This document provides a 10 step guide to improving email deliverability. It discusses how email service providers like GetResponse maintain high deliverability rates through practices like permission-based marketing, nurturing relationships with internet service providers, and using feedback loops. It then lists 10 steps senders should take, such as monitoring the reputation of their IP address and domain, using high quality opt-in lists, avoiding spammy content, and regularly sending emails to subscribers. The document emphasizes the importance of permission-based marketing, quality content, and ongoing deliverability monitoring.
Email is quickly becoming the preferred method of communication for businesses across the
world, regardless of industry. Email is faster and less expensive than traditional mail, and many
customers choose to receive messages from the companies they do business with through the
email channel.
Many of the world’s largest brands encounter deliverability issues and roughly a quarter of all emails fail to reach consumers. Email deliverability has become increasingly complicated and intimidating for even the savviest marketers.
In this white paper, Yesmail busts various myths, including:
-Deliverability is all about subject lines and trigger words
-Bulking doesn’t matter if you keep acquiring new subscribers
-Best practices around deliverability are different for B2B email marketers
8 ways to improve email deliverability ratesLocke Truong
Email is one of the most effective tools marketers possess — for the simple reason that it works. Email marketing generates a whopping $44 for every $1 spent, according to the Direct Marketing Association. That generous payout potential, however, only has a chance if your email gets delivered. So, what steps can you take to improve your company’s email deliverability rates? In this deck, we’ll look at eight ways we find to effectively get your email into inboxes.
LiveIntent & Techlicious Case Study EEC Julia Rieger
The case study was presented at the Email Evolution Conference in Feburary 2012 by Dave Hendricks, COO of LiveIntent, and Josh Kirschner, CEO of Techlicious.
To learn more about growing your business with email subscribers and advertising in email, please contact Dave at dhendricks at liveintent dot com.
B2B Email Experts is a leading business to business research studies by creating successful email marketing campaign, data appending techniques and customized email lists.
Pressing the “send” button on an email doesn’t necessarily mean your messages reach your recipients’ inboxes. Along the way, email communications can encounter an array of deliverability issues that can affect your email marketing ROI as well as your open, click-through, and conversion rates. Using data from 20 leading retailers tracked over a two-month period, Ryan Moss explains why messages from even the biggest brands can land in spam folders or even go missing. He also reviews how message subject lines, content, and Internet Service Providers (ISPs) can impact your email deliverability.
Email is quickly becoming the preferred method of communication for businesses across the
world, regardless of industry. Email is faster and less expensive than traditional mail, and many
customers choose to receive messages from the companies they do business with through the
email channel.
Many of the world’s largest brands encounter deliverability issues and roughly a quarter of all emails fail to reach consumers. Email deliverability has become increasingly complicated and intimidating for even the savviest marketers.
In this white paper, Yesmail busts various myths, including:
-Deliverability is all about subject lines and trigger words
-Bulking doesn’t matter if you keep acquiring new subscribers
-Best practices around deliverability are different for B2B email marketers
8 ways to improve email deliverability ratesLocke Truong
Email is one of the most effective tools marketers possess — for the simple reason that it works. Email marketing generates a whopping $44 for every $1 spent, according to the Direct Marketing Association. That generous payout potential, however, only has a chance if your email gets delivered. So, what steps can you take to improve your company’s email deliverability rates? In this deck, we’ll look at eight ways we find to effectively get your email into inboxes.
LiveIntent & Techlicious Case Study EEC Julia Rieger
The case study was presented at the Email Evolution Conference in Feburary 2012 by Dave Hendricks, COO of LiveIntent, and Josh Kirschner, CEO of Techlicious.
To learn more about growing your business with email subscribers and advertising in email, please contact Dave at dhendricks at liveintent dot com.
B2B Email Experts is a leading business to business research studies by creating successful email marketing campaign, data appending techniques and customized email lists.
Pressing the “send” button on an email doesn’t necessarily mean your messages reach your recipients’ inboxes. Along the way, email communications can encounter an array of deliverability issues that can affect your email marketing ROI as well as your open, click-through, and conversion rates. Using data from 20 leading retailers tracked over a two-month period, Ryan Moss explains why messages from even the biggest brands can land in spam folders or even go missing. He also reviews how message subject lines, content, and Internet Service Providers (ISPs) can impact your email deliverability.
