An examination of the Maven Matrix Manifesto, with an explanation of why it works and the underlying marketing principles that allow it to do so. How you can apply this in your own life, regardless of whether you buy their mentoring or not.
Soundtrack for this slideshow available at: http://www.archive.org/download/MavenMatrixManifestoExposedComplete/MavenMatrixExposedFinal02.mp3
This document discusses the concepts of uniform circular motion including:
- Uniform circular motion is motion at a constant speed in a circular path.
- Centripetal acceleration is the acceleration directed toward the center of the circle.
- Centripetal force is the force required to cause an object to travel in a circular path and is directed toward the center.
- For an object to remain in a circular orbit, it must travel at a specific orbital speed that depends on the radius of the orbit.
orms of Energy;
Energy;
Types of energy;
Work- meaning;
Work done;
Virtual work;
Zero work done;
Net work done;
Kinetic energy;
potential energy;
energy in spring;
spring constant;
work and energy;
Work-power , energy
Examples;
Solved problems- energy;
Solved problems-power;
Solved problems;
Numericals;
Work, Power and Energy- Mechanics
The document discusses the ideal gas law and kinetic theory of gases. It introduces concepts like the mole, Avogadro's number, molecular mass, and how these relate to the ideal gas law. The ideal gas law states that the absolute pressure of an ideal gas is directly proportional to temperature, number of moles, and inversely proportional to volume. Kinetic theory explains gas properties by considering gases as large numbers of constantly moving molecules, with the average molecular kinetic energy related to temperature.
This document discusses simple harmonic motion and elasticity. It covers topics like Hooke's law, springs, oscillations, energy related to springs, pendulums, damping, driven harmonic motion and resonance. Several examples are provided to illustrate concepts like calculating restoring forces on springs, determining natural frequencies, and relating stress and strain using Hooke's law.
This document discusses finding one's passion. It defines passion as a strong feeling of enthusiasm or excitement for something. It advises talking to oneself to identify something that brings lasting happiness, setting goals related to potential passions, and getting out of one's comfort zone to explore new opportunities and test determination. The ultimate purpose is to discover one's driving force and believe in something with such passion that it changes one's life.
This document outlines learning objectives and reading assignments for a unit on vibrations and waves. It covers topics like traveling waves, wave propagation, standing waves, and superposition. Students are asked to understand wave concepts like amplitude, wavelength, frequency, speed, reflection, interference, and more. They will read chapters and sections in textbooks on waves, complete online lessons, and watch video lectures to learn about wave motion, sound waves, and other applications of waves. Calculations involving wave speed, wavelength, and frequency are provided as examples.
Growth hacking is a set of tactics and best practices used to optimize user growth and movement through the user lifecycle stages of acquisition, activation, retention, referral, and revenue. The document outlines Hotmail's viral growth strategy of adding "PS: I love you" messages to emails, discusses mapping the user journey and measuring conversions at each stage, and provides examples of growth hacking tactics like incentivizing referrals and optimizing landing pages through A/B testing.
This document discusses the concepts of uniform circular motion including:
- Uniform circular motion is motion at a constant speed in a circular path.
- Centripetal acceleration is the acceleration directed toward the center of the circle.
- Centripetal force is the force required to cause an object to travel in a circular path and is directed toward the center.
- For an object to remain in a circular orbit, it must travel at a specific orbital speed that depends on the radius of the orbit.
orms of Energy;
Energy;
Types of energy;
Work- meaning;
Work done;
Virtual work;
Zero work done;
Net work done;
Kinetic energy;
potential energy;
energy in spring;
spring constant;
work and energy;
Work-power , energy
Examples;
Solved problems- energy;
Solved problems-power;
Solved problems;
Numericals;
Work, Power and Energy- Mechanics
The document discusses the ideal gas law and kinetic theory of gases. It introduces concepts like the mole, Avogadro's number, molecular mass, and how these relate to the ideal gas law. The ideal gas law states that the absolute pressure of an ideal gas is directly proportional to temperature, number of moles, and inversely proportional to volume. Kinetic theory explains gas properties by considering gases as large numbers of constantly moving molecules, with the average molecular kinetic energy related to temperature.
This document discusses simple harmonic motion and elasticity. It covers topics like Hooke's law, springs, oscillations, energy related to springs, pendulums, damping, driven harmonic motion and resonance. Several examples are provided to illustrate concepts like calculating restoring forces on springs, determining natural frequencies, and relating stress and strain using Hooke's law.
This document discusses finding one's passion. It defines passion as a strong feeling of enthusiasm or excitement for something. It advises talking to oneself to identify something that brings lasting happiness, setting goals related to potential passions, and getting out of one's comfort zone to explore new opportunities and test determination. The ultimate purpose is to discover one's driving force and believe in something with such passion that it changes one's life.
This document outlines learning objectives and reading assignments for a unit on vibrations and waves. It covers topics like traveling waves, wave propagation, standing waves, and superposition. Students are asked to understand wave concepts like amplitude, wavelength, frequency, speed, reflection, interference, and more. They will read chapters and sections in textbooks on waves, complete online lessons, and watch video lectures to learn about wave motion, sound waves, and other applications of waves. Calculations involving wave speed, wavelength, and frequency are provided as examples.
Growth hacking is a set of tactics and best practices used to optimize user growth and movement through the user lifecycle stages of acquisition, activation, retention, referral, and revenue. The document outlines Hotmail's viral growth strategy of adding "PS: I love you" messages to emails, discusses mapping the user journey and measuring conversions at each stage, and provides examples of growth hacking tactics like incentivizing referrals and optimizing landing pages through A/B testing.
