mausi logo

1. The logo
The majority of bands and musical artist have logos and series of
designs that feature on their albums, websites, advertisements and
merchandise as well as anything else that may be related to the band.
Logos are an important part of branding as they help the consumer to
become familiar with the artist and be able to recognise the products
that they create. Considering that I have chosen to create a website and
magazine advertisement for my ancillary texts I have decided to create
my own logo design for my chosen artist ‘MAUSI’ as I feel that this will
be an effective addition to my promotional package.

2. The next slide features logos from existing artists, some of which are
very similar to my chosen artist in style and genre. From my research of
existing products I have found that many logos take on a fairly simplistic
design with distinct lines and shapes. Many of the logos feature the
name of the band in a minimalist form, I think this design is effective as
the logos can easily be placed over images such as the most recent
album art of the musicians. Using a simplistic design also means that
they can feature easily on websites without clashing with colours or
other shapes.

4. Below are the initial logos that I designed for my band, I decide to place white text over a an image
which was inspired by their original logo. I chose the background images according to the themes of
my music video including grass, a lake and a train station as I felt this was able to make a nice link
between the band and my final product that I have created in their name .
After completing this logo set I began to view them as preliminary logos as I felt the they did not
look as professional as I wanted them to. I also felt that they did not have the simplistic, graphic
design as showcased by my research into existing products. Once realising this I decided to create a
new set of logos which will be used and feature as a part of both my ancillary text
Official logo used by MAUSI

5. M A U S I
M
M A U S I
M A U S I
M
I am much more pleased with the way that these logos look, I feel
that they come across as more professional as they are more
similar to the ones that I researched in design and shape. The fact I
made them to be transparent images allows me to place them over
other images. From my preliminary logos I liked the idea of included
images that related to my music video.
In as I progress further into my
ancillaries I will have to chose which of
the three logos I would like to use for
the final ancillary texts.
The next slide shows how these logos
will look once they have been placed
over an image.

7. Here I have taken I screen shot of MAUSI’s website,
pasted my logo design and placed in at the top of
their already existing logo. I did this just to see how it
would look along side other images.