For at opnå succes skal du kunne måle den.
Men hvordan måler man succes? Er antal sidevisninger, signups, besøgstid eller salg din vigtigste succesindikator?
Kom videre på: http://1508.dk/services/digital-strategi
Kom videre på: http://1508.dk/services/digital-strategi
Se video: https://vimeo.com/110124261
Website. Done. Nyhedsbrev. Check. Social. Jep.
Så kom du i luften med endnu en samlet digital portefølje. Og hvad så?
Hør digital strateg Kasper Brødsgaard fortælle, hvorfor arbejdet med de digitale kanaler naturligt nok først starter når de er i luften, og få konkret vejledning til at arbejde med optimization og resultater.
Hvordan bygger man en digital onboarding service?1508 A/S
De fleste virksomheder misser i dag et kæmpe potentiale, når nye medarbejdere starter. Det tager nemlig typisk et halvt år for en akademisk medarbejder at være fuldt arbejdsdygtig på en ny arbejdsplads. Til denne Morgenbooster præsenterede Christian Harpelund, CEO i Onboarding Group, og Klaus Bundvig, ansvarlig for produktudvikling i 1508, den nye digitale onboarding service og samarbejdet mod at udvikle den.
Effektiv digital organisation + Claus Venlov, Bonnier Publ.1508 A/S
Tilmeld dig kommende oplæg og se tidligere Morgenboostere på www.1508.dk/morgenbooster
Komvidere på: http://1508.dk/services/digital-strategi
Nu med gæsteoptræden af Claus Venlov, Digital Concept Developer fra Bonnier Publications.
Det er på tide at tage emnet fra en af forårets mest populære morgenboostere op igen. Denne gang får vi nemlig besøg af Claus Venlov fra Bonnier Publications.
Du skal komme og høre, hvordan man organiserer sig til 100 % digital værdiskabelse og hvorfor en webmanager snart hedder Chief Digital Officer. Vores bud er at dele indholdsorganisationen op i udvikling, drift og videndeling.
Claus Venlov fra Bonnier har en endnu mere simpel model. Kom og hør hans konkrete erfaringer med først at skabe digitale resultater under radaren, før du ansætter dig til en dyr indholdsorganisation.
Her er Best Practice - lige til at tage med i lommen.
Effektiv Digital Organisation / Morgenbooster / 26. marts 20141508 A/S
Denne præsentation er fra vores Morgenbooster ' Effektiv Digital Organisation', der blev afholdt d. 26. marts 2014.
Oplægget sætter fokus på rollen som Chief Digital Officer - den digitale diktator, som vi ser en voksende behov for. Én digital tovholder på tværs af organisationen.
Se flere Morgenbooster-præsentationer på 1508.dk/morgenbooster
Kom videre på:
http://1508.dk/services/digital-strategi
http://1508.dk/services/website
Digitizing Shopping Malls with Location IntelligenceJuly Systems
In todays’ malls, high value loyalty shoppers are not recognized until check out. What if that could be changed and members could be engaged instantaneously at the beginning of their shopping experience? Every physical building in the world has the potential to engage and build relationships with visitors walking through the door. Despite this opportunity, only a small number of physical spaces are using location technologies to improve customer experience and understand visitor behavior.
Kom videre på: http://1508.dk/services/digital-strategi
Se video: https://vimeo.com/110124261
Website. Done. Nyhedsbrev. Check. Social. Jep.
Så kom du i luften med endnu en samlet digital portefølje. Og hvad så?
Hør digital strateg Kasper Brødsgaard fortælle, hvorfor arbejdet med de digitale kanaler naturligt nok først starter når de er i luften, og få konkret vejledning til at arbejde med optimization og resultater.
Hvordan bygger man en digital onboarding service?1508 A/S
De fleste virksomheder misser i dag et kæmpe potentiale, når nye medarbejdere starter. Det tager nemlig typisk et halvt år for en akademisk medarbejder at være fuldt arbejdsdygtig på en ny arbejdsplads. Til denne Morgenbooster præsenterede Christian Harpelund, CEO i Onboarding Group, og Klaus Bundvig, ansvarlig for produktudvikling i 1508, den nye digitale onboarding service og samarbejdet mod at udvikle den.