Maxwell 5 Levels Of Leadership Your Key To Project SuccessCarla Fair-Wright
Dicussion on 5 levels of leadership defined by internationally recognized leadership expert John C. Maxwell. You’ll learn how to become more influential as a Project Manager and how to “invest” in your team and inspire them.
8 steps to overcome your fear of public speakingGetSmarter
The document provides 8 steps to overcome the fear of public speaking: 1) Find a topic that interests the audience; 2) Tell a story with an introduction, body, and conclusion; 3) Practice your speech through repetition to improve delivery; 4) Calm your nerves before speaking; 5) Start your speech strongly to engage the audience; 6) Use eye contact to connect with the audience; 7) End your speech powerfully to leave an impression; 8) Review your performance and continue practicing public speaking to fully overcome your fear.
This document discusses work, energy, and power. It defines work, kinetic energy, gravitational potential energy, and average power. It describes the work-energy theorem, the principle of conservation of mechanical energy, and how energy can be transferred between different forms but not created or destroyed based on the principle of conservation of energy. Examples are provided to demonstrate how to calculate work, kinetic energy, gravitational potential energy, and changes in speed and energy based on these principles.
This document outlines the six key elements that Jim Collins identified as being common among companies that went from good to great:
1. Level 5 Leadership - Leaders who are modest, driven, and focus on the success of the company over their own ego.
2. First Who, Then What - Ensuring the right people are in leadership positions before deciding on strategies and goals.
3. Confront the Brutal Facts - Facing the current reality of the company's performance, both successes and failures.
4. The Hedgehog Concept - Having a simple, clear understanding of what the company excels at and should focus on.
5. A Culture of Discipline - Maintaining
This document discusses developing a growth mindset. It defines a growth mindset as a belief that basic abilities can be developed through effort, in contrast to a fixed mindset which sees abilities as innate talents. It describes characteristics of each mindset, such as how those with a growth mindset embrace challenges and see effort as the path to mastery, while those with a fixed mindset avoid challenges and believe effort is fruitless. The document provides tips for developing a growth mindset, such as viewing challenges as opportunities and replacing notions of "failing" with "learning".
This document summarizes Newton's three laws of motion. It introduces concepts like force, mass, inertia, and equilibrium. Newton's first law states that an object remains at rest or in uniform motion unless acted upon by a net force. The second law relates the net force on an object to its acceleration. The third law states that for every action force there is an equal and opposite reaction force. Other topics covered include weight, friction, tension and applying the laws of motion to problems involving equilibrium.
Everyone needs to have a dream. Something that they live for, something that compels you to get up every morning.
In this short report I look at what dreams are and then I show you the steps you need to change the ream into a reality by changing it to a goal!
If you want to have a new life, now is your chance!
This document discusses the differences between a fixed mindset and a growth mindset. A fixed mindset believes that talents and abilities are innate and cannot change, while a growth mindset believes that abilities can be developed through effort and learning. The document provides examples of how those with a growth mindset, such as Einstein, Jordan, and Disney, were able to achieve success through perseverance and hard work despite challenges and criticism. It emphasizes that the brain can grow new connections through learning and that viewing challenges as opportunities to improve, rather than threats to self-worth, is an important distinction between these two mindsets.
The two waves would pass through each other and continue traveling in their original directions. At the point where they meet, both waves would be visible as their displacements add together through superposition. If a crest met a trough, they would undergo destructive interference and cancel each other out at the point where they meet.
Torque is a rotational force that depends on three main factors: the distance from the axis of rotation (lever arm), the angle of the applied force, and the magnitude of the applied force. Torque causes an object to rotate and is measured in Newton-meters. Systems in rotational equilibrium have no net torque, meaning the sum of all torques acting on the object is zero. This allows seesaws and diving boards to remain balanced. Solving rotational equilibrium problems involves drawing free body diagrams and setting the sum of torques equal to zero.
This document summarizes key concepts from a chapter on fluids, including:
- Mass density and its SI unit of kg/m3
- Pressure and its SI unit of Pascals; Bernoulli's equation relates pressure, fluid speed, and elevation at different points in steady, nonviscous, incompressible fluid flow
- Archimedes' principle states that the buoyant force on an object equals the weight of the fluid it displaces; this determines whether objects float
Bottom Line: The old model of leadership's dead. The old model said you need a title or position to make a difference. But in our new world, you can Lead Without a Title. This is Leadership 2.0.
Presentation slides from John Bull on results based accountability. Presentation was delivered at the 2015 Sport and Recreation Alliance Leadership Convention
This chapter discusses forces and equilibrium, including:
- Mass vs weight, and how gravity affects weight
- Different types of friction like static, sliding, and rolling
- Calculating friction forces using coefficients of friction
- Equilibrium as a state where net forces equal zero
- Hooke's law relating the force of a spring to its deformation
- Using concepts of forces, friction, and springs to solve problems involving objects in equilibrium.
2013-10-14 Strengths-Based Development WatercoolerKara Hodges
The document discusses using various assessment tools like DISC, StrengthsFinder, and Kolbe to identify individuals' talents, strengths, and natural behaviors. It emphasizes focusing on strengths rather than weaknesses, and developing strengths through practice and investment in one's talents. Key points are discovering your talents and strengths, applying them to reach your full potential, and developing strengths by investing time in your talents.
This document discusses Carol Dweck's research on fixed and growth mindsets. It explains that a fixed mindset involves believing that abilities are innate talents, while a growth mindset sees them as skills that can be developed through effort and learning from mistakes. The research found that a growth mindset leads to better performance, as those with it are more likely to embrace challenges and see effort as key to improvement. The document advocates promoting a growth mindset in workplaces and among students to foster lifelong learning and achievement.
