Business Model Philo

1. Biz Model Philosophy: Kool Aid or Substance? @Matt_Shea

2. 3 Sources of Revenue Government Consumer Business

3. Consumer +Advertising Rent/Own Digital Items WildCoins Access Digital Items

4. 95% 5% Audience Conversion

5. 51% 49% Rev Breakdown

6. Non-Optimal

7. Consumer Cost Wholesale Cost = eCPM

8. Why biz model it matters

9. What are you selling? ” “ Access Upgrade

10. Evolution

11. Free *OR* Paid

12. What could go wrong?

13. Ruin your product

14. Apple’s “Democratic” + 99cent Pricing

15. A la Carte

16. Buy vs Free Access w/ Upsell

17. Time Rich vs Cash Rich Reward Buy

18. Buy Earn (Time Rich) Sponsor Own Rent Sponsor

19. PSA

20. Summary Plan to evolve eCPM = Wholesale Pricing Biz Model > Feature Advantage Cash Rich + Time Rich

21. @Matt_Shea matt@mattshea.com Thank you