SLATER RACING PRODUCTS, INC. Motocross Advertising Proposal
Slater Racing Products, Inc. (SRP)  provides the opportunity for major corporate sponsors to reach a desirable new market segment.  This is achieved through  advertising via products like its exclusive “Slater Skins,” as well as selling corporate sponsorships, all targeted to penetrate this fast-growing and lucrative extreme sports market. SLATER RACING PRODUCTS INC. Mission Statement
SRP , Inc. was incorporated in 1995. John Slater, founder and CEO, has a deep knowledge of the motocross industry as a sports enthusiast, professional competitor, sports promoter, and plastics manufacturer.  SRP  has been operating for 15 years and has a reputation for high quality and innovation.  Over the past decade, the motocross industry has grown, gaining exposure to a wider audience.  The demand for our products and services has increased accordingly. The time is right for Slater Racing Products to take motocross marketing to the next level.   SLATER RACING PRODUCTS, INC.
No other sport, and no other promoter, even comes close.  Motocross riders are the modern day daredevils and rock stars.  Freestyle, Supercross and Motocross  continue to fill arenas around the world.  It is the highest ra te d and most popular event of the summer X-Games and a headlining event on ESPN, CBS, Live NBC, Live Speed TV, ABC Wide World of Sports, MTV and Fuel TV . It's the only extreme sport that hits not only the youth market, but transcends it to a broad NASCAR - like demographic :  young men, families, women and kids.  Kids love it and know the riders by name. SLATER RACING PRODUCTS, INC.
Slater Skins are a unique product that SRP brings to the table.  They create a marketing venue that gives clients maximum exposure and this sets us apart from any other sports marketers in this class .  WHY SLATER RACING PRODUCTS? Before After
Sponsorships and marketing competition is currently smaller scale, individual efforts that have grown from the need that riders and others have had to raise capital.  The market itself is newer and full of potential for an organized and experienced group to capitalize on the growth of the industry.  SLATER RACING PRODUCTS, INC.
We plan to approach this market with the same vision that NASCAR had: Create a comprehensive mainstream media outlet for high-end corporate clients to get maximum product exposure. Slater Racing Products New Marketing Opportunities
We have witnessed the rapid growth of NASCAR in recent years…our sport of AMA motocross is undoubtedly next to earn its’ due. The rise in popularity is evident with the start of each season. A strong sanctioning body, major sponsorships, televised events, corporate involvement and media coverage are all bringing the sport to the  next level.
Our Newest Product  Slater Shields
The Transporter and VIP Tent Your Logo Here
Supercross  is an indoor venue that starts in January and ends with a season finale in May (Las Vegas).  There are 16 rounds (32 races, 16 250cc-class races and 16 450cc-class races) that go to 13 states across the country.  The series is nationally televised on Speed TV and on CBS. The 250cc-class 1-hour broadcast and 450cc-class 1-hour broadcast same day and next day.  The American Motorcycle Association sanctions the series.  Races are promoted and tickets are distributed through Feld Entertainment .  Each round consists of 2 heats with 20 riders.  After the 2 heat races for each class 250cc and 450cc, riders that don’t make it into the main event go to a semi-qualifying race.  There are separate semi-qualifying races for each heat and class.  If riders still do not make the cut, they go to a “Last Chance Qualifier (LCQ).”  Then there is a main event for each class.  The 250cc class main event is 15 laps with 22 riders while the 450cc class main event is 20 laps with 20 riders.  The same riders that race in the Motocross venues also race in the Supercross Series and vice versa .
