Whitepaper - Questions & Answers about how an Enterprise SPAM Filter Works – This accompanies our Webinar that can be viewed on demand at:
http://www.pinpointe.com/resources
Email Delivery Optimization Techniques from Email Marketing Solutions Provide...Manjunatha Kg
Aghreni Technologies best practices article on email marketing and delivery myths.
Aghreni Technologies is part of a global email marketing giant whose competitors include the best names in the business. Team Aghreni has over 4 years of experience in email marketing working with some of the world's largest brands across the world.
Pressing the “send” button on an email doesn’t necessarily mean your messages reach your recipients’ inboxes. Along the way, email communications can encounter an array of deliverability issues that can affect your email marketing ROI as well as your open, click-through, and conversion rates. Using data from 20 leading retailers tracked over a two-month period, Ryan Moss explains why messages from even the biggest brands can land in spam folders or even go missing. He also reviews how message subject lines, content, and Internet Service Providers (ISPs) can impact your email deliverability.
B2B Email Experts is a leading business to business research studies by creating successful email marketing campaign, data appending techniques and customized email lists.
Merit Event - E-Mail Marketing - How to do it Right!!!meritnorthwest
Email marketing is one of the most misunderstood and misused forms of marketing available to any business. Used right it can be a great benefit, linking you to your consumer in a personal, interesting and involving way. Used wrong it can be a complete pain in the neck, alienating your target audience, and causing annoyance and frustration.
Most emails never arrive in the inbox, look wrong if they do arrive and are deleted quickly by the majority of people. Over 80% of all emails received in your inbox are probably spam, some are irritating, some are offensive, some are dangerous, and some are trying to steal your money.
So how can you avoid, or at least minimise this for your emails? How can you make your work stand out and support your objectives?
This presentation covers how to create emails which will generate results, what pitfalls to avoid and how to make sure you get the most from your efforts. It is not a masterclass in email technology, there will be no email systems presented or suppliers recommended. It is a review of how to ensure that you maximise the opportunity through, getting the right data, designing the right email, to putting in the right copy, directing customers to the right place and what to do with them when they get there.
The intention is to allow you to take a critical look at your email marketing and make changes straight away which will improve your results.
Martin Corlett-Moss is the MD of Mobious, a digital and direct agency based in Cheshire and Newcastle-upon-Tyne. The agency runs email campaigns for businesses varying from Lloyds TSB Autolease, Sage and Carling, to Newcastle Race Course and Cholmondeley Estates. The agency was voted in the Top 100 outside of London this year and as the best agency in the North East for the 2nd year running.
This is very useful document provided by Sendgrid team. How to avoid reaching your email in spam folder. Hope this will be helpfull to you also. We (http://mystockalarm.com) are using Sendgrid transaction email service and we are happy until now. You can check with them for transaction and marketing emails.
Email Delivery Optimization Techniques from Email Marketing Solutions Provide...Manjunatha Kg
Aghreni Technologies best practices article on email marketing and delivery myths.
Aghreni Technologies is part of a global email marketing giant whose competitors include the best names in the business. Team Aghreni has over 4 years of experience in email marketing working with some of the world's largest brands across the world.
Pressing the “send” button on an email doesn’t necessarily mean your messages reach your recipients’ inboxes. Along the way, email communications can encounter an array of deliverability issues that can affect your email marketing ROI as well as your open, click-through, and conversion rates. Using data from 20 leading retailers tracked over a two-month period, Ryan Moss explains why messages from even the biggest brands can land in spam folders or even go missing. He also reviews how message subject lines, content, and Internet Service Providers (ISPs) can impact your email deliverability.
B2B Email Experts is a leading business to business research studies by creating successful email marketing campaign, data appending techniques and customized email lists.
Merit Event - E-Mail Marketing - How to do it Right!!!meritnorthwest
Email marketing is one of the most misunderstood and misused forms of marketing available to any business. Used right it can be a great benefit, linking you to your consumer in a personal, interesting and involving way. Used wrong it can be a complete pain in the neck, alienating your target audience, and causing annoyance and frustration.
Most emails never arrive in the inbox, look wrong if they do arrive and are deleted quickly by the majority of people. Over 80% of all emails received in your inbox are probably spam, some are irritating, some are offensive, some are dangerous, and some are trying to steal your money.
So how can you avoid, or at least minimise this for your emails? How can you make your work stand out and support your objectives?
This presentation covers how to create emails which will generate results, what pitfalls to avoid and how to make sure you get the most from your efforts. It is not a masterclass in email technology, there will be no email systems presented or suppliers recommended. It is a review of how to ensure that you maximise the opportunity through, getting the right data, designing the right email, to putting in the right copy, directing customers to the right place and what to do with them when they get there.
The intention is to allow you to take a critical look at your email marketing and make changes straight away which will improve your results.
Martin Corlett-Moss is the MD of Mobious, a digital and direct agency based in Cheshire and Newcastle-upon-Tyne. The agency runs email campaigns for businesses varying from Lloyds TSB Autolease, Sage and Carling, to Newcastle Race Course and Cholmondeley Estates. The agency was voted in the Top 100 outside of London this year and as the best agency in the North East for the 2nd year running.
This is very useful document provided by Sendgrid team. How to avoid reaching your email in spam folder. Hope this will be helpfull to you also. We (http://mystockalarm.com) are using Sendgrid transaction email service and we are happy until now. You can check with them for transaction and marketing emails.
Email Marketing Inbox Deliverability: POVJosue Sierra
Delivering email marketing to consumers requires an understanding of the technical best practices that enable marketers to ensure consumers are seeing their marketing emails. This presentation provides in-depth outline of sending best practices to ensure optimal delivery.
Discover the most common email marketing pitfalls that cause ecommerce nightmares. Learn simple exercises to uncover and prevent the same mistakes. Optimize your current email strategy by avoiding destructive segmentation, poor acquisition and tracking. Learn to advance your current plan of action.
