The 16th Annual Kid Power! conference brings together the leading brands, agencies, media and strategists to discuss the best ways of reaching not just kids, but the whole family & the “whole child”.
Highlights from Kid Power 2009 include:
- Explore new technologies – like social networking and mobile marketing – and how to use them successfully
- Find the keys to reaching kids and what they really want
- Hear specific research results and trend analysis
- Learn about new research and case studies on reaching moms, dads, grandparents and other family members
- Network with marketing, branding and innovative leaders in the “kid space”
The 16th Annual Kid Power conference brings together the leading brands, agencies, media
and strategists to discuss the best ways of positively engaging not just kids, but the whole
family & the “whole child”.
This year’s highlights include:
• Insightful speeches, interactive panels and formal presentations from industry innovators
including: The National Football League, Boy Scouts of America, LEGO, Children's Financial
Network, Inc., Action for Healthy Kids, Sandvik Innovations, Circle of Moms, Tween Brands,
Inc., and many more!
• Structured Networking & Roundtable Discussions where you can reconnect with colleagues
and build new relationships to identify deal-making and partnership opportunities
What else you can expect:
• Understand who your target audience is (is it the parents, the kids, both?) and how best to
reach them in a truly engaging yet still constructive way
• Learn about new research and case studies on reaching moms, dads, grandparents and
other family members
• Explore new technologies – like social networking and mobile marketing – and how to
successfully use them
• Hear specific research results and trend analysis
• Network with marketing, branding and innovation leaders in the “kid space”
The 16th Annual Kid Power! conference brings together the leading brands, agencies, media and strategists to discuss the best ways of reaching not just kids, but the whole family & the “whole child”.
Highlights from Kid Power 2009 include:
- Explore new technologies – like social networking and mobile marketing – and how to use them successfully
- Find the keys to reaching kids and what they really want
- Hear specific research results and trend analysis
- Learn about new research and case studies on reaching moms, dads, grandparents and other family members
- Network with marketing, branding and innovative leaders in the “kid space”
The 16th Annual Kid Power conference brings together the leading brands, agencies, media
and strategists to discuss the best ways of positively engaging not just kids, but the whole
family & the “whole child”.
This year’s highlights include:
• Insightful speeches, interactive panels and formal presentations from industry innovators
including: The National Football League, Boy Scouts of America, LEGO, Children's Financial
Network, Inc., Action for Healthy Kids, Sandvik Innovations, Circle of Moms, Tween Brands,
Inc., and many more!
• Structured Networking & Roundtable Discussions where you can reconnect with colleagues
and build new relationships to identify deal-making and partnership opportunities
What else you can expect:
• Understand who your target audience is (is it the parents, the kids, both?) and how best to
reach them in a truly engaging yet still constructive way
• Learn about new research and case studies on reaching moms, dads, grandparents and
other family members
• Explore new technologies – like social networking and mobile marketing – and how to
successfully use them
• Hear specific research results and trend analysis
• Network with marketing, branding and innovation leaders in the “kid space”
(Graham Brown mobileYouth) 1010 Youth: Greatest Minds in Youth Marketing 2010Graham Brown
Earlier this year we put out the call for the greatest youth marketing minds in 2010. The thought leaders and practitioners that would lead the industry into the new decade. Here are the finalists from your nominations…
Whose your favorite?
Vote now for The Greatest Youth Marketing Mind in 2010:
http://www.mobileyouth.org/post/the-1010youth-awards/
Bob Pritchard is an outstanding businessman who has enjoyed exceptional success in the United States,
Europe and Australasia.
More Information: http://www.icmi.com.au/bob-pritchard
Responsible Marketing to Children - Position Paper by Sportz Village.pdfUpmaKanswa1
It is common to see brands adopt 'responsible' 4Ps of marketing since consumers are now actively demanding greater progress on sustainability and social change; and they need to see real action on ground! And for brands looking to engage with kids, it is a far greater responsibility since advertising and communication to kids is under greater regulatory and public scrutiny. Is there a way for brands to co-opt a social cause with children, actively and responsibly involve them in brand campaigns, while creating ample opportunities to build mindshare for the brand - all at the same time? Our paper provides a solution framework that can help brands bridge the gap between promise and action towards a cause by involving children as their brand evangelists and schools as the centre of action.
