more, visit https://www.linkedin.com/company-beta/11036960
The document summarizes the mission and activities of the Corpus Christi Convention and Visitors Bureau (CVB) in Texas. The CVB aims to increase overnight visitors to drive economic growth in the region. It markets Corpus Christi and Upper Padre Island as a beach and nature tourism destination. The CVB conducts various marketing initiatives including advertising, social media, publications and sales calls to attract visitors and group events. Tourism is a major industry for the local economy, generating over $1 billion in spending annually and supporting thousands of jobs.
This document discusses various promotion mix tools that can be used to promote tourism in Poland, including advertising, sales promotion, public relations, personal selling, and direct marketing. It provides examples for each tool. For advertising it suggests leaflets, print, radio, sponsorships, displays, billboards, e-marketing and brochures. For sales promotion it discusses establishing a brand image, organizing events, and creating special deals. Public relations involves publications, media promotion, brand ambassadors, and government support. Personal selling involves face-to-face interactions to provide knowledge about destinations. Direct marketing encompasses flyers, booklets, brochures, business cards, and magazine/newspaper inserts.
This document summarizes Montana's journey in developing geotourism from 2005 to 2011. It describes how Montana shifted from using multiple advertising agencies with various messages targeting a national audience to focusing on geotravelers using a singular brand message in targeted media. This new approach doubled return on investment from $50 for every $1 spent in 2005 to $104 in 2011. Visitation and expenditures increased while establishing Montana as a premier geotourism destination through authentic experiences that support local communities and landscapes.
The document summarizes Walt Disney's consumer markets and business strategy. It discusses Disney's mission to entertain people through creative content. Disney has five market segments: studio entertainment, consumer products, media networks, parks and resorts, and interactive. Disney's greatest challenge is remaining relevant to its 95-year-old brand. It analyzes consumer behavior across various subcultures and influences. Disney works hard to connect with customers through innovative experiences and memories across its brands and platforms.
Social media marketing is important for optimizing resources. It allows promotion of products and services through online platforms where people communicate and connect, like Facebook, Twitter, and blogs. Some key reasons to use social media include its large user bases, such as over 900 million Facebook users, and its ability to capitalize on engaged fans, as demonstrated by how Visit Orlando was alerted to Star Wars fans lobbying to bring a convention to Orlando through social media conversations. Social media contests can also help gain new customers, as the Raleigh Convention Center found when a Facebook giveaway winner booked a major annual event with them after a positive initial experience.
This document contains summaries of several case studies for digital marketing campaigns to promote travel and tourism. The first case study describes a social media campaign that influenced over 35% of total sales for the world's oldest travel company. The second case study was an adventure contest facilitated through digital channels only that engaged over 10,000 online entries and generated 500 pieces of promotional content. The third case study describes efforts to digitally transform operations, including through data analytics, mobile apps, and wearable technology, for the world's largest film city.
The document discusses how travel brands can leverage social media to promote their brand. It notes that travelers are highly active on social media and influence each other's travel decisions. It provides examples of how partnerships between travel brands and Expedia utilized social media campaigns to boost awareness of destinations and significantly increase room bookings. These campaigns engaged travelers through shared content, deals, and contests across Facebook, Twitter and other platforms.
Proposal 2014 campaign social media l le collectionneurAtoutFranceUSA
The document summarizes Atout France's mission to promote tourism to France through partnerships and campaigns. It provides information on their expertise in emarketing, research, publications, and business and leisure tourism. It also lists themes, destinations, and partners promoted. Their social media presence and newsletters are outlined, with audience numbers and advertising rates. The proposed partnership offers exposure across their various media platforms and newsletters to benefit Le Collectionneur.
Proposal 2014 campaign social media l le collectionneurAtoutFranceUSA
The document summarizes Atout France's social media and digital marketing services. It provides an overview of their mission to promote tourism to France through partnerships and campaigns. It then details their expertise in emarketing, research, publications, and business and leisure tourism. Finally, it outlines their social media presence and advertising opportunities on Facebook, Twitter, and through various e-newsletters and databases targeting consumers, press, and travel agents. Rates for sponsored posts, articles, and digital campaigns are provided.
The document discusses how luxury brands are engaging with consumers online through digital strategies. It provides 10 ways luxury brands are connecting digitally, such as communicating their brand image and stories online, using social media to showcase events and products, and acting as cultural tastemakers by recognizing innovators. Examples are given of how brands like Hermes, Gucci, Cartier, and others are successfully utilizing these digital strategies.