Your Thinking Is The Driving Force Behind Your Success
A Success Mindset consists of several qualities.
You have the ability to grow and develop these qualities,
just as you would any muscle or skill.
Presentations for the Virginia Agriculture Leaders Obtaining Results (VALOR) program. Highlights perceptions of leadership, principles of strengths-based leadership, and framework for courageous followership.
A review and discussion of the Maven Matrix Manifesto.
Essentially, this reviewed work tells you how to make yourself into a larger-than-life maven who dominates the chosen niche and attracts business hand-over-fist. And how to turn this traffic into a high-income product line.
Until I can get a slidecast made, the audio is at: http://www.archive.org/download/MavenMatrixExposedSeries/MavenMatrixExposed02.mp3
A review and discussion of the Maven Matrix Manifesto. (1 of 5)
Essentially, this reviewed work tells you how to make yourself into a larger-than-life maven who dominates the chosen niche and attracts business hand-over-fist. And how to turn this traffic into a high-income product line
Maxwell 5 Levels Of Leadership Your Key To Project SuccessCarla Fair-Wright
Dicussion on 5 levels of leadership defined by internationally recognized leadership expert John C. Maxwell. You’ll learn how to become more influential as a Project Manager and how to “invest” in your team and inspire them.
8 steps to overcome your fear of public speakingGetSmarter
The document provides 8 steps to overcome the fear of public speaking: 1) Find a topic that interests the audience; 2) Tell a story with an introduction, body, and conclusion; 3) Practice your speech through repetition to improve delivery; 4) Calm your nerves before speaking; 5) Start your speech strongly to engage the audience; 6) Use eye contact to connect with the audience; 7) End your speech powerfully to leave an impression; 8) Review your performance and continue practicing public speaking to fully overcome your fear.
This document discusses work, energy, and power. It defines work, kinetic energy, gravitational potential energy, and average power. It describes the work-energy theorem, the principle of conservation of mechanical energy, and how energy can be transferred between different forms but not created or destroyed based on the principle of conservation of energy. Examples are provided to demonstrate how to calculate work, kinetic energy, gravitational potential energy, and changes in speed and energy based on these principles.
This document outlines the six key elements that Jim Collins identified as being common among companies that went from good to great:
1. Level 5 Leadership - Leaders who are modest, driven, and focus on the success of the company over their own ego.
2. First Who, Then What - Ensuring the right people are in leadership positions before deciding on strategies and goals.
3. Confront the Brutal Facts - Facing the current reality of the company's performance, both successes and failures.
4. The Hedgehog Concept - Having a simple, clear understanding of what the company excels at and should focus on.
5. A Culture of Discipline - Maintaining
This document discusses developing a growth mindset. It defines a growth mindset as a belief that basic abilities can be developed through effort, in contrast to a fixed mindset which sees abilities as innate talents. It describes characteristics of each mindset, such as how those with a growth mindset embrace challenges and see effort as the path to mastery, while those with a fixed mindset avoid challenges and believe effort is fruitless. The document provides tips for developing a growth mindset, such as viewing challenges as opportunities and replacing notions of "failing" with "learning".
This document summarizes Newton's three laws of motion. It introduces concepts like force, mass, inertia, and equilibrium. Newton's first law states that an object remains at rest or in uniform motion unless acted upon by a net force. The second law relates the net force on an object to its acceleration. The third law states that for every action force there is an equal and opposite reaction force. Other topics covered include weight, friction, tension and applying the laws of motion to problems involving equilibrium.
Everyone needs to have a dream. Something that they live for, something that compels you to get up every morning.
In this short report I look at what dreams are and then I show you the steps you need to change the ream into a reality by changing it to a goal!
If you want to have a new life, now is your chance!
This document discusses the differences between a fixed mindset and a growth mindset. A fixed mindset believes that talents and abilities are innate and cannot change, while a growth mindset believes that abilities can be developed through effort and learning. The document provides examples of how those with a growth mindset, such as Einstein, Jordan, and Disney, were able to achieve success through perseverance and hard work despite challenges and criticism. It emphasizes that the brain can grow new connections through learning and that viewing challenges as opportunities to improve, rather than threats to self-worth, is an important distinction between these two mindsets.
The two waves would pass through each other and continue traveling in their original directions. At the point where they meet, both waves would be visible as their displacements add together through superposition. If a crest met a trough, they would undergo destructive interference and cancel each other out at the point where they meet.
Torque is a rotational force that depends on three main factors: the distance from the axis of rotation (lever arm), the angle of the applied force, and the magnitude of the applied force. Torque causes an object to rotate and is measured in Newton-meters. Systems in rotational equilibrium have no net torque, meaning the sum of all torques acting on the object is zero. This allows seesaws and diving boards to remain balanced. Solving rotational equilibrium problems involves drawing free body diagrams and setting the sum of torques equal to zero.
This document summarizes key concepts from a chapter on fluids, including:
- Mass density and its SI unit of kg/m3
- Pressure and its SI unit of Pascals; Bernoulli's equation relates pressure, fluid speed, and elevation at different points in steady, nonviscous, incompressible fluid flow
- Archimedes' principle states that the buoyant force on an object equals the weight of the fluid it displaces; this determines whether objects float
Bottom Line: The old model of leadership's dead. The old model said you need a title or position to make a difference. But in our new world, you can Lead Without a Title. This is Leadership 2.0.
Presentation slides from John Bull on results based accountability. Presentation was delivered at the 2015 Sport and Recreation Alliance Leadership Convention
This chapter discusses forces and equilibrium, including:
- Mass vs weight, and how gravity affects weight
- Different types of friction like static, sliding, and rolling
- Calculating friction forces using coefficients of friction
- Equilibrium as a state where net forces equal zero
- Hooke's law relating the force of a spring to its deformation
- Using concepts of forces, friction, and springs to solve problems involving objects in equilibrium.