Effektiv digital organisation + Claus Venlov, Bonnier Publ.1508 A/S
Tilmeld dig kommende oplæg og se tidligere Morgenboostere på www.1508.dk/morgenbooster
Komvidere på: http://1508.dk/services/digital-strategi
Nu med gæsteoptræden af Claus Venlov, Digital Concept Developer fra Bonnier Publications.
Det er på tide at tage emnet fra en af forårets mest populære morgenboostere op igen. Denne gang får vi nemlig besøg af Claus Venlov fra Bonnier Publications.
Du skal komme og høre, hvordan man organiserer sig til 100 % digital værdiskabelse og hvorfor en webmanager snart hedder Chief Digital Officer. Vores bud er at dele indholdsorganisationen op i udvikling, drift og videndeling.
Claus Venlov fra Bonnier har en endnu mere simpel model. Kom og hør hans konkrete erfaringer med først at skabe digitale resultater under radaren, før du ansætter dig til en dyr indholdsorganisation.
Her er Best Practice - lige til at tage med i lommen.
Effektiv Digital Organisation / Morgenbooster / 26. marts 20141508 A/S
Denne præsentation er fra vores Morgenbooster ' Effektiv Digital Organisation', der blev afholdt d. 26. marts 2014.
Oplægget sætter fokus på rollen som Chief Digital Officer - den digitale diktator, som vi ser en voksende behov for. Én digital tovholder på tværs af organisationen.
Se flere Morgenbooster-præsentationer på 1508.dk/morgenbooster
Kom videre på:
http://1508.dk/services/digital-strategi
http://1508.dk/services/website
Digitizing Shopping Malls with Location IntelligenceJuly Systems
In todays’ malls, high value loyalty shoppers are not recognized until check out. What if that could be changed and members could be engaged instantaneously at the beginning of their shopping experience? Every physical building in the world has the potential to engage and build relationships with visitors walking through the door. Despite this opportunity, only a small number of physical spaces are using location technologies to improve customer experience and understand visitor behavior.
Discover Actionable Customer Insights & Drive Customer EngagementJuly Systems
A location-based technology solution that allows you to connect with visitors from the moment they enter your premises. Get actionable insights into customer behavior and drive mobile customer engagements.
WiFi Analytics vs. Beacon Analytics - Which is the best location intelligence...July Systems
Wifi analytics vs. Beacon analytics - WiFi and Beacons are the top two technologies used in retail stores for in store analytics, customer engagement, and consumer behaviour insights. Let's look at which technology is better for in-location analytics.
Til morgenboosteren Digital Transformation i SKAT fortalte Richard Hanlov, underdirektør i SKAT, om hvorfor SKAT har etableret en digital innovationsenhed i hjertet af SKAT, og hvad målene er for denne satsning. Mikkel Jespersen, partner i 1508, fortalte om samarbejdet med SKAT i den nye innovationsenhed. Og præsenterede de metoder og konkrete digitale løsninger, som SKAT arbejder med.
Morgenbooster #70 | Hvorfor nøjes med at være den bedste?1508 A/S
Hør hvordan LB Forsikring satte konkrete mål for hvad de ville med deres website. Et af målene: at hæve deres i forvejen meget høje kundetilfredshed. Faktisk den højeste i branchen. Men hvordan hæver man en kundetilfredshed med et website og hvordan måler man, at det sker?
Se video fra Morgenboosteren: http://1508.dk/morgenbooster/hvorfor-noejes-med-at-vaere-den-bedste/
2013 var året hvor Responsive web design for alvor slog i igennem på alverdens platforme. På denne Morgenbooster fortalte vi om vores kunders erfaringer med responsive designog forsøgte samtidig at give et bud på, hvor responsive design er på vej hen i 2014.
Kom videre på:
http://1508.dk/services/website
http://1508.dk/services/responsive-design
På den sidste Morgenbooster delte Jens Munk, Senior Designer, og Hjørdis Thorborg, Brand Experience Designer, vores konkrete erfaringer med at udfolde og levendegøre nogle af Danmarks kendte brands. Se eller gense Morgenboosteren og få indblik i vores tilgang.
How do we make good ideas come to life in large organizations? Design Thinking and MVP's works fine as a framework for testing the viability of new ideas, but it leaves a need for a structured way on how to bring them from the lab into real life solutions. So here's the receipt.