What We Can Learn From Marketers Making A Difference, SMPS Marketer, December...Maribel Castillo
Feature article by Linda Mastaglio and Matt Handal about marketers "who are unleashing new ideas to elevate their firms' marketing programs and cultures." I'm honored to be included with this talented group of marketers.
SMBSeattle: Crafting an Engagement Strategy SMB Seattle
Eric Weaver, Tribal DDB, kicks off SMB Seattle in December 2009 with “Going Social is More Than Just Talking: Effective Ways to Build Social Media Strategy for your Business.”
Accompanying livestream video here: http://www.ustream.tv/channel/smbseattle
Brand purpose gives companies the competitive advantage in crafting brand identity & winning an evolving market with new consumer expectations.
For more info visit: https://www.accenture.com/us-en/insights/strategy/brand-purpose
(Graham Brown mobileYouth) 1010 Youth: Greatest Minds in Youth Marketing 2010Graham Brown
Earlier this year we put out the call for the greatest youth marketing minds in 2010. The thought leaders and practitioners that would lead the industry into the new decade. Here are the finalists from your nominations…
Whose your favorite?
Vote now for The Greatest Youth Marketing Mind in 2010:
http://www.mobileyouth.org/post/the-1010youth-awards/
Bob Pritchard is an outstanding businessman who has enjoyed exceptional success in the United States,
Europe and Australasia.
More Information: http://www.icmi.com.au/bob-pritchard
Responsible Marketing to Children - Position Paper by Sportz Village.pdfUpmaKanswa1
It is common to see brands adopt 'responsible' 4Ps of marketing since consumers are now actively demanding greater progress on sustainability and social change; and they need to see real action on ground! And for brands looking to engage with kids, it is a far greater responsibility since advertising and communication to kids is under greater regulatory and public scrutiny. Is there a way for brands to co-opt a social cause with children, actively and responsibly involve them in brand campaigns, while creating ample opportunities to build mindshare for the brand - all at the same time? Our paper provides a solution framework that can help brands bridge the gap between promise and action towards a cause by involving children as their brand evangelists and schools as the centre of action.
What We Can Learn From Marketers Making A Difference, SMPS Marketer, December...Maribel Castillo
Feature article by Linda Mastaglio and Matt Handal about marketers "who are unleashing new ideas to elevate their firms' marketing programs and cultures." I'm honored to be included with this talented group of marketers.
SMBSeattle: Crafting an Engagement Strategy SMB Seattle
Eric Weaver, Tribal DDB, kicks off SMB Seattle in December 2009 with “Going Social is More Than Just Talking: Effective Ways to Build Social Media Strategy for your Business.”
Accompanying livestream video here: http://www.ustream.tv/channel/smbseattle
Brand purpose gives companies the competitive advantage in crafting brand identity & winning an evolving market with new consumer expectations.
For more info visit: https://www.accenture.com/us-en/insights/strategy/brand-purpose
*Medical developments in Catastrophic injury
*Application of vocational rehabilitation & Forensic economics.
*Discover Proven Strategies to advance your case for both Plaintiff & Defendants.
The program is divided into two parts. The first day is devoted to understanding the medical injuries involved in children’s brain injuries. Lawyers will learn what kinds of injuries are not related to any fault on the part of the doctor. The second day focuses on how these cases can be won for the defense.
The highly challenged battleground requires counsel to be prepared in both medicine and law. And that is why Legal IQ is gathering together top legal and obstetrical experts from to share realistic and practical strategies to defend the delivery team in these cases.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
1. Register by
April 3rd to
SAVE up
to $1,547!
TM
Orlando, FL
June 8-10, 2009
Explore hot and exciting new research
Uncover new trends, hear case
studies from industry peers
Learn how to positively engage kids,
moms, dads, and grandparents
Participating organizations:
Brent Hill, Senior Internet Geoff Cook,
Content Manager for Product Chief Executive Officer,
Marketing and Development, MYYEARBOOK
LEGO SYSTEMS®
Neale S. Godfrey,
Peter O'Reilly, Director of Chairman, CHILDREN'S
Marketing, THE NATIONAL FINANCIAL NETWORK, INC
FOOTBALL LEAGUE
Jesse Soleil,
Stephen L. Medlicott, Marketing Vice President, Emerging
and Communications Director, Media & Technology,
BOY SCOUTS OF AMERICA SCHOLASTIC, INC.
