The document provides background information on the toy industry, including differences between small and large companies and US and international companies. It discusses major players like Mattel, Hasbro, Bandai, Lego, and Tiger Electronics. It describes common trends, innovations, and minor players. The industry relies heavily on outsourcing production to other countries like China. There have been issues with recalls due to safety concerns. Mattel in particular had to recall millions of toys in 2007 due to toxic magnets and lead paint issues.
Breaking bad news strategies (A case study on Mattel recall)Hoang Minh Chau
Breaking bad news strategies: A case study on Mattel recall.
Done by Hoang Minh Chau, Mike Mirucki, Shahazeen Shaheer, Flavio Gomez & Mohammed Shieraz.
University of Bradford @ MDIS, Singapore.
October 2008.
Breaking bad news strategies (A case study on Mattel recall)Hoang Minh Chau
Breaking bad news strategies: A case study on Mattel recall.
Done by Hoang Minh Chau, Mike Mirucki, Shahazeen Shaheer, Flavio Gomez & Mohammed Shieraz.
University of Bradford @ MDIS, Singapore.
October 2008.
Infographic that shows how K'NEX are made and the steps in the manufacturing process using plastic injection molding. From design to packaging, K'NEX and The Rodon Group handle all production in-house and are proud to be a Made-In-America manufacturer.
An overview of the most important toy safety laws every Promotional Consultant should know about toy safety. Consumer Product Safety Commission CPISA Feb 2012 update.
An Designer with extensive experience in creative design and construction in luxury retail. Successfully accomplished over more than 100 projects distributed across the
Middle East, with adherence to quality and timelines by effective and efficient organization, management and resource utilisation. A strong team player with leadership skills.
I am willing to take the next step in my career to challenge current achievements and gain further heights in my profession.
In this panel we discussed the overall situation within the MENA gaming region. We compared the MENA gaming sector with the European gaming industry, discussed the potential that lies in MENA for gaming and what needs to be done to catch up with the rest of the world.
Here's a quick sneek peek at what you can expect at the 2012 edition of the Big Boys Toys UAE show - the Middle East's greatest luxury lifestyle consumer event!
Concerns About Factory Safety and Worker Exploitation in Developing CountriesKimbo Ras
A Case Analysis in International Marketing, MGT 155
Department of Agribusiness Management and Entrepreneurship, College of Economics and Management, University of the Philippines Los Banos
College, Laguna
Design by Kimbo Ras, 2015
Contact Mail World is among the leaders in the World Email Database Providers. Our main mission is to deliver market-defining high-quality solutions that create value and reliable competitive advantage for our clients around the world with a view of providing quality, satisfactory and fruitful Web services at an affordable price in such a way that supports their overall goals and strategic priorities.
this is a presentation about research i've been doing on using contemporary toys as a topic for investigation in the art classroom. topics for discussion, as well as activities, and a background on the moment is included. PLEASE DO NOT COPY WITHOUT PERMISSION.
Infographic that shows how K'NEX are made and the steps in the manufacturing process using plastic injection molding. From design to packaging, K'NEX and The Rodon Group handle all production in-house and are proud to be a Made-In-America manufacturer.
An overview of the most important toy safety laws every Promotional Consultant should know about toy safety. Consumer Product Safety Commission CPISA Feb 2012 update.
An Designer with extensive experience in creative design and construction in luxury retail. Successfully accomplished over more than 100 projects distributed across the
Middle East, with adherence to quality and timelines by effective and efficient organization, management and resource utilisation. A strong team player with leadership skills.
I am willing to take the next step in my career to challenge current achievements and gain further heights in my profession.
In this panel we discussed the overall situation within the MENA gaming region. We compared the MENA gaming sector with the European gaming industry, discussed the potential that lies in MENA for gaming and what needs to be done to catch up with the rest of the world.
Here's a quick sneek peek at what you can expect at the 2012 edition of the Big Boys Toys UAE show - the Middle East's greatest luxury lifestyle consumer event!
Concerns About Factory Safety and Worker Exploitation in Developing CountriesKimbo Ras
A Case Analysis in International Marketing, MGT 155
Department of Agribusiness Management and Entrepreneurship, College of Economics and Management, University of the Philippines Los Banos
College, Laguna
Design by Kimbo Ras, 2015
Contact Mail World is among the leaders in the World Email Database Providers. Our main mission is to deliver market-defining high-quality solutions that create value and reliable competitive advantage for our clients around the world with a view of providing quality, satisfactory and fruitful Web services at an affordable price in such a way that supports their overall goals and strategic priorities.
this is a presentation about research i've been doing on using contemporary toys as a topic for investigation in the art classroom. topics for discussion, as well as activities, and a background on the moment is included. PLEASE DO NOT COPY WITHOUT PERMISSION.