Supercross Why this works for you  Total Pit Attendance………………………………………………………...233,696 Average Pit Attendance……………………………………………………...16,693 Total Live Event Attendance……………………………………………….741,259 Average Live Event Attendance…………………………………………….46,329 SupercrossOnline.com Pageviews (Dec-Apr)………………………….5,827,731 SupercrossOnline.com Unique Users (Dec-Apr)……………………...1,400,937 SupercrossOnline.com Visits (Dec-Apr)………………………………..1,645,403 Total One Hour CBS Broadcasts…………………………………………………..9 Average CBS Rating………………………………………………………….....0.64 Average Number of Households per CBS Broadcast……………………734,667 Total Number of Households for all CBS Broadcasts…………………6,612,000 Total One Hour Speed Broadcasts……………………………………………….76 Total Three Hour Live Speed Broadcasts………………………………………...5 Average Original Speed Broadcast Ratings…………………………………..0.17 Average Number of Households per Original Speed Broadcast………125,000 Total Number of Households for all Speed Broadcasts6,………………156,000 Total Number of Supercross Ads within Industry Publications…………………6 Number of Facebook Followers……………………………………………..63,017 Number of Myspace Followers………………………………………………10,295 Number of Twitter Followers…………………………………………………..3,837 Number of YouTube Views…………………………………………………795,093
Motocross Motocross:  Motocross is an outdoor venue that starts in May and ends in September.  There are 12 rounds (24 races, 12 250cc-class races and 12 450cc-class races) that go to 12 states across the country.  The series is nationally televised on Speed TV with the 250cc-class 1-hour broadcast and a 450cc-class 1-hour broadcast Live and or next day.  The American Motorcycle Association sanctions the series.  Each round consists of multiple qualifying until each class is filled up with 40 riders per main event.  Each main event is 30minutes, plus two laps.  The same riders that race in the Supercross venues also race in the Motocross Series and vice versa.
Motocross Why This Works for you   In 2010, the series television package continued to expand as more Americans than ever were able to watch Motocross via our domestic distribution. The series was broadcast nationally across NBC and SPEED TV, with NBC hosting THREE hours of LIVE television with races from High Point, RedBud and Unadilla. SPEED TV increased its already extensive coverage, increasing their 2010 coverage by 12% and adding FOUR more LIVE hours, a pair of 250 races and SEVENTEEN more hours that were broadcast via same- and next-day delays. Our coverage has come a long ways in just two short years when the races were often 5-7 days delayed broadcasts on Outdoor Life Network and SPEED TV. The television ratings on NBC and SPEED TV displayed continued strength in 2010. Coverage on NBC remained a strong Fixture within NBC Sports. The three hour-long broadcasts generated 2.6million viewers. SPEED TV showed a 34% increase in average viewership throughout the 2010 season. Specifically, viewership of the 450 Class saw a steady 15% increase, while the 250 Class showed an average increase of 38% from 2009 to 2010.  With 38 Hours of programming  207 Million  Households 80 + Countries ,  6 Continents   This is a great fit for any company to Brand their Name 􀁆􀀒􀀑
“ Motocross has suddenly become extreme.  Extremely popular that is.  The dirt-flinging, elbow-bashing event long has been the tattooed bad boy of motorsports.  But the recent surge of three variations of the sport has taken motorcross to the masses.  Arenacross, Supercoss and freestyle all have found strong fan base, especially among young fans” – USA Today,. “ Since 2005 when we showed up at the motocross races with our Makita rig, our commitment to the fans, the teams and the motocross discipline has continued to grow each year,” said Brent Withey, Makita Brand Director. “When you look out in the parking area it’s all about lifted trucks with tool boxes in the back. That’s our customer, the one with a power tool in his hand all week and a hand on the throttle all weekend. Our partnership with motocross is an awesome opportunity for fans to experience Makita’s leading innovation.”  “ The Supercross series can probably make a valid argument they’ve usurped NASCAR’s crown of the fastest growing sport in America.” – Matt McLaughlin, Speedfx.com Media Buzz
2012 Monster Energy AMA Supercross, an FIM World Championship, Schedule January 7 - Angel Stadium - Anaheim, Calif. January 14 - Chase Field - Phoenix January 21 - Dodger Stadium - Los Angeles January 28 - Overstock.com Stadium - Oakland February 4 - Angel Stadium - Anaheim, Calif. February 11 - Qualcomm Stadium - San Diego February 18 - Cowboys Stadium - Arlington, Texas February 25 - Georgia Dome - Atlanta  March 3 - Edward Jones Dome - St. Louis March 10 - Daytona Int'l Speedway - Daytona, Fla.* March 17 - Lucas Oil Stadium - Indianapolis March 24 - Rogers Centre - Toronto, ON March 31 - Reliant Stadium - Houston April 14 - Louisiana Superdome - New Orleans April 21 - Qwest Field - Seattle April 28 - Rice-Eccles Stadium - Salt Lake City May 5 - Sam Boyd Stadium - Las Vegas
Freestyle Motocross  is both an indoor and outdoor venue that starts in August and ends in November.  There are 8 rounds (16 contests, Friday and Saturday events at each round) that go to 8 states across the country.  The series is nationally televised on NBC and regionally on Fox Sports Net.  Freestyle Motocross is also included into the Summer X Games and are nationally televised on ESPN2.  Each round consists of three rounds of a timed jumping routines made up by each rider.  The International Freestyle Motocross Association sanctions the series.  Races and are promoted and tickets distributed through Feld Entertainment.  Only a couple of riders that compete in Freestyle Motocross also compete in the Motocross and Supercross Series.  They do however have some previous racing experience.
