Rand Fishkin StartupDay 2011 Speech

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Learning from Failure

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Rand Fishkin StartupDay 2011 Speech

  1. 1. Learning from FailureRand Fishkin, CEO + Co-founder, SEOmoz<br />
  2. 2. I’ve Failed More Than Most<br />
  3. 3. 3 Keys to Successful Failure<br />
  4. 4. Fail Early<br />
  5. 5. Fail Early<br />here<br />
  6. 6. Fail Early<br />not here<br />here<br />
  7. 7. Fail with Metrics<br />
  8. 8. Fail Survivably<br />
  9. 9. The Learning Process<br />
  10. 10. Easy Questions<br />
  11. 11. What Went Wrong?<br />
  12. 12. Which Stats are Off and By How Much?<br />
  13. 13. What Will We Do Differently Next Time?<br />
  14. 14. Hard Questions<br />
  15. 15. Do We Have the Wrong Assumptions About the Market / Customer / Problem?<br />
  16. 16. Do We Have the Wrong People?<br />
  17. 17. What are the Odds We Screw Up Again?<br />
  18. 18. Failing Sucks<br />
  19. 19. Failure Can Kill Morale<br />
  20. 20. Failure Can Cost You Great People<br />
  21. 21. What Helps?<br />
  22. 22. Present Risks Upfront<br />
  23. 23. Explain Why<br />
  24. 24. Frame Endeavors as Experiments<br />
  25. 25. Be Transparent w/ Data Early and Often<br />
  26. 26.
  27. 27. Terrible Advice<br />
  28. 28. Find Rand Online<br />http://randfishkin.com/blog<br />http://twitter.com/randfish<br />http://www.seomoz.org<br />

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