My E-mail appears as spam | The 7 major reasons | Part 5#17Eyal Doron
My E-mail appears as spam | The 7 major reasons | Part 5#17
http://o365info.com/my-e-mail-appears-as-spam-the-7-major-reasons-part-5-17
Review three major reasons, that could lead to a scenario, in which E-mail that is sent from our organization identified as spam mail:
1. E-mail content, 2. Violation of the SMTP standards, 3. Bulk\Mass mail
Eyal Doron | o365info.com
According to a recent Return Path study, in the second half of 2011, global inbox placement rates were at a record low - 76.5 percent. In other words, nearly a quarter of all commercial emails never arrived in the inbox. Yikes!
Here is the final part of a two-part webinar series on email deliverability presented by James Thompson of Infusionsoft, Tom Sather of Return Path, and DJ Waldow of Waldow Social.
Q&A: Tips and Tricks to Stay Out of the Spam FolderSendGrid
When SendGrid’s email experts Elmer Thomas and Carly Brantz broke down some tips and tricks to make sure your emails don’t get banished to the spam folder, there were so many great questions during the webinar that they couldn’t get to everything. They later answered some of these questions here.
Email Marketing Inbox Deliverability: POVJosue Sierra
Delivering email marketing to consumers requires an understanding of the technical best practices that enable marketers to ensure consumers are seeing their marketing emails. This presentation provides in-depth outline of sending best practices to ensure optimal delivery.
Discover the most common email marketing pitfalls that cause ecommerce nightmares. Learn simple exercises to uncover and prevent the same mistakes. Optimize your current email strategy by avoiding destructive segmentation, poor acquisition and tracking. Learn to advance your current plan of action.
My E-mail appears as spam | The 7 major reasons | Part 5#17Eyal Doron
My E-mail appears as spam | The 7 major reasons | Part 5#17
http://o365info.com/my-e-mail-appears-as-spam-the-7-major-reasons-part-5-17
Review three major reasons, that could lead to a scenario, in which E-mail that is sent from our organization identified as spam mail:
1. E-mail content, 2. Violation of the SMTP standards, 3. Bulk\Mass mail
Eyal Doron | o365info.com
According to a recent Return Path study, in the second half of 2011, global inbox placement rates were at a record low - 76.5 percent. In other words, nearly a quarter of all commercial emails never arrived in the inbox. Yikes!
Here is the final part of a two-part webinar series on email deliverability presented by James Thompson of Infusionsoft, Tom Sather of Return Path, and DJ Waldow of Waldow Social.
Q&A: Tips and Tricks to Stay Out of the Spam FolderSendGrid
When SendGrid’s email experts Elmer Thomas and Carly Brantz broke down some tips and tricks to make sure your emails don’t get banished to the spam folder, there were so many great questions during the webinar that they couldn’t get to everything. They later answered some of these questions here.
Email campaigns are the lifeblood of most industries.docxPatricia Rountree
here are several reasons why emails may end up in the spam folder. Reasons include filters, email appliances and human error. As an email marketer, it’s crucial to follow best practices to avoid it. Email delivery to the inbox is more likely to occur when you use complete sender information, create good content, have a great subject line,
8 ways to improve email deliverability ratesLocke Truong
Email is one of the most effective tools marketers possess — for the simple reason that it works. Email marketing generates a whopping $44 for every $1 spent, according to the Direct Marketing Association. That generous payout potential, however, only has a chance if your email gets delivered. So, what steps can you take to improve your company’s email deliverability rates? In this deck, we’ll look at eight ways we find to effectively get your email into inboxes.
Q&A: Your Toughest Email Infrastructure Questions AnsweredSendGrid
When SendGrid’s email experts Carly Brantz and Ken Apple answered your toughest email infrastructure questions, their conversation sparked more questions that they were unable to answer during the webinar. Later, they took the time to respond to some of them.
Q and A Whitepaper from our accompanying Webinar. The paper addresses questions about tips to improve delivery and email response rates for your well crafted HTML emails.
What are disposable emails and how they affect you as website owner. And how you can detect disposable emails and prevent them from signing up for service
The Complete Guide to B2B Email Marketing: Create more effective B2B email campaigns with these six steps:
By Sales Force-Pardot
Complete Guide to B2B Email Marketing will walk you through the entire process of creating effective,targeted emails — from planning and designing to sending and optimizing — in six straightforward steps:
Step 1: Authentication & Deliverability
Step 2: Template Design
Step 3: Email Content
Step 4: Testing & Optimization
Step 5: Sending Best Practices
Step 6: Tracking & Reporting
Take a Guided Tour with Pardot:
http://www2.pardot.com/interactive-guided-tour?url_called=70130000000mARf
Email is quickly becoming the preferred method of communication for businesses across the
world, regardless of industry. Email is faster and less expensive than traditional mail, and many
customers choose to receive messages from the companies they do business with through the
email channel.
Many of the world’s largest brands encounter deliverability issues and roughly a quarter of all emails fail to reach consumers. Email deliverability has become increasingly complicated and intimidating for even the savviest marketers.
In this white paper, Yesmail busts various myths, including:
-Deliverability is all about subject lines and trigger words
-Bulking doesn’t matter if you keep acquiring new subscribers
-Best practices around deliverability are different for B2B email marketers
How to Transform Your Digital Marketing for Success (Webinar Slides)Pinpointe On-Demand
Marketers are constantly challenged to deliver remarkable, content-driven experiences…
Creating these experiences requires a proper understanding of how to effectively connect each marketing touchpoint through a focused and unified framework.
These slides accompany a webinar put on by Pinpointe and Linda Ford, content marketing expert and President of BB Marketing Group. They explain how to leverage a digital marketing transformation framework to guide your marketing initiatives, create connected experiences and deliver positive business outcomes.
