Mat Clayton, Co-founder & CTO, Mixcloud - Using technology decisions to move quickly and iterate to a better product
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Mixcloud at its core is a startup built on fast product iteration, we'll take a look at how technology and product decisions have helped enabled rapid releases across multiple platforms. We will investigate the key technologies deployed and how they have evolved as we have grown from 0 to over 10 Million active users. More details on: http://2013.howtoweb.co/
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Mat Clayton, Co-founder & CTO, Mixcloud - Using technology decisions to move quickly and iterate to a better product
- 1. Using technology decisions to move quickly and iterate to a better product Mat Clayton CTO/Founder
- 3. Bootstrapped, Profitable and Proud
- 4. Failure
- 6. Ideas
- 7. If you can’t make it, fake it!
- 10. use your ad inventory
- 11. oops...
- 12. Development
- 15. “Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity.” - George S. Patton
- 16. The Plan
- 17. Shipping!
- 18. Would you ship boats like this?
- 19. Not everyone needs to see the same site
- 20. Feature Switches - product design without mistakes http://www.github.com/disqus/gargoyle
- 21. Optimization
- 23. Big changes == Big wins
- 24. Performance
- 25. Speedbar
- 29. Monitor and alert on changes
- 30. Even the best ideas expire eventually
- 31. “A good plan, violently executed now, is better than a perfect plan next week.” - George S. Patton
- 32. Mat Clayton CTO/Founder Thanks for listening! @matclