Matt Scott is an 18-year-old up-and-coming racer currently competing in the NASCAR Whelen All-American Series who is looking for sponsorships to help fund racing in higher national series like the K&N Pro Series, Truck Series, or ARCA in pursuit of his ultimate goal of racing in the NASCAR Sprint Cup Series; the document provides details on Matt's racing career and achievements to date, sponsorship opportunities and benefits at different racing levels, and contact information for those interested in a sponsorship.

2. Matt Scott is one of the top 18
year-old racers in the NASCAR Matt Scott currently competes in the NASCAR
Whelen All-American Series, Whelen All-American Series Western
and is racing his way to the Late Models at All American Speedway in
next level in NASCAR. Roseville, Calif. This division is the final step
before drivers advance to one of the three
national NASCAR series.
Matt began his career in Quarter Midgets at age
12, earning nine championships. By age
15, Matt had moved up to the Legends cars.
Just one year later, Matt became the Legends
of the Pacific Champion for Northern
California.
On the track, Matt is one of the most talented
young racers in the country. Off the track, he is
a well-respected member of his community.
Sponsorships with Matt Scott Racing allow you
to build exceptional brand loyalty with NASCAR
fans by joining one of the best 18 year-old
racers in America.

3. 2010 NASCAR Whelen Series NASCAR career starts: 56
- 60th in the nation 13 wins
7 fast-times
- 3rd in California
33 top-5s
- All American Speedway 50 top 10s
champion 89% top-ten finish average
Career Highlights
2010 All American Speedway champion
2009 4 NASCAR Late Model wins
2008 Legends of the Pacific Champion
2007 MSPA Paul Tyler Rising Star award
2006 2 National Championships & 3 QMA
Championships
2005 1 National Championship & 3 QMA
Championships
2004 3 QMA titles for Rookie of the Year
Date of Birth: January 6, 1992
Residence: Pine Grove, CA
Family: Mike & Suzanne Scott (parents) Autumn
(sister)
Hobbies: Fishing and welding
Career: Racing
Educational goal: Degree in mechanical
engineering

4. Matt Scott is endorsed by
Bill McAnally
Bill McAnally Racing
Ron Sutton
Ron Sutton’s Winner’s Circle

6. Matt Scott is dedicated to Economic support is vital to putting a race car on
making motorsports a career. the track. Your sponsorship of Matt Scott is as
Matt will aggressively important for his racing success as it is for the
represent his sponsors to success of your business.
ensure both his success and
the success of your business. Your business will be greatly enhanced by the
exposure Matt Scott Racing can give you. Matt
Scott is fully dedicated to promoting those who
choose to support him. As your driver and your
spokesman, it is his responsibility to get your
business into victory lane.
Goals
Expectation is to successfully compete in major
Late Model races, giving him the exposure needed
to race in the NASCAR K&N Pro Series or ARCA
series. This would put him in the right position for
his ultimate goal: competing in the NASCAR Sprint
Cup Series with championship-caliber equipment.
Matt Scott Racing has tools in place to successfully
activate a motorsports sponsorship. These tools
expand the sponsorship from a sticker on a race
car into a full motorsports marketing campaign.

7. Gender
Matt Scott Racing can bring
Male: 60%
your company and its message
Female 40%
to your potential customers.
Here are the demographics of
Minority fans
NASCAR fans:
2003: 19.6% of fans
2007: 20.5% of fans
1 in 5 NASCAR fans is a minority
Age
18-44: 49%
45+: 51%
Household Income
Under 30k: 31%
30k - 70k: 39%
70k - 100k: 15%
100k +: 15%
47% of NASCAR families earn 50k+
Do motorsports sponsorships affect your
purchasing decisions?
Definitely: 66%
Somewhat: 26%
Not at all: 4% Source: 2007 ESPN Sports Poll (18+) and
Not sure: 6% Scarborough USA+ (2003, 2007)

8. Matt Scott Racing’s fan base Matt Scott Racing has gained a large following
has it’s own distinct online in just the span of eight months. These
demographics. These fans represent your potential customers as a
demographics were gathered sponsor of Matt Scott Racing. Matt’s fans span 14
from Matt’s 1000+ fans on countries as well.
the social media site Gender
Facebook. Male: 53%
Female 47%
Age
13-17: 14%
18-24: 24%
25-34: 11%
35-44: 28%
45-54: 13%
55+: 8%
49% of Matt Scott fans are over 35.
Top cities:
Sacramento 130
Stockton 96
Pine Grove 46
Seattle 28
Valley Springs 28
Pleasanton 22
Source: September 22, 2010 Matt Scott
Racing Facebook page
Los Angeles 20

