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Social Media for Congregational Leaders and Staff - October 2010


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A beginner-friendly webinar explaining blogs, Facebook, Flickr, podcasts, Twitter, and YouTube.

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Social Media for Congregational Leaders and Staff - October 2010

  1. 1. For more information, please e-mail 1 Social Media for Congregational Leaders and Staff Webinar on October 27, 2010 By Shelby Meyerhoff, UUA Public Witness Specialist
  2. 2. 2 Social media tools list Blogs Facebook Twitter YouTube Online audio Flickr
  3. 3. 3 Social media resources from the UUA • UUA social media resources • UUA social media discussion list
  4. 4. 4 BLOGS
  5. 5. 5 Basic information about blogs A blog is a website or part of a website that publishes posts written by one or more authors. Posts are displayed in reverse chronological order and readers may be allowed to write comments on posts.
  6. 6. 6 Blog screenshot
  7. 7. 7 How blogs are used to promote Unitarian Universalism • UUA staff blogs • Congregational blogs (sample) • Individual blogs To find more samples, visit UUpdates and The Interdependent Web.
  8. 8. 8 FACEBOOK
  9. 9. 9 Basic information about Facebook • Facebook is a social networking site for individuals and organizations. • Individuals may establish personal profiles on Facebook. • Organizations may establish pages or groups on Facebook (pages are preferred).
  10. 10. 10 Facebook screenshot
  11. 11. 11 How Facebook is used to promote Unitarian Universalism • Many UUA congregations have pages or groups on Facebook. (sample) • The UUA’s Facebook Page has over 22,000 fans. • 15+ UUA programs, offices or districts also have pages on Facebook; these are listed in the “Favorite Pages” sidebar item of the UUA’s Facebook page.
  12. 12. 12 TWITTER
  13. 13. 13 Basic information about Twitter Twitter is a microblogging service that allows users to send short written messages to a large group of readers (or to individual readers).
  14. 14. 14 Twitter screenshot
  15. 15. 15 How Twitter is used to promote Unitarian Universalism • The UUA’s Twitter account has more than 2,000 followers. • 110+ congregations (sample) are using Twitter, as are some UU religious professionals (sample) and lay leaders (sample).
  16. 16. 16 YOUTUBE
  17. 17. 17 Basic information about YouTube • YouTube is a video-sharing website that allows users to upload and display videos. Users can also respond to videos using ratings, comments, and other features.
  18. 18. 18 YouTube screenshot
  19. 19. 19 Use of YouTube to promote Unitarian Universalism • Videos on the UUA’s YouTube channel have received a total of more than 193,400 views. • Some congregations are creating short introductory videos. • Some Unitarian Universalist congregations have created YouTube channels. (sample)
  20. 20. 20 ONLINE AUDIO (including audio files, podcasts, and iTunes)
  21. 21. 21 Basic information about audio files, podcasts, and iTunes • Audio files are recordings, generally made available online in .mp3 format. • Podcasts are regularly-updated collections of audio (or video) files, compiled in an RSS feed. • Podcasts are designed so that audio files can be easily downloaded onto portable electronic devices (like iPods). • iTunes is an online music store. iTunes lists podcasts available for download to iPods. Podcasts are made available for free on iTunes
  22. 22. 22 iTunes podcast screenshot
  23. 23. 23 Use of online audio to promote Unitarian Universalism • Many congregations make audio of sermons available. • Some congregations and individuals produce radio shows for local stations. • Some congregations and individuals produce original audio content. (sample) • For all audio content, congregations are encouraged not only to put the files online, but to make them available as a podcast.
  24. 24. 24 FLICKR
  25. 25. 25 Basic information about Flickr • Flickr is a website that facilitates the uploading and sharing of photos among users. Photos can be labeled with keywords. Flickr groups allow multiple users to pool their photos.
  26. 26. 26 Flickr Screenshot
  27. 27. 27 Use of Flickr to promote Unitarian Universalism: • Some congregations use Flickr to share photos among members. (Sample) • Flickr can be used to share photos of particular events. (Sample) • Flick can be used to pool similar photos for a particular purpose. (See UU Stock Photos.)
  28. 28. 28 The End! • Visit and share the UUA’s social media resources. • Join the discussion and receive updates on the UUA’s social media discussion list. • Please keep in touch by e-mailing