Whitepaper: Email Marketing Tips - How a SPAM Filter Works (Q & A)Pinpointe On-Demand
Whitepaper - Questions & Answers about how an Enterprise SPAM Filter Works – This accompanies our Webinar that can be viewed on demand at:
http://www.pinpointe.com/resources
How to setup self hosted email servers & send millions of emails per daydigifloss
http://www.digifloss.com/
Hello tribe members :)
I’ve been wanting to write about how you can setup your own email server for a long time now but was just too lazy…lol
So today I am going to outline the entire thing for you so that you can setup your own email servers and not worry about GetResponse or Aweber Bans.
READ THE REST OF THE ARTICLE: http://www.digifloss.com/how-to-setup-a-self-hosted-email-servers-send-millions-of-emails-per-day
Email Delivery Optimization Techniques from Email Marketing Solutions Provide...Manjunatha Kg
Aghreni Technologies best practices article on email marketing and delivery myths.
Aghreni Technologies is part of a global email marketing giant whose competitors include the best names in the business. Team Aghreni has over 4 years of experience in email marketing working with some of the world's largest brands across the world.
This white paper assembles a wide range of tactics and information regarding deliverability into five core best practices to help marketers get up to speed quickly with the constantly changing deliverability landscape and key strategies for improving results.
Clearout Best Use cases for Real-time and Bulk Validation.
Don’t let the honeypots, hard bounces and non-valid emails mess with your email deliverability. Validate, verify & clean your email list in real-time.
This is very useful document provided by Sendgrid team. How to avoid reaching your email in spam folder. Hope this will be helpfull to you also. We (http://mystockalarm.com) are using Sendgrid transaction email service and we are happy until now. You can check with them for transaction and marketing emails.
Overcoming the 3 Challenges to Optimizing Your Email ProgramLiveIntent
The inbox is full of opportunity. It’s where you can engage with your audience, learn more about them, and drive them to action. Join our webinar to find out how to maximize investments in your email marketing programs!
In this webinar you'll learn:
- Why there are three key challenges facing the inbox
- The four most important tips to ensuring deliverability
- The anatomy of a successful email
The Complete Guide to B2B Email Marketing: Create more effective B2B email campaigns with these six steps:
By Sales Force-Pardot
Complete Guide to B2B Email Marketing will walk you through the entire process of creating effective,targeted emails — from planning and designing to sending and optimizing — in six straightforward steps:
Step 1: Authentication & Deliverability
Step 2: Template Design
Step 3: Email Content
Step 4: Testing & Optimization
Step 5: Sending Best Practices
Step 6: Tracking & Reporting
Take a Guided Tour with Pardot:
http://www2.pardot.com/interactive-guided-tour?url_called=70130000000mARf
Whitepaper: Email Marketing Tips - How a SPAM Filter Works (Q & A)Pinpointe On-Demand
Whitepaper - Questions & Answers about how an Enterprise SPAM Filter Works – This accompanies our Webinar that can be viewed on demand at:
http://www.pinpointe.com/resources
How to setup self hosted email servers & send millions of emails per daydigifloss
http://www.digifloss.com/
Hello tribe members :)
I’ve been wanting to write about how you can setup your own email server for a long time now but was just too lazy…lol
So today I am going to outline the entire thing for you so that you can setup your own email servers and not worry about GetResponse or Aweber Bans.
READ THE REST OF THE ARTICLE: http://www.digifloss.com/how-to-setup-a-self-hosted-email-servers-send-millions-of-emails-per-day
Email Delivery Optimization Techniques from Email Marketing Solutions Provide...Manjunatha Kg
Aghreni Technologies best practices article on email marketing and delivery myths.
Aghreni Technologies is part of a global email marketing giant whose competitors include the best names in the business. Team Aghreni has over 4 years of experience in email marketing working with some of the world's largest brands across the world.
This white paper assembles a wide range of tactics and information regarding deliverability into five core best practices to help marketers get up to speed quickly with the constantly changing deliverability landscape and key strategies for improving results.
Clearout Best Use cases for Real-time and Bulk Validation.
