The NASCAR K&N Pro Series, comprising the East and West series, serves as a developmental platform for aspiring drivers, with a focus on youth participation starting from age 15. The 2011 schedule includes various traditional tracks and events, highlighting exceptional drivers who have advanced to national series. K&N Engineering continues as the series sponsor, and races will be broadcast weekly, complementing efforts to promote local short track racing through an awareness campaign.

1. 2011
Marketing Opportunities

2. K&N Pro Series
• The K&N Pro Series is made up of the East Series
and the West Series, with a new, expanded schedule
designed to further showcase the two series
nationally.
• The NASCAR K&N Pro Series serves as a
developmental series for NASCAR’s three national
series. Many of today’s top drivers began their
careers in the NASCAR K&N Pro Series.
• Each series will have championship points races
and the ninth annual NASCAR Toyota All-Star
Showdown, an invitational event that includes the
top drivers from both series.
• Second season for K&N Engineering as series
sponsor.
• The minimum age requirement for the NASCAR
K&N Pro Series is 15 years old, a move designed to
attract the increasingly large number of young
competitors.
• 2011 schedule includes traditional tracks and
events, along with a combination race in the
American Heartland and several races in
conjunction with NASCAR Sprint Cup Series
weekends.

3. K&N Engineering
• Based in Riverside, CA with
over 600 employees
• Global company with offices
in the UK and the
Netherlands employing over
250
• Family owned business for
over 40 years
• Inventor and leading
innovator of reusable cotton
gauze filter technology
• Involved in many forms of
motorsports

4. Series Overview
The NASCAR K&N Pro Series is made up of the NASCAR K&N Pro Series East and the K&N Pro Series
West. This division represents NASCAR’s top regional touring series, where competitors will refine
their skills before making the jump to one of NASCAR’s three national series. Both series compete in
either 110-inch or 105-inch wheelbase cars that are similar to those of the NASCAR Sprint Cup Series
and the NASCAR Nationwide Series. Attendance averages are about 5,000 – 15,000 spectators at
short tracks and 400-600 people in the garage area.
• The NASCAR K&N Pro Series West The present format of the K&N Pro
was born when NASCAR came to the Series East began in 1987 when
West Coast and began sanctioning Anheuser-Busch and NASCAR returned
the Pacific Coast Late Model circuit in to the Northeast with a revised version
1954. It has been known as the of the NASCAR North Tour that ran
Pacific Coast Late Model between 1979 and 1985. In 2003, this
circuit, Grand National West, NASCAR series combined rules with the NASCAR
Winston West Series, and the K&N Pro Series West to form the Grand
NASCAR AutoZone West Series. National Division. NASCAR has now
welcomed K&N Engineering as the new
series sponsor on both the east and the
west.

5. The Racing Series of NASCAR
WEST EAST
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6. Driver Highlights
Many drivers competing in the NASCAR K&N Pro Series have moved up through the ranks to
NASCAR’s three national series including: Kevin Harvick, Martin Truex, Jr., Steve Park, Brendan
Gaughan, Ricky Craven, Ron Hornaday, Joey Logano David Gilliland, Ricky Carmichael and now
Jason Rosarius.
"The NASCAR K&N Pro Series really honed my skills as a driver and significantly impacted the
success I have today. It taught me how to be a great competitor on and off the track. I cherish
the memories I had racing in the K&N Pro Series and enjoy getting back to it when my schedule
permits."
Jason Rosarius
-Joey Logano
"The NASCAR K&N Pro Series has always been a good mix of tracks and a good mix of drivers.
You have to be able to fight on the short tracks and tackle the big tracks. It's an awesome series.
My Dad won championships and I came close a couple of times. I still look forward to running in
the series when we're on the West Coast."
-Ron Hornaday, Jr.
Joey Logano
6
Ron Hornaday- 1997