If you'd like to see more, check out the webinar replay at http://email-marketing.pinpointe.com/webinar-how-to-transform-your-digital-marketing-ford
The PPC Playbook: Taking Command of Your Campaigns in the Age of AIPinpointe On-Demand
Is your pay-per-click strategy in dire need of updating?
If you’re using the same old strategies to win at pay-per-click, there’s a huge chance that a ton of other PPC experts are using them too.
So, if you want to get ahead and crush the competition, you’re going to need better, more tactical strategies and ways for creating and optimizing your PPC campaigns.
If you’re ready to retire (or at least upgrade) your old PPC playbook and replace it with winning plays, view these slides along with the accompanying webinar found at http://email-marketing.pinpointe.com/webinar-ppc-playbook-loveday
Learn how to use the latest online advertising technologies (think AI-powered) to optimize your digital campaigns. Lance will also outline a framework that shows you the key steps to beat the competition and succeed with your PPC ads.
MARKETING MAKEOVER: How to Stand Out in a Content Saturated World (Webinar Sl...Pinpointe On-Demand
At the core of modern marketing lies a couple of common questions…
How do I make my business stand out with all this noise?
How do I stop wasting money every day on stuff that doesn’t work?
Sounds familiar?
Thankfully, there’s a surprisingly easy answer, and it has to do with our collective confusion with sales vs. marketing.
This slide deck goes along with a webinar by Pinpointe and award-winning marketing expert & strategist Antoine Dupont. It shows you tools and techniques for effectively creating remarkable content that generates more leads while growing your business.
By focusing on quality vs. quantity and bull’s eye research, you’ll learn how to create content people want to watch & read and do business with you.
Key Takeaways:
· Understand what works and doesn’t work anymore
· How to be effective with video marketing
· Why Facebook is grossly misunderstood
· How to clarify the messaging on your website to increase conversions
· How to effectively use email in your content marketing strategy
· How to stop thinking conversion and focus on the experience
If your organization has spent marketing dollars on tactics that no longer work, view these slides and the webinar replay found at http://email-marketing.pinpointe.com/webinar-marketing-makeover-stand-out-dupont, and Antoine will show you how your business can stand out through a series of easy-to-implement, actionable items.
How to Effectively Build a Martech Stack & Integrate Your Marketing ToolsPinpointe On-Demand
Is your organization falling short when it goes to effectively managing and integrating new tools into your marketing technology stack?
Marketing technology can offer many benefits, but the real value is uncovered when it’s integrated with the other tools and processes that enable you to run your business better. Yet, for many, this can be a daunting and overwhelming task.
This slide deck from Pinpointe and Effin Amazing’s CEO, Dan McGaw for shows you how to create and document a marketing stack that easily integrates with your website, products and business tools so you can effortlessly scale your business, be more resilient, increase productivity, and create more revenue.
What you’ll learn:
- What the integration process for different tools looks like and how you should set up integrations for faster data transfer and less redundancy
- What tag management is and why how it controls and manages your customer data
- Whether or not you should be using a customer data platform for integration
- How to build a taxonomy and schema sheet
- The proper way to name the actions your users take
- How to store important demographic, technographic, and firmographic data
- How to maintain data governance in your marketing stack
If you are looking to build the operation’s foundation for long-term growth through an optimized martech strategy, view these slides and the accompanying webinar.
View webinar at http://email-marketing.pinpointe.com/webinar-how-to-build-martech-stack-mcgaw
How to Effectively Track Your Marketing Campaigns & Prove ROIPinpointe On-Demand
One of the most challenges jobs as a marketer is proving ROI for your campaigns.
There are a multitude of different methods markers use, but the first step is tracking the success and failures of all the channels used for each campaign. The good news is…tracking your campaigns is simple if you know how to do it, and we will show you how in a special on-demand webinar you can download at https://bit.ly/2IpvvkR
In this on-demand event, Pinpointe teams up with Effin Amazing’s CEO, Dan McGaw, to show you an ROI tracking method that will enable you to:
Track all cross-channel traffic
Attribute traffic to different campaigns
Understand the impact of A/B testing
See what elements of your campaign are producing the greatest ROI
And more…
If you want to be successful in tracking ROI for your marketing campaigns, this is one webinar you will want to view.
This is the slide deck that goes along with the webinar.
This slide deck is from a webinar you can find at https://email-marketing.pinpointe.com/webinar-5-types-of-videos-your-business-needs-to-grow-dupont
People love to watch videos!
A recent stat from HubSpot states 43% of people want to see more video content from marketers. This makes sense because your customers are busy, and when it comes to marketing content, their attention spans are short-lived. Video marketing gives you a way to deliver your message more effectively – in a shorter amount of time. And if done right, your videos will strike an emotional cord that’ll drive your customers to act.
This deck (and on-demand event) covers the top five videos every business should have and what you need to know to get started with video marketing.
After viewing this deck and the webinar that goes along with it, you’ll walk away with a clear understanding of:
• What types of videos generate engagement
• How to create a high-quality video with a small budget
• How to produce content your audience cares about
• Where to post and promote your content
• And more…
This slide deck goes along with an on-demand webinar that can be found at http://email-marketing.pinpointe.com/webinar-create-email-plan-for-funnel-ristow
In these slides you see how to create an integrated email marketing plan that addresses all objectives in your sales and marketing funnel – from building brand awareness and nurturing the lead to converting the business.
For email marketers, fostering meaningful interactions with your subscribers is an ongoing challenge. It involves producing campaigns that have a strong impact that encourages your subscribers to act. Yet to do this, you must first understand the moments when your email message will have the most positive effect on your subscribers.
This slide deck goes a long with an on-demand webinar (XXX) that uncovers eight different instances when you can strategically utilize email marketing to draw your audience in and make a big impact that creates raving fans.