Advertising Benefits at the Events Partnership We can be very creative/unique with the design and use of logos on all race equipment including the bikes, helmets, clothing, support vehicles, and race haulers,  In addition, we will seek other corporate sponsors looking to sell space of the following list of assets. Exposure The Slater Skins, Slater Shield  and front fender Helmets lower jaw area Transporter, hospitality center and display vehicle Racing gear incorporating sponsors brand/logo Pit attire/mechanics shirts Pit boards Podium attire and towel Water bottle Awnings and tenting with pit set up 10 X 10 display booth within team pits
Rider Uniform Concept Place you logo any where
licensing deals could include:   Track side tee shirts sales  Replica toys (Jakks Pacific) Games (THQ) Wireless (Boost Mobile) Licensing Deal Concepts
Media Logo/Brand ID in all media  All team references to media will include your name On air TV, radio and web casts will refer to Company X All media and marketing rights to team riders Weekly Team press releases  Team website with a sponsor link Integrated PR campaign In-Market media interviews Public appearances Radio Call-Ins Charity Events Benefit from other team and athlete sponsors advertising
The Opportunity Sponsorship Extensions Marketing/advertising campaigns Product integration Brand launch Athlete appearances at retailers, demos, concerts, etc. On-site autograph signings Hosts of company parties, seminars and corporate functions PR appearances for the brand Co-op promotional programs with teams endemic sponsors Cause marketing ( i.e. toy drives, appearances at Children’s Hospitals, etc.)
The Fans are second to none
Contact Information John Slater 203 878 2379 [email_address] www.srpinternational.com

SRP Motocorss Advertising Proposal

  • 1.
    SLATER RACING PRODUCTS,INC. Motocross Advertising Proposal
  • 2.
    Slater Racing Products,Inc. (SRP) provides the opportunity for major corporate sponsors to reach a desirable new market segment. This is achieved through advertising via products like its exclusive “Slater Skins,” as well as selling corporate sponsorships, all targeted to penetrate this fast-growing and lucrative extreme sports market. SLATER RACING PRODUCTS INC. Mission Statement
  • 3.
    SRP , Inc.was incorporated in 1995. John Slater, founder and CEO, has a deep knowledge of the motocross industry as a sports enthusiast, professional competitor, sports promoter, and plastics manufacturer. SRP has been operating for 15 years and has a reputation for high quality and innovation. Over the past decade, the motocross industry has grown, gaining exposure to a wider audience. The demand for our products and services has increased accordingly. The time is right for Slater Racing Products to take motocross marketing to the next level. SLATER RACING PRODUCTS, INC.
  • 4.
    No other sport,and no other promoter, even comes close. Motocross riders are the modern day daredevils and rock stars. Freestyle, Supercross and Motocross continue to fill arenas around the world. It is the highest ra te d and most popular event of the summer X-Games and a headlining event on ESPN, CBS, Live NBC, Live Speed TV, ABC Wide World of Sports, MTV and Fuel TV . It's the only extreme sport that hits not only the youth market, but transcends it to a broad NASCAR - like demographic : young men, families, women and kids. Kids love it and know the riders by name. SLATER RACING PRODUCTS, INC.
  • 5.
    Slater Skins area unique product that SRP brings to the table. They create a marketing venue that gives clients maximum exposure and this sets us apart from any other sports marketers in this class . WHY SLATER RACING PRODUCTS? Before After
  • 6.
    Sponsorships and marketingcompetition is currently smaller scale, individual efforts that have grown from the need that riders and others have had to raise capital. The market itself is newer and full of potential for an organized and experienced group to capitalize on the growth of the industry. SLATER RACING PRODUCTS, INC.
  • 7.
    We plan toapproach this market with the same vision that NASCAR had: Create a comprehensive mainstream media outlet for high-end corporate clients to get maximum product exposure. Slater Racing Products New Marketing Opportunities
  • 8.