Sponsors: Media Partners:
Register now! Call : Dhaval Thakur or Email: dhaval.thakur@iqpc.com
2. TM
Orlando, FL
June 8-10, 2009
Who Should Attend
Reaching kids, tweens and the
whole family is a challenging miss
ion. Keeping them
engaged is even tougher. Kid Power 2009?
It is estimated that, collectively, child
ren influence $500 billion in spen
ding annually. Every Managers, Directors and VPs of Kid, Youth
year, the average child sees about
40,000 ads on TV, in addition to the
increasing explicitness and Family Brands and anyone that is
of product placement in video gam
es, virtual worlds, movies, and TV
shows. involved in marketing including:
Marketing Strategy & Trend Analysis
•
Changing government regulations
that dictate the “how” and “what” Branding
•
of marketing to kids
and the backlash against product
initiatives add to the complexity that Advertisers
•
marketers face and
have driven a more relationship-or
iented trend in marketing. Content, Product & Packaging
•
Developers
The 16th Annual Kid Power conferen
ce brings together the leading bran Promotions
•
ds, agencies, media
and strategists to discuss the best
ways of positively engaging not just Merchandising
•
kids, but the whole
family & the “whole child”. Web & Media (Radio, TV, Film, Print,
•
etc)
This year’s highlights include: Advertising, Marketing & Research
•
Insightful speeches, interactive pane
•
Agencies
ls and formal presentations from indu
stry innovators
including: The National Football Leag Licensors
•
ue, Boy Scouts of America, LEGO,
Children's Financial
Network, Inc., Action for Healthy
Kids, Sandvik Innovations, Circle of
Moms, Tween Brands,
Inc., and many more!
Structured Networking & Roundtab
•
le Discussions where you can reco About the Organizer
nnect with colleagues
and build new relationships to iden
tify deal-making and partnership oppo
rtunities
Marketing IQ, a
What else you can expect:
division of IQPC, is
Understand who your target audi
•
ence is (is it the parents, the kids, dedicated to providing
both?) and how best to
reach them in a truly engaging yet practical, detailed information through
still constructive way
Learn about new research and case
•
conferences and training courses. By providing
studies on reaching moms, dads,
grandparents and
other family members accurate, objective and up-to-date
Explore new technologies – like socia
•
developments and trends in various industries,
l networking and mobile marketing
– and how to
successfully use them Marketing IQ enables organizations to remain
Hear specific research results and
•
competitive and profitable. Marketing IQ
trend analysis
Network with marketing, branding recognizes the value of face-to-face forums,
•
and innovation leaders in the “kid
space” and strives to make each conference a valuable
learning experience, allowing our attendees to
I look forward to welcoming you
to Orlando and the longest running
kids marketing event! receive a maximum return on investment.
Become a member of Marketing IQ and receive
Sincerely,
complimentary access to resources that will
keep you at the forefront of industry change.
You will receive access to our growing library of
multi-media presentations from industry
leaders, an email newsletter updating you on
Lisa Ringlen
new content that has been added, free
Senior Conference Director
aggregated news feed from over 1,000 global
news sources tracking your industry and special
member only discounts on events. Become a
member online at
www.marketingiqonline.com/member
2 Register now! Call : Dhaval Thakur or Email: dhaval.thakur@iqpc.com
3. Pre-Conference Workshops
TM
Monday, June 8, 2009
A 8:15 - 11:15 8:00 Registration For Workshop A (Coffee will be served)
Successfully Reaching The Kid & Tween Market Through Licensing & Strategic Partnerships
Toy, video game and trading cards licensing has become a very strong How strategic partnerships with like minded companies and
•
tool in reaching kids. Today’s kids can enjoy their favorite characters on organizations can enhance both brands in the eyes of kids
everything from their toothbrush to their shoes. But, what is the best Best practices for finding the right partners for you
•
way for you to utilize licensing agreements and strategic partnerships
to further your brand and message? Workshop Leaders are to be announced. For speaker updates
and opportunities, please visit the website at
In this session you will learn:
• The power of license characters on kids: What are the right and
wrong ways to do it?
