The document discusses learning from failure and provides 3 keys to failing successfully: fail early to get feedback quickly, fail with metrics to understand what went wrong, and fail survivably to avoid being killed by failure. It also suggests asking questions about what went wrong and how to improve after failures, as well as addressing the risks, reasons, and experimental nature of projects to help morale when failures occur.

1. Learning from FailureRand Fishkin, CEO + Co-founder, SEOmoz

2. I’ve Failed More Than Most

3. 3 Keys to Successful Failure

4. Fail Early

5. Fail Earlyhere

6. Fail Earlynot herehere

7. Fail with Metrics

8. Fail Survivably

9. The Learning Process

10. Easy Questions

11. What Went Wrong?

12. Which Stats are Off and By How Much?

13. What Will We Do Differently Next Time?

14. Hard Questions

15. Do We Have the Wrong Assumptions About the Market / Customer / Problem?

16. Do We Have the Wrong People?

17. What are the Odds We Screw Up Again?

18. Failing Sucks

19. Failure Can Kill Morale

20. Failure Can Cost You Great People

21. What Helps?

22. Present Risks Upfront

23. Explain Why

24. Frame Endeavors as Experiments

25. Be Transparent w/ Data Early and Often

27. Terrible Advice

28. Find Rand Onlinehttp://randfishkin.com/bloghttp://twitter.com/randfishhttp://www.seomoz.org