Presentation from #

1. Recruitment via Mobile
The UK’s biggest survey of mobile recruitment
activity and attitudes
Dan Beynon, Commercial Director, Educate
danb@educate-direct.com
@danbeynon
02079021200

2. Who are Educate? Educate work exclusively with the following media
channels to help organisations recruit students and staff:

3. ‘Shots’ - Permission Based Messaging with
Everything Everywhere
What is Shots?
Permission based messaging service that enables
organisations to engage and interact directly
with the Orange and T-mobile audience
How big is the audience?
Currently 3.5 Million customers across Orange
and T-mobile in the UK. This number will reach 6
million by May 2012
What targeting is possible?
•Age
•Geo
•Profiling
•Geo-fencing
•Handset

4. The Survey – 5th – 8th April 2012
Who took part in the survey?
• Invitation sent to 728,273 Orange
and T-mobile users
• UK – wide
• Aged between 16 and 86
• 32,239 people took part
• 7405 female
• 6683 male
• 18,151 not specified
• 25,000+ answered all 4 questions

5. The Survey – 5th – 8th April 2012

6. The Results
Yes: 17,520
No: 6,813

7. The Results
Yes: 15,714
No: 9,229

8. The Results
Yes: 12,556
No: 13,603

9. The Results
Of the 13,603 that have not yet applied via
mobile would they consider doing so?
Yes: 10,704
No: 2,899

10. The Results
Yes: 25,075
No: 4,776

11. Freetext responses
‘Certainly’
‘Definitely’
‘Depended on content and frequency suitability etc.’
‘Hell yeah I would especially if there’s any plumber
opportunities going.’
‘I am retired now, but I would have welcomed it.’
‘I do already and its very useful’
‘I would be more then happy to receive information
helping me improve in my career’
‘No but I think work places should have text message
service for people to apply for jobs.’
‘Would save a lot of paperwork.’

12. Freetext responses
‘2 slow’
‘A bit puzzling but did manage.’
‘A bit slow but got there in da end’
‘Because its too long loading’
‘Could only get half the information’
‘Easier and handy’
‘Easier because its on the go’
‘Easier on a computer’
‘Easy as job site I used had a mobile format for there site’
‘Good but prefer bigger screen and faster downloads’
‘Good, but attachments not condensed?’
‘Had to refer to full site for full details’

13. Freetext responses
‘I have and that is the job I have now’
‘I have applied for jobs using my mobile and would
recommend it’
‘I have but most of the time you can't.’
‘I have but would be easier if they had a wap site’
‘I have done many times’
‘I have not applied but I would use such a service’
‘I have not but I would consider it’
‘I have not but I would consider it as a good way of doing
applying’
‘I have not but I would definitely consider it.’
‘I have not but I would if I could’
‘I have not but if I had the chance to then yes its fast and
easier’

14. Freetext responses
‘Yes why not? People nowadays are always on their mobile
phones browsing the web’
‘Yes, because nowadays everyone uses a mobile phone with
internet accessibility and for people on the go it would be more
convenient.’
‘Yes, it makes life easier for mobile users’
‘Yes, mobile technology is advancing incredibly’
‘Yes, nowadays many people surf the internet via mobiles so it
would be very handy to have an alternative’
‘Yes, they could create an app about their organisation’
‘Yes, you can apply on the move. Save your CV to your phone
etc and save time.’
‘Yes, Because Most People Have SmartPhones Nowadays and
its Quicker.’

15. The Survey – 5th – 8th April 2012
Some initial conclusions...
• Huge interest in receiving career related info on mobile
• 63% of respondents have searched for jobs on their mobile
• They like the idea of searching on mobile
• The job search experience is often not a good one
• Nearly half have applied via mobile and the rest would like to
• 84% think companies should have mobile enabled sites

16. For more information please contact:
Dan Beynon, Commercial Director, Educate
danb@educate-direct.com
@danbeynon
02079021200