B 11:30 - 2:30 11:15 Registration For Workshop B (A Box Lunch Will Be Served)
Born To Play!
Kids are born to play with an innate ability to create games within any Make any brand more “Playable” through creative online activities
•
situation. Give them tools that stimulate their imaginations and Communicate with kids through online game play
•
creativity and you will gain a fan for life. Understand how to enhance learning through play
•
Learn how to inspire children from LEGO, the best and most credible
player in the toy business, named quot;Toy of the Centuryquot; – twice. Presenters:
Brent Hill, Senior Internet Content Manager for Product
This workshop will help you: Marketing and Development, LEGO SYSTEMS®
• Inspire kids to explore and challenge their creative potential Jack Dearnbarger, Senior Director of Business
• Shape immersive online experiences based on game play Development, BLOCKDOT, INC.
C 2:45 - 5:45 2:30 Registration For Workshop C (Coffee will be served)
12 Principles You Need To Succeed In The Marketplace When Creating Healthier Food Products For Kids
Why is it that so many healthier, new kid products are launching in the We’ll plan to cover:
marketplace, but very few are succeeding? In this presentation, Just Kid The balancing act – who do you target, kids or moms….and how do
•
Inc. will share our best practices for creating new food products with you please both?
staying power in the marketplace. Learn about the most common • The most common healthy product development paths that are likely
pitfalls to avoid when creating healthy kid products and some of the to backfire
tried and true principles to consider as the foundation for your new • How much should you talk about nutrition to kids?
product development efforts. Even if you aren’t developing food • The secret ingredient that needs to be there when creating healthier
products but are interested in new product development, there’ll be foods
new insights for your business too. • How to be sure that you’ve got a winning new idea
Presenter:
Laurie Klein, Vice President, JUSTKID INC.
Sponsors:
3
4. Main Conference Day One
TM
Tuesday, June 9, 2009
Registration & Coffee Media, Marketing And The Economy
8:00 11:00
Given the current environment, what are the best practices for reaching
Opening Remarks
8:50 the kid? Is it through the moms? Are partnerships the way forward?
How to effectively compete and expand in the current economic environment
•
Keynote: The National Football League Presents:
9:00 Making the right investments today to grow your business tomorrow
•
Handing Off to the Next Generation of Fans, Partnership acquisition: How strategic partnerships with like-minded
•
Athletes and Gamers organizations can allow you both to thrive in tough economic times
As a well-established and powerful sports and entertainment brand, for The latest on advertising and kids today: What's been effective lately
•
decades the NFL has benefited from fans’ passion for the game being with kids and parents?
organically passed down to the next generation. However, in a rapidly
Scott Hendrickson
changing kids environment, the NFL has spent the last three years focused
Vice President, Sales and Marketing
on creating kid-customized entry points into the NFL for young fans,
SPORTS ILLUSTRATED FOR KIDS
athletes and gamers, as well as their parents.
This presentation will not only look inside the NFL’s youth strategy and the
Reintroducing, Reconnecting And Reestablishing A
11:45
partnerships that have been established in recent years, but will also look
Brand While Reaching Out To A New Audience
forward to the next stage of the NFL’s youth platform.
As part of their 100th Anniversary Celebration, Boy Scouts of America is
Among the areas that will be discussed include:
making bold new changes, moving ahead with a positive PR vision while
NFL PLAY 60, the NFL’s primary corporate social responsibility platform,
•
staying true to their mission of instilling character in America’s youth. Hear
which is committed to the health and fitness of the next generation
how they are doing it through:
NFLRUSH.com and NFLRUSH Zone, the first multi-player, role-playing
•
Not just celebrating the BSA’s first 100 years but sharing a vision for the
•
game world from a sports property.