Answer this case study questions 1. What were LEGOs main expect.docxfestockton
Answer this case study questions
1. What were LEGO's main expectations and learnings from the relationship with Flextronics?
2. What are the key challenges in maintaining a relationship like the one between LEGO and Flextronics?
3. How can LEGO handle the supply chain complexity to improve knowledge sharing, flexibility and coordination?
4. Discuss the key considerations when outsourcing or offshoring production.
LEGO Case study
On March 18, 2011, Jørgen Vig Knudstorp, CEO of the LEGO Group, strode out of the cafeteria at company headquarters in Billund, Denmark, and turned right into the packaging area. He had just witnessed a discussion between Bali Padda, Executive VP of Global Supply Chain, and Mads Nipper, Executive VP of Markets & Products, that had ended without clear decisions. Knudstorp wanted Padda and Nipper to know that he was available to help with the decisions if necessary.
Known among families worldwide for its iconic brick-based toys, the LEGO Group was privately held by the Kirk Kristiansen founding family and had been committed since its early days to developing the imaginations of children. A rocky decade had culminated in a near-death experience in 2004, but the Group had gotten back on track under Knudstorp’s leadership. Between 2004 and 2010, the Group’s revenue had grown by 165% in a stagnant global toy market, making it the world’s fourth largest traditional toy maker. By 2010, its return on invested capital soared above 160%. (See Exhibits 1 and 2 for selected financials and the company’s organization.)
Padda and Nipper had started their annual negotiations on how many new components product designers would have available for their new products. (A “component” was a LEGO® brick of a particular shape in a specific color or with a specific decoration.) Since the 2004 crisis, LEGO Group leaders had tightly controlled the component count; setting the next target was always difficult. Nipper felt that Padda’s target was not compatible with the new products that designers envisioned, especially a proposed line of buildable games. “With that target, we’d have to drop half of our projects, including the new games line. We need to add groundbreaking developments like games to sustain our growth. We can’t achieve that with this target.” But Padda had never been convinced by business-case arguments that tried to justify adjustments to production. In addition, the idea of complex buildable games raised a red flag in his mind; this was not about adding just another brick shape. A number of LEGO employees were convinced that the company should enter the games market with a new product line, but Padda and many others had their doubts.
The Toy Industry
As Knudstorp reflected on the component count and games decisions, he considered the evolution of the global toy market. The industry booked wholesale revenues of $83.3 billion in 2010. The retail market for toys grew at a steady pace of about 4% per year, but demand for spe ...
Answer this case study questions 1. What were LEGOs main expect.docxamrit47
Answer this case study questions
1. What were LEGO's main expectations and learnings from the relationship with Flextronics?
2. What are the key challenges in maintaining a relationship like the one between LEGO and Flextronics?
3. How can LEGO handle the supply chain complexity to improve knowledge sharing, flexibility and coordination?
4. Discuss the key considerations when outsourcing or offshoring production.
LEGO Case study
On March 18, 2011, Jørgen Vig Knudstorp, CEO of the LEGO Group, strode out of the cafeteria at company headquarters in Billund, Denmark, and turned right into the packaging area. He had just witnessed a discussion between Bali Padda, Executive VP of Global Supply Chain, and Mads Nipper, Executive VP of Markets & Products, that had ended without clear decisions. Knudstorp wanted Padda and Nipper to know that he was available to help with the decisions if necessary.
Known among families worldwide for its iconic brick-based toys, the LEGO Group was privately held by the Kirk Kristiansen founding family and had been committed since its early days to developing the imaginations of children. A rocky decade had culminated in a near-death experience in 2004, but the Group had gotten back on track under Knudstorp’s leadership. Between 2004 and 2010, the Group’s revenue had grown by 165% in a stagnant global toy market, making it the world’s fourth largest traditional toy maker. By 2010, its return on invested capital soared above 160%. (See Exhibits 1 and 2 for selected financials and the company’s organization.)
