1. Awareness Acquire Onboard
Acquire
Engage Convert
 Best combined with
Deliverables
For more information
Digital Logic Marketing Solutions
Tel: 61 3 9555 5001 Email: contact.us@digital-logic.com.au Web: digital-logic.com.au/playbooks
Business Value
Implementation Timeline
Competitive Advantage
Engage
Disrupt
Awareness
Complexity
Retain
Deepen
Advocacy
Speed-to-market
Objectives
Preparation Activate Speed
Benefits Best Practice
Retain
Website and brand guidelines for custom
landing page.
Acquire - Increase customer acquisition
Data - Capture name and email to
initiate a welcome message
Optimise - capture higher percentage of
web browsers
Minimal required input from customer
Clear call-to-actions
Delayed pop-up dialogues
Multiple subscription channels
Post-content subscription options
Ease - Seamless collection of data
Engage- Positive initial experience with
your brand
Low entry - Makes it easy for your
customers to engage with you
When starting a new business or an
existing business looking to commence
digital marketing strategy, launch a new
website or current web opt-in is inefficient.
4.5 - 6 business days
Manage
Data and
Integrations
HTML
Template
Development
Trigger
Events
Landing Page
Smart Capture
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Quick Facts...
“90% of browsers who visit websites remain unknown.”
Welcome Series and Preference Centre
Web Opt-in
Capture potential subscribers’ email
address or mobile number while they’re
browsing your website.
Convert potential customers into subscribers to increase likelihood
that they’ll become customers.