next 100 years
The multiplier effect that the right media and sponsor partnerships in
•
Reestablishing the brand with consistency and clarity: Better managing
•
the youth space can create
the use of logos brand positions and messages
Peter O'Reilly Hispanic Initiative to engage Hispanic youth and their families in Scouting
•
Director of Marketing Extending the brand through sponsorships and partnerships
•
THE NATIONAL FOOTBALL LEAGUE Reaching kids and moms where they are at the local level through
•
schools, religious and social organizations
Speed Networking
9:45 Leverage digital media
•
Protecting current relationships while building new ones
•
Think you know everyone at the conference? Here’s your chance to
Making that alumni connection
•
showcase your rapid-fire networking skills! This structured speed
networking will help you meet new and old conference colleagues and Stephen L. Medlicott
give you the opportunity to build new relationships to identify new deal- National Director, Marketing Group
making and partnership opportunities in the industry. BOY SCOUTS OF AMERICA
Networking Break Networking Lunch
10:30 12:30
Concurrent Sessions begin: Choose Track 1 or 2
TRACK 1: MARKETING TO THE WHOLE FAMILY TRACK 2: EMERGING TECHNOLOGY AND YOUR MARKETING PLAN
Marketing To Moms Or Kids? Case Study Maintaining Evergreen Properties: Case Studies
1:30
Significant research and business models that pointed to weighting the Cabbage Patch Kids and Teenage Mutant Ninja Turtles (Both with 25 year
•
majority of kajeet marketing (75%) to kids milestones in 2008 and 2009 respectively):
Review of in-field experience after 1 year of operation - showed marketing TV, Print, PR Stunts, Retail Events, Cross Country Tours and more!!! The
• •
to mom was much more effective for this product category many ways to reach a broad consumer group
Guidelines for dividing marketing investments toward moms and kids Keeping these brands as relevant today as they were in the 80’s
• •
Profile of techniques for cost-effectively reaching today’s moms and profile A two prong strategy that appeals to two demographic targets:
• •
of experience in marketing to mom in this economic climate Cabbage Patch Kids: Grandmothers and Moms
•
TMNT: Adult / College Males and Young Boys
•
Carol Politi
Senior Vice President, Corporate Development Rosalind Nowicki
KAJEET Executive Vice President, Marketing & Licensing
4KIDS ENTERTAINMENT, INC.
How We Reached Mom 15 Things you Need To Know About Kids, Media &
2:15
Advertising
Utilizing social networking and the power of word of mouth to deliver your
message In today’s information- and media-saturated world, knowing how best to
The importance of context, trust and engagement in marketing to moms reach young consumers is one of the most difficult tasks in our industry. In
•
Understanding where and how to reach them this presentation, Mediamark Research & Intelligence (MRI) will share key
•
What does it mean to engage mothers online: Considering your objectives, insights about kids and media from The American Kids Study™, including:
•
rather than your tactics How do kids use TV? Do they multimedia-task? Do they watch
•
Enable moms to embrace and own your brand message, not just hear it commercials? And, what types of TV rules do parent’s typically put in place?
•
How do Kids use the Internet?
•
Ephraim Luft
What creative elements in advertising most resonate with kids?
•
CEO and Co-founder
What’s new with kids and gaming?
•
CIRCLE OF MOMS
Anne Marie Kelly
SVP Marketing & Strategic Planning
MEDIAMARK RESEARCH & INTELLIGENCE (MRI)
Networking Break
3:00
Register now! Call : Dhaval Thakur or Email: dhaval.thakur@iqpc.com
4
5. How To Reach Moms Where They Live The Vireal World: Where The Virtual And Real Worlds
3:30
Meet
There are currently 32.2 million moms online, and 67% of them are there
researching purchasing decisions. They are finding influential peers through Combining innovative online design tools and a vibrant virtual world with
online communities, mommy blogs, microblogs, and more. In this real-world clothing and accessories
presentation, we will share: Understanding your customer: What are their drivers? What are their
•
Case studies and trends constraints?
•
Our experience with proprietary services such as Team Mom™, Web Mom Making the virtual and real worlds as seamless as they are in your
• •
Directory, and the Bloggers Brunch customers’ minds
Tips on where to find the right moms for your message Keys to reaching your decision makers (girls) and the buyers (parents,
• •
The dos and don’ts of communicating with them in virtual space grandparents)
•
Stephanie Azzarone David Cote
President CEO and Founder
CHILD'S PLAY COMMUNICATIONS EST. TODAY
Keynote: The Future Of Social Networking Who is doing it well and who isn’t?