Padda and Nipper had started their annual negotiations on how many new components product designers would have available for their new products. (A “component” was a LEGO® brick of a particular shape in a specific color or with a specific decoration.) Since the 2004 crisis, LEGO Group leaders had tightly controlled the component count; setting the next target was always difficult. Nipper felt that Padda’s target was not compatible with the new products that designers envisioned, especially a proposed line of buildable games. “With that target, we’d have to drop half of our projects, including the new games line. We need to add groundbreaking developments like games to sustain our growth. We can’t achieve that with this target.” But Padda had never been convinced by business-case arguments that tried to justify adjustments to production. In addition, the idea of complex buildable games raised a red flag in his mind; this was not about adding just another brick shape. A number of LEGO employees were convinced that the company should enter the games market with a new product line, but Padda and many others had their doubts.
The Toy Industry
As Knudstorp reflected on the component count and games decisions, he considered the evolution of the global toy market. The industry booked wholesale revenues of $83.3 billion in 2010. The retail market for toys grew at a steady pace of about 4% per year, but demand for spe.
Production of Plastic Toys. Fast-Growing Kids Toys Industry to Consider when Starting a Business.
A toy is an item that's employed in play, particularly one designed for such use. Playing with toys is a pleasant means that of training young kids always in society. Totally different materials like wood, clay, paper, and plastic are used to create toys. Several items are designed to function toys, however merchandise produced for different functions also can be used. For example, a tiny low child might fold an ordinary piece of paper into an airplane form and "fly it". Newer kinds of toys include interactive digital entertainment. Some toys are produced primarily as collectors' things and are intended for show solely.
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This was the quiz that was used for an inter-school tech fest, Incognito 2016, held at Somerville School, Noida. The quiz had a Game of Thrones theme and was a huge success.
The LEGO Group is launching a multi-market media agency review. Publicis Groupe's Starcom has handled the toy giant's account in the U.S. since 2004. Dentsu Aegis' Carat has been responsible for most of the client's European media business since then. It’s expected that both will participate in the review.
The toy marketer spent about $85 million in the U.S. (its biggest market) on ads last year, according to Kantar Media. That was up sharply from the previous year, when it spent about $50 million, per Kantar. Global figures weren’t immediately available.
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
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RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
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Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
BA 358 Toy Industry and Recalls
1. The Toy Industryand Recalls BA 358: Lacey Bowman Allie Bricek Frank Castronovo Lorelay Corona Matthew Vital
2. The Toy Industry Term used to describe industries that produce small number of goods in any material Hinges, buttons, belts, hooks, etc. “Playthings” 1st based on small-cottage manufactories (London) Rise of the middle class, a demand that led to rapid expansion of the industry Mid-18th century Later, a number of very large manufactories were built.
3. Background (Cont’d) The US toy manufacturing industry includes: About 700 companies and Has annual revenue of $20 billion Most manufacturing is conducted in overseas factories Primarily in China. Highly concentrated industry Top 50 companies generate about 75%of revenue
16. Matel "Leadership" at Mattel is the ability to develop and communicate a compelling picture of the future that inspires and motivates others to take action. Leaders at Mattel align themselves with Mattel's core values, exhibit leadership competencies and drive for success in our business strategies. In this way, we will work to achieve our vision, "Creating the Future of Play.” Every day as Mattel's 30,000 employees worldwide strive to realize that vision, our leadership team is guiding the way
17. #1. Mattel World’s largest toy company Barbie Generates 80% of revenue sales Hot Wheels American Girl Polly Pocket Matchbox
18. Problems for Mattel August 2,2007: toxic toy scandal: Recalled almost all Chinese made toys, potential hazard of being colored with lead based paint Was up to 11% lead in some U.S. allows for .06% August 14,2007: recalled over 18 million products Small magnets in toys can detach allowing kids to swallow these items September 4,2007: recalled 530,000 affected toys in U.S. and 318,000 outside of U.S. because of levels of lead June 5, 2009: Consumer Product Safety Commission fined Fisher-Price division $2.3 million for violation of Code 16 of Federal Regulations for lead paint
19. Mattel: Effects and Response Effect on Mattel: Fortune Magazine rated the recall of Mattel’s products The “dumbest moments” in business of 2007 Increased audits and testing of all products Took full responsibility of magnet recall Closed its last American factory in 2002 2007 primarily manufactured by subcontractors in Asia