Don’t let the honeypots, hard bounces and non-valid emails mess with your email deliverability. Validate, verify & clean your email list in real-time.
This is very useful document provided by Sendgrid team. How to avoid reaching your email in spam folder. Hope this will be helpfull to you also. We (http://mystockalarm.com) are using Sendgrid transaction email service and we are happy until now. You can check with them for transaction and marketing emails.
Overcoming the 3 Challenges to Optimizing Your Email ProgramLiveIntent
The inbox is full of opportunity. It’s where you can engage with your audience, learn more about them, and drive them to action. Join our webinar to find out how to maximize investments in your email marketing programs!
In this webinar you'll learn:
- Why there are three key challenges facing the inbox
- The four most important tips to ensuring deliverability
- The anatomy of a successful email
The Complete Guide to B2B Email Marketing: Create more effective B2B email campaigns with these six steps:
By Sales Force-Pardot
Complete Guide to B2B Email Marketing will walk you through the entire process of creating effective,targeted emails — from planning and designing to sending and optimizing — in six straightforward steps:
Step 1: Authentication & Deliverability
Step 2: Template Design
Step 3: Email Content
Step 4: Testing & Optimization
Step 5: Sending Best Practices
Step 6: Tracking & Reporting
Take a Guided Tour with Pardot:
http://www2.pardot.com/interactive-guided-tour?url_called=70130000000mARf
According to a recent Return Path study, in the second half of 2011, global inbox placement rates were at a record low - 76.5 percent. In other words, nearly a quarter of all commercial emails never arrived in the inbox. Yikes!
Here is part one of a two-part webinar series on email deliverability presented by James Thompson of Infusionsoft, Tom Sather of Return Path, and DJ Waldow of Waldow Social.
Check out the line recording here:
Email campaigns are the lifeblood of most industries.docxPatricia Rountree
here are several reasons why emails may end up in the spam folder. Reasons include filters, email appliances and human error. As an email marketer, it’s crucial to follow best practices to avoid it. Email delivery to the inbox is more likely to occur when you use complete sender information, create good content, have a great subject line,
eBook Example - Agile Education Marketing - Email Marketing Best Practices.pdfBrafton
This eBook is an example of a detailed guide meant to educate the reader on a particular topic.
To learn more about eBook marketing, browse the complete guide here: https://www.brafton.com/blog/strategy/how-to-create-a-marketing-ebook/
Email Marketing Inbox Deliverability: POVJosue Sierra
Delivering email marketing to consumers requires an understanding of the technical best practices that enable marketers to ensure consumers are seeing their marketing emails. This presentation provides in-depth outline of sending best practices to ensure optimal delivery.
Maximizing Email Deliverability - Accurate List IncJoan Ginther
As spam filters become more discerning, it is imperative for senders to adopt advanced strategies that go beyond conventional practices. The stakes are high, with studies indicating that over 20% of legitimate marketing emails never reach the inbox, landing instead in spam folders. This not only underscores the prevalence of stringent filtering mechanisms but also emphasizes the importance of proactive measures to enhance email deliverability
This article aims to delve into the multifaceted challenges faced by senders in the realm of cold emails and provide insightful strategies to overcome these hurdles. By dissecting the latest statistics and shedding light on the evolving dynamics of spam filters, we aim to equip email marketers with the knowledge and tactics necessary to navigate the intricacies of contemporary email deliverability challenges successfully.
RupeeMail has 200,000 plus registered users and servers more than 100 Corporates from various verticals like Retail, Travel, e-Commerce, Telecommunication etc..
5 effective ways to attract more students for your online course - presentation for a joint webinar with GetResponse and LearnWorlds, run by Michal Leszczynski and Panos Siozos.
Data-based Email - key insights and tips from the GetResponse Email Marketing Benchmarks Report. Want to watch the recording? Visit https://www.getresponse.com/resources
Want to sell more of your products & boost your email marketing ROI? In this webinar, Michal & Irek of GetResponse, share ways to improve your sales emails before the big season starts. They share inspiring email designs, provide actionable tips, and walk you through how to use these tactics inside GetResponse. To catch up with the webinar recording, check out the GetResponse Resources - https://www.getresponse.com/resources/videos/make-your-sales-emails-better
What happens between clicks and conversions – GetResponse and CrazyEgg webinarGetResponse
Presentation from the webinar with Suneet Bhatt, GM at CrazyEgg and Michal Leszczynski, Content Marketing Manager at GetResponse.
