Helping enterprises and entrepreneurs to understand new markets, meet partners and grow

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2. Enrique Fárez is a journalist, consultant and entrepreneur
 As a journalist, he has worked in radio, news
agencies, newspapers and press offices of
companies and institutions.
 As a consultant, advising media companies in
various media (radio, press, radio and online) and
has developed communication and marketing
strategies for companies and institutions.
 As an entrepreneur, he has experience in
magazines and online media in aspects of content
and editorial, advertising, promotional ...
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3. Part 1:
Media Monitor Companies as experts in the economic,
social, political reality in markets where they operate
Part 2:
Antecedent: MMI Sectoral Reports Project
Part 3:
A new frontier for MMC: the FIBEP´s international
network of internationalization support services
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4. Part 1:
Media Monitor Companies as experts in the economic,
social, political reality in markets where they operate
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5. A Media Monitor Company (MMC) is, in fact, an
Expert in the economic, social, political reality in
markets where it operates.
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6. This enormous knowledge, personal relations
and databases, acquired through years in
cataloging & classifaying of all kind of
information, is very precious to help clients,
Enterprises and entrepreneurs to understand
new markets, meet partners and grow
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7. MMC may provide assistance to enterprises and
entrepreneurs who are looking for new markets or/and
partners, and to those who help them in such process (public
sector, government offices, enterprise organizations, etc)
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8. Important: is not only about databases!. Databases is only a
first step, is the ground where to build a long term relationship.
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9. We are talking about providing real kowledge and access
to key decision-makers in most important national or local
companies and organizations,
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10. Key decision-makers with whom MMC´s have developed
already a long-tearm confidential relationship. MMC´s
know about their messages, objectives, business or
communication strategies...
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11. Part 2:
Antecedent: MMI Sectoral Reports Project
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12. MMI Sectoral Reports Project (in incubation now) aims to
provide custom reports and business information on
demand and market information about Spain, Morocco,
Colombia, Panama and, soon, Dominican Republic.
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13. Sectoral Reports is supported by MMI Media Monitor International,
a Spanish company, stablished in 1992, which has presence in 9
markets of 6 countries in Europe, Africa and Latin America through
a network of owned and franchised officces, since 2005.
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14. MMI has a unique technology which allows monitoring and
intelligent analysis of news media, and which supports the
development of business reports by sector, reports of
economic conditions, competition in these countries.
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15. For the preparation of sectoral reports, MMI collects, examines,
synthesizes and translates each and every one of the last news
broadcast in the media of the country of your interest.
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16. We provide information about your company, your competitors
and your industry, information that is supplemented with other
studies and available reports.
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17. Our goal is provide your enterprise with specific, updated, 100% a
day, market information, so you can develop appropriate strategies
to ensure success in your business career, both in their country of
origin and in new markets.
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18. Thus, compared to other market information resources, available from
institutions and other companies, MMI Sectoral Reports Project offers:
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19.  Personalized and targeted information: locating and
synthesizing information from your sector or subsector, but not
limited to providing general information and not specific to their
particular interests.
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20.  Sensitive to market trends and new niche activities:
we break down each of the sub-sectors in adapting to
market trends.
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21.  Updated: with MMI is guaranteed to have the latest information
available at the time of contracting the study, which is initiated
only upon request, at which our analysts and documentary
traces the documents that exist in databases nuesras own news
and external.
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22.  Reliable: MMI was founded in 1992 that receives the support of
major Spanish and European institutions in the development and
its technology and international development process. It also has
a quality certificate ISO 9001:2000.
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23.  Information from 5 countries in 3 continents: MMI is
specialized on information about Spain, Morocco, Colombia,
Panama and, soon, Dominican Republic.
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24. Part 3:
A new frontier for MMC: the FIBEP´s international
network of internationalization support services
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25. MMI presents Being Global Monitor, the Support Services for
Internationalization International Network Project.
In order to be more competitive, MMC must develope new skills:
 Transform databases into knowledge
 Transform actual media monitoring services clients into a
strategic alliance relationship
 Deepen the knowledge of the clients business objectives
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26. Being Global Monitor Project requires developing partnerships
and alliances amongst
 Fibep MMC
 Other consultancy businesses
 Government offices and enterprise organizations which
helps enterprise internationalization
 Media
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27. Thus, Being Global Monitor should provide a complete
service program forn actual MMC clientes, entrepeneurs,
startups and SME:
1. Actual clients: Identify internationalization opportunitties
(partnerts, alliances, markets...) and provide visibility
2. Entrepeneurs, startups and SME:.Identify companies with
potential for internationalization
3. Evaluate the role of internationalization in the context of the
business model of the company.
4. Set clear objectives in establishing partnerships and Joint
Ventures
5. Identify partners to meet the objectives
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28. 6. Strengthen the resources and language skills of the
company
7. Encourage the meeting and knowledge, identify similarities
and points of common interest
8. Improve mutual trust (mutual visits)
9. Assist in the establishment of protocols for joint ventures
10. Help to measure, evaluate and improve the benefits of
cooperation
11. Extracting knowledge from cooperation and refeeding
Being Global Monitor Network
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29. Being Global Monitor, A new frontier for MMC & Fibeb
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