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wish list redesign - uncommongoods

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Zack Notes
Zack Notes

The story on the redesign of our wish list at uncommongoods. It's a story of a half-broken legacy product, the surprising discovery of a loyal group of users, and a round of customer phone calls that led to an impactful redesign.

Technology
1 of 21
WISHLIST REDESIGN
CHRISTINE DAVIDSON
2006
2015
19,500 USERS 20,000
WL Users = Our Best Customers Life Time Value
The Redesign
Outcome
Why?
Engagement.
Wish list names
Wish list names
Wish list names
Wish list names
we have more users…
creating more wish lists…
and adding more items
wish list redesign - uncommongoods

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wish list redesign - uncommongoods

Editor's Notes

  1. Steer the conversation back to gift finder. Slip in feature requests on the wish list. Wants to individualize - Nephews Nick, Tasha, Joey