20. #2. Hasbro Board Games Monopoly Candy Land Scrabble Trivial Pursuit Pictionary Recently, Cranium Inc. for $77.5 million 2nd largest global toy maker Long-lasting toy franchises since the 1920s Mr. Potato Head G.I. Joe Transformers My Little Pony
21. Hasbro Manufacturing Out sourced the manufacturing of their products, mostly to China Hasbro doesn’t directly own the factories 2007: factories investigated by a workers right group Found 1000 junior high students working there, they now send independent auditors since they do not have control over this Outside China- Hasbro owns and operates two manufacturing facilities one in Waterford, Ireland, other in East Longmeadow, MA
22. Hasbro Recalls 2007: Recalled 985,000 easy bake ovens, children would get their hands caught in them 2008: Recalled 330,000 Nerf Guns, they could cause bruising, abrasions, pinching, blood blisters and welts
23. #3. Bandai Business Philosophy: to provide timeless entertainment through endless creativity 3rdlargest toy manufacturer Based in Japan Popular video games for Nintendo Sega PlayStation Game Boy Wii Xbox
24. Bandai Recalls February 2010: Tales of Graces: a Wii game due to glitches January 2007: 173,816 video game consoles as a result of or faulty cords that can cause burns and smoke
25. Bandai International European Region: Works closely with U.S. Goal of expanding their sales channels intoEastern Europe. North American Region: Products for boys is their focus Power Rangers
26. #4. Lego 1934, Danish toymaker Ole Kirk Christiansen 1st line of wooden toys, then produced plastic bricks (legos) Popular culture phenomena Star Wars Harry Potter
27. Lego’s Philosophy “Good Play” enriches a child’s life – and its subsequent adulthood. Developed and marketed a wide range of products, all founded on the same basic philosophy of learning and developing–through play.
28. About Lego Products sold all over the world One of the world’s largest toy manufacturers, and largest in construction toys Began in 1932 Took the first two letters of the Danish words LEG GODT, meaning “play well”, and put them together There are about 2,350 different elements, plus 52 different LEGO colors Total number of active combinations is more than 7,000 LEGO brick was acclaimed “Toy of the Century” –by Fortune Magazine and by the British Association of Toy Retailers
29. International Relocation began in 2006 LEGO Group has production facilities in Denmark, Eastern Europe and Mexico. The new production facilities in Mexico and Eastern Europe have been chosen for their proximity to the Group’s main markets in Europe and the USA. The most specialized and skills related LEGO products will still be manufactured at the Group’s Danish plant in Billund in order to preserve important skills in molding, processing and packing within the group’s own organization.
30. Fun Facts Laid end to end, the number of LEGO bricks sold in a year would reach more than five Times round the world The world’s children spend 5 billion hours a year playing with LEGO bricks On average there are 62 LEGO bricks for every person on earth
31. Recalls 2002-2003: Lego Explore Super truck Wheels can separate from truck (potential puncture hazard to children) April 8, 2009 and May 6, 2009 :Power Functions IR Speed Remote Control Remote controls heating up
32. #5. Tiger Electronics American electronic-toy manufacturer Subsidiary of Hasbro Handheld games Furby Giga Pets Leading electronic toys for: Star Trek Neopets Barney Jeopardy Who Wants to Be a Millionare? Winnie the Pooh
34. Common Trends AmongMajor Players Organic & Green Toys Eco-friendly raw materials from reused & recycled materials Interactive and Digital Toys Computerized-virtual world Budget Toys Basic, nostalgia i.e. remote controlled cars Movie Toys Movie-licensed toys Iron Man, Superman, Batmam
36. Minor Players International All 3 of these minor players are traded internationally Fisher-Price Sold in North America and most European, Latin American, and Asian countries and also in Australia, Canada and New Zealand LeapFrog Products are available in 4 languages in more than 44 countries and in more than 100,000 classrooms in the U.S. Playskool U.S., Canada, Europe, Asia, and South America; in 2009 expanded operations in Brazil, China, Russia and Korea by pushing main brands such as Playskool
37. Fisher-Price Headquarters: East Aurora, NY Infant toys Subsidiary of Mattel, Inc. (1933) Products Little People toys Power Wheels Others: Disney, Sesame Street, Barney, Dora the Explorer, & See ‘n Say
38. Leap Frog Most engaging & effective learning experience for all ages Tag, Tag Jr., Zippity, Scout, Leapster Based in Emeryville, CA Leading designer, developer, & marketer of innovative, technology-based educational products world-wide
39. Playskool American company; headquarters in Pawtucket, RI Subsidiary of Hasbro Educational toys & games for children Mr. Potato Play-Doh Tonka Tinker Toys Lincoln Logs Weebles Gloworms
41. Fisher-Price 2009 Fisher-Price business unit sales Worldwide gross sales- 2.17 billion, down 8 percent Fisher-Price brands made up 36.7% of Mattel’s 2009 sales
42. LeapFrog Enterprises 2009 Sales Total Sales- 379.8 million, down 17.3% from 459.1 million Web Sales- 19.2 million, up 20% from 16.0 million in 2008 Total International Sales- 73.4 million, down 23.3% from 95.7% million Net loss was 2.7 million, versus a net loss of 68.4 million in 2008
43. Playskool 2009 Sales Hasbro- global net sales- 4.07 billion Net earnings- 375 million Playskool made up 11.1% of the revenue made in 2009
44.