    We have witnessedthe rapid growth of NASCAR in recent years…our sport of AMA motocross is undoubtedly next to earn its’ due. The rise in popularity is evident with the start of each season. A strong sanctioning body, major sponsorships, televised events, corporate involvement and media coverage are all bringing the sport to the next level.
  • 9.
    Our Newest Product Slater Shields
  • 10.
    The Transporter andVIP Tent Your Logo Here
  • 11.
    Supercross isan indoor venue that starts in January and ends with a season finale in May (Las Vegas). There are 16 rounds (32 races, 16 250cc-class races and 16 450cc-class races) that go to 13 states across the country. The series is nationally televised on Speed TV and on CBS. The 250cc-class 1-hour broadcast and 450cc-class 1-hour broadcast same day and next day. The American Motorcycle Association sanctions the series. Races are promoted and tickets are distributed through Feld Entertainment . Each round consists of 2 heats with 20 riders. After the 2 heat races for each class 250cc and 450cc, riders that don’t make it into the main event go to a semi-qualifying race. There are separate semi-qualifying races for each heat and class. If riders still do not make the cut, they go to a “Last Chance Qualifier (LCQ).” Then there is a main event for each class. The 250cc class main event is 15 laps with 22 riders while the 450cc class main event is 20 laps with 20 riders. The same riders that race in the Motocross venues also race in the Supercross Series and vice versa .
  • 12.
    Supercross Why thisworks for you Total Pit Attendance………………………………………………………...233,696 Average Pit Attendance……………………………………………………...16,693 Total Live Event Attendance……………………………………………….741,259 Average Live Event Attendance…………………………………………….46,329 SupercrossOnline.com Pageviews (Dec-Apr)………………………….5,827,731 SupercrossOnline.com Unique Users (Dec-Apr)……………………...1,400,937 SupercrossOnline.com Visits (Dec-Apr)………………………………..1,645,403 Total One Hour CBS Broadcasts…………………………………………………..9 Average CBS Rating………………………………………………………….....0.64 Average Number of Households per CBS Broadcast……………………734,667 Total Number of Households for all CBS Broadcasts…………………6,612,000 Total One Hour Speed Broadcasts……………………………………………….76 Total Three Hour Live Speed Broadcasts………………………………………...5 Average Original Speed Broadcast Ratings…………………………………..0.17 Average Number of Households per Original Speed Broadcast………125,000 Total Number of Households for all Speed Broadcasts6,………………156,000 Total Number of Supercross Ads within Industry Publications…………………6 Number of Facebook Followers……………………………………………..63,017 Number of Myspace Followers………………………………………………10,295 Number of Twitter Followers…………………………………………………..3,837 Number of YouTube Views…………………………………………………795,093
  • 13.
    Motocross Motocross: Motocross is an outdoor venue that starts in May and ends in September. There are 12 rounds (24 races, 12 250cc-class races and 12 450cc-class races) that go to 12 states across the country. The series is nationally televised on Speed TV with the 250cc-class 1-hour broadcast and a 450cc-class 1-hour broadcast Live and or next day. The American Motorcycle Association sanctions the series. Each round consists of multiple qualifying until each class is filled up with 40 riders per main event. Each main event is 30minutes, plus two laps. The same riders that race in the Supercross venues also race in the Motocross Series and vice versa.
  • 14.
    Motocross Why ThisWorks for you In 2010, the series television package continued to expand as more Americans than ever were able to watch Motocross via our domestic distribution. The series was broadcast nationally across NBC and SPEED TV, with NBC hosting THREE hours of LIVE television with races from High Point, RedBud and Unadilla. SPEED TV increased its already extensive coverage, increasing their 2010 coverage by 12% and adding FOUR more LIVE hours, a pair of 250 races and SEVENTEEN more hours that were broadcast via same- and next-day delays. Our coverage has come a long ways in just two short years when the races were often 5-7 days delayed broadcasts on Outdoor Life Network and SPEED TV. The television ratings on NBC and SPEED TV displayed continued strength in 2010. Coverage on NBC remained a strong Fixture within NBC Sports. The three hour-long broadcasts generated 2.6million viewers. SPEED TV showed a 34% increase in average viewership throughout the 2010 season. Specifically, viewership of the 450 Class saw a steady 15% increase, while the 250 Class showed an average increase of 38% from 2009 to 2010. With 38 Hours of programming 207 Million Households 80 + Countries , 6 Continents This is a great fit for any company to Brand their Name 􀁆􀀒􀀑
  • 15.
