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Scott Porad StartupDay 2011 Speech

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Building the Product

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Scott Porad StartupDay 2011 Speech

  1. 1. Building the Product<br />Scott Porad<br />Cheezburger Network<br />http://bit.ly/sd11-btp<br />
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  8. 8. Make a Prediction<br />Build TheSimplest Thing That Could Possibly Work<br />Ship It!<br />Measure the Result<br />
  9. 9. Hypothesis<br />I think that if _________<br />then ________________ <br />because _____________.<br />
  10. 10. User Story<br />As a __________ , <br />I want _________ , <br />so that ________ .<br />
  11. 11. Hypothesis<br />I think that if _________<br />then ____________ <br />because _____________.<br />
  12. 12. User Story<br />As a __________ , <br />I want _________ , <br />so that ________ .<br />
  13. 13. Cheezburger<br />If we launch a site with funny cat pictures, then people will visit because people like funny stuff.<br />Unbelievably, it worked!<br />
  14. 14. Second Hypothesis<br />If we launch many sites with funny pictures, then even more people will visit because there are many tastes in humor.<br />Unbelievably, that worked too!<br />
  15. 15. Frustration and Pain<br />
  16. 16. Ask, “What Is The Simplest Thing That Could Possibly Work?”<br />
  17. 17. “Could Possibly Work”<br />Meditate on that for a moment<br />
  18. 18. COULD POSSIBLYWORK<br />
  19. 19. Unbelievably, it worked!!<br />
  20. 20. Understanding #1: Why? To Test a Biz Model<br />Make it fail and move on<br />
  21. 21. Understanding #2: Why? Easy to Pivot…No Investment<br />No Emotional Attachment<br />
  22. 22. Understanding #3: Why? Progress over Perfection<br />Get to Market Fast<br />
  23. 23. Pro Tip #1: Knifepoint<br />
  24. 24. Pro Tip #2: One Day Only<br />
  25. 25. Pro Tip #3: Accept Refactoring<br />
  26. 26. http://www.flickr.com/photos/takuyaoikawa/371523301<br />
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  28. 28. Make a Prediction<br />Build TheSimplest Thing That Could Possibly Work<br />Ship It!<br />Measure the Result<br />
  29. 29. KTHXBAI!!1!http://jobs.cheezburger.com<br />Technical PM – Core Platform<br />Experienced ASP.NET/C# Developer<br />Experienced Front-End Web Developer<br />http://scottporad.com<br />http://bit.ly/sd11-btp<br />

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