The document discusses strategies for successful activations in travel retail. It recommends activations that appeal to consumers on a deeper sensory level through interactive experiences that evoke the brand's glamour. Successful activations build on brand momentum by creating excitement through new experiences, personalized engagement, promotions, and technology. They introduce the brand to new customers in an environment that resonates with the brand's essence.
Content Marketing is key and king and should be channeled well to see robust awareness spread round for both new and existing clients to stay with the business. clients wants things they can trust and build confidence around, these and more will make them look out for best content that will give value.
Engaging the Long Tail -Part One - FACVBStephen Joyce
An overview of the long tail of travel and travel social media. You\'ll get some insight into what makes social media work, why it has caught on, and how you can use these new tools and technologies to promote your destination.
An elevated luxury travel platform called FOMO is proposed to address issues in the luxury travel industry and provide opportunities for digital asset investors, influencer marketing, and discounted luxury travel experiences. The platform will offer curated travel experiences at exclusive rates, a global concierge service for members, and travel advice from influencers. It aims to serve modern connoisseurs including digital entrepreneurs, young professionals, and socialites seeking luxury experiences. FOMO will partner with luxury resorts and hotels and leverage influencer marketing to drive bookings and commissions. The founders have already achieved initial traction and projections show potential for millions in revenue over time.
Content marketing and how it can be used to grow your business in the highly competitive travel industry. Let’s look at ways to improve your content marketing using buyer personas, blogs, e-books, videos and podcasts.
This document summarizes an advertising network that targets specific audiences across multiple platforms. It offers 10 titles for advertisers to choose from to place ads in print, web, tablet, and mobile. The network provides award-winning content across categories like shopping, fashion, lifestyle, and weddings. Advertisers can deploy single ad productions across multiple titles and platforms, including print, tablet, online, social media, email, events, and ecommerce. The network also provides custom advertising proposals and packages targeted at audiences like luxe mavens, career-focused women, and family-focused women with information on their demographics and advertising rates.
[Cruise Marketing] Targeting Cruise Audiences on Social MediaDigital Visitor
Perpetually in a state of active development, social media is fast becoming the most sophisticated instrument in the toolbelt of today’s digital marketer. And brands are recognising the inherent value of social networks, with social media spend set to exceed 20% of marketing budgets within 5 years.
As users, we give away more personal data than ever before and networks like Facebook have access to the lion's share. Access to such a wealth of data and a focus on technological developments within social media means that marketers and brands are able to target specific audiences more easily than ever before.
Last week, Managing Director at Digital Visitor, Anthony Rawlins, took to the lectern at the 2016 CLIA river Cruise Convention in Amsterdam. In his presentation, he talked in-depth about how the cruise industry can use social media to target its key audiences on social media.
Below is the presentation as it appeared on stage, from which you can expect to gain an understanding of:
A background to social media
Key social media tactics and techniques
Social media advertising and background
Targeting option on social
Performance of social media vs. traditional media
The document discusses the creation of an online community for an adventure travel company. Key points:
1) The goals were to establish a large online customer community to raise the company's profile, increase web traffic, and encourage online bookings.
2) Social media channels like Facebook, blogs, forums, Flickr and Twitter were used to engage adventure travelers and allow them to share experiences.
3) The community was successful, growing Facebook fans from 200 to over 2,000 and receiving customer content. This led to an award for best social media use.
Social Media for Hotels, Hospitality and Tourism. By Travelshake.com Laughlin Rigby
This is a presentation illustrating some best practice examples of how hotels and tourism businesses are using social media. It also then demonstrates the benefits to tourism businesses of the new social media platform for the industry called Travelshake.com. Contact Travelshake Social Media at info@travelshake.com or call +353 (0)1 44 333 65 for more information or a free quote and social media audit. Visit: www.TravelshakeSocialMedia.ie
Social media engagement proposal for wonderland v3Vincent lee
The document provides an engagement proposal for promoting Australian tourism to Chinese tourists. It discusses discovering who the Chinese tourists are, their interests and information sources. It then discusses creating digital engagement strategies and tactics, as well as content that will engage tourists through various channels. This includes owning channels like a mini-site and Sina Weibo account, as well as engaging influencers to promote Australian tourism to Chinese audiences.
