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mattel annual reports 2002
1) Mattel faced challenges in 2001 due to a slowing global economy, terrorist attacks hurting US consumer confidence, and retailers canceling orders. However, Mattel achieved 3% worldwide revenue growth and record levels. 2) Mattel gained market share around the world and in the US across multiple toy categories. International sales grew 10% while the US declined 1%. 3) Robert Eckert outlines Mattel's priorities for 2002 - strengthening core brands, delivering $200M in cost savings, improving supply chain performance, and developing employees. Mattel aims to optimize its business and become "the world's premier toy brands."