Morgenbooster #69 | Digital Transformation i SKAT - del 21508 A/S
I september 2015 lancerede SKAT de første digitale services, som specifikt er udviklet til mobilen. Siden da er der udviklet 19 digitale services, der er gjort tilgængelige via SKAT’s app. Og næsten 200 medarbejdere i SKAT er blevet trænet i den anvendte innovationsmetode, der tager afsæt i design tænkning frem for kravspecificering. Denne Morgenbooster fulgte op på initiativerne i SKAT og vi delte erfaringerne fra et år i den digitale centrifuge.
Se slides fra Morgenboosteren her: 1508.dk/morgenbooster/digital-transformation-i-skat-del-2/
Capture ROI Success in B2B Digital MarketingWinnie Ng
Is social media or digital marketing just influential and nice to
have for branding purpose? Unlike B-to-C campaign, is the ROI
hardly co-relate directly to sales impact? This
presentation is going to reveal how to effectively set the KPI for digital marketing and measure the digital marketing benefit to business, capture ROI and success.
Lean Innovation i Saxo Bank / Morgenbooster1508 A/S
Kom videre på www.1508.dk/services
På Morgenboosterne i 2014 har vi talt meget om Lean Startup som metode til at arbejde agilt med både strategi og eksekvering. Få virksomheder er endnu lykkedes med at anvende tilgangen i større skala. Men en af dem er Saxo Bank. En virksomhed der på kort tid har etableret sig som en vigtig spiller i den finansielle sektor, og som på mange fronter har redefineret konceptet ’bank’.
Webinar: “KPIs in Digital Marketing” - presented by Jacques WarrenAT Internet
In this webinar, Jacques Warren presents his successful methodology that he has been using to define Digital Marketing KPIs in many companies over the last 10 years.
- What is a KPI?
- Why are KPIs useful, even necessary?
- Carrying out a successful project of defining KPIs within your company
- Defining metrics which are adapted the most to your strategic objectives
Discover Actionable Customer Insights & Drive Customer EngagementJuly Systems
A location-based technology solution that allows you to connect with visitors from the moment they enter your premises. Get actionable insights into customer behavior and drive mobile customer engagements.
WiFi Analytics vs. Beacon Analytics - Which is the best location intelligence...July Systems
Wifi analytics vs. Beacon analytics - WiFi and Beacons are the top two technologies used in retail stores for in store analytics, customer engagement, and consumer behaviour insights. Let's look at which technology is better for in-location analytics.
Til morgenboosteren Digital Transformation i SKAT fortalte Richard Hanlov, underdirektør i SKAT, om hvorfor SKAT har etableret en digital innovationsenhed i hjertet af SKAT, og hvad målene er for denne satsning. Mikkel Jespersen, partner i 1508, fortalte om samarbejdet med SKAT i den nye innovationsenhed. Og præsenterede de metoder og konkrete digitale løsninger, som SKAT arbejder med.
Morgenbooster #70 | Hvorfor nøjes med at være den bedste?1508 A/S
Hør hvordan LB Forsikring satte konkrete mål for hvad de ville med deres website. Et af målene: at hæve deres i forvejen meget høje kundetilfredshed. Faktisk den højeste i branchen. Men hvordan hæver man en kundetilfredshed med et website og hvordan måler man, at det sker?
Se video fra Morgenboosteren: http://1508.dk/morgenbooster/hvorfor-noejes-med-at-vaere-den-bedste/
2013 var året hvor Responsive web design for alvor slog i igennem på alverdens platforme. På denne Morgenbooster fortalte vi om vores kunders erfaringer med responsive designog forsøgte samtidig at give et bud på, hvor responsive design er på vej hen i 2014.
Kom videre på:
http://1508.dk/services/website
http://1508.dk/services/responsive-design
På den sidste Morgenbooster delte Jens Munk, Senior Designer, og Hjørdis Thorborg, Brand Experience Designer, vores konkrete erfaringer med at udfolde og levendegøre nogle af Danmarks kendte brands. Se eller gense Morgenboosteren og få indblik i vores tilgang.
How do we make good ideas come to life in large organizations? Design Thinking and MVP's works fine as a framework for testing the viability of new ideas, but it leaves a need for a structured way on how to bring them from the lab into real life solutions. So here's the receipt.