2013-10-14 Strengths-Based Development WatercoolerKara Hodges
The document discusses using various assessment tools like DISC, StrengthsFinder, and Kolbe to identify individuals' talents, strengths, and natural behaviors. It emphasizes focusing on strengths rather than weaknesses, and developing strengths through practice and investment in one's talents. Key points are discovering your talents and strengths, applying them to reach your full potential, and developing strengths by investing time in your talents.
This document discusses Carol Dweck's research on fixed and growth mindsets. It explains that a fixed mindset involves believing that abilities are innate talents, while a growth mindset sees them as skills that can be developed through effort and learning from mistakes. The research found that a growth mindset leads to better performance, as those with it are more likely to embrace challenges and see effort as key to improvement. The document advocates promoting a growth mindset in workplaces and among students to foster lifelong learning and achievement.
Your Thinking Is The Driving Force Behind Your Success
A Success Mindset consists of several qualities.
You have the ability to grow and develop these qualities,
just as you would any muscle or skill.
Presentations for the Virginia Agriculture Leaders Obtaining Results (VALOR) program. Highlights perceptions of leadership, principles of strengths-based leadership, and framework for courageous followership.
A review and discussion of the Maven Matrix Manifesto.
Essentially, this reviewed work tells you how to make yourself into a larger-than-life maven who dominates the chosen niche and attracts business hand-over-fist. And how to turn this traffic into a high-income product line.
Until I can get a slidecast made, the audio is at: http://www.archive.org/download/MavenMatrixExposedSeries/MavenMatrixExposed02.mp3
A review and discussion of the Maven Matrix Manifesto. (1 of 5)
Essentially, this reviewed work tells you how to make yourself into a larger-than-life maven who dominates the chosen niche and attracts business hand-over-fist. And how to turn this traffic into a high-income product line
This document discusses steps from the Maven Matrix Manifesto for developing a following and expertise. It recommends creating memorable phrases to describe your approach, using a consistent communication channel to distinguish yourself, developing exclusive community sections for higher-level followers as all sales funnels do, and finding evangelists to sell for you devotedly by providing value to customers.
1) The document discusses the importance of personal branding and developing a brand for oneself, as individuals are now CEOs of their own companies, called "Me Inc.".
2) Building a powerful personal brand provides a promise of quality, consistency and reliability to clients that fuels loyal relationships and allows individuals to stand out in their field of expertise.
3) Developing an emotional connection through one's personal brand allows individuals to tap into emotions that drive decisions and become a story that resonates with people on a deeper level.
This document discusses personal branding and why it is important to develop a strong personal brand. It defines personal branding as "the powerful, clear, positive idea that comes to mind whenever other people think of you" and explains that a personal brand influences how others perceive you and your work. It provides examples of well-known personal brands like Michael Jordan and Oprah Winfrey. It outlines the benefits of developing a personal brand for your business, such as attracting more and better clients, increased earning potential, and consistent business opportunities. The document emphasizes that personal branding takes time, consistency, and authenticity to develop an effective brand.
Keynote material for recent seminar in PPKI. An Indonesian government sponsored event for Indonesia Creative and Digital scene. The material layout some challenges and opportunity in Indonesia Tech and Digital Start Up. Also highlighting Indonesia's first Tech Incubator: Merah Putih Inc.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Its mf 2012 symposium brand presentation manfredo 8.12Joel Manfredo
The document discusses the importance of branding and marketing for IT departments. It begins by noting that IT is at risk of becoming irrelevant if it does not take control of its own brand. It then provides definitions of what a brand is and examples of some famous brands. The document outlines strategies for IT departments to start branding themselves, such as determining who they are and who their customers are. It discusses Gartner's approach to building an IT brand, including focusing on captive markets first before expanding. The document provides a case study of how Orange County marketed its IT department and concludes by emphasizing the importance of communication for IT brands.
11 Tips for Building a Brand Newsroom: How the Rules of Content Marketing are...The Starr Conspiracy
This document provides 11 tips for building an effective brand newsroom based on principles of journalism. The tips include cutting out spin and being authentic, thinking like a journalist by providing value to the audience, developing personas to understand the audience perspective, taking a passionate evangelical approach to sharing your message, telling stories with a unique point of view, maintaining a consistent content cadence, being agile and topical in responding to current events, ensuring content relevance through proper timing and context, treating audiences like ongoing relationships rather than one-time transactions, keeping content concise for short attention spans, and designating a champion to lead the passion and credibility of the brand newsroom.
The document provides guidance on crafting a clear brand message using storytelling principles. It discusses 7 key principles: 1) Define the customer as the hero with a problem or desire, 2) Identify the problem they face, 3) Position the brand as a trusted guide, 4) Provide a plan for how the brand can help solve the problem, 5) Call customers to action, 6) Explain what customers risk if they don't act, 7) Describe how customers succeed by using the brand's solution. Following these principles helps create a simple, compelling story that resonates with customers and clearly communicates the brand's message and value proposition.
This document contains marketing quotes and advice from experts. It discusses the importance of human-to-human marketing over other impersonal forms. Marketing is about connecting with customers through every interaction and communication channel. The document emphasizes understanding customers, having a clear brand identity, giving customers a great experience to generate positive word-of-mouth, using the right marketing strategies and channels for the target audience, and maintaining marketing as an ongoing process rather than a one-off event. The overall message is that marketing is essential for business success but requires strategic thought and ongoing effort.
This is a presentation of how I approach the marketing for a small business. The goal is to create a marketing and sales plan that is effective in attracting your ideal customers in an ongoing consistent way.
