We may still be catching our breath after year-end craziness, but fundraising planning never stops, and the next fundraising push is right around the corner. The spring fundraising season presents a great opportunity to nurture current donors, leverage them to bring in new prospects, and help build a strong supporter pipeline through the end of the year. In this webinar, we'll discuss online fundraising and communications strategies like New ways to cultivate donors during your spring fundraising push How to maintain donors throughout the year Re-engaging your supporters through year-end

1. Maximize Spring
Fundraising and
Maintain Donors
Through 2020
February 21, 2019

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3. A Global Network
Bridging Tech Solutions
and Services for Good
Where are you on the map?
Countries Served TechSoup Partner Location NetSquared Local Group

4. Acclivity
Adobe
Alpha Software
Asana
Atlas Business Solutions
Atomic Training
Autodesk
Azavea
BetterWorld
Bitdefender
Blackbaud
Bloomerang
Box
Brocade
Bytes of Learning
Caspio
CauseVox
CDI Computer Dealers
Cisco
Citrix
CitySoft
CleverReach
ClickTime
Closerware
Comodo
Connect2Give
Dell
Dharma Merchant Services
Digital Wish
Dolby
DonorPerfect
Efficient Elements
FileMaker
GoDaddy
GrantStation
Guide By Cell
Headsets.com
Horizon DataSys
HR Solutions Partners
Huddle
Idealware
InFocus
Informz
InterConnection
Intuit
JourneyEd
Litmos
Little Green Light
Mailshell
Microsoft
Mobile Beacon
NetSuite
Nielsen
NonProfitEasy
O&O Software
Quickbooks Made Easy
Reading Eggs
ReadyTalk
Red Earth Software
Sage Software
Shopify
Simple Charity Registration
Skillsoft
Smart Business Savings
Society for Nonprofit Organizations
Sparrow Mobile
Symantec
Tableau
TechBridge
Tech Impact
Teespring
Telosa
Tint
Ultralingua
Western Digital
Zoner

5. Explore our Nonprofit
Tech Marketplace
For more information, please visit
www.techsoup.org/get-product-donations
"We are an all-volunteer organization with
limited professional skills. Adobe's donated
technology is helping us present our story to
the public and to lenders in the format of a
much larger organization. With Adobe, we
are able to knock off a few of the "rough
edges" so that our story is front and center
instead of our technological limitations.
Thank you, Adobe!”
- Richard de Koster
Constitution Island Association, Inc

6. Presenters
Molly Trerotola
Media & Communications Manager
Give Lively
Andrea MacDonald
Senior Account Executive
Give Lively
Sima Thakkar
Senior Manager, Content
TechSoup
Sima Thakkar
Senior Manager, Content
TechSoup
Andrew MacDonald
Senior Account Executive
Give Lively
Molly Trerotola
Media & Communications Manager
Give Lively

7. MAXIMIZE SPRING
FUNDRAISING
And Maintain Donors Through 2020

8. PRESENTERS
Molly TrerotolaAndrea MacDonald

9. ABOUT US

10. OUR POWERFUL, FREE PLATFORM

11. WHAT WE’LL COVER
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12. PROMISE OF SPRING
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13. STEP 1:
YOUR SPRING CAMPAIGN

14. SPRING CAMPAIGN ROADMAP
GOAL EXECUTEPLANTHEME

15. NONPROFIT GOAL

16. SPRING CAMPAIGN ROADMAP
GOAL EXECUTEPLANTHEME

17. THEME IT
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18. SPRING CAMPAIGN ROADMAP
GOAL EXECUTEPLANTHEME

19. ●
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HOST AN EVENT

20. FUNDRAISE DURING THE EVENT

21. PEER-TO-PEER FUNDRAISING
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22. SPRING CAMPAIGN ROADMAP
GOAL EXECUTEPLANTHEME

23. SPRING FUNDRAISING RECAP
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24. EXAMPLE: NEW DONOR JOURNEY
Natalie’s Engagement
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Natalie’s Qualities
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25. NATALIE’S DONOR JOURNEY:
ATTRACT
Attract

26. PROVIDE THE RIGHT TOOLS
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27. NATALIE’S DONOR JOURNEY:
ENGAGE
AttractAttract Engage

28. MESSAGING FOR ENGAGEMENT
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29. NATALIE’S DONOR JOURNEY:
CONVERT
Attract Engage Convert

30. ENSURING DONOR CONVERSION
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31. STEP 2: DONOR
MAINTENANCE & RETENTION

32. BEST PRACTICES
#1:
#2:
#3:
#4:
#5:

33. KEEPING NATALIE
ENGAGED:
Thank
you!
Get
excited!
We’re
halfway
there!
Hey,
new
donor
You’ll
make
this
possible

34. STEP 3: RE-ENGAGING AT
YEAR-END

35. BRIDGING THE GAP BETWEEN
SPRING AND YEAR-END
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36. RE-ENGAGING NATALIE
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37. PULLING IT TOGETHER
→
→
→

38. givelively.org @give_lively

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40. Join us for our
upcoming webinars.
2/28
How to Drive Social Media Engagement with Nonprofit
Storytelling
3/5
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3/7
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3/11
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3/19
QuickBooks Premier for Existing Users
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