Musical Innovation: 1. Technology has revolutionized the music industry by enabling easy recording and digital distribution of music. 2. Formats like MP3 have made it possible for anyone to distribute and access music nearly for free, teaching people how to manipulate sound, but may have reduced music's cultural prominence. 3. While new opportunities exist for musicians, maintaining a positive mindset is important to avoid frustration, and developing a unique sound or concept can help artists stand out.

1. Musical Innovation:
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subtitle
place, date
Yossi Sassi
www.YossiSassi.com

3. These are the best times
to be a musician 
•More options, less middlemen, lower cost..
•Humanity needs us more than ever before
•Easy to learn and share ideas & models
•..But, unless you re-align your mindset, that world of
opportunities can easily frustrate you
•Creating your own “sound” (literally or conceptually)
can make a big difference

4. Technology

5. Technology Revolutionizes Music
•The two big revolutions: Recording Music, and going
digital with it
•Music experience has changed massively -from the
Savannah through churches, venues, your room,
earphones and up to mobile phones
•Live seen as a ‘reference’ to recorded music
•Shazam turns to be the new ‘Billboard’

6. Binary 101
• Binary arithmetic uses electronic relays and
switches
• 011 0110 = 6
• 100 0001 = A
• 010 1011 ? The plus (+) sign

11. The age of algorithms
• “Hyper”-applications
• Hyper-Connecting vs. Connecting
• Decay of skills and mastery

12. Technology is everywhere?

14. mp3
Psychoacoustic-based compression
Lossy compressed audio - loose some, win some..
1991 - first standard of MPEG-1 audio
1993 - MPEG 1 Audio layer III
1995 - MPEG 2 Audio layer III (aka MP3)
1997 - Winamp uses MP3
1999 - Napster is launched
Record companies fight back, DRM, etc
Approved MP3 online stores: Beatport, Bleep, Juno
Records, eMusic, Zune Marketplace, Walmart.com,
Rhapsody, Amazon.com, the recording industry
approved re-incarnation of Napster and more.

15. mp3 (continued)
Contributed to moving Music out of the lead for the
‘Zeitgeist’
Still, MP3 did Important things to Music & People:
1. It has made it easy for anyone to distribute music at
nearly no cost (or for free).
2. It has made it easy for anyone to find music and
access it instantly.
3. It has taught people a great deal about manipulating
sound on a computer (Rip, Record, Convert etc)

16. Possibilities

18. Empowered, or paralyzed?
(Don’t want to make a wrong choice)
Happier, or failure-aware?
(more options = more chances to
be disappointed of our choice)

19. Dualism
•Quantum physics, anyone? ;)
•From physics to the human soul, from
Genesis to the choice of a jeans..
•Dualism & Unity – two contradictions that
complete each other, to a point of ‘a whole’

20. We all start
With potential

25. Who We Are
=
Where we come from + our heart beats

26. We Are Creative People

34. Innovate out of nowhere?
discovering the existing?
re-inventing the forgotten?
A mix of the above?

41. It starts with a
genuine NEED

46. If you want to play – play. Don’t talk


47. Recap
•Technology flattens everything, its YOUR job to bring
back the soul into your art
•Choose your attitude
•Being a box outside of the thinking
•Now it’s the best time to be weird & unusual!
And if you can combine it with something iconic &
familiar – you Rock!
•Be yourself, no matter what they say
•Don't compare your insides to someone else's
outsides

48. Butterflies in the Desert?

52. Thank You
Yossi Sassi
www.YossiSassi.com