The document provides an overview of a marketing workshop for nonprofits. It introduces the instructor, Missy Blankenship, who has 25+ years of experience in business development, marketing, PR, and sales. The workshop agenda covers defining marketing, sharing marketing successes, rules for sales and marketing, discovering niche markets, the marketing planning process, common mistakes, branding myths, and exercises.
This document provides guidance on defining a strong brand identity. It emphasizes that a brand is based on true reputation and starts with thorough self-knowledge. It outlines three keys to building a better brand: distinguish yourself through a clear brand position defining your purpose; keep promises to customers through an authentic brand promise; and understand customers by developing detailed brand personas. A strong brand also conveys a vivid personality to resonate with customers.
Sales Productivity Tips from the ExpertsMark Gibson
This document is a collection of tips for improving sales productivity from various experts. It is edited by Mark Gibson and Rajesh Setty and contains 25 chapters offering short articles on topics like listening skills, negotiating, using social media, and storytelling. The tips are intended to help salespeople improve their performance and better meet customer needs through strategies like disagreeing respectfully with clients to gain their trust, focusing on listening over talking, and reusing high-quality content.
This document provides techniques for developing strong branding and understanding customers. It includes exercises on creating customer profiles, developing market maps, establishing brand principles, and creating a business model and value proposition. Statistics are provided on customer loyalty, showing most customers will use a different supplier and unhappy customers will tell others rather than the company. Techniques are presented for creating products to meet customer needs, gaining customer insights, and valuing invisible customers. The goal is to help businesses focus on effectiveness over busyness by prioritizing important tasks like building a great brand and understanding customers.
The document discusses viral marketing and how word-of-mouth can spread ideas for free. It provides an example of how Universal Orlando Resort announced a new Harry Potter theme park attraction. Instead of traditional expensive marketing, they told just seven influential people who then told tens of thousands of others. This led to an estimated 350 million people around the world hearing about the new attraction, showing how powerful word-of-mouth can be. The document advocates ignoring old marketing rules and leveraging online media like blogs, videos, and social networks to spread ideas virally.
Universal Orlando Resort launched news of their new Wizarding World of Harry Potter attraction by telling just seven influential fan site operators. Those seven people then told tens of thousands more through blogs and forums. This led to an estimated 350 million people worldwide hearing about the new attraction, all with almost no marketing budget. Word-of-mouse, or viral marketing, can be a powerful way to spread ideas when the content is interesting to passionate fans.
Webinar: Corona Crisis > How your virtual services brand can stand out in tod...Gina Dunn
This webinar discusses how virtual services brands can stand out during the COVID-19 crisis. It covers opportunities for virtual services businesses during today's turbulent landscape. The webinar teaches that remarkable brands focus on heart, soul, and service to captivate audiences. It instructs attendees to map their ideal audience, choose emotions and personality traits to trigger in the audience, and develop a brand blurb using those traits. The takeaways are to understand customers, develop a brand personality to connect emotionally, and define what makes the brand distinct from competitors to stand out.
You Can Have Self-Confidence - If You Can Count to FourRobert C. Worstell
I am wondering if you would like to have more self-confidence, and would like to get rid of all your feelings of inferiority? Well, that is exactly what is going to happen, provided you are sincerely interested and will follow a few suggestions.
It seems that most everyone has a degree of feeling of inferiority. So don't feel so exclusive about your complexes. You have lots of company. At the same time, most everyone feels very confident about certain things. Certain things, about which they have learned enough, so that they feel that they are an authority. All this proves that each of us has the capacity to feel confident as well as inferior. We feel confident when we understand the whole truth about something, and we feel inferior, when we do not know the whole truth.
Webster defines the word inferiority as a person experiencing a feeling in a lower state.
In other words, by feeling that somebody else is better than he is, he is comparing himself with this other person. This is not a fair comparison. No two persons are the same. The very word individual suggests that each one of us is different from every other person. We do not look the same as anyone else. We have a different shaped nose, face, head, body, and we have a different design as to what our life's purpose is.
We were designed to function as an individual. We are not to be compared with any other person, but we should appreciate our individual design and learn to be ourselves.
We should learn to express our own individuality well.
The one great Creator of the universe has infinite intelligence. Infinite intelligence means unlimited, incomprehensible, inexhaustible, wisdom, knowledge, and power.
The document discusses 4 rules of success:
1) Be aware that you are a thinking being who thinks constantly
2) Realize you can only think one thought at a time
3) Understand you can control your thoughts and thinking
4) Recognize you become what you think - your present self is the result of past thoughts
Chapter 4
ABSURD as it may seem at first consideration that anyone would solemnly enter into even an unconscious conspiracy to fail, it is a matter of observation that there is hardly one person in a hundred who does not, in some fashion, deliberately cripple and thwart themselves. To understand why this should be so it is necessary to examine for a chapter what may be called, without paradox, the rewards of failure.
The recent widespread interest in all branches of psychology has accustomed us to accepting an idea which, when first offered, seemed laughable: that we are all at some level, engaged most of the time in reverie. We dream either consciously or unconsciously, awake or asleep, of a situation in which we feel we should be happier than we are in real life. Occasionally some childish idea of happiness or success crops up to confuse or hamper us in the business of adult living. Sometimes the dream is of a life of luxurious idleness, the childish Unconscious determined on refusing to leave the safe shelter of the nursery, where all wants were remedied as soon as felt, where warmth and food and love were given freely and unearned. As Emerson wrote, long before we had any technical vocabulary to express that backward turning reverie, long before we knew of "fixations" or of "narcissism" "We do not believe there is any force in today to rival or recreate that beautiful Yesterday. We linger in the ruins of the old tent where once we had bread and shelter." To some extent this is true of all of us, but less true of the happy and successful adult than of others.
