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Challenges and Opportunities of Social Media for UU Congregations

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Unitarian Universalist Association

This document discusses both the opportunities and challenges that social media presents for Unitarian Universalist congregations. It identifies key opportunities such as self-publishing content, viral sharing of information, and building online relationships with less risk. Challenges include the growing number of social media platforms, maintaining control over messaging, and balancing online and in-person relationship norms. The document provides general principles for effective social media use and recommends analyzing congregation strengths and mission before choosing appropriate platforms like blogs, Facebook, Twitter, podcasts/iTunes and YouTube.

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Challenges and Opportunities of Social Media for Unitarian Universalist Congregations Adapted from the Mini-Keynote I by Shelby Meyerhoff for Massachusetts Bay District Spring Conference May 1, 2010
Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object]
Challenges ,[object Object],[object Object],[object Object],[object Object]
General principles for social media engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to choose a tool? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Analyze opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object]
Ask questions ,[object Object],[object Object],[object Object],[object Object]
Research tools: Let’s start on this today! ,[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs ,[object Object],[object Object],[object Object],[object Object]
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter ,[object Object],[object Object],[object Object],[object Object]
Podcasting/iTunes ,[object Object],[object Object],[object Object],[object Object],[object Object]
YouTube ,[object Object],[object Object],[object Object]
Other tools ,[object Object],[object Object],[object Object]
Learning more about tools ,[object Object],[object Object],[object Object]

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Challenges and Opportunities of Social Media for UU Congregations

  • 1. Challenges and Opportunities of Social Media for Unitarian Universalist Congregations Adapted from the Mini-Keynote I by Shelby Meyerhoff for Massachusetts Bay District Spring Conference May 1, 2010
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