We've discussed how you can optimize your customers' journey, looking at landing page analytics, heat maps, and common sense.
You can watch the recording here:
https://getresponse.wistia.com/medias/f7gczogg03
6 Marketing Automation Workflows to Jumpstart Your ConversionsGetResponse
Learn how to grow the conversion rates of your ecommerce store with these 6 marketing automation workflows. Webinar presentation made by Abby Hehemann, Product Marketing Manager at GetResponse, and Michal Leszczynski, Content Marketing Manager at GetResponse.
Want to run an effective and engaging holiday marketing campaign? Check out this presentation from a holiday-themed and idea-packed webinar from GetResponse. Take a look and see how email marketing, paid advertising, and marketing automation can work together, in harmony.
The Formula for Content Marketing Automation ROIGetResponse
A webinar presentation by Michael Brenner for GetResponse. Michael explains the ways any business can measure the return on marketing through a consistent content marketing approach.
Strike while the iron's hot – International Ecommerce dayGetResponse
How to rock the post-purchase marketing communication to sell more and keep customer for longer? International Ecommerce Day presentation from Michal Leszczynski, Content Marketing Manager at GetResponse for Omniconvert
The content imperative for successful marketing automationGetResponse
In this presentation Michael Brenner shows how to create content that converts, distribute it effectively through marketing automation and measure content marketing automation ROI.
Email marketing & beyond: Global industry benchmarks 2017GetResponse
Kath Pay, one of the world’s top 50 email marketing influencers, shares: average industry open rates and CTRs for 2016, key email marketing and marketing automation insights by industry across organizations of all sizes, and tips and best practices for better results this year.
Email Marketing and Marketing Automation ExcellenceGetResponse
Dr. Dave Chaffey of Smart Insights discusses the findings from the Email Marketing and Marketing Automation Excellence 2017 report, based on a study conducted in partnership with GetResponse, Holistic Email Marketing, and Content Marketing Institute.
Optimizing your marketing automation program for successGetResponse
How to optimize your marketing automation program for success – Kath Pay takes you through this entire process in this actionable webinar organized in partnership with GetResponse. Watch the webinar here – https://getresponse.tv/video/UlCaQ4LLCzM/optimizing-your-marketing-automation-program-for-success-kath-pay-webinar/
11 Consumer Behavior Secrets to Improve Automated MarketingGetResponse
Webinar presentation by Jamie Turner for GetResponse revealing consumer behavior secrets and how you can use it for your automated marketing campaigns.
Every Second Matters – Why Marketing Automation Should Be Your BFFGetResponse
40,000 Google searches happen every second, 340,000 tweets are sent every minute, five Exabyte’s of content are created each day. These are just a few examples of how much and how quickly data is spread around us. It’s about time you asked yourself, “can I, as a marketer, keep up with this?"
How to get Personal with Marketing AutomationGetResponse
Webinar presentation by Kath Pay of Holistic Email Marketing for GetResponse. Find out what are the best ways to personalize your email marketing campaigns, how to leverage touch points through marketing automation, and see real life business examples of using marketing automation in action.
Digital Marketing Summit Asia 2016 - You had me at hello. How marketing autom...GetResponse
A presentation by Michal Leszczynski on using marketing automation to create real, meaningful, and valuable relationships with your audience. Presented at the Digital Marketing Summit Asia 2015.
Jason Falls - Marketing Automation for Human BeingsGetResponse
Jason Falls talks about what not to automate to ensure your marketing automation works.
Originally presented during a webinar created for the Marketing Automation Hub: http://bit.ly/MAHub
Watch the recording here: http://getresponse.tv/video/Y-weCtk4tJE/jason-falls-on-marketing-automation-for-human-beings-webinar/
Email Deliverability Tips from the ExpertsGetResponse
Email Deliverability as presented by GetResponse Compliance and Deliverability Team. Learn about the do's and don'ts of email deliverability. Find out how to manage subscribers' expectations and your email list to maintain high sender reputation and good relations with your audience.