This slide deck goes with a webinar that can be downloaded at http://email-marketing.pinpointe.com/webinar-diagnosing-treating-common-email-marketing-problems-mcewen
The Email Doctor Is In…
Email marketers have great intentions when they create an email, but there are so many small decisions to make that affect the end results. From poorly-placed CTAs to novel-size messages, these are just a couple of the problematic symptoms marketers deal with.
This deck looks at actual examples of broken email campaigns and provides a diagnose of the issues.
A Few Items Covered:
Email layout and design
Best writing practices
Personalization techniques
CTA wording and placement
Social connections
If you’re looking to get your emails in perfect sending condition – you’ll want to check out this slide deck.
A slide deck that goes along with a webinar (http://email-marketing.pinpointe.com/webinar-facebook-ads-vs-google-ads-dupont) that explains the key differences between Facebook ads and Google ads – including the pros and cons for your business.
Create the Ultimate Marketing Trifecta: 13 Tips Around Email, Content & SEOPinpointe On-Demand
This slide deck goes along with a webinar, which you can find at http://email-marketing.pinpointe.com/webinar-how-to-create-ultimate-marketing-trifecta
To succeed as a marketer in today's evolving digital landscape, you have to deploy a variety of different tactics.
When you combine email, content, and SEO, you have a perfect marketing trio that's capable of attracting and retaining customers – now and in the future.
This deck shows you how to combine these three elements to maximize your marketing reach.
The Secret to Turning Your Website into a Conversion MachinePinpointe On-Demand
You don’t need to spend more money to make your website a conversion machine. It’s all about the story you tell.
In these webinar slides, marketing conversion expert Antoine Dupont shows you a proven communication formula that has been used on thousands of websites. After viewing the slides (and webinar,) you’ll have a good understanding of how to craft a good marketing story that works and why it’s the most powerful tool to compel the human brain (and pocketbook).
These slides go with the webinar The Secret to Turning Your Website into a Conversion Machine, which can be found at http://email-marketing.pinpointe.com/webinar-webinar-turn-your-website-into-conversion-machine-dupont
Email is still proven to be the best ROI of any marketing channel …regardless of your industry.
With that said, there is a lot of noise in the inbox, but if done correctly, email continues to prove itself as the best one-to-one communication channel for brands and most preferred by consumers.
This deck explores 30 (actually more) of the best and most practical ways to improve your email campaigns. It challenges your current email conceptions and shows you just why this channel continues to be vitally important for marketers.
This deck go with a webinar found at http://email-marketing.pinpointe.com/webinar-30-tactics-to-take-your-emails-from-zero-to-hero-barber.
Email Marketing Bootcamp: 2-Week Plan to Grow Your Email ListPinpointe On-Demand
This slide deck goes along with a webinar. To watch the on-demand webinar, go to http://email-marketing.pinpointe.com/webinar-email-marketing-bootcamp-lisa-furgison-mcewen
Marketers, fall in!
It's time to whip your email list into shape. Continually adding contacts can be an uphill battle, but not if you have the right growth strategy in place.
This deck (partnered with the on-demand webinar) provides a detailed plan to grow your email list in just two weeks.
What you'll view:
- A day-by-day plan to grow your email list
- New tools you can use to collect emails online
- Tips on form creation and placement
- Common mistakes made during list growth
- And more...
Webinar Slides | How to Create Videos for Your Business People Want to WatchPinpointe On-Demand
Video marketing is taking consumers by storm…
It engages customers and prospects and helps convert them into buyers. Recent statistics show that video content is not only effective, but the demand for it has grown at a rapid pace. According to Hubspot, 43% of people want to see more video content from marketers and companies that use video in their email marketing, see a 5x higher open rate and 8x open-to-reply rates. Cisco also forecasts 80% of all consumer internet traffic will be videos by 2020. With these kinds of stats, don’t you think it’s time to learn more about video marketing?
Pinpointe has partnered with video marketing specialist, Antoine Dupont, to bring you a special on-demand webinar that covers everything you need to know to get started with video marketing. You can view the webinar at http://email-marketing.pinpointe.com/webinar-create-marketing-videos-dupont
These are the slides that accompany the webinar.
Walk away from the webinar with a good understanding of:
- How to create a high-quality video with a small budget
- The best marketing channels to promote your video
- Content selections
- Video length/time
- And more…
Antoine has created 100s of videos for businesses to help them grow and get ahead of their competition, and during the on-demand event, he will be sharing his knowledge with you.
15 Email Marketing Tools & Apps Every Marketer Needs in 2018 [Webinar Slides]Pinpointe On-Demand
Stop wasting your time searching for those perfect email marketing tools! Email marketing is an efficient way to reach customers, but there is a lot of preparation to get a campaign just right. In this coming year, why not make it even easier to create and send stunning emails that get read and clicked?
This slide deck covers the latest tools and apps that can help make email marketing a breeze in 2018, including those that will help you:
Edit images
Check content for errors
Review emails for spam potential
Automate emails
And more...
How to Create eNewsletters That Your Subscribers Will Love (and Want to Share)Pinpointe On-Demand
Want your customers to love & share your email newsletters?
Customers respond to eNewsletters…if they're done right. There are dozens of small decisions that marketers make every time an eNewsletter is created. From selecting images to writing effective copy — each step affects how a subscriber engages with the content. In this deck, you'll see samples of modern eNewslettersthat your subscribers will not only read but share with others.
View the accompanying webinar at http://email-marketing.pinpointe.com/webinar-create-an-enewsletter-that-your-subscribers-will-love-mcewen where you'll see:
The effectiveness of eNewsletters
How eNewsletters have evolved over time
A break down the components of an effective eNewsletter
Tons of examples of bad and good eNewsletters
And more!
Why Your Email Campaigns Aren’t Getting the Responses You DesirePinpointe On-Demand
Learn What You're Doing Wrong and How to Fix It...
