L.A. Reid has had a highly successful career as a musician, songwriter, record producer, and music executive. He has mentored and helped launch the careers of many top artists in the music industry. Reid co-founded LaFace Records in the 1980s which became very successful and helped turn Atlanta into a music industry hub. As the Chairman and CEO of various record labels, Reid has continued to identify new talent and help artists achieve commercial success, drawing from his extensive experience in the music business.