7. Definitions
• Need : require (something) because it is essential or
very important rather than just desirable
• Want : have a desire to possess or do (something); wish
for.
• Pornography : printed or visual material containing
explicit description or display of activity intended to
stimulate excitement.
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12. Understand what’s driving your wants
• 88% of UK job seekers have used a mobile device to
search for jobs in the last year.
– 70,000 visits – 22% mobile (13% phone + 9% tablet)
– 27,000 visits – 50% mobile (40% phone + 11% tablet)
– 106,000 visits – 32% mobile (16% phone + 16% tablet)
• 63% of HR Managers use video to interview candidates
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17. My challenge to you
• Your needs should be clear, but can you honestly say
you’ve nailed that level?
• Your wants maybe less clear, but are they set out?
• Talk openly about your disappointing RECRUITMENT
pornographic experiences.
• What do you fantasize about (in a RECRUITMENT
sense)? Inc. any massively +ve experiences.
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