At other times, ludicrously enough, the life-wasting reverie is about success: the mild man is a Napoleon of war or finance, the mouse-like woman a siren. If reality never broke in upon such reverie, the dreamer might be happier, self-absorbed in their silent tale-spinning, than if they were to find themselves in a position to realize some part of it. Such reverie is in itself compensation for a life of dull routine or uneventful monotony. But, the world being what it is, the dreamer must live, for part of their time at least, in the cold atmosphere of fact. This is no Land of Cockaigne that we inhabit: roast pigs do not run about crying "Eat me!" Fruit does not fall from the trees into our mouths. However blissful the daydream we entertain, we must wake from it sometimes and struggle with the hard conditions of real living.
Wake Up and Live - Introduction
TWO YEARS ago I came across a formula for success which has revolutionized my life. It was so simple, and so obvious once I had seen it, that I could hardly believe it was responsible for the magical results which followed my putting it into practice.
The first thing to confess is that two years ago I was a failure. Oh, nobody knew it except me and those who knew me well enough to see that I was not doing a tenth of what could be expected of me. I held an interesting position, lived not too dull a life - yet there was no doubt in my own mind, at least, that I had failed. What I was doing was a substitute activity for what I had planned to do; and no matter how ingenious and neat the theories were which I presented to myself to account for my lack of success, I knew very well that there was more work that I should be doing, and better work, and work more demonstrably my own.
Of course I was always looking for a way out of my impasse. But when I actually had the good fortune to find it, I hardly believed in my own luck. At first I did not try to analyze or explain it. For one thing, the effects of using the formula were so remarkable that I was almost on the verge of being superstitious about the matter; it seemed like magic, and it doesn't do to inquire too closely into the reasons for a spell or incantation! More realistic than that, there was - at that time - still a trace of wariness about my attitude. I had tried to get out of my difficulties many times before, had often seemed to be about to do so, and then had found them closing in around me again as relentlessly as ever. But the main reason for my taking so little time to analyze or explain the effects of the formula after I once began to use it consistently was that I was much too busy and having far too much fun.
Women and the Science of Belief –Magic of Believing
(An excerpt from the “Strangest Secret Library”)
As ideas for this book occurred to me, I frequently thought of the many famous women who had used the power of belief. Once Ben Hur Lampman specifically suggested that I write about them:
"Many women may not realize they can use your science just as advantageously as men, and you should be specific in your message to them. Once they understand and apply what you give, they'll find themselves in a position to turn the world figuratively upside down. If there were some way for women of all nationalities to unite and use this science, there would be no future wars.
"Women are supreme egotists - when they get the idea they can do something, and that idea becomes thoroughly embedded in their consciousness, they will stop at nothing to achieve their purpose. You know the old saying, 'The female of the species is more deadly than the male.' That is true, and once women understand their power - and you can give them the clue - they may actually run this whole world. Heaven has no rage like love to hatred turned, nor hell a fury like a woman scorned,' and once they are aroused and understand what they can accomplish, there will be no stopping them. Women are more versatile, more adaptable. Even though Napoleon declared that he made circumstances, most men are its victims, while women by their very nature of thinking make circumstances serve them."
The $25,000 Idea
Now how do we separate the important tasks from the unimportant?
Did you ever hear of the single idea for which a man was paid $25,000? And it was worth every penny of it.
The story goes that the president of a big steel company had granted an interview to an efficiency expert named Ivy Lee. Lee was telling his prospective client how he could help him do a better job of managing the company, when the president broke in to say something to the effect that he wasn’t at present managing as well as he knew how.
He went on to tell Ivy Lee that what was needed wasn’t more knowing but a lot more doing. He said, “We know what we should be doing. Now if you can show us a better way of getting it done, I’ll listen to you and pay you anything within reason you ask.”
Well, Lee then said that he could give him something in 20 minutes that would increase his efficiency by at least 50 percent.
He then handed the executive a blank sheet of paper and said, “Write down on this paper the six most important things you have to do tomorrow.” Well, the executive thought about it and did as requested. It took him about three or four minutes.
Then Lee said, “Now number those items in the order of their importance to you or to the company.” Well, that took another three or four or five minutes.
The more releasing you do, the more miracles start showing up in your life. But this is nothing new. Napoleon Hill wrote this up years ago, but it took Levenson's Sedona releasing techniques to show how to really get rich. It's the power of that world in you...
The Sedona Method is a simple technique with two steps - accept what is and let it go. By following these steps, one can achieve great health, prosperity, loving relationships, and access what has always truly belonged to them but was blocked by negative thinking. The document encourages the reader to try the Sedona Method for themselves to experience its effectiveness.
I looked up an older set of principles to see how these might compare. Abraham Maslow wrote a paper in 1943 called "A Theory of Human Motivation". This theory contends that when people have met their basic, physiological needs, they will then work to satisfy their higher needs. Maslow based his study on exemplary and successful people.
The document discusses creating trusted conversations and being transparent in order to succeed. It states that your value and worth are determined by the service you provide others, and that improving your quality of service will increase your income. It also notes that you must promote yourself or your products so people are aware of how you can help them. The document then provides five resources from an online self-help library related to online marketing, social media marketing, creative selling, and mystic marketing principles.
A cowboy told his grandson the secret to a long life was sprinkling gunpowder on his oatmeal each day. The cowboy followed this ritual and lived to a ripe old age of 96. When he died, he left behind many descendants, as well as a large hole in the crematorium wall from the unexpected gunpowder in his remains.