9. Corporate brand on race vehicle
Motorsports sponsorships are
- Car designed to sponsor’s specifications
much more than just the race
- Show car for appearances at in-market events
car on the race track. Matt - Brand seen during television coverage
Scott Racing can provide many - Images of car provided for print media coverage
activation opportunities for
your motorsports sponsorship. Corporate brand on transporter
- Transporter is a “rolling billboard” displaying
your brand as it travels thousands of miles to the
race events
Corporate brand on crew and driver
- Crew uniforms and work shirts
- Driver suit
- Pit equipment and signage
Corporate brand through direct distribution
- Driver autograph cards with sponsor information
- Fan merchandise such as t-shirts, hats, and
memorabilia
Corporate brand in the media
- Website redesign to prominently promote brand
- Social networking pages created
- Pre- and post-race press releases with emphasis
on brand
- Media appearances with brand mentions

10. Matt Scott Racing is attempting Matt is looking for support to
to move up the “ladder” to the compete in the NASCAR K&N Pro
NASCAR Sprint Cup Series. Series, Truck Series, or ARCA.
Matt plans to graduate from
the NASCAR Whelen Series in
2010.

11. 2011 Potential Racing Series

12. Matt Scott competes in the NASCAR Whelen All-
American Series at All American Speedway in
Roseville, Calif., Stockton 99 Speedway, and
TOYOTA Speedway at Irwindale.
Drivers compete in 18 weekly racing events. Races
are run for local, regional, and national points.
Drivers are ranked against thousands of drivers
from the other 60 NASCAR tracks across the
county to determine a national champion.
Attendance for these events averages 2000
fans a week. All American Speedway is one of
the premiere tracks in the NASCAR Whelen All-
American Series, with an average of over 20 cars
per racing event and nearly 20 drivers ranked in
the top 500 in the country.
Many of NASCAR’s stars began their careers in this
series, and it is the lowest cost option for
sponsorship in motorsports.

13. The SRL SPEARS Southwest Tour is an
intermediate stage, both competitively and
financially, between the NASCAR Whelen Series
and NASCAR K&N Pro Series.
The 10 race schedule is held in markets such as
Sacramento, Stockton, Fresno, Los Angeles, and
Las Vegas.
Events are normally held over two days with
practice on Friday afternoons and races on
Saturday nights. The feature races in the tour are
100-150 laps, and normally last 60 minutes.
Attendance ranges from 1000-5000 per race,
with a season-long attendance over
30,000 fans.
The series enjoys in-depth media coverage on
many websites and also has race broadcasts
posted to the RPMTV website. The series will also
have two races on VERSUS in 2011.
Full-season sponsorships for the fastest Late
Models in California can be secured for just a little
more than the Whelen Series.

14. The NASCAR K&N Pro Series, West is the longest
running racing series in the Western United States, having
showcased professional Stock Car Racing for over 50
years.
NASCAR K&N Pro Series West events are
broadcast on SPEED Channel. Races are
broadcast in tape delay, one-hour broadcasts on
SPEED the following Thursday.
The NASCAR K&N Pro Series West runs 14 races in
top markets: Denver, Des Moines, Las Vegas, Los
Angeles, Phoenix, Portland, Sacramento, Salt Lake
City, San Francisco, Seattle, Southern Oregon, and
Spokane,
Total 2009 attendance was over
200,000 fans.
The schedule includes Phoenix and Infineon held in
conjunction with NASCAR Sprint Cup Series and
Iowa in conjunction with NASCAR Nationwide
Series.
Matt Scott Racing can offer this series to a sponsor
for half to one-third the cost of other teams.

15. The ARCA RE/MAX Series is the first rung of the
national series. Nearly every driver in the NASCAR
Sprint Cup Series and NASCAR Nationwide Series
has made starts in this division.
ARCA runs at many NASCAR Cup and
Nationwide Series tracks, including
Chicago, Daytona, O’Reilly Raceway, Iowa,
Kansas, Michigan, Pocono, and Talladega. The
series runs approx. 22 races a season exclusively
on the East Coast. Races are held on short ovals,
super speedways, dirt tracks, and road courses. It
is the most diverse schedule in all of motorsports.
Sponsors can benefit from 10 ARCA RE/MAX Series
events broadcast live on SPEED
Channel. The series broadcast from Daytona
had a rating of 2.3 making it the second
highest rating in the network’s
history.
Full-season title sponsorships in this series vary by
team. A single race can be secured for as low as
$45,000 for a short-track event with championship
team Eddie Sharp Racing.

16. Thanks for reviewing the motorsports marketing
opportunities available with Matt Scott Racing. We
are interested in putting together a package that
can fit within your budget, and we can work with
nearly any marketing budget.
We are interested in talking to your company at
any point throughout the calendar year.
Steven Blakesley
(916) 316-4854 • steven@norcalmedia.com
Michael Scott
(209) 296-6885 • mike@mattscottracing.com
Matt Scott Racing is online at:
www.MattScottRacing.com