Morgenbooster #69 | Digital Transformation i SKAT - del 21508 A/S
I september 2015 lancerede SKAT de første digitale services, som specifikt er udviklet til mobilen. Siden da er der udviklet 19 digitale services, der er gjort tilgængelige via SKAT’s app. Og næsten 200 medarbejdere i SKAT er blevet trænet i den anvendte innovationsmetode, der tager afsæt i design tænkning frem for kravspecificering. Denne Morgenbooster fulgte op på initiativerne i SKAT og vi delte erfaringerne fra et år i den digitale centrifuge.
Se slides fra Morgenboosteren her: 1508.dk/morgenbooster/digital-transformation-i-skat-del-2/
Capture ROI Success in B2B Digital MarketingWinnie Ng
Is social media or digital marketing just influential and nice to
have for branding purpose? Unlike B-to-C campaign, is the ROI
hardly co-relate directly to sales impact? This
presentation is going to reveal how to effectively set the KPI for digital marketing and measure the digital marketing benefit to business, capture ROI and success.
Lean Innovation i Saxo Bank / Morgenbooster1508 A/S
Kom videre på www.1508.dk/services
På Morgenboosterne i 2014 har vi talt meget om Lean Startup som metode til at arbejde agilt med både strategi og eksekvering. Få virksomheder er endnu lykkedes med at anvende tilgangen i større skala. Men en af dem er Saxo Bank. En virksomhed der på kort tid har etableret sig som en vigtig spiller i den finansielle sektor, og som på mange fronter har redefineret konceptet ’bank’.
Webinar: “KPIs in Digital Marketing” - presented by Jacques WarrenAT Internet
In this webinar, Jacques Warren presents his successful methodology that he has been using to define Digital Marketing KPIs in many companies over the last 10 years.
- What is a KPI?
- Why are KPIs useful, even necessary?
- Carrying out a successful project of defining KPIs within your company
- Defining metrics which are adapted the most to your strategic objectives
A Guide to Social Media Marketing MeasurementMark Schaefer
Stuck on how to measure your social media marketing efforts? Here's practical advice from a leading marketing authority that may help you move forward.
Why governance should be part of every digital marketing strategydelaware I digital
Every digital marketer should add a governance layer to their digital strategy. Only an integrated approach that ties organizational change to your digital strategy, will help you move forward.
What’s Your Cost Per Impression (Really) Telling You?Ensighten
John Wyllie
What’s Your Cost Per Impression (Really) Telling You?
By Raymond Sandy Kartopawiro
Sr. Marketing Intelligence Consultant, Internet Advantage
White paper 07 Digital strategy - publication Anderson MacGyverGerard Wijers
Technologie en data zijn essentiële onderdelen van je strategie. De onvermijdelijke fusie van bedrijfsstrategie en IT-strategie bepalen het succes van organisaties in de digitale wereld. Wij introduceren een 2x2 model die helpt bij het bepalen van de strategische focus van jouw digitale ambitie. Ieder kwadrant is voorzien van handvaten van hoe je succesvol kunt zijn en van aansprekende voorbeelden. Ontdek de mogelijkheden om succesvol te zijn in de digitale wereld.
Technologie en data zijn essentiële onderdelen van je strategie. De onvermijdelijke fusie van bedrijfsstrategie en IT-strategie bepalen het succes van organisaties in de digitale wereld. In ons white paper introduceren we een 2x2 model die helpt bij het bepalen van de strategische focus van jouw digitale ambitie. Focus je op het digitaliseren van producten & processen, op slimme integratie, op ultieme klantconnectie of ga je voor een eco-systeem met bijbehorende platformbenadering? Ieder kwadrant is voorzien van handvaten van hoe je succesvol kunt zijn en van aansprekende voorbeelden. Ontdek de mogelijkheden om succesvol te zijn in de digitale wereld. Bekijk ons white paper en laat je inspireren: www.andersonmacgyver.com/publicaties
White paper #07: Digital strategy - building your company's vision and journey towards being digital
Wil je weten hoe dit model toegepast kan worden als onderdeel van het bepalen van je digitale strategie? Neem contact met ons op, we vertellen er graag meer over.
Rethinking Your Ad Spend: 5 Tips for intelligent digital advertisingChartio
For those of us in charge of ad spend, we know there’s a lot of data to dig through - Google Adwords, DoubleClick, Facebook, LinkedIn, Bing, TubeMogul, Brightroll, etc. At any given time, you have dozens of ad campaigns running, all of which generate hundreds of thousands of events left to be analyzed and ROI to be proven.
