This radio advertisement from McDonald's uses different British accents to suggest that McDonald's is for anyone, anywhere. Over 50 accents are used in the 1 minute and 7 second ad. The changing accents are meant to make the ad creative and stick in the audience's memory. The accents represent people in different morning situations that may lead them to visit McDonald's, such as after a night out or for a school run. By targeting different tones and ages, the ad aims to relate to a wide audience. It also promotes McDonald's products like hot drinks by mentioning what people usually order.

1. Radio Advert Analysis Sheet (McDonalds)
This humorous advert Is from Mcdonald’s a couple of years ago. It is advertising its McDonald’s
breakfasts. Mcdonald’s is one of the world’s largest food chains, with near enough every country of
the world having at least 4 major McDonald’s. On this advert, each word is pronounced by a
different person, each in different accents, which suggests that McDonald’s is for anyone, anywhere.
The accents are all British accents, with some ranging from posh London, to common Manchester.
The accents changes 50+ times throughout the 1 minute and 7 seconds advert. This separates this
advert from others by it being creative, therefore it sticks in the audience’s head, just like their
Christmas advert when different accents sung to the theme of jingle bells with their McDonalds
order. The accents used are of the older age range, which this advert could be aimed at because of
the situations used, such as the morning after the night before such as an office party.
They use different reasons of going to McDonald’s such as a school run, before work or even after a
night out, which most people do so they can relate to it. They also talk about how people are at
McDonald’s such as not wanting to get out of the car, so they use the drive through as an opti on, as
mentioned in the advert not wanting to get out of bed, so they want to stay comfy.
This advert relates to everyone as it ranges from different tones of voices such as people rushing, to
people being relaxed and taking their time, from people being up for hours on end, to pe ople just
waking up. It is aired in the morning between a certain time because of the rush hour morning
traffic, and It is a breakfast advert, so if someone was passing a Mcdonald’s and the advert came on,
they might pop into the drive through because they might want what is advertised and the prices are
low.
During the advert, the voices talk about what they usually order from McDonald’s, which, again
advertises the company’s products, such as people ordering different types of hot drinks,
The company name was mentioned around a total of four times including slang for the word
McDonald’s by some of the accents such as ‘Maccas’ and ‘Maccy D’s’. This again is relatable as not
everyone calls it by its full name, most shorten the name. It is a humorous and informal advert, as It
makes the audience feel like it’s a story being told to them about how McDonalds is for everyone at
anytime of the day. The end of the advert such as the term and conditions is even in slang which is
then followed by the McDonald’s famous whistle, which is instantly recognisable. It is usually
followed by the tag line of ‘I’m Loving It’, but it doesn’t in this case and eve ryone already recognises
the two separate and instantly link the two together.
They also mention T and C’s such as the breakfast ending at 10:30am, other than that, no other T’s
and C’s were mentioned.