Creating The Buzz with Web2 0: Beyond Search Engine OptimizationRobert C. Worstell
A How-To video on mixing press releases, blogging, Squidoo, and social bookmarking in order to create a buzz and so bring traffic to your site. This takes social bookmarking, blogs, press releases, slideshows, and videos into the mix - and shows you go beyond search engine optimization in order to gain and hold top rankings.
A collection/selection of books available at the Go Thunk Yourself Self Help Library. (http://stores.lulu.com/robertworstell)
Dr. Robert C. Worstell, librarian/editor/author (http://robertworstell.com)
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
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Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
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To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
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[To download this presentation, visit:
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This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
3. The Maven Matrix TM
has everything to do with
viral marketing and
social media marketing.
It's designed to create a viral buzz
and position you as the top dog
in your niche's dogpile.
4. What is the Maven Matrix?
Essentially, a method to
personally brand YOU
and add in
top positioning marketing strategies.
And it won't work unless you put
everything into it – like all of life and
any real marketing campaign:
Lack of Faith kills it dead.
6. The Matrix in brief:
1 - Gain Your Market's Trust
Clearly articulate your market's hopes,
fears and problems.
Feel its pain.
Identify gaps in service or quality.
State the problem better than anyone.
7. 2 - Establish Your Maven Persona
Memorable personality traits that make
the maven more human and familiar in
the eyes (and more importantly,
the minds) of the marketplace.
Anchor your persona
in the minds of your market.
8. 3 - Vision for the marketplace
Why the company exists. What is the
ultimate goal of the maven. What's the
dream/cause that others want to be a part
of it?
4 - The Creation Myth
The STORY about the beginnings of the
maven and their brand --
Where did it start? Why?
Who were the players involved?
9. 5 - Predictable Behaviors
Unique things you do or say that your
market expects, in other words:
they are predictable -
and just like you can predict
how a loved one or close friend
is going to behave.
You want the market to feel
they can predict your behavior.
10. 6 - Polarizing point of view
Views that will resonate with your target
clients but might offend others.
It separates your market into believers
and non-believers.
Example: the denunciation of companies
and practices in your market that are
cheating your customers out of the value
they should expect.
11. 7 - Special phraseology
Your iconic phrases and terminology
that makes you utterly unique in your
market.
8 - Communications Channel
The communications channels that
the marketplace grows accustomed to
when receiving information from you.
12. 9 - Velvet Rope
The elements that make your clients,
prospects, and staff feel special, better
than outsiders, part of a special group.
10 - Customer Evangelists
Techniques to motivate your customers
to spread the good news of your superior
service.
13. 11 - Mentors and advisors
The guides who understand how to anchor
you in the minds of your prospects as the
pre-eminent authority and trusted advisor
in your niche.
14. Matrix Step #1:
Gain Your Market's Trust
Know your market's problems,
work out their sequence,
boil down into a blanket statement: a
personal story of how you've been there
and done that yourself.
15. Know and feel you market's
pain, problems, fears, hopes...
16. All marketing is a ClueTrain conversation.
All marketing depends on trust.
Stories sell because
people embrace them –
it's how we think.
19. Construct your Maven Persona
“...you have to
select those
character traits
and stances that
most accurately
reflect what you
are attempting
to achieve in
your market.”
20. “The reason why certain TV shows,
movies, and novels become blockbusters --
And others simply bomb -
is often due to the characters involved.
Think: Columbo, Gill Grissom on CSI,
Rocky, Rambo, Harrison Ford in Indiana
Jones, Matt Damon as Jason Bourne.”
21.
22. This is transference at work.
People evaluate their own lives
through the eyes of that character,
and make their decisions accordingly:
“What Would Jesus Do?”
24. They list 24 common character “types”
which resonate with markets:
Tycoon, Workaholic, Researcher, Self-
Made, Contrarian, Conspiracy Theorist,
Eccentric, Iconoclast, “The Angry Man”,
Prodigal Genius, Fun Guy, Mad Scientist,
Family Man, Futurist, Supreme Optimist,
etc. etc. etc.
25. Matrix Step #3:
Develop Your Market Vision
Work out where you are going, what you
intend to accomplish - put that vision out
in front of you
26.
27. Fred Smith – Federal Express: “When it
absolutely, positively has to be there
overnight.”
Tom Monaghan – Domino's Pizza: “Hot
Pizza in 30 minutes or it's free.”
Michael Dell – Dell Computers, Roy
Kroc – McDonald's, Sam Walton – Wal-
Mart, Bill Gates – Microsoft, etc.
28. “Unfortunately, many entrepreneurs don't
focus on a Vision for their market but on
their businesses.
They fall in love with their own products.
They fall in love with their service or they
fail in love with being the fastest growing
company in the field.
“The key to rapid success as a Maven,
however, is to fall in love with your
customers, clients or prospects”
29.
30. Matrix Step #4:
Tell Your Creation Myth
Tell the story of where you started from
to get where you are today
31. “You have to tell the world
why you're in the market you are in.
You have to reveal your hopes and dreams,
your current frustrations, your personal
failures, what you've achieved so far and
what you're still struggling to achieve.
Do that - with honesty and passion -
and you'll achieve success beyond
anything you could ever expect.”
32.
33. Horatio Alger, Charles Dickens,
Star Wars, Robinson Crusoe,
Moby Dick;
Disney Classics: Pinocchio,
Snow White, Lion King,
Little Mermaid.
34. Matrix Step #5:
Develop Predictable Behaviors
Create, or expand, on trademark behavior
patterns you already have – distinctive
idiosyncrasies of yours.
35.
36. Matrix Step #6:
Become a Polarizing Figure
Take a stand - to create controversy,
discussion
37. “Successful Mavens often are polarizing:
They announce to the World
that customers should not tolerate certain
low standards of service..
shoddy products...
misleading advertising...
add the people and businesses
who practice them.