Trying to make sense of all your data and attribute every channel’s impact to your marketing funnel can seem like an impossible task.
We’re seeing many of the Google Ads trends and changes we predicted come to life as we approach the mid-way point in the year.
So how can you learn from your Google Ads performance so far to maintain growth through the rest of 2022?
We’ve got the info you need to get over the half-way hump and finish the year strong! Check out these webinar slides to learn:
• How to audit your 2022 Google Ads performance so far
• Data and insights to help maintain ROI through the second half of the year
• New Google Ads tips to capture and nurture leads
We saw a lot of changes in Google Ads last year, and as privacy and technology grows, we can expect to see even more.
So what’s changing and how do you need to adapt?
We've got the inside scoop (literally!). Check out these webinar slides to learn:
• Google Ads evolution and trends for 2022.
• Data and insights on impression share & click inflation.
• New ideas to try, keyword strategies, and more!
The Road to Digital Maturity for Investment ManagersKurtosys Systems
Digital maturity is one way of gauging a company's level of success on their road to digital transformation; and there are many factors involved in assessing this. In this white paper we focus on five areas that, from our experience, play a vital role in theroad to digital maturity with investment managers in mind.
How to Create a More Customer-Focused Commerce ModelPerficient, Inc.
As technology seeps into every corner of our daily lives, both consumers and B2B buyers readily turn to digital commerce to find exactly what they need. And, their expectations for companies to deliver top-notch experiences grow higher by the day. While some businesses have upped their game, others are struggling to respond and digitally transform to meet these expectations.
Guest speaker, Anjali Yakkundi, an analyst with Forrester, and Steve Gatto, Perficient Digital’s Commerce & DX specialist, delivered an informative session in which they explored three ways customer experiences are changing within commerce business models. They covered:
-The key factors to help transform your customer experience
-The importance of customer identity across all go-to-market strategies and channels
Kreaton Advertisers - Agency Credentials Kevin Luthia
Kreaton Advertisers, a state of the art digital advertising agency which believes in delivering the most successful and result oriented digital experiences
Digital Marketing & Digital Transformation - Automate and Redefine Your Busin...Smartinfologiks
The use of digital channels and tools for promoting products or services is known as digital marketing. However, digital transformation refers to the strategic process of leveraging technology to transform and improve a business's entire operations and customer value proposition. Digital marketing is a component of digital transformation, which encompasses a more comprehensive set of changes that can affect many aspects of a business, extending beyond just marketing.
Smartinfologiks - The end-to-end digital marketing solution providers in India possesses a detailed association with technology. With a decade-year-old of experience, we serve 360-degree business solutions that help initiate more traffic and conversions to your business. We’re backed up by a team of adroit developers, designers, and marketers who’re skilled and proficient enough in developing, designing, and marketing your business through organic methods.
Understanding Digital Transformation
The powerful tool that can optimize business processes and deliver tangible results, making use of emerging technologies,
all the while focusing on delivering a better experience for the customers.
[Webinar] How To Be A Data-Driven Marketing Powerhouse With Predictive Analyt...Mintigo1
To view the full webinar, please visit:
http://www.mintigo.com/how-to-be-a-data-driven-marketing-powerhouse-with-predictive-analytics-big-data/
Description:
How is it that b-to-b marketers have more data sources than ever before, but many are still in the dark about how to reach more of the right prospects? Sometimes the sheer volume of data can seem overwhelming, but it doesn’t have to be. In fact, with the right processes, skills and tools, many companies are transforming their approach to demand creation and letting data do the work for them.
Marketers need to make decisions in a data-rich environment, where vast amounts of customer data are flowing not only from the company’s internal systems such as CRM, marketing automation and web analytics, but also from external sources such as social, mobile, and other sources that can be found all over the web. But how do you separate the good data that signify buying signals from the noise found in the rest of the data? And what new skills and processes bring them to life?
In this dynamic session, we’ll hear from thought leaders from LinkedIn, SiriusDecisions and Mintigo on the best strategies for taking a data-driven approach to marketing. They will address key considerations and best practices to answer essential questions around:
-How the explosion of big data and emerging predictive technologies is transforming the marketing discipline
-Examples of marketers at leading companies are effectively utilizing big data & predictive analytics
-Recommendations for preparing your marketing team to become a data-driven organization
The Speakers:
- Russ Glass, Head of Products at LinkedIn
- Megan Heuer, VP & Group Director, Data-Driven Marketing at SiriusDecisions
- John Bara, President & CMO at Mintigo
Designing for What If (instead of as if) - Morgenbooster1508 A/S
Design, as a craft, has evolved. It has shifted from focusing solely on shapes and colors to encompassing a mindset and methodology that we can leverage to create anything – from meaningful digital solutions to societal change.