You’re sending great marketing emails, but you’re still experiencing declining open rates, low click-through rates, unsubscribes, and minimal list growth. The truth is, there’s a lot of inbox competition for email marketers, so it’s no surprise that many marketers are not seeing the responses from their email campaigns.
These slides look at problems that many companies make when building and sending campaigns, including:
Email frequency
Selling a product vs. solving a problem
Call to action blunders
Campaign landing page mistakes
And more…
8 Ways to Amplify & Distribute Marketing Content for Lead GenerationPinpointe On-Demand
Want to learn how to promote your marketing content to the right audience?
Content marketing means creating high-value resources for your audience. By teaching and helping them, you are building a viable relationship. But how do you promote the content that you create? And, how do you get it in front of the right people?
View the webinar that goes along with these slides at http://email-marketing.pinpointe.com/webinar-8-ways-to-amplify-distribute-marketing-content-for-lead-generation-michael-reynolds
How to Create Craveable Marketing Content That Attracts & Keeps CustomersPinpointe On-Demand
To watch the webinar that goes along with these slides, go to http://email-marketing.pinpointe.com/how-to-create-craveable-marketing-content-lisa-mcewen
Are you looking to acquire and retain customers but aren’t sure which marketing tactics can help achieve these goals?
In this deck, you'll see the ways to create and use awesome content that subscribers crave, along with:
- Types of content to create
- Writing tricks that encourage customers to act
- Effective ways to distribute content via email and social
- Plus more +++
From creating blog articles to emailing retention-focused messages, this deck will give you the inspiration you need to boost business with great content.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
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Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Sustainability: Balancing the Environment, Equity & Economy
Whitepaper: Email Marketing Tips - How a SPAM Filter Works (Q & A)
1. A Whitepaper of Email Marketing Webinar Questions & Answers:
How an Enterprise SPAM Filter
Works – Questions & Answers
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2. Introduction
This whitepaper is in a Question and Answer format and covers ‘how a spam-filter works’. The
questions were asked during our live webinar “Email Marketing 201: How an Enterprise SPAM Filter
Works,” which is also available on-demand at the URL below. In this webinar we follow an email
message through the network of trials and tribulations it will encounter before final delivery (hopefully).
We explain the details of how a spam filter or blacklist determine if your email is acceptable or whether
it is spam and headed for the SPAM folder (or simply dropped altogether.)
The on-demand webinar recording can be found on Pinpointe’s blog at:
www.pinpointe.com/blog/webinar-email-marketing-201-improving-email-delivery
The webinar and this Q and A whitepaper are intended as useful tools to help you understand why your
otherwise good email might get blocked, even if you are doing everything correctly.
Q: FIRST - WHERE CAN I LEARN MORE ABOUT THE CAN-SPAM ACT?
You can check the FTC website at: www.ftc.gov/spam
Or call toll-free: 1-877-FTC-HELP (1-877-382-4357)
Q: WHAT IS AN “MTA” AGAIN?
MTA stands for ‘Mail Transfer Agent’. It’s a fancy word for an email server and more commonly means
‘outbound email server’ – as in ‘email server used to send email campaigns and automated emails.’
Q: WHAT ACTIONS CAN GET ME ONTO A BLACKLIST OR CAUSE A SPAM FILTER TO BLOCK OUR EMAIL?
Here are the main ways you can get onto a blacklist or have a spam filter block your otherwise good
email campaigns:
• Send an email campaign that receives too many SPAM complaints. When recipients get your
email they can click the ‘This is SPAM’ button on their email client. This registers with spam
filters as a ‘vote’ that your email is spam. Too many complaints and your emails will start going
into the SPAM folder or will be outright blocked. Unfortunately some ISPs like Aol.com
encourage their users to click the SPAM button instead of unsubscribing, raising your spam rate.
Many ISPs have a target complaint rate of less than 1 complaint per 1,000 emails sent.
• Send an email campaign to one or more ‘SPAM Honeypots’. (See the next question for a
definition of a SPAM honeypot).
• Start sending a burst of emails from a newly configured email server at a new IP address. With
spam filters, you are guilty until proven innocent. An IP address that has no email sending
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3. history that all of a sudden starts spewing out thousands of emails will look like a spammer firing
up a new bank of email spam cannons.
• Send an email campaign that has a high spam score (when analyzed by a spam content filter). If
your email looks like spam content, some spam filters and blacklists will blacklist you for 48-72
hours.
• Register your email server with an IP address that is ‘close’ to other IPs that have been flagged
as SPAM email servers. Yes, it matters what neighborhood you ‘live’ in. Some blacklists will add
your email server to their blacklist if your ‘neighbors’ are known spammers. The logic is that
either you may be associated with the spammer, or you are hosting your email at an ISP who is
willing to host spammers, so you are guilty by association.
• Send emails to a list with a lot of hard bounces (invalid addresses). SPAM filters track the % of
invalid emails you try to deliver. If your hard bounce rate is consistently high (greater than 15%
for example), your email reputation will fall and you may be blacklisted for windows of 48 ~ 72
hours.
• Configure your email servers incorrectly. True spammers can be lazy and often do not configure
their email severs correctly. Well, at least that is the opinion of most spam filters and blacklists,
so if your equipment is not configured correctly, your emails may be blocked.
• Send email campaigns to general email lists and aliases such as support@, sales@,
webmaster@, info@ and so on. These are often aliased to dozens or even hundreds of
recipients and it is highly unlikely that a person will register on a website using such an address,
so you are likely to irritate many recipients and generate spam complaints.
Q: WHAT IS A “SPAM HONEYPOT”?
There are blacklists that work directly with registrars to ‘re-cycle’ domains when they expire. Send an
email to an address at one of these domains and you will get stuck in their ‘honeypot’. Some honeypot-
based blacklists are more devious. They actually host websites with embedded email addresses. Utilities
that crawl websites and parse out email addresses (which is illegal in the US anyway), will capture the
honeypot addresses.
