McDonald's partnered with Foursquare to offer incentives on "Foursquare Day" to increase foot traffic and sales. They advertised gift cards for those who checked in, resulting in over 700 additional check-ins that day and long-term followers on social media. While it boosted awareness, the campaign's impact was limited to a few days and not all who checked in may have made purchases. Using additional platforms like Facebook could have expanded its reach.

1. Danielle Hamilton & Lauren Williams McDonald’s Meets Foursquare

4. Averages about 2,000 check-ins per dayAbout

7. Achieve more business by taking advantage of “Foursquare Day” (4/16)Objectives

9. Geared towards all who regularly check-in to Foursquare

10. Utilized Foursquare to generate national publicity and increase sales

11. Advertised “Foursquare Day” on Twitter

12. Offered incentive:100 randomly distributed gift cards of either $5 or $10Programming

14. cost was only$1000

15. Increase of check-ins on Foursquare by 719 check-ins

16. After this day, 600,000 individuals opted to follow and fan them on mutliple social media sites

17. There was a 33% rise in check-in traffic around the world

18. Over 50 articles were written regarding this campaignEvaluation of Campaign

20. It could not be confirmed whether or not every individual who checked-in actually made a purchase

21. There were only those 100 gifts cards that were offered so clearly not everyone was guaranteed to receive one

22. Not as many social media users are familiar with Foursquare as compared to Twitter or Facebook

23. 500 million people have a FB

24. Twitter has 106 million usersEvaluation of Campaign

26. It increased traffic to both McDonald’s stores and to the Foursquare site on 4/16 (Foursquare Day)

27. However, only on this day, and the 2 days following, did the check-ins on Foursquare and McDonald’s visitations peakEvaluation of Campaign

29. Bigger and better incentives…and more of them!Personal Evaluation