This radio advertisement promotes McDonald's breakfast by featuring various characters with different accents representing the diversity of McDonald's customers. It emphasizes that McDonald's has food options to appeal to everyone at any time of day. The ad also suggests that McDonald's is a convenient stop for drivers in the morning or for those needing a meal after a night out. McDonald's is a hugely popular global brand, so the ad aims to remind people that in addition to lunch, breakfast and drinks are available.

1. RadioAdvertanalysis3
http://moodle.salfordcc.ac.uk/mod/resource/view.php?id=14737
McDonaldsadvert
In thisMcDonalds radioadvertthere are manydifferentcharacterssayingdifferent wordsinall
differentaccents.Thisemphasiseshowdiverse McDonaldsisandhow itisn’tjusttargetedat one
personas ithas somethingforeverything.There are male andfemalecharactersthereforethis
representshowMcDonald’sisalsoforeveryone.
Thisadvertis advertisingMcDonald’sBreakfast.The narrative of thisadvertisthatyoucan get
McDonald’sat any time wheneveryouwantandtheyhave differenttypesof foodforall types of
people asthere isplentyof differentaccentsandethnicity’swithinsuchasScottish,Manchester,
irishandIndian.It alsohumanisesitbysayinghow McDonald’sisgreatat anytime such as when
you’ve beenoutthe nightbefore thisshowshow the customerscanrelate toit.Mcdonaldsisvery
populartherefore the purpose of thisadvertwastoremindpeoplethatnotonlylunchisavailable
but sois breakfastanddrinkswhichisgoodfor people whilsttheyare drivingtostopoff at the
nearestservice.
Mcdonald’sisone of the mostfamouschain restaurantsinthe worldtherefore mcdonaldsisawell
knowniconicbrandto most of the worldwhichmakesittarget audience verylarge.Alsothe slogan
at the endisiconicas it isa slogantheyhave usedforyears andis alwaysonthe TV on adverts.All
the differentaccentsare alsoiconictothe UK as theyare all britishaccents.
There are differentsoundeffectsinthisandtheyall dependonwhatcharacteris speakingandwhat
environmenttheyare currentlyinwhichmakesitquite disorientating.