Blacklists that are based on honeypots use this logic. When a company goes out of business or a domain
otherwise becomes invalid, you should not be sending emails to anyone at that domain anymore. If a
company is out of business for say, 6 months, and you send an email there, then either a) you are not
using good list management practices, and should be ‘penalized’ to clean up your act or b) you likely
purchased or automatically generated the email address by combing websites for email addresses.
Q: DO "SPAM HONEYPOTS" ACTIVELY SUBSCRIBE WITH BOGUS DATA TO E-MAIL LISTS?
No; however malicious hackers and bots sometimes crawl sites and may register email addresses on
signup forms that are from a dead domain that could coincidentally, have been ‘harvested’ by a
honeypot blacklist. This is one of the reasons to use double-opt-in forms on your website to validate
that the email addresses used are valid.
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4. Q: CAN I GET A LIST OF SPAM HONEYPOTS SO I CAN AVOID THEM?
We all wish! No. This would defeat the purpose – if blacklists made their honeypot addresses visible or
available, any spammer would just use these addresses as suppression list and avoid the honeypots.
These addresses are always changing as blacklist managers/vendors are constantly registering new
domains.
Q: WHAT IS ‘WARMING UP’ AN IP ADDRESS?
SPAM filters often assume a sender is guilty until proven innocent. An IP address that has no email
sending history all of a sudden starts spewing out thousands of emails, it will look like a spammer firing
up a new bank of email servers. To reduce the impact on deliverability, slowly ramp up the email
volume over a 60 day window and actively monitor main blacklists. If you get on a blacklist (and your
email and list were legitimate), request removal immediately with an explanation that your email server
and IP allocations are new. If you are managing email in-house, register the IPs with feedback loops at
the major ISPs. (Email Service Providers like Pinpointe will do this for you.)
Q: MY EMAIL SERVER’S IP ADDRESS IS SHARED WITH OTHER SENDERS. WILL THE OTHER
COMPANIES ON THIS IP ADDRESS IMPACT MY EMAIL SENDING REPUTATION?
If your (outbound) email servers are using a shared IP address, it is possible that other customers on the
same IP address will impact your email sending reputation. But before you run out and get dedicated
IPs, there are a few caveats:
• First, you need to be sending a high enough volume. If your volume is not at least 100,000
emails / month, most spam filters and blacklists will not be able to assess your sending
reputation. Having a blank reputation can impact your deliverability as much as having a slightly
negative reputation.
• If you do get a dedicated IP address, know that when first sending from your ‘virgin’ IP,
deliverability will be impacted for the first 2-3 months. See the ‘warming up an IP address’
question, since many spam filters assume you are guilty until proven innocent.
• If you are using an ESP, discuss the option with them. Most credible Email Service Providers will
monitor your sending habits and sending statistics (we need to do this to protect our customers
and our network from both ‘unknowing’ and unscrupulous spammers). Based on your campaign
statistics, you are likely to be ‘grouped’ onto an IP or IP range with other companies that have a
very similar reputation. Although one company can still impact another’s reputation, the
likelihood is much lower.
Q: WHAT ARE THE BEST PRACTICES IN REDUCING BOUNCE RATES?
Ideally, remove contacts that have not received an email in more than 9-12 months – see the
explanation for ‘SPAM honeypots’ above. Use valid contacts who have opted to receive your emails.
Also if you have received a ‘soft bounce’ error for an email address after 4-5 attempts, it is best to
remove that address from your list. Most ESPs (Email Service Providers) do this automatically.
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5. Send to your clients / email contacts more frequently – at least once a month if possible (assuming you
have newsworthy information to send). Most Email Providers automatically remove the invalid email
addresses that accumulate each month as people change jobs and move.
Q: DO BOUNCE RATES IMPACT EMAIL REPUTATION AND DELIVERABILITY?
Yes. Some SPAM filters track information on your % of delivery to invalid addresses (hard bounce rates)
over time. If hard bounce rates are consistently high, (15% or more for example), then your email
reputation will fall and you will be blacklisted.
Q: WHAT DO YOU THINK ABOUT SENDING REENGAGEMENT EMAILS TO THOSE WHO HAVE NOT
OPENED AN EMAIL IN 3-6 MONTHS?
This is an excellent idea and many ESPs recommend doing this. If you send the re-engagement letter (or
variations) 2-3 times – it is a good idea to consider removing contacts who have never opened any email
campaigns.
Q: HOW CAN I CHECK TO SEE IF MY COMPANY IS ON A BLACKLIST?
There are several tools on the Internet that you can use to check the more important SPAM blacklists.
Here are two tools that you can use to check several public blacklists simultaneously:
www.mxtoolbox.com
www.dnsstuff.com
Pinpointe’s blog entry below includes a more comprehensive list of spam blacklists that you can check in
order to see if your IPs (or domain) are on a spam blacklist:
www.pinpointe.com/blog/how-do-i-know-if-im-on-a-spam-blacklist
Q: TO CHECK REPUTATION, WOULD YOU CHECK THE ESP'S IP ADDRESS OR IS IT OUR IP ADDRESS
REGARDLESS OF WHETHER WE USE AN ESP?
Check the IP address of the email servers that are sending your email. If you are using an ESP, ask the
ESP for the IP addresses that your account is using or sharing. If you are sending emails from your own
in-house servers, ask your IT team for the IP address of your outbound email servers.
Note that there are also blacklists that are based on your ‘top level domain’. This is the domain that is
used to send your emails. If you are using an ESP you can ask what your sending ‘top level domain’ is, or
you can forward an email to yourself and check the email header (or ask IT to help you determine this).