45. Line of classic children’s toys constructed from recycled plastic & other environmentally friendly materials.
48. The Toy Industry Productions and Operations: US & International:Value Chain Model Management
49. Outsourcing 70% + toys are manufactured in China Reasons for Outsourcing: Experience-specialization Fast-track response quick opportunities emerge Save money & time Market Intelligence3rd party research on market trends
53. Hiding bad practicesRecall of 45 million toys imported from China Consumer Product Safety Improvement Act Passed: August 2008 In-Effect: February 2010
54. Social Responsibility AKA Corporate Social Responsibility Complexities in international business: Balancing the idea of a global stance on social responsibility against the local conditions that may compel differential approaches in the various countries where a firm does business
57. MAGNETS 71 Makes/Models were recalled normally used for industrial purposes that can easily come loose could easily ingest the parts and have them bond together along their digestive tract if several magnets were swallowed they would pull together in the stomach and rip through stomach tissue Recalled toys: Polly Pockets, Batman action figures, and Barbie and her dog Tanner
58. LEAD PAINT 91 Makes/Models were recalled Elevated levels have been shown to create learning and behavioral problems, slow muscle and bone growth, hearing loss, anemia, brain damage, seizures, coma, and in extreme cases, death Mattel had previously given manufacturers in China a list of eight paint suppliers that they could use, but in order to cut costs, subcontractors used unapproved suppliers. In some cases the lead content was over 180 times the legal limit Recalled toys: Many of the toys coated with lead-based paint were from Mattel’s Fisher Price line
59.
60.
61. Hasbro Recalls Playskool Team Talkin' Tool Bench 9/22/06 -Suffocation hazard- toy nails may become forcefully lodged in the back of children's throats. Easy-Bake Oven 7/19/07 -Entrapment and burn hazard. Cranium Cadoo Board Game 1/17/08 -Surface paint on die contains excessive levels of lead.
62. Mattel’s Product Safety At Mattel, the safety of our toys is our number one priority. We create and produce some of the world's most beloved toys and brands for children, and we know that with this comes the responsibility to ensure quality and safety. We strive to sustain the trust of consumers by employing strict standards that extend from product design to manufacturing and through distribution. Mattel applies internal operating procedures designed to meet or exceed compliance with regulations and laws enforced by the U.S. Consumer Product Safety Commission (CPSC), and their regulatory counterparts around the world. If questions ever arise about a product, consumers can contact Mattel directly at our Consumer Relations Call Center. In addition, consumers can make contact 24 hours a day via the company's Consumer Relations Answer Center website. Learn more about our approach to product safety: Go to the 2009 Global Citizenship Report
63. China’s Temptation Lead paint is cheap & China is under extreme cost pressure Lead added to paint speeds up the drying process and enhances moisture resistance, thus reducing corrosion and mold.
64. The Producer Using Lead Lee Der Industrial Company Mattel allowed them to hold their own inspection tests Mattel Trusted Lee Der through a 15 year relationship they had with them Mattel also conducted random audits of Lee Der’s testing records as well as some of the products themselves In fact the Lee Der had inadequate controls over their supply chain. Turns out they had received a shipment of yellow paint, not knowing it contained toxic lead compounds Chinese regulators believe that the paint supplier provided Lee Der with false quality of inspection documents. As well as Lee Der’s lead detecting equipment failed to detect the presence of lead Mattel doesn’t know which of 3 supplier passed the paint
65. Fixing the problem Objective 1: Get all information about the recall to the public accurately, quickly, and efficiently.Objective 2: Reassure consumers – especially parents – that Mattel is committed to making safe toys, fixing the problem, and being open and honest.Objective 3: Take responsibility for the recall. Solve the problem while maintaining a stable relationship with China.
68. Summary and Conclusion Background of the toy industry Small vs. large and US vs. International companies Major Players Common Trends Among Major Players Minor Players Innovations Productions and Operations Outsourcing Ethics and Social Responsibility Product Recalls Recommendations