This document discusses how mobile advertising can help maximize holiday sales. It notes that over 75% of smartphone users will use their phone for holiday shopping, with 1 in 4 making a purchase on their phone. The document promotes a turnkey mobile advertising solution from InMobi that can reach target audiences at scale, engage customers through rich creative experiences like video ads, and quantify the impact of mobile campaigns on in-store visits and return on investment. The solution allows targeting audiences based on various criteria, using engaging rich media creative, and measuring results including in-store purchases and ROI.