Morgenbooster: Storytelling in Identity Design1508 A/S
Since the dawn of day, stories have been shared and passed along between people to create a sense of meaning and belonging. People remember great stories. Branding is both an idea and an image that people have of a product, service, or company.
Design Storytelling affects your audience by tying the idea and image together—in a visceral way. In this morning booster, we share our views on how to create a visual concept where everything blends together and share cases where the identity design is telling a unique story about the brand it is a visual representation of.
AI and Design Vol. 2: Navigating the New Frontier - Morgenbooster1508 A/S
Join us for the eagerly anticipated Volume 2 of our Morgenbooster, where we delve deeper into the rapidly evolving landscape of AI in design. This session promises to be an exploratory journey through the latest advancements within AI.
Uncertainty as a Business and Design Tool - Morgenbooster1508 A/S
In today's rapidly evolving world, the relevance of future-proofing your business cannot be overstated. But how do you make change an integral part of your strategy?
Lowww: How to design for a low carbon world wide web - Morgenbooster1508 A/S
Browsing the internet for inspiration for your next vacation is as bad for the environment as actually traveling there by plane. Well, at least on a large scale. That is because accumulated, the internet emits the same amount of CO2 as the airline industry.
Ai and Design: When, Why and How? - Morgenbooster1508 A/S
This year, A and I became the probably most used letters in the alphabet. Time to reflect upon the role we play as designers in an increasingly AI-driven landscape.
The internet emits the same amount of CO2 as aviation. Find out why and get actionable insight into how we might reduce our digital products’ carbon footprint.
The Power of Words: Why Writing is Designing too Morgenbooster1508 A/S
Do you have a digital service, website or app? Then you probably need a UX writer. Find out how UX writing can tie together value proposition and user experience.
User centricity, hypothesising and prototyping. These are some of the core principles of Design Thinking. By empathising with a group of people, these principles promise to reduce uncertainty about what problems to solve for whom and how.
How do you turn pension, a difficult and perhaps a bit boring subject, into simple and relevant messages for 350,000 members? That is what this Morgenbooster will answer.
During this Morgenbooster, we will dive into the understanding of digital design systems, and why they have become increasingly popular.
What are they? How do they work? What will you gain from building one? And last, but not least we will take you through a couple of tangible experiences and journeys of building such a system.
Throughout the talk we will be sharing experiences from both a design and development perspective.
And hopefully we will all have the feeling of getting one step closer to a design system, which meets all the requirements in modern digital design. A system where all services, assets and communications are designed from one central place to evoke both emotions in a coherent brand experience and support the functional necessities of today’s dynamic business strategies.
Morgenbooster 1508 - Think like a Futurist Act Like a Designer1508 A/S
Our Morgenbooster: Think Like a Futurist, Act Like a Designer
Get a sneak-peek into how to apply futures thinking to your design processes to help create reactive and proactive brands, businesses, and products.
Our Morgenbooster: The Game of Accessibility
Exploring the digital realm of video gaming and embracing the hypothesis of whether we can learn from it.
Particular focus on the approach video games take to accessibility, and user customization in general, when designing experiences.
No-Code Tools: Website Design of the Future?1508 A/S
Our Morgenbooster: No-Code Tools: Website Design of the Future?
No-code tools such as Webflow has made it possible for everyone to easily build a customisable website. But is it smart to venture into website design without a frontend, UX or design background?
Our Morgenbooster: Place Branding by Nordic Talks
How do we create a place brand for the Nordics without compromising the national place branding efforts?