Email Marketing Benchmarks and Recommendations for 2016GetResponse
Email Marketing Benchmarks and Recommendations for 2016 - webinar presentation by Kath Pay of Holistic Email Marketing and Michal Leszczynski of GetResponse. Be sure to check out this and other webinars on Getresponse.tv
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
2. World’s Easiest Email Marketing.
Recent surveys leave little doubt: email deliverability remains the most serious challenge for
marketers. According to research by MarketingSherpa, one of six email recipients will not
receive a message due to it being mistakenly blocked by a spam filter. And that means lower
response rates and revenues for the marketer’s business.
“The ability to deliver an email” (“deliverability”) has now become a science that requires constant
study if marketers want their messages to land in Customer inboxes. And with providers constantly
coming up with new spam filter algorithms to prevent abusers from invading inboxes with unsolicited
emails, marketers have to adapt to the new standards and ensure compliance with the most recent
trends and technology.
Table of Contents
• How GetResponse maintains your 99% deliverability rate
• 10 steps you should implement to improve email deliverability
• Summary
• About GetResponse
2
3. World’s Easiest Email Marketing.
How GetResponse maintains your 99%
deliverability rate
Deliverability is typically managed by two entities:
• an ESP (email service provider), such as GetResponse
• the actual sender, who can control the content, list quality, frequency, etc.
Every reputable ESP should take measures to help ensure Customer inboxes at Yahoo! Mail,
Gmail, AOL, Windows Live Hotmail and other mailbox providers. These efforts can be broken down
into the elements listed below.
Permission-based email marketing only!
At GetResponse, we believe in permission-based emailmarketing only. Our 12 years of
experience working with users and ISPs has helped us develop a robust anti-spam policy which
we observe and practice every day. The combination of automated system review and the human
expertise of our Compliance Department prevent spammers (or careless marketers) from using our
system before their messages are sent out. That’s the key to maintaining an impeccable reputation
and the highest possible delivery rates. An ESP that allows spammers to use their system will see
a downgrade in both user domain and provider reputation very quickly. Granted, there are fewer
“bad apples” thanks to improved filter algorithms. However, hosting even 1% of bad apples can
damage deliverability for the 99% of Customers who want to promote their business – and their
brands − via legitimate email marketing.
3
4. World’s Easiest Email Marketing.
Nurturing ISP relationships
In the email game, you need to team up with the mailbox providers and anti-spam organizations if
you want to win. Every ESP should participate in major industry initiatives such as MAAWG, EEC
and ESPC. This offers excellent opportunities to exchange knowledge and to cooperate with the
ISPs (Internet Service Providers) in order to reduce abuse and create new legal and technical
email deliverability fundamentals, which can directly benefit the ESP’s clients.
Top notch tools for top notch deliverability
The technical process of sending a mass email campaign and tracking its results is a complex
one. This is why partnering with companies who provide top notch technology can help to ensure
that the technical aspect of the delivery process is seamless. GetResponse, for example,
cooperates with Return Path, which offers inbox placement solutions that tell us which campaigns
land in target inboxes and which end up in junk folders, and help diagnose any related problems.
Another partner, Port 25, provides world-class Mail Transfer Agents capable of sending out
millions of emails in record time. There’s definitely more aspects of deliverability than addressed
by these technologies, but the point is that an ESP that wants to maintain at least 90%+ email
deliverability needs to monitor and invest in leading-edge technology.
Bounces, feedback loops, DKIM, opt-outs…
A clean list is the key to first-rate engagement and consistent inbox delivery. That’s why a
reputable ESP should automatically process all unsubscribe requests and bounces resulting
from your sends. At GetResponse, we instantly remove all undeliverable addresses and
subscribers that wish to opt-out from further mailings. It ensures CAN-SPAM compliance and
reduces the risk of spam complaints affecting domain reputations.
As mentioned earlier, there’s more to the technical side of deliverability that merits close attention
by anyone planning to invest in an email marketing service. GetResponse also authenticates
messages using SPF (Sender Policy Framework) and DKIM (Domain Name System validation
4
5. World’s Easiest Email Marketing.
format), which are required by ISPs but, more importantly, reduce the risk of forgery and of client
emails landing in junk folders or being blocked.