The document introduces Value Luxury Travel, a network of travel writers and journalists who provide advice on luxury vacations that maximize value. It describes the audience of the network's publications as affluent, well-educated and price-aware travelers seeking unique experiences. The network offers advertising opportunities and multi-media marketing campaigns designed to promote destinations and attractions to their readership.
1. Expedia grew its presence in the Asia-Pacific region through targeted email marketing campaigns. They distributed weekly customized emails targeting unique geographies with region-specific offers and monitored customer interactions to improve targeting.
2. Starbucks has been highly successful with social media marketing. They engage customers through blogs, videos, and social media responses. Their social media strategy focuses on customer experience and charitable causes.
3. Online travel company Expedia and marketing firm e-Dialog partnered on targeted email campaigns to increase revenue in Asia-Pacific. They sent customized emails based on customer profiles and behaviors to improve targeting and sales.
W Hotels uses various digital strategies to engage customers and promote its luxury brand. These include maintaining an informative website, active social media presences on Twitter and Facebook, and a mobile app that allows customers to check in and access photos. The brand also operates an online store to sell W Hotels merchandise. Through these channels, W Hotels aims to tell its story of design, music and fashion trends in order to attract potential customers who share these interests. It also provides event information, playlists and loyalty programs to enhance the customer experience and convey exclusivity.
Similar to 2010 Multi Media Marketing Proposal Hfmus No Pricing (20)
The Evolution of Interactive, Rich Digital Advertising (2012)Mike Zarcone
The document discusses the evolution of interactive, rich digital advertising from 1987 to the present. It begins with the introduction of graphical user interfaces and hypermedia tools on early Macintosh computers. It then covers the emergence of multimedia technologies, platforms, and file formats throughout the 1990s. Key developments included the introduction of Flash in 1996 and the growth of broadband internet in the 2000s, which enabled richer online video and mobile advertising. The document outlines changes in user experiences, advertising creative capabilities, and how advertisers can now optimize campaigns for different audiences and devices.
2013 iMedia Agency Summit Presentation - The Future of Social is Rich!Mike Zarcone
Facebook Engages Consumers Across Mobile Devices with Relevant & Interactive Creative at Scale Driving Results:
Discover how marketers across verticals can utilize rich media within Facebook to connect with their consumers, increasing brand awareness, CTR, and engagement rates across mobile platforms. Learn how big brands can couple Facebook's unmatchable reach and targeting capabilities with dynamic and interactive creative to measure and understand user engagement within a social environment, going beyond "Likes."
Lacer Elite | SOLE FORCE 1 Release Deck and Press KitMike Zarcone
On Tuesday October 1st, we will be launching a sub-brand of Lacer Headwear called Lacer ELITE. Lacer Elite will be dedicated to providing supreme headwear influenced by history’s most iconic sneaker designs. Lacer Elite products combine headwear fashion and sneaker fashion to produce the ultimate companion accessory through the application of materials used to create the most celebrated footwear designs of all time.
From the initial conceptualization of our products to global distribution, since 2006 Lacer Headwear has continued to persist in providing high quality innovative products to a rapidly evolving market. For years our past has been withheld from public knowledge but we\'re now ready to share who we are.
The document outlines 17 advertising campaigns across various verticals. For each campaign it lists the advertiser, campaign name, and interactive features included in the creative such as expandable components, videos, scrolling products, social media integration, and data collection. The features provide interactivity to engage users.
This document provides information on 15 advertising campaigns from various verticals that were featured on Killer Creative in Q2 2011. Each campaign listing includes the vertical, advertiser, campaign name, and interactive features. The interactive features included gaming, interactivity, linking to social media platforms, collecting user data, and more. The verticals spanned various industries including cleaning products, retail, consumer goods, food and beverage, banking, and others.
2010 Multi Media Marketing Proposal Hfmus No Pricing
1. 2010 Multi-Media Marketing Proposal “ TRAVEL STYLE GUIDE” is a creatively-crafted integrated marketing strategy that leverages the unique brand equity of select HFM U.S. properties and the wide-reaching AMERICAN EXPRESS VACATIONS network to create compelling, luxury lifestyle content delivered online, in-book, via email and through exclusive at-resort experiences. Participating sponsors will sign on to co-host epic journeys to some of the nation’s most fashionable and admired vacation destinations. Rich “TRAVEL STYLE GUIDE” integration opportunities will align brands with the travel lifestyle category, bringing together the following: