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Radio Advert Analysis (McDonalds) 
The style of this advert is very creative and well put together and gives off a humorous but 
modern effect. The overall message of the advert is to have breakfast at McDonalds and it 
gives an idea of what products they are selling. When it comes to what voices were used 
there were many including male and female ranging from all ages, the advert was telling 
what you could get at McDonalds and his was said by many of the voices with their different 
accent and tones. The tones of language which were used were very happy you could tell by 
this because of things they were saying and the way they said it. Conversational is only the 
word when it comes to this advert a lot was said about the products and a short story line 
was made with the different voices saying different things. As I mentioned before about 
naming the products throughout the advert for example ‘bacon roll with red sauce’ ‘hash 
brown’. This I would say is very informative. 
There is no initial slogan or tagline when it comes to McDonalds, although there is the iconic 
whistle tune at the very end of the advert which is a very popular and well done tune. The 
company name McDonalds was mentioned about three times but in different accents and 
one in another language (welsh) I believe. The final one was said right at the very end with 
some terms and conditions. No contacts details were said in the advert but a closing time 
for breakfast was mentioned. 
Music was also used this was just a soft guitar playing in the background. The main purpose 
of this advert was too promote McDonalds breakfast and as I mentioned before he does 
name some of the products throughout the advert.

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Radio Advert Analysis McDonalds

  • 1. Radio Advert Analysis (McDonalds) The style of this advert is very creative and well put together and gives off a humorous but modern effect. The overall message of the advert is to have breakfast at McDonalds and it gives an idea of what products they are selling. When it comes to what voices were used there were many including male and female ranging from all ages, the advert was telling what you could get at McDonalds and his was said by many of the voices with their different accent and tones. The tones of language which were used were very happy you could tell by this because of things they were saying and the way they said it. Conversational is only the word when it comes to this advert a lot was said about the products and a short story line was made with the different voices saying different things. As I mentioned before about naming the products throughout the advert for example ‘bacon roll with red sauce’ ‘hash brown’. This I would say is very informative. There is no initial slogan or tagline when it comes to McDonalds, although there is the iconic whistle tune at the very end of the advert which is a very popular and well done tune. The company name McDonalds was mentioned about three times but in different accents and one in another language (welsh) I believe. The final one was said right at the very end with some terms and conditions. No contacts details were said in the advert but a closing time for breakfast was mentioned. Music was also used this was just a soft guitar playing in the background. The main purpose of this advert was too promote McDonalds breakfast and as I mentioned before he does name some of the products throughout the advert.