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Assignment
1 Define the terms ‘strategy’. Explain the following:
a) Corporate strategy
b) Business strategy
c) Functional strategy
Answer:-Definition of Strategy
Strategymeansthe grand planand the termis borrowedfromthe militarywhichdistinguished between the
grand plan and actual action by calling the former strategy and the latter tactics
Strategy in organisations can be divided into three:
1. Corporate strategy
2. Business strategy
3. Functional strategy
Corporate strategy
Drive FALL 2016
Program MBADS/ MBAFLEX/ MBAHCSN3/ MBAN2/ PGDBAN2
Semester 1
Subject code & name MBA101– Management Process and Organisational
Behaviour
Book ID B1621
Credit and Max. Marks 4 credits; 60 marks

2. Q2 Define the term ‘management’. Explain the Behavioural science theory and Systems theory.
Answer:-Definition of management
According to Harold Koontz, “Management is an art of getting things done through and with people in
formallyorganised groups.Itisanart of creatingan environmentinwhichpeople canperform as individuals
and can co-operate towards the attainment of group goals”. According to F.W. Taylor, “Management is an
art of knowing what to do, when to do, and see that it is done in the best and cheapest way”.
Explanation of Behavioural science theory
The thoughtwas originatedbyVilfredoParetoin1896, and he researchedon organisation and management
relationship. Later, Hugo Munsterberg applied psychology to increase industrial production in 1912 and
aroundthe same time,WalterDill Scottappliedpsychologytoadvertising,marketing, and personnel in 1910
and 1911. But it was Elton Mayo and F.J
Q3 Give the definition and importance of planning in an organisation and explain the steps in planning.
Answer:-Definition of planning
Planning can be defined as a basic management function which enables one to select the purpose of the
business,andhowthe resourcesshouldbe musteredto achieve that purpose to include using the available
resources optimally to do that. Planning implies goal setting for the organisation keeping in mind the
constraints, opportunities, and threats as much as what the person or business which is planning wants to
do. Thus, a plan is a blueprint for goal achievement, a blue print that specifies the necessary resource
allocations, schedules, tasks, and other actions to achieve the purpose.
Explanation of the importance of planning
 It helps the management to clarify, focus, and research their businesses or project's
development and prospects.
 It providesaconsideredandlogical frameworkwithin which a business can develop and pursue
business.
 It offers a benchmark against which the actual performance can be measured and reviewed.
 It plays a vital role in helping to avoid mistakes or recognise hidden opportunities.
 In the businesscontext,itguidesthe developmentof products,management,finances,andmost
importantly, markets and competition.
 It helps in forecasting the future and makes the future visible to some extent.
 It bridges between where we are and where we want to go.
List the steps in planning
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