Last, but not least, ESP participation in ISP feedback loop programs (FBLs) is a definite must.
GetResponse establishes feedback loops for every client whereby ISPs notify us whenever
someone marks an email as spam, so we can instantly remove that subscriber from your list.
10 steps you should implement to improve
email deliverability
Since you already know what your email service provider can do for you in terms of deliverability,
it’s time to ask yourself a question: How can I help ensure that my email campaigns are not
blocked or routed to junk folders?
It may come as a surprise to some of you, but in today’s email world, it’s the sender that has the
biggest influence on deliverability, not the software. In other words, you might be using a premier
ESP, with amazing features and an impeccable reputation, but if your mailing list is of poor quality,
or your emails are tainted with content issues, you may never experience seamless inbox delivery.
No software can solve the sender’s content or list problems, period.
Therefore it’s up to marketers to evaluate their mailing practices and review the current state of
their email programs on a regular basis. Below we have listed 10 tips that should become your
checklist for maintaining the health of your email program and avoiding deliverability issues.
5
6. World’s Easiest Email Marketing.
Sending IP address and domain reputation
Mailbox providers rate senders based on two key factors: the reputation of an IP address and the
domain from which the emails originate. Inbox providers such as Gmail or AOL keep a record of
what kind of emails are being sent from a particular IP address. Their scoring system is similar
to the one used by banks in credit score rating. If you build a strong and positive history of
your IP and domain by sending solicited, relevant emails, you are most likely to enjoy relatively
undisturbed inbox delivery. However, when your mailings are too frequent, your list hygiene
practices inadequate, and no one opens your messages, there’s a high probability your sending
IP address score will fall through the floor and no ISP will allow you to enter the inbox area.
This situation does not concern those who use a professionally monitored, shared IP space, such
as GetResponse.com clients. However, if you are on a dedicated platform, you should definitely
monitor the reputation of the IPs and domains from which your email campaigns originate to
ensure the good standing of your sender reputation.
Hint: For more information on this important step, you might find the resources
below useful:
• Return Path’s Sender Score (https://senderscore.org/)
• Cisco’s SenderBase (http://www.senderbase.org/)
• McAffee’s Trusted Source (http://www.trustedsource.org/)
• BlacklistAlert.org (http://www.blacklistalert.org/)
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7. World’s Easiest Email Marketing.
List Quality
Many companies are keen on purchasing lists of “fresh” email addresses to expand their field of
prospects. It appears to be so much faster and easier than building up an organic list from their
own trusted sources. They’re simply not aware of the problems purchased lists can cause – until
it’s too late.
People only respond well to emails they’ve requested − or what we call “permission based
emails”. No one likes to receive unsolicited emails from vendors, known or unknown. It’s an
invasion of inbox privacy that could lead to more serious offenses, like unwittingly giving someone
permission to sell and resell one’s personal data to strangers for a couple of dollars.
Sending campaigns to purchased lists riddled with dead and inactive email addresses could
damage your reputation beyond repair, and eventually lead to losing inbox access − and even
domain blocking in the long run. Purchased lists are also full of spam traps − addresses created
not for communication, but solely to “lure” spam.
So, again, the key word here is permission. Growing your list organically via web sign up forms
will guarantee that your leads are fresh and responsive. After all, they are consciously opting-in to
receive information from you so you know they are interested and pre-qualified to receive offers.
Hint: We encourage you to read up on best practices that support organic list growth
and to download our list building white paper “How to Grow Your Email Marketing List”.
We think you’ll agree that organic growth is the safest and most effective way to build a successful
mailing list.
7
8. World’s Easiest Email Marketing.
Content Issues
Sometimes the issue with deliverability may not be due to mailing list quality or IP reputation, but
with the message content itself. Now “content” covers a lot of areas and functions of a message.