4:15 •
What brands should prioritize and how they should measure
Social media and where it fits in the marketing mix •
•
What brands can do to maximize their investments
How best to utilize social networking: Best of case studies about how it •
•
What brands can do to create an agency relationship that leads to
is being used •
faster returns
How do you find success with social media and measure the
•
effectiveness of it? Laurence Bricker
The different flavors of social media
•
Co-Founder, Chief Experience Officer
The rise of social entertainment networks
•
POPULAR FRONT
The value proposition to marketers
•
Networking Cocktail Reception
5:45
Geoff Cook
Chief Executive Officer
Dinner With Strangers
6:45
MYYEARBOOK
You’ve arrived in town, attended some great workshops, a full day of
Investment Challenges and Choices of Today’s sessions and learned a ton of useful information! Why not meet fellow
5:00
Kids Brands conference attendees for an informal dinner to trade ideas and network.
Check out the Dinner With Strangers board in the exhibit hall to sign up
Brands have limited investment dollars, a low tolerance for long
to dine at a local restaurant with your peers.
development/deployment schedules and a need for immediate return.
Main Conference Day Two
TM
Wednesday, June 10, 2009
Registration & Coffee brought into the virtual world of KidsCom.com to make things more quot;realquot;
8:00
Hear how kids become quot;Idea Seekersquot; for learning and use video and
•
Opening Remarks virtual products to get their parents involvement
8:50
Jori Clarke
Key Note: Kids, The Economy And The Green
9:00 Chief Executive Officer
Movement CIRCLE 1 NETWORK
Economic shifts in marketing and how economics will play a part in kids
•
Dr. Kathleen Hall
lives at home and at school
Founder & Chief Executive Officer
Teaching kids about money matters and raising fiscally responsible kids
•
THE STRESS INSTITUTE & THE MINDFUL LIVING NETWORK
Economy and ecology: Impact of the Green Movement on kids’
•
decision making
Networking Break
10:30
What does it mean to go back to basics with your marketing initiatives
•
and how can you do it successfully?
Fresh Research: Changing Demographics
11:00
Next generation workforce and financial literacy: LIFE, Inc. “The
•
Research and studies on the keys to reaching the tricky demographic of
•
Ultimate Career Guide for Young People”
‘Tween Girls ages 7 to 14
Neale S. Godfrey How to market to the influencers: Engaging parents and the whole family
•
Chairman Developing a real relationship with kids: Charting how different
•
CHILDREN'S FINANCIAL NETWORK, INC. demographics respond to your message
Leslie Armour
Engagement Across Media Platforms: Reaching Kids
9:45
President, Youth Marketing Group
And Their Parents Where They Live - In The Real
Representing TWEEN BRANDS, INC. AGENCY
World, The Virtual World And On Television
Today's family is harder to reach as media habits change and economic
•
Creating Kids Trans-Media Properties
11:45
pressures intensify
From Scholastic's Lab for Informal Learning, co-designer of The 39 Clues,
In the digital world, kids can quot;findquot; product and other information
•
comes a presentation and discussion on developing a kids' transmedia
easily; but parents are increasingly challenged to quot;learn and be
property from the ground up, including developing an engagement
involvedquot; in the purchase
strategy based on audience, building an editorial strategy, technology
Despite these challenges to quot;Mindful Livingquot;, important messages can
•
approaches, and business model considerations.
be delivered effectively using the power of integrated media and offline
family connections Jesse Soleil
Learn how awareness, actions and purchases in the real world have been Vice President, Emerging Media & Technology
•
driven by television, simulations and video learning in the virtual world SCHOLASTIC, INC
Hear how real world locations like The Field Museum of Chicago were
•
Networking Lunch
12:30
Sponsors:
5
6. TRACK 1: FOOD & BEVERAGE TRACK 2: FUTURE TRENDS
Implementing And Evaluating Local Wellness Policies Strategies To Use When Leveraging Your Kid Assets In
1:30
By Focusing On Changes In Schools Today’s Changing Marketplace
Keys to engaging diverse organizations, leaders, and volunteers in actions that In this uncertain economy, it’s important to work smarter…not just harder.
