Mazda digital advertising 03 17-2009
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The document discusses ADP Digital Advertising's targeting of key consumer behaviors through digital advertising campaigns. It provides examples of campaign reporting on websites like FordDigital.com and tools for building, managing, and tracking advertising campaigns across display, paid search, and site analytics. The role is to evaluate a dealership's current marketing, develop advertising calendars and budgets, execute campaigns, and report results to improve ROI and recommend best practices. Dealer dashboards are discussed to integrate reporting and tie together various marketing activities.
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Mazda digital advertising 03 17-2009
- 1. ADP Digital Advertising Driving Results Presented On: February17, 2009
- 6. Offer-driven
- 9. Special financingDisplay Advertising: Flash Banner Ads
- 10. Campaign Examples at www.FordDigital.com
- 11. ADP AdVantage - Ad Builder
- 12. ADP AdVantage - Asset Manager
- 13. ADP Ad Network
- 16. Impression Share
- 17. Clicks
- 18. Click through rate (CTR)
- 19. Cost per click (CPC)
- 21. Search Placement / Keyword Report
- 22. Google Audio
- 25. Phone Calls
- 26. Web Leads
- 27. Conversion Rate
- 28. Cost Per Lead
- 29. Bounce Rate
- 30. Website Pathing
- 31. Time Spent on Site
- 33. Organic to Paid Keywords Report
- 34. Search Engine Optimization Rankings
- 35. Global Omniture Suite Search Terms
- 36. Omniture Global Report Suite Compare Sites
- 38. Visitor Length
- 39. Demographics
- 42. Upstream traffic
- 44. HitWise CompetitiveAnalysis: Search Terms
- 45. Compete – Unique Visitors
- 46. Google AdPlanner and Trends
- 47. Search Analytics - Keyword Discovery
- 48. Communicating Reports – VMAR and Analysts Roles & Responsibilities: PLAN EXECUTE MEASURE/REPORT This equates to: Evaluate dealership current marketing and advertising activities Develop annual, quarterly and monthly advertising calendars Work with dealer on budget development and spend Execute marketing campaigns Report and assess results to improve dealer ROI Benchmark results and recommend best practices Coordinate campaigns
- 50. Dealer Dashboard – Tying it all together
- 51. Dealer Dashboard – Tying it all together
- 52. Dealer Dashboard – Tying it all together
- 53. Dealer Dashboard – Tying it all together
- 54. Dealer Dashboard – Tying it all together
- 55. Integrating campaigns across tier I - III
- 56. Integrating Campaigns - Next Steps? Access to assets Advanced notification of new campaigns Sharing of data Incentive Feeds Conference call and meeting schedule