    “ Motocross hassuddenly become extreme. Extremely popular that is. The dirt-flinging, elbow-bashing event long has been the tattooed bad boy of motorsports. But the recent surge of three variations of the sport has taken motorcross to the masses. Arenacross, Supercoss and freestyle all have found strong fan base, especially among young fans” – USA Today,. “ Since 2005 when we showed up at the motocross races with our Makita rig, our commitment to the fans, the teams and the motocross discipline has continued to grow each year,” said Brent Withey, Makita Brand Director. “When you look out in the parking area it’s all about lifted trucks with tool boxes in the back. That’s our customer, the one with a power tool in his hand all week and a hand on the throttle all weekend. Our partnership with motocross is an awesome opportunity for fans to experience Makita’s leading innovation.” “ The Supercross series can probably make a valid argument they’ve usurped NASCAR’s crown of the fastest growing sport in America.” – Matt McLaughlin, Speedfx.com Media Buzz
  • 16.
    2012 Monster EnergyAMA Supercross, an FIM World Championship, Schedule January 7 - Angel Stadium - Anaheim, Calif. January 14 - Chase Field - Phoenix January 21 - Dodger Stadium - Los Angeles January 28 - Overstock.com Stadium - Oakland February 4 - Angel Stadium - Anaheim, Calif. February 11 - Qualcomm Stadium - San Diego February 18 - Cowboys Stadium - Arlington, Texas February 25 - Georgia Dome - Atlanta March 3 - Edward Jones Dome - St. Louis March 10 - Daytona Int'l Speedway - Daytona, Fla.* March 17 - Lucas Oil Stadium - Indianapolis March 24 - Rogers Centre - Toronto, ON March 31 - Reliant Stadium - Houston April 14 - Louisiana Superdome - New Orleans April 21 - Qwest Field - Seattle April 28 - Rice-Eccles Stadium - Salt Lake City May 5 - Sam Boyd Stadium - Las Vegas
  • 17.
    Freestyle Motocross is both an indoor and outdoor venue that starts in August and ends in November. There are 8 rounds (16 contests, Friday and Saturday events at each round) that go to 8 states across the country. The series is nationally televised on NBC and regionally on Fox Sports Net. Freestyle Motocross is also included into the Summer X Games and are nationally televised on ESPN2. Each round consists of three rounds of a timed jumping routines made up by each rider. The International Freestyle Motocross Association sanctions the series. Races and are promoted and tickets distributed through Feld Entertainment. Only a couple of riders that compete in Freestyle Motocross also compete in the Motocross and Supercross Series. They do however have some previous racing experience.
  • 18.
    Advertising Benefits atthe Events Partnership We can be very creative/unique with the design and use of logos on all race equipment including the bikes, helmets, clothing, support vehicles, and race haulers, In addition, we will seek other corporate sponsors looking to sell space of the following list of assets. Exposure The Slater Skins, Slater Shield and front fender Helmets lower jaw area Transporter, hospitality center and display vehicle Racing gear incorporating sponsors brand/logo Pit attire/mechanics shirts Pit boards Podium attire and towel Water bottle Awnings and tenting with pit set up 10 X 10 display booth within team pits
  • 19.
    Rider Uniform ConceptPlace you logo any where
  • 20.
    licensing deals couldinclude: Track side tee shirts sales Replica toys (Jakks Pacific) Games (THQ) Wireless (Boost Mobile) Licensing Deal Concepts
  • 21.
    Media Logo/Brand IDin all media All team references to media will include your name On air TV, radio and web casts will refer to Company X All media and marketing rights to team riders Weekly Team press releases Team website with a sponsor link Integrated PR campaign In-Market media interviews Public appearances Radio Call-Ins Charity Events Benefit from other team and athlete sponsors advertising
  • 22.
    The Opportunity SponsorshipExtensions Marketing/advertising campaigns Product integration Brand launch Athlete appearances at retailers, demos, concerts, etc. On-site autograph signings Hosts of company parties, seminars and corporate functions PR appearances for the brand Co-op promotional programs with teams endemic sponsors Cause marketing ( i.e. toy drives, appearances at Children’s Hospitals, etc.)
  • 23.
    The Fans aresecond to none
  • 24.
    Contact Information JohnSlater 203 878 2379 [email_address] www.srpinternational.com