Independent labels collectively had a larger market share than major labels in 2016-2017. Major labels collectively hold 68% of the music market, with Universal Music Group having just under 30%. The RIAA certifies album sales levels such as gold (500,000 units), platinum (1 million units), and diamond (10 million units) based on sales in the United States. While an artist may earn $445,500 for a gold album at first, labels typically hold 35-50% of royalties in reserve against returns, so the first statement would show closer to $140,438.75.