LA Communications is a Hungarian communications consulting firm founded in 2008. It provides a range of communications services including public relations, media relations, crisis communications, social media strategies, and content production. The firm has experienced consultants who previously worked in journalism, banking, and other industries. It uses technology like Salesforce and mobile devices to manage client relationships and projects.

1. Company Introduction

2. 1. Basic Information

3. Introduction of LA Communications
 Ownership: 100% Hungarian
 Professional and leadership experiences gained on customer
Company name LA Communications Tanácsadó Kft. side
Year of foundation 2008  Professional, high level language capacity in English and
Registration German
01-09-891819
number
 High level, comprehensive presentation capacity
Annual revenue HUF 125 000 000 (2010)
Address 1111 Budapest, Lágymányosi u. 17/a.  Extensive, up-to-date media-relations
Tax number 14164682-2-43  Domestic and international experience in bilingual journalism
Bank account  Dedicated accounts
10700718-47022201-51100005
number
 Flexible, fast and professional work, 7/24 availability
Managers Linda Szabó and Attila Ószabó
 High level of technical infrastructure: employees use iPhone,
laptop and have mobile internet access
 Customer relations handled on Salesforce.com CRM system
 Own production company (Live Info) for production/content
making purposes

4. The team
Attila Ószabó (strategic director)
Linda Szabó (managing director)
After having graduated at IBS, she started He spent 12 years as journalist and editor at leading
her carrier at Porsche Hungária, then worked Hungarian media units (Népszabadság, Figyelő, RTL
on the Communications Departments of TV2 Klub). He served as the Head of Communication at
and Budapest Bank. From 2002 - 2007 Szabó Postabank between 2002-2003. As of 2003, he leads
was the Head of PR and spokesperson for his own PR-agency.
Erste Bank. http://hu.linkedin.com/pub/attila-oszabo/1a/558/130
http://hu.linkedin.com/in/szabolindatatjana
András Metzinger (senior consultant)
József Orosz (senior consultant)
He worked as a journalist, editor and senior editor for
Orosz gained his media experience at commercial tv
8 years in the Hungarian economic media. Metzinger
channel (TV3) and print media publications. Between
also served as a copywriter for advertising agency
1998-2003, he was member of communication team of
Café Interactive. As of 2008, he serves as a PR-
Postabank. As of 2003, he serves as a PR-consultant.
consultant.
http://hu.linkedin.com/pub/jozsef-orosz/18/556/410
http://hu.linkedin.com/pub/andrás-metzinger/4/760/34

5. The team
Andrea Dobosi (senior consultant)
Dobosi graduated at the Politology Department of ELTE. She
was responsible for coordinating PR and marketing tasks at
Allianz Hungária Biztosító from 2005. In 2007, she became
internal communication manager, while Dobosi served as a
senior communication advisor from 2009 at Allianz. She
switched to PR-consultancy in 2010.
http://hu.linkedin.com/pub/andrea-dobosi/23/703/473
Irisz Szabó (Live Info, managing director)
Szabó graduated at the German language faculty of College
of Economy at Budapest. In 2000, she was hired as a
business unit manager of Hotel Dynamics, then the operation
manager of the Western European region. She worked in
Germany, Austria, Oman, Russia and the United Kingdom. As
of 2010, she is the managing director of Live Info.
http://hu.linkedin.com/pub/irisz-szab%C3%B3/23/655/750

6. 2. Services

7. Communication Services
Top Management consultancy
Market knowledge
Media Relations
 Market analyses and information  Establishing and managing media relations
Reputation
 Preparation background analyses and profiles  Creating and updating company medialist
 Strategic consultancy in communications  Organizing press conferences and other press
 Personal Branding services events
 Managing Public Affairs issues  Arranging interviews and other media
 Preparation coaching for media appearances appearances
 Protocol and stylist consultancy  Arranging professional media study tours
Managing „hot issues”
 Estimating organizational issues – audit Experience Standard PR services
 Establishing company statement ► Writing, editing, and publishing press releases
Prossionalism
(in Hungarian, English and German)
 Labouring communicational strategy
► Writing and preparing background information
 Executing action plans
and analyses
► Writing of speeches and greetings
Crisis Communication ► Preparing presentations and Q&As
Practice
 Preventing crisis situations ► Preparing internal newspaper and newsletters
 Developping crisis communication methods ► Producing sales materials and flyers
(internal regulation)
► Full production of annual reports
 Managing crisis situation

8. Analysis & Planning
If it is important, what was published in the media
If the efficiency of communications counts
If you want to control your PR costs
The first CRM-based analyzing system in Hungary, which connects media-
monitoring, media-analysis, PR-activity and campaign management.
 Daily sector-focused, keyword-based and rival
mediamonitorings
 News Alert: Breaking News and blogmonitoring service in
e-mail
 AVE, OTS, ROI calculations
 Mobile device integration (Blackberry, iPhone, Windows
Mobile)
 Online PR-campaign management and evaluation system
 Campaign management an follow-up
Weekly Report Monthly Media Report News Summaries
Weekly quantitative Complex qualitative analysis In Hungarian, English and
reports in graphic format on the client and its rivals German; daily, weekly, monthly

9. Social Media Solutions
 Preparing Social Media strategy and action 2,6 million
plan Hungarian users
77 %-between 18 –
 Creating and managing pages, profiles, and 44 years
comments
 Filling up profiles and business pages with
text, photo and video materials
 Generating news materials
 Preparing text materials
 Moderations
 Planning Facebook and Google advertising
campaigns, copywriting ads, measuring
efficiency and preparing reports. Those, who
left out, are
left behind
Complementary Services:
 Preparing and editing videos and photos
 Comprehensive development of webpage
 Redesigning and managing of existing
webpage
 Creating and managing blogpages

10. Production
Live Info Kft. is a separate production agency, owned by LA Communications.
 Content-making: live broadcasts, online videos, production of ready-to-use
materials for news agencies, news portals and televisions
 Filmmaking: Making advertising and PR films, video podcasts and internal
motivation films for companies
 Post-production, studio: editing, subtitling, narration, dubbing, visual effects, 3D
effects, musical dubbing (copyrighted music available)
 Image-building: logo and its applications, business card, letterpaper, envelope,
stamp, e-mail header, faxpaper, sign-board, molino, sticker and other tools
 Graphic production: publications, catalogues, brossures, flyers, files
 Webpage design and production: domain name registration, hosting, creative
design, web programming, visitors statistics, redesigning of existing webpage

11. 3. References

12. References