“In other words: Successful Mavens
usually have a strong point of view.”
38.
39. These start conversations and discussions.
This is the basis of all modern “news” -
and all modern “art”.
It isn't true or viable
as a total operating basis –
but you get people's attention,
so the marketing conversation
(conversion) can begin.
40. Matrix Step #7:
Develop Your Own Phraseology
Create memorable phrases -
or your own slanguage -
to describe your approach
41. All silos have their walls built of this.
Private organizations, clubs, religions,
cults, corporations –
all these both brand their products and
preserve their clientèle by distinguishing
themselves from competitors
and also-rans.
There is the nomenclature of specialist
studies, but there is also the slang used by
the “insiders” in any industry.
42. Plus side of this is to
make your key ideas mnemonic –
to get your phrases known in the common
vocabulary –
another viral marketing strategy.
43. Matrix Step #8:
Use a Signature Communications
Channel
Use a regular way of communicating that
distinguishes you
44. Gary Vaynerchuk does a weekly video blog
that tells the “average Joe”
how to find and buy good wine.
5 to 15 minute videos every single week.
Result: he's been on Conan O'Brian, Ellen
Degeneres, has been offered his own cable
TV show – and his family liquor store was
transformed into a $50 million company.
45.
46. Matrix Step #9:
Create a Velvet Rope Community
Create your upper-end, exclusive funnel
section
47. All sales funnels have exclusive upper-end
sections.
Football stadiums have reserved boxes.
Theaters have box seats.
Race stands have special boxes down front
and bleachers for everyone else.
Front row concert seats are more
expensive.
48. “Mavens deliberately create these
communities by providing their customers
and prospects with value-laden
information, opinions and advice...
“Mavens have the unique ability to treat
people like relevant, important people, not
mere consumers.”
49. “And that is the psychology behind the
velvet rope. Anyone who has ever gone
clubbing knows, or can imagine, what it's
like to receive VIP treatment.
Other people stand in line for hours,
hoping to be allowed into the club and
allowed to pay the large cover charge...
50.
51. “But imagine if you could just step up to
the velvet rope, be instantly recognized as
a celebrity or VIP,
And whisked past the lines of ordinary
people into the elite inner sanctum of the
club.
You'd feel like a million bucks, right?”
52. Matrix Step #10:
Evangelists
Get affiliates to sell for you devotedly.
53.
54.
55. Matrix Step #11:
Accelerate the Process
with Mentors
Create your master-mind, surround
yourself with experts
56. Tony Robbins was mentored by
Jay Abraham.
Bob Dylan was mentored by
Woody Guthrie.
Richard Branson had Freddie Laker
(founder of Laker Airlines) as his mentor.
Amazon founder Jeff Bezos had David
Shaw as his mentor.
Warren Buffett was mentored by
economist Benjamin Graham
(author of the investment classic, “Security Analysis”).
57.
58. Everything after this point is the pitch to
buy their product, to be mentored by Jay
Abraham and Rich Shefren.
And it's probably worth every single cent
you spend with them.
And the first half of this report was all
explained in what we just covered...
59. But as they tell you:
You'll only get out what you put in.
60. Analysis and summary:
1. Marketing and Sales
are each a science and
an art.
Learn your basics and
invest yourself
completely
to learn the differences
and be able to apply
them.
61. 2. Essence of the Maven Matrix is
positioning yourself above and beyond
anyone else in your field.
You do this by
providing better
service and
establishing yourself
as the de facto leader
of that niche –
whether you are or
not.
62. 3. Social Media and Viral Marketing –
apply Gladwell's “Tipping Point”:
Mavens – information specialists. Once
they figure out how to get that great
deal, they want to tell you about it, too.
Connectors – lots of social
connections, spread the message.
Salespeople – persuade and interpret
messages, especially good at nonverbal
communication and are charismatic.
63. 4. Key point is creating and having a
trusted conversation.
That is the key reason advertising fails.
That is why social media are replacing
search engines
(or building on top of them).
That is why the Internet is replacing
“news” and politics is changing –
you have to be transparent and
trustworthy consistently in order to
succeed at anything.
64. 5. Your value and your worth is
determined by the service you provide
others.
Your personal income right now was
determined by your personal service to
others yesterday and in the past.
Improve your quality of service vastly –
and income will follow by leaps and
bounds.
66. 6. But you have to tell people
you and your products exist –
or they'll never find out how great their
lives can be after you've helped them...
That's all there is to promotion.
67. Is the Maven Matrix worth it?
You betcha.
But its only going to be worth what you
invest – you get out what you put in, not
just pay off your credit card...
Do you have to do it to get the results?
Probably easier, but – no. Invest yourself,
study the basics, find your mentors – and
you've got it.
68. Here's five resources for you from the
Go Thunk Yourself Self Help Library:
In one location, key
books that describe
nearly every facet of
life and living -
And they can be part of
your own library...
69. An Online Millionaire Plan
There are only about 8
distinct online
marketing methods
which Online
Millionaires have been
using since the
Internet was created...
You can know and use
them all!
70. Creating the Web 2.0 Buzz:
Beyond Search Engine Optimization
Any “buzz” is created and
can be re-created – if
you know the tools of
social media and viral
marketing.
From the files of An Online
Millionaire Plan
71. Power of Creative Selling
From one of the all-time
top salesman – the
how-to you've been
waiting for.
And... All the abilities you
have can bring you
cash!
72. Mystic Marketing
For all the nut-and-bolts
of marketing, there are
very real and very
powerful secrets that
make all this work...
Now disclosed in a single
volume from sources
unknown for decades...