Jonathan Moore is SEO Group Head at equimedia. In his presentation at this CIM Sussex event he looked at how each organisation’s approach to SEO should vary depending on its budgeting and resource constraints.The presentation covers the key areas of SEO including tech SEO, content, analytics and social media. Find out more about how equimedia can help you factor SEO into your marketing strategy: http://www.equimedia.co.uk/services/search-engine-optimisation/