1. Awareness Acquire Onboard
Onboard
Engage Convert
 Best combined with
Deliverables
For more information
Digital Logic Marketing Solutions
Tel: 61 3 9555 5001 Email: contact.us@digital-logic.com.au Web: digital-logic.com.au/playbooks
Business Value
Implementation Timeline
Competitive Advantage
Engage
Disrupt
Awareness
Complexity
Retain
Deepen
Advocacy
Speed-to-market
Objectives
Preparation Activate Speed
Benefits Best Practice
Retain
Achieve goals
Track performance
Manage
Data and
Integrations
HTML
Template
Development
Trigger
Events
Onboarding
Email #1
Sent
Onboarding
Email #2
Send option
Onboarding
Email #3
Send option
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Preference Centre, Cross-Channel Growth Program, Re-engagement
Quick Facts...
“73% of marketers identified this campaign as highly
effective.”
“Up to 25% of subscribers never engage with a brand
because they weren’t properly onboarded.”
Initiate immediately as soon as you’ve
captured their data in real time
Include social media icons
Incentivise customers with competitions
or engaging content to capture more
details or make a purchase
Optimise - Reach customers the
moment they are most engaged
Control - Set expectations about the
type and frequency of communications
Educate - Define brand experience and
expectations
Engage - Create a favourable first
impression of your brand
Data - Capture more customer data,
preferences and interests
Inform - Educate customers on relevant
products and services
Opt-in (source information), creative. 4.5 - 6 business daysWhen you’ve commenced a web, social or
mobile acquisition strategy.
Welcome new customers to your brand and cement their loyalty
early on with relevant communications that build trust.
Welcome your customers to your brand at
the moment they are most engaged, with ,
highly anticipated, frequently opened and
easily automated emails.
Welcome
Series