Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Advanced Social Media June 25, 2010 Shelby Meyerhoff Unitarian Universalist Association
“ So you have a Facebook page, now what?”
Process Social media engagement  Evaluation of social media experience Development of and  commitment to  mission/purpose
Social media possibilities <ul><ul><li>(Shared) Ministry </li></ul></ul><ul><ul><li>Evangelism </li></ul></ul>
Online ministry by an individual <ul><li>Simply being available in a convenient space (the internet), in a forum that peop...
<ul><li>A …reason to be on Facebook is that the people of our churches are on Facebook, from the 9 year olds to the 70 yea...
Online ministry through community <ul><li>Example: congregational Facebook page </li></ul><ul><li>Encouraging participatio...
Online evangelism <ul><li>Ministering!  </li></ul><ul><li>Being easy-to-find online </li></ul><ul><li>Making newcomer-frie...
Online evangelism (continued) <ul><li>Educating about our faith (can be fun!) </li></ul><ul><li>Answering questions </li><...
Empowerment of UUs to evangelize <ul><li>Discussing and modeling online promotion of our faith </li></ul><ul><li>Deepening...
Evaluation <ul><li>What were our initial hopes in establishing a new media presence? </li></ul><ul><li>How has our content...
Current social media tools in use by congregations <ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Blogs </li...
Social media trends <ul><li>Continued decentralization. </li></ul><ul><li>Even more video! </li></ul><ul><li>Mobile applic...
Basic safety practices <ul><li>Shared administrative access. </li></ul><ul><li>Proactive content moderation. </li></ul><ul...
Upcoming SlideShare
Loading in …5
×

Advanced Social Media (Unitarian Universalist Association 2010 General Assembly Workshop)

2,960 views

Published on

  • Be the first to comment

  • Be the first to like this

Advanced Social Media (Unitarian Universalist Association 2010 General Assembly Workshop)

  1. 1. Advanced Social Media June 25, 2010 Shelby Meyerhoff Unitarian Universalist Association
  2. 2. “ So you have a Facebook page, now what?”
  3. 3. Process Social media engagement Evaluation of social media experience Development of and commitment to mission/purpose
  4. 4. Social media possibilities <ul><ul><li>(Shared) Ministry </li></ul></ul><ul><ul><li>Evangelism </li></ul></ul>
  5. 5. Online ministry by an individual <ul><li>Simply being available in a convenient space (the internet), in a forum that people use (Facebook) </li></ul><ul><li>Share spiritually-nourishing content </li></ul><ul><li>Identifying pastoral needs and ministering proactively </li></ul>
  6. 6. <ul><li>A …reason to be on Facebook is that the people of our churches are on Facebook, from the 9 year olds to the 70 year olds…The savvy pastor can, in minutes, respond to those things with a quick click on &quot;like&quot;, or easily send a private message of support or congratulations.   </li></ul><ul><li>– Rev. Christine Robinson http://iminister.blogspot.com/ </li></ul>
  7. 7. Online ministry through community <ul><li>Example: congregational Facebook page </li></ul><ul><li>Encouraging participation and shared leadership </li></ul><ul><li>Offering content that is spiritually nourishing </li></ul><ul><li>Celebrating and thanking </li></ul><ul><li>Providing a holistic view of congregational life </li></ul><ul><li>Inviting deeper engagement in congregational life </li></ul><ul><li>Safe space </li></ul>
  8. 8. Online evangelism <ul><li>Ministering! </li></ul><ul><li>Being easy-to-find online </li></ul><ul><li>Making newcomer-friendly information front-and-center </li></ul><ul><li>Seeking out friends, followers, readers, etc. </li></ul>
  9. 9. Online evangelism (continued) <ul><li>Educating about our faith (can be fun!) </li></ul><ul><li>Answering questions </li></ul><ul><li>Helping newcomers connect with congregants </li></ul><ul><li>Inviting further (in-person) engagement with congregation </li></ul>
  10. 10. Empowerment of UUs to evangelize <ul><li>Discussing and modeling online promotion of our faith </li></ul><ul><li>Deepening knowledge and enthusiasm about our faith among UUs </li></ul><ul><li>Create sharable content </li></ul><ul><li>Encourage other UUs to create their own content and share it </li></ul>
  11. 11. Evaluation <ul><li>What were our initial hopes in establishing a new media presence? </li></ul><ul><li>How has our content reflected our mission? </li></ul><ul><li>What content and methods have generated the response closest to what we hoped for? (Use data if available). </li></ul><ul><li>What new or unforeseen opportunities to further the mission of the congregation have arisen? </li></ul><ul><li>Should we revise and expand our initial goals? </li></ul>
  12. 12. Current social media tools in use by congregations <ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Blogs </li></ul><ul><li>YouTube </li></ul><ul><li>Podcasting </li></ul>
  13. 13. Social media trends <ul><li>Continued decentralization. </li></ul><ul><li>Even more video! </li></ul><ul><li>Mobile applications (using device functionality). </li></ul><ul><li>Location-based social networking. </li></ul>
  14. 14. Basic safety practices <ul><li>Shared administrative access. </li></ul><ul><li>Proactive content moderation. </li></ul><ul><li>Written guidelines, covenants. </li></ul><ul><li>Clear personal policies for social media use. </li></ul>

×