7. 2011 Schedule- NKNPS-East
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8. Broadcast
• Designated time slot Thursdays
from 6-7pm to provide consistent
messaging and destination
viewing
• Entitlement to include schedule of
spots, opening/closing billboards
and exposure with on-air talent
• SPEED is carried by DIRECTV, Dish
Network and 8 cable operators
including Comcast and Time
Warner
More than 72 million
households in the US
and Canada
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9. Broadcast Schedule
Each K&N Pro Series race will be broadcast on SPEED in the designated time slot of
Thursdays at 6:00pm. Broadcasts will be an hour long with on track action and
driver interviews featuring well known industry on air talent.
EAST WEST
Event Premiere Date Event Premiere Date
Greenville Pickens Speedway April 28 Phoenix International Raceway April 21
South Boston Speedway May 12 All-American Speedway May 5
Richmond International Raceway May 19 Iowa Speedway June 2
Iowa Speedway June 2 The Bullring at LVMS June 23
Bowman Gray Stadium June 9 Infineon Raceway July 7
Gresham Motorsports Park June 16 Toyota Speedway at Irwindale July 14
Langley Speedway June 30 Evergreen Speedway July 21
New Hampshire Motor Speedway July 28 Portland International Raceway TBA
Columbus Motor Speedway August 4 Colorado National Speedway August 18
Greenville Pickens Speedway September 15 Montana Raceway Park August 25
New Hampshire Motor Speedway September 29 All-American Speedway October 20
Dover International Speedway October 6 Phoenix International Raceway November 17
Tentative - Subject to Change Tentative - Subject to Change

10. Awareness Campaign
Commitment to the NASCAR short tracks
• National awareness campaign to promote local short
track racing
• Tagline: “This soul of NASCAR”
• Media placement to gain high level of visibility
throughout the season
• 30-second television spots
•Ad airs during NASCAR Sprint Cup Series, Nationwide
Series, Camping World Truck Series and NASCAR K&N Pro
Series events as well and support programming on NASCAR
TV on SPEED
• Radio Ads
•MRN Radio- NASCAR USA, Sirius Satellite Radio- NASCAR
Radio
• Internet
•Banner Ads

11. On-Line Support
•NASCAR brought the daily content management and
oversight of the local racing portion of
www.nascar.com in-house in 2008 and rebranded as
www.nascarhometracks.com
•The website has seen tremendous growth as it
continues to add content and features to meet fan
interest – jumping from 3.16M hits in 2008 to 4M in
2009.
•In addition, average time spent on the site is up
nearly 30% from 2009 to 2010.
•NASCAR Home Tracks has 3,000 fans on Facebook and
1,800 followers on Twitter
•NASCAR Home Tracks have produced more than 194
videos since May that have generated more than
96,000 views. 11

12. Media Outreach
• Advance PR events to promote race
• News and Notes
• Post-race Press Releases
• www.nascarmedia.com
• Hundreds of publications, radio
stations and websites nationwide
report on the NASCAR K&N Pro
Series and its competitors. The vast
exposure to all tracks and teams is a
great opportunity for series growth.
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13. Cutting Edge Technology
• SPEC Engine
– Approved for use in competition August 1, 2006
– Available as a complete engine or in kit form
through Robert Yates Racing
– Over 400 engines in use as of February 1, 2010
• Age requirement
– Minimum driving age reduced to 15 for NASCAR
K&N Pro Series
• Composite Body
– 105” or 110” wheel base to fit former Cup and
current Nationwide Series bodies
Spec Engine
– Bodies differentiated through graphics and grill
openings
– 11 different replacement panels
– Available through four sources:
• Eshleman Racing
• Summit Racing
• Racing Plus
Composite Body 13

14. NASCAR Fan Base Demographics
NASCAR is gender neutral, a fit for the entire family.
Gender NASCAR Fans
Male 60%
Female 40%
NASCAR fans are just as likely as the U.S. population to be 18-34 and 18-44.
Age Composition U.S. Population NASCAR Fans Index NASCAR Fans vs. U.S. Pop
18 – 24 13% 13% 100
25 – 34 18% 18% 100
35 – 44 17% 18% 106
45 – 54 22% 24% 109
55 – 64 13% 13% 100
65+ 17% 14% 82
18 – 34 31% 31% 100
18 – 44 48% 49% 102
NASCAR fans are middle class and just as affluent as the U.S. population.
Index NASCAR Fans vs. U.S.
Income Distribution U.S. Population NASCAR Fans
Pop
Under $30,000 31% 31% 100
$30,000 - $50,000 22% 22% 100
$50,000 - $70,000 16% 17% 106
$70,000 - $100,000 15% 15% 100
$100,000+ 16% 15% 94
$50,000+ 47% 47% 100 14

15. NASCAR Fan Base Demographics (continued)
NASCAR is a sport the whole family can enjoy.
Index NASCAR Fans vs.
Family Friendly U.S. Population NASCAR Fans
U.S. Pop
% of families with kids
37% 38% 103
under 18 years of age
1 out of 5 NASCAR fans is a minority.
U.S. Population
Minorities Percent Change
2003 2007
Member of a minority
19.6% 20.5% +5%
group^
Hispanic 8.3% 9.0% +8%
African-American 8.2% 8.2% 0%
^ indicates results based on “all NASCAR fans” minus “all white non-Hispanics”
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16. Our Team