Q: HOW CAN YOU TELL WHAT PERCENTAGE OF YOUR EMAILS MAKES IT TO THE INTENDED
RECIPIENT?
Unfortunately you cannot tell with 100% certainty which emails are getting to the inbox for a host of
reasons. First, email servers are not always consistent in the response codes that they return (to the
sending email server), so your email may receive a return code of ‘OK’, when in fact the local inbox email
filter decided to place your email into the spam folder. Some SPAM filters always return an ‘OK’ status
regardless of whether your email was dropped, blocked or delivered. The philosophy is that – providing
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6. response information only helps spammers to improve their ability to penetrate or trick the email filter
or email blacklist. Also, the decision to deliver your email to the recipient’s inbox or spam folder is
partly dependent on the recipient’s own personal email filter settings and address book.
That said, there are services like www.returnpath.com and www.emailreach.com (a service managed by
Returnpath) that can provide you with accurate statistics as to whether your email is being accepted by
inboxes at yahoo.com, gmail.com etc. These services monitor test inboxes across multiple networks.
When you send a test email, the service checks whether your email was delivered to the inbox or spam
folder.
Q: WOULD WE IMPROVE OUR RESULTS IF WE CHANGED OUR IP ADDRESSES EVERY 6 MONTHS?
This would almost always harm your reputation, unless you are a spammer. Spam filters and blacklists
accumulate historical email delivery information for the IP address of your sending email server(s).
Over time, if you are sending relevant, high quality permissions based email, your reputation will
*improve* over time. On the other hand, if your practices include purchasing large cheap lists, or not
maintaining your lists by removing unsubscribers and hard bounces, your reputation will go from bad to
worse. In this case, you might improve your email reputation by moving to a new IP address but if your
company is not employing good practices, you will simply burn though new IP addresses every 6
months, which may upset your ISP enough to consider terminating your service.
Q: HOW DO YOU REPAIR YOUR EMAIL REPUTATION IF IT HAS BEEN DAMAGED BY POOR SENDING
PRACTICES?
If you have damaged your sending reputation as a result of poor sending practices, poor list hygiene
practices and sending repeatedly to purchased lists and non opt-in contacts, then clearing your
reputation can take 2-3 months. Some recommendations:
• Of course – the first step is to clean up your sending practices and send only to customers and
prospects that have requested that you send emails, because otherwise, you will find yourself
right back where you started.
• Practice good list hygiene. Be sure all bounces and unsubscribed contacts are immediately and
permanently removed from your list (most email providers do this automatically).
• Check all available blacklists and request removal.
• Consider requesting new IP addresses. If your sending volume is > 200,000 emails per month
you may qualify for a dedicated IP; otherwise, you may not have enough email volume for spam
filters to establish a sending reputation for you. Note – a brand new IP address will require 2-3
months to ‘warm up’ – your deliverability will be lower initially. Refer to ‘Warming up IP
addresses’ in this Q and A.
• Consider an email practices ‘audit’ from http://www.senderpath.com.
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7. Q: WILL MY EMAIL SPAM SCORE BE AFFECTED IT I SEND EMAILS THAT ARE ONLY IN TEXT FORMAT (OR
ONLY IN HTM FORMAT)?
Yes. Spammers often send only text or only HTML versions of their emails, so spam filters often increase
your spam score if you send only a text version or only an HTML version of your email. For more
information about how content impacts delivery, check for our webinar: Email Marketing 101 which is
available on-demand at:
www.pinpointe.com/blog/webinar-email-marketing-tips-to-improve-email-responses
Q: WHAT ADVANTAGES ARE THERE FOR HAVING A DEDICATED IP WITH A MTA
A dedicated IP address means that you are in charge of your own email sending reputation, for the most
part. Other senders can have limited impact on your delivery. Again there are caveats read ‘Warming
up your IP addresses.’ Your reputation can still be impacted by others:
• If your IP addresses are close (numerically) to other IP addresses that are used by spammers or
companies with high spam complaint rates, your email reputation may be impacted (guilt by
association).
• If your emails contain URLs that might be associated with domains reported as ‘spamvertized’
sites, then links in your emails to these sites will impact deliverability
• If your ESP is using a common ‘return-path’ email address for multiple customers and if the ESP
does not closely monitor (and cancel) spammers, then once customer can still impact another’s
reputation. Note though, that this is unlikely with reputable ESPs.
Q: WHAT IS THE DIFFERENCE BETWEEN A "HARD BOUNCE" AND "MAIL BLOCK”?
A hard b ounce occurs when there is a permanent failure. The most common hard bounce occurs when
sending to an invalid or inactive email address or a domain that is no longer in operation. A “Mail Block”
indicates that your email has been blocked by the recipient’s spam filter.
Q: WHAT DOES “LOCAL POLICY VIOLATION” MEAN?
A recipient’s email server may reply with an error code or message ‘Local Policy Violation’ in the
response code text. This usually indicates that your email has been blocked by the recipient’s spam
filter. Note that this is not a message that you receive directly; it is a message that is communicated
from the recipient’s email server to your sending email server. An ESP might provide this information in
the reporting statistics.
Q: DOES PINPOINTE RATE LIMIT WHEN SENDING EMAIL CAMPAIGNS?
Yes. Pinpointe throttles email send rates for each customer in order to protect customers and Pinpointe
from a rogue spammer who might sign up and immediately fire off a large spam campaign. Slower
sending rates also generally improve deliverability. Our backend servers also throttle the aggregate
outbound traffic to certain domains that are known to accept email at a slower rate.
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8. Q: IS THERE A PLACE WHERE YOU CAN PREVIEW MY EMAIL CAMPAIGN IN MULTIPLE CLIENTS?
Yes. Pinpointe’s email service includes an email preview tool which shows how your email will display in
various email clients. The previewer checks the email campaigns HTML code against the supported code
for each email client and reports warns of possible html coding errors.