That’s why, when you deploy your email marketing campaign, the receiving servers put it through
a wide range of spam filters that analyze:
• the frequency of potential spam words
• reputation of links in your email Hint: make sure that the content that
• image-to-text proportion you create is engaging and relevant,
• size of your email from the subject line through the last
• reputation of image hosting services sentence. Senders that get high re-
that you use sponse rates are more likely to have
• with more being added all the time. their broadcasts delivered to inboxes
by service providers. Conversely, if
What can you do to help eliminate these problems senders persist in targeting non-re-
before you hit the send button? Try the following sponse inboxes, their messages could
methods: be blocked
• use the GetResponse SpamScore Check system. It will assign a score to your message copy
assessing the likelihood of it ending up in junk folders due to content issues.
• use services such as BlacklistAlert.org (http://www.blacklistalert.org) to check the reputation of
the links in your email. If any of them are found on prominent blacklists like URIBL, SURBL or
Spamhaus, you can be sure that your message will struggle with inbox delivery.
• host your images and documents on GetResponse Multimedia Studio. It’s an abuse-free
hosting service that will not affect email delivery in any negative way.
• make sure that you include at least one short paragraph of text in the message copy section
of every large email. Sending an image-only newsletter is a common tactic used by spammers
to get past content filters, but most email services and ISPs have developed filters for this
gimmick.
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9. World’s Easiest Email Marketing.
FROM field address reputation
This is a hot topic these days! The GetResponse Email Solutions Team has examined and
discovered that your FROM field address might influence whether your email lands in an inbox
or the junk folder. This is especially characteristic of Yahoo! Mail and, during our tests, we even
noticed different results for the same email sent with the newsletter@yourdomainname.com
address and support@yourdomainname.com addresses.
The main takeaway for senders is that they should stick to one, easily recognizable FROM field
name and address. It has to have a decent reputation built by sending solicited and engaging
emails over time.
Hint: If your campaigns are struggling to reach inboxes at certain ISPs, you can try tweak-
ing the FROM field address and testing it with the same creative. This will tell you whether a
tainted FROM field might be the root of the problem.
Ask recipients to whitelist you
Did you know that when a recipient adds your FROM field email to their address book, all your
messages will land directly in their inbox? While that may seem obvious, many marketers still
waste this great opportunity to increase delivery rates! And it’s so easy.
Simply remind your subscribers in the email preheader section that they can “whitelist” you by
adding the address to their address books. It’s also a good idea to provide brief instructions on
how to add an email to the address book. By getting on the “allowed senders” list, you will be
released from the constraints of spam filters, so it’s worth the minute or less it takes either party.
Hint: The first email you send out right after a subscriber opts-in to your list (the welcome
email) is the perfect time to ask for whitelisting. Get in the habit!
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10. World’s Easiest Email Marketing.
Avoid gimmicks!
It’s that simple. Permission based email marketing means no gimmicks. And trust me, ISPs these
days really know how to tell which sender is using tricks to get their email delivered. In fact, it’s
quite common for those caught in the act to suffer the worst possible punishment: an IP / domain
block preventing any further emails from being delivered.
Among the gimmicks that should be never be part of any legit email program are:
• hashbusting (randomly adding certain characters within the mail subject line / content to fool
the spam filters, e.g. “F.ree. p.r!z.e”)
• deceptive/ trick subject lines, e.g. starting the email message with “Re:” or “Fwd:” in order to
create the illusion of previous communication initiated by the sender.
• dishonest/ misleading claims, e.g. subject line states the recipient won the prize while the copy
says that there are conditions to be fulfilled in order to claim it.
• including the text message within one large image to fool the spam filters.
Reduce risky words to nil
You’ve probably heard this one before. Over-using words such as “free”, “prize”, “bonus” in your
newsletters can hinder it from reaching Customer inboxes. Although ISPs today are smarter
than ever and analyze more factors than just message copy, you still need to keep an eye on
those pesky spam words. The GetResponse built-in SpamScore Check will ensure that your
email copy is not tainted by the over-use or placement of these words. To get a complete list of
“forbidden” spam words, visit our blog.
Hint: avoid cluttering your emails with too many all-caps words and exclamation marks.
This pertains especially to the subject line, so ensure that you maintain a healthy balance
here (two exclamation marks is enough, one per sentence).
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11. World’s Easiest Email Marketing.
Rely on SpamScore Check
We’ve mentioned this a couple of times, but it deserves repeating: Spam Assassin’s SpamScore
Check engine is the email marketer’s best friend!
Incorporating a whole lot of rules that it updates on a regular basis, SpamScore Check will verify
the content of your emails for:
• risky keywords
• blacklisted URLs in the content
• text-to-image ratio
• and many more.
If you would like to learn more and obtain the entire set of codes used by SpamScore Check,
please visit this page.
Hint: Any score above 5.0 points should set off alarms. Please always analyze the issues
pointed out by SpamScore Check and optimize your newsletters. Otherwise, there is a very
high probability that your emails will continue to miss subscriber inboxes and damage your
sender reputation.
Monitor your deliverability
Even though GetResponse has a specialized team of Deliverability Experts working around the
clock to keep your deliverability rates high, there’s no harm in monitoring it yourself. The more
informed you are, the better you’ll be at optimizing your emails.
As an ESP, we leverage industry-leading tools from Return Path, which tell us how many emails
land in junk folders, which ISPs have connectivity issues at a given time, etc.
As a sender, you can employ a method that is way easier and will cost you nothing.
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12. World’s Easiest Email Marketing.
Simply create a list of seed addresses, which are nothing more than the mailboxes and ISPs your
Customers use most often. Set up approximately 5 mailboxes at every provider and attach the list
of these seed emails to your regular mailing list.
After each newsletter is deployed, you will be able to log in to each seed account and verify if the
email was delivered successfully by that provider. Very useful!
Keep in touch!
Last, but not least, don’t forget about maintaining a regular mailing pattern. You may be
surprised at what’s considered “regular” these days. For example, did you know that sending
emails once every 2-3 months can be more detrimental than sending 2-3 emails per day. Why?
• your Customers begin to forget your FROM field name and address, deleting messages and
decreasing open ratios.
• subscribers may think that they never signed up to your emails, so they mark them as spam,
and you get negative feedback.
For these reasons and more, ISPs actually prefer to see a steady flow of communication (e.g. 2-3
newsletters per week) instead of infrequent, massive “blasts” to an entire list.
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Summary
We sincerely hope that this whitepaper sheds some more light on the complex and dynamic
world of email deliverability. Implementing the recommendations we’ve provided will definitely
have a positive effect on your email program and the conversions it generates. After all, even the
world’s most beautiful email template becomes useless if your emails get blocked or land in the
junk folder!
Have a question? Talk with GetResponse
experts!
GetResponse is created by email marketing experts with passion and enthusiasm to deliver
a product that meets and exceeds marketers’ needs. If you have any questions, you can contact
our expert support by phone at 1-877-EMAIL-GR or any of the talented professionals on our team.
Oskar Jedynasty
Director of Privacy and Deliverability
oskar.jedynasty@getresponse.com
Maciej Ossowski
Director of Education
maciej.ossowski@getresponse.com
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14. World’s Easiest Email Marketing.
Contact a GetResponse Representative
Today!
1-877-EMAIL-GR
www.getresponse.com
sales@getresponse.com
About GetResponse
GetResponse is the world’s easiest email marketing platform designed for SMB customers. To let
marketers easily create and manage email campaigns, it offers an intuitive newsletter editor (350+
newsletter templates), drag-and-drop sign-up form builder (500+ form templates), email analytics,
unlimited follow-up messages, online surveys, advanced segmentation, social media integration
and Five-Star customer service and training. Through responsible and fully automated list
hygiene, anti-spam practices and established relationships with major Internet Service Providers,
GetResponse prides itself on the highest possible email deliverability to ensure that your
messages get through to your target customers. We successfully deliver over 10 billion messages
each year to more than 210,000 customers.
About GetResponse360
GetResponse360 is a fully stand-alone system engineered to provide high-volume, high-response,
targeted sending capabilities and expert deliverability support at an affordable price. To ensure
the highest possible deliverability ratio for each GetResponse360 customer, we offer: dedicated
IP addresses, external reputation monitoring, and 24/7 deliverability monitoring and escalation.
GetResponse360 dedicated services range from list management, campaign strategy and
template design, to custom development and high-volume delivery optimization, with particular
focus on: advanced segmentation, API Integration, dynamic content, campaign automation,
transactional emails, split testing, and related feature-based improvements designed to maximize
results. Learn more at www.getresponse.com/enterprise.
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