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
2. OPLÆGSHOLDER
KASPER BRØDSGAARD
SENIOR DIGITAL STRATEGIST
KBR@1508.DK
1508 A/S
WILDERS PLADS 13A
1403 KØBENHAVN K
INFO@1508.DK
+45 7025 1508
HASHTAG
INSTAGRAM, TWITTER & FACEBOOK
#MORGENBOOSTER
#1508AS
3. FOR AT OPNÅ SUCCES
SKAL DU KUNNE MÅLE
DEN
DIGITAL STRATEGI
4. DIGITAL STRATEGI
“The most basic form of
human stupidity is
forgetting what we are
trying to accomplish”
Friedrich Nietzsche
5. “KOM OG LÆR HVILKE
MÅLEPUNKTER DU SKAL
VÆLGE”
OPLÆGGET
DIGITAL STRATEGI
6. >AT GUIDE JER I DE RIGTIGE BESLUTNINGER
>AT VISE JERES VÆRD OVER FOR INVESTORER
>AT FORPLIGTE JERES LEVERANDØRER
TRE TING I SKAL BRUGE DEM TIL…
DIGITAL STRATEGI
7. DET STØRSTE PROBLEM ER
DOG IKKE ALTID AT VÆLGE DE
RIGTIGE MÅLEPUNKTER
- MEN AT VÆLGE NOGLE OG
AT FORPLIGTE SIG PÅ DEM.
MEN SANDHEDEN ER AT
DIGITAL STRATEGI
13. MÅL. HVAD (DEN STØRSTE …)
FORMÅL. HVORFOR (SÅ VI KAN REALISERE…)
KPI’ER. HVORNÅR (DET KAN VI MÅLE ER OPNÅET PÅ…)
METRIKKER. ALLE TÆNKELIGE MÅLEPUNKTER
SUCCESINDIKATORER.
DE MÅLEPUNKTER DER ER KRITISKE FOR OS
LIDT LIGHEDER, LIDT FORSKELLE
DIGITAL STRATEGI
14. KPI’ER
DIGITAL STRATEGI
ANTAL SIDEVISNINGER
ANTAL BESØG
ANTAL BESØGENDE
ANTAL VIDEOAFSPILNINGER
ANTAL KLIK
ANTAL ANNONCEVISNINGER
ANTAL KONVERTERINGER
KLIKRATER
OPENRATE
KONVERTERINGSRATE
SIGNUP RATE
TIME ON SITE
BOUNCE RATE
AFMELDINGSRATE
CUSTOMER LIFETIME VALUE
CUSTOMER ACQUISITION COST
ENGAGEMENT
CUSTOMER CHURN
VIRALITET
CUSTOMER RETENTION
REACH
22. OVERVEJ
HIERARKIET AF FORMÅL
DIGITAL STRATEGI
AT STYRKE EN FAGGRUPPE
AT OPNÅ FORHANDLINGSKRAFT
AT ORGANISERE SÅ MANGE I FAGGRUPPEN SOM MULIGT
AT HAVE SÅ HØJ KONVERTERINGSGRAD SOM MULIGT
AT HAVE SÅ MEGET RELEVANT TRAFIK TIL SITET SOM MULIGT
AT HAVE SÅ HØJ KLIKRATE SOM MULIGT
AT HAVE SÅ HØJ OPENRATE SOM MULIGT
AT HAVE SÅ HØJ LEAD SIGN UP RATE
23. OVERVEJ
OM MÅLET NÅS BEDRE
MED ANDRE MIDLER
DIGITAL STRATEGI
AT STYRKE EN FAGGRUPPE
AT OPNÅ FORHANDLINGSKRAFT
AT ORGANISERE SÅ MANGE I FAGGRUPPEN SOM MULIGT
AT HAVE SÅ HØJ KONVERTERINGSGRAD SOM MULIGT
AT HAVE SÅ HØJ KLIKRATE SOM MULIGT
AT HAVE SÅ HØJ OPENRATE SOM MULIGT
AT HAVE SÅ HØJ LEAD SIGN UP RATE
AT HAVE SÅ MEGET RELEVANT TRAFIK TIL SITET SOM MULIGT
52. DIGITAL STRATEGI
>ANTAL DER VÆLGER AT ABONNERE?
>ANTAL DER ÅBNER NYHEDSMAILSNE?
>ANTAL DER KLIKKER I NYHEDSMAILSNE?
>ANTAL TILBAGEVENDENDE BESØGENDE
HVER UGE FRA NYHEDSMAILSNE
61. HVILKE ERFARINGER,BÅDE
POSITIVE OG NEGATIVE,HAR I
GJORT JER MED AT SÆTTE MÅL
FOR JERES DIGITALE INITIATIVER?
HVAD ØNSKER I
AT BLIVE BEDRE TIL
I DENNE SAMMENHÆNG?
DIGITAL STRATEGI