foster sound nutrition and good physical activity in children, youth, and Today’s changing environment presents a range of challenges for many kid
schools, including: brands and some real opportunities for others. In this presentation, Just Kid
Highlighting food groups to encourage (fruits, vegetables, dairy, whole Inc. will highlight some of the strategies that other marketers are using to
•
grains) rather than focusing on foods to avoid grow their business in a time change. We’ll plan to discuss:
Targeting parents as important decision makers to help children lead a How to evolve your brand to meet the changing market dynamics
• •
healthier lifestyle How to extend a successful All Family brand into the Kid space
•
Targeting students to affect changes at schools The opportunity to extend your brand into new categories
• •
The possibility to reposition your iconic, established kid brand for growth
•
Mary Haley
Director Partner Programs Laurie Klein
ACTION FOR HEALTHY KIDS Vice President
JUSTKID INC.
Evaluating Industry Self Regulation: How the CBBB’s Case Study: Translating The Green Message Into Fun &
2:15
Food and Beverage Advertising Initiative Is Changing Age-Appropriate Kids' Products
the Face of our Industry How to create innovative products that speak to young kids about important
Shifting the mix of advertising messaging directed to children under 12 to issues using an environmental-themed, interactive book series as a model
encourage healthier dietary choices and healthy lifestyles Craig was formerly Creative Director/VP-GM of Jim Henson’s Muppets and a
Which companies are part of this initiative and why? Creative Director at Disney and at Nickelodeon. Sandvik Innovations is one of
•
Healthy products that engage kids: How do you do that right? the world’s leading developers of interactive learning books for kids ages 1-6.
•
Making packaging labeling more consistent for food so consumers know Age-appropriate ways to introduce important topics like the environment
• •
the difference How to make your message fun and understandable to kids
•
How to determine what messages stay and what get omitted
•
Maureen Enright
What works and what doesn't!
•
Assistant Director, Children's Food and Beverage Advertising Initiative
COUNCIL OF BETTER BUSINESS BUREAUS, INC. Patricia Rauch
President & GM
SANDVIK INNOVATIONS
Craig Yoe
CEO & Creative Director
YOE! STUDIO
Networking Break
3:00
Evaluating the Future of F&B Marketing to Children: Advertisers And Marketers Have Honed In On The
3:30
Where are we Headed? Latest Trends – Virtual Worlds And Kids Online –
What's Next?
Focusing on consumer insights and delivering products, recipes, and
merchandising support to tap into the very heart of your customers’ needs, Explore the latest trends in kids online, including content, marketing,
wants, and taste preferences. education, advertising, demographics, parent perceptions/issues, best
Brand innovation and developing relevant brands for kids practices, internet security, offline/online play patterns, and much more!
•
School nutrition: How to market healthy child nutrition to kids Where we are today and where we are heading.
•
The keys to healthy food branding
•
Izzy Neis
Barbara Jirka Blogger, Sr. Community Manager
Marketing Manager SIX DEGREES GAMES
TYSON FOODS, INC.
Tom Pellizzetti
Partner
PELAGIC MARKETING PARTNERS LLC
Closing Keynote
4:15
Karin J. Buchholz, Vice President, Community Relations & Field Marketing/Fan Development, MSG SPORTS TEAMS
Kid Power 2009 Concludes
5:00
SPONSORSHIP AND EXHIBITION OPPORTUNITIES
Sponsorships and exhibits are excellent opportunities for your company to spaces – all of which are tailored to assist your organization in creating a
showcase its products and services to high-level, targeted decision-makers platform to maximize its exposure at the event.
attending the 16th Annual Kid Power. IQPC and Marketing IQ help
companies like yours achieve important sales, marketing and branding For more information on sponsoring or exhibiting at the 16th Annual Kid
objectives by setting aside a limited number of event sponsorships and exhibit Power, please contact Dhaval Thakur at 416-597-4754 or
dhaval.thakur@iqpc.com.
Register now! Call : Dhaval Thakur or Email: dhaval.thakur@iqpc.com
6
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June 8-10, 2009
Explore hot and exciting new research
Uncover new trends, hear case studies
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Learn how to positively engage kids,
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Register now! Call : Dhaval Thakur or Email: dhaval.thakur@iqpc.com