We also include a SPAM check tool that will review your email for spam phrases that might increase the
chance of your email being blocked based on the content. The checker provides specific feedback so
you can modify / edit the email so you can reduce your spam score.
Another excellent tool is www.litmus.com. For a fee, an email can be previewed in dozens of email
clients.
Q: I HAVE RECIPIENTS THAT BLOCK MY EMAIL NO MATTER WHAT. I HAVE DONE EVERYTHING. WHY IS
THIS?
Assuming you have verified that your email spam score is low and that your email servers are not on any
blacklists, it is still very common to experience some email being blocked by spam filters. Some IT
organizations set their spam firewalls to very conservative settings, often unknowingly creating more
problems for end users, since a higher percentage of valid email may be blocked. In this case your
options are:
• Contact the end customer directly and request that they add your email address to their address
book. Local inbox settings usually over-ride general settings and this should permit your email
to get through
• If the recipient is getting your email but it consistently ends up in the spam folder, have the
recipient click ‘this is not spam, and request they add you to their address book (above).
• Contact the recipient and provide the IP addresses of your outbound email server (if you are
using an Email Service Provider (“ESP”), ask the ESP what IPs you are assigned. Provide these IPs
to your recipient and ask them to request that their IT department add the IPs to the corporate
whitelist / non-blocklist.
• Otherwise, consider removing these contacts from your list. Note that, if a recipient’s email
filter responds that your email is being blocked after multiple campaigns, most Email Services
Providers, like Pinpointe, will automatically remove the contact from your list or flag the address
as undeliverable after some number of failed ‘soft bounce’ attempts. Pinpointe for example
flags email addresses as undeliverable after 5 ‘soft bounce’ or ‘email blocked by sender’
response codes.
Q: ARE EMAILS THAT ARE SENT THROUGH OUR ESP ‘ON BEHALF OF’ US HURTING OUR OPEN RATES?
THE ‘SEND-FROM’ ADDRESS THAT DISPLAYS FOR RECIPIENTS IS: MYCOMPANY@MAIL.VRESP.COM.
Some ESPs do not permit you to use your own actual email address as the send-from email address and
others do. Pinpointe permits you to use your own send-form email address so our domain does not
appear in the recipient’s inbox. There are trade-offs with respect to how ESPs have to manage our
services and configure servers. It is possible that a small number of recipients may choose to not open
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9. the email because the above send-from address makes your email appear like a bulk email instead of a
personalized email message sent directly from you (or your CMO.)
IF I HAVE RECIPIENTS IN MY LIST THAT NEVER OPEN MY EMAIL, DO THESE NON-RESPONDERS AFFECT
MY SENDING REPUTATION?
At present, probably not. However if you have contacts in your email list that have not opened a single
email of yours in 6-12 months, why do you want to keep sending to them? You might be better off
sending a final re-engagement campaign to these unresponsive contacts (see earlier question) and
deleting contacts who do not respond.
Q: YOU USED THE TERMS B2B AND B2C - WHAT DO THESE MEAN?
"B2B" means 'Business to Business' - as in businesses communicating with other businesses, whereas
“B2C” means 'Business to Consumer'.
Q: WHAT IS MULTI-PART VS. HTML-ONLY?
A: Multi-Part means that, when your email is sent, it is 'packaged' with both an HTML version - for email
clients who prefer to open HTML emails, and a Text version, which will be opened on many PDAs,
handhelds and where people have set their preferences to only read 'text' versions of email. Most
emails are sent in Multi-Part format. Spammers on the other hand rarely take the time to create Multi-
part versions and more often will send only HTML or only Text versions.
Q: HOW MANY LINKS CAN I USE IN MY EMAIL? WILL TOO MANY LINKS GET MY EMAIL TRIPPED UP BY A
SPAM FILTER?
A: Based on analysis of our B2B customer data, adding more links will almost always improve response
rates. Key points to consider:
• Try to include a link within your initial opening paragraph (Read More.. for example). This can
increase overall click rates by 12-15% and is virtually always the top-clicked link of a campaign.
• Do you know where the second best performing link is? In the ‘P.S. or Footer section! Don’t be
afraid to ‘advertise’ or promote below your signature.
• Work more links into your campaigns. Our analysis shows that campaigns with more links
produced higher total click response rates while *not* increasing the unsubscribe rate. 15-20
links in a campaign is not unreasonable.
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10. Pinpointe Questions
Q: ARE ANALYTICS AND E-MAIL DEPLOYMENT HELP, REPORTS AND E-MAIL EFFECTIVENESS METRICS
INCLUDED IN THE MONTHLY PRICING PACKAGES FOR PINPOINTE'S EMAIL SERVICES?
A: yes, advanced reporting, help and effectiveness metrics are all standard features. If you would like to
learn more, or to schedule a live 1 on 1 demonstration of Pinpointe, please contact us at: 408-834-7577,
Option #2 (Sales); sales@pinpointe.com.
Q: WHAT SETS PINPOINTE APART FROM LOW END SOLUTIONS LIKE CONSTANT CONTACT?
A: Pinpointe offers the following advanced features and services:
• Pinpointe services B2B customers.
• Pinpointe Professional edition is a powerful full-featured email system with WYSIWYG editor, spam
checker, email previewer and more.
• Pinpointe Enterprise edition is for larger enterprises who need 5 ~ 250 users (seats) and send
300,000 emails – 10M+ emails /month.
• Pinpointe transparently integrates with Google Analytics, so all of your campaigns can be tracked,
monitored and analyzed within Google analytics.
Q: WHAT IS PINPOINTE'S PRICING?
Pinpointe's pricing is based on the number of emails sent per month. We offer some of the industry’s
most competitive pricing and the industry’s most feature-rich email service. There are no contracts, up
front fees or long term commitments.
For the latest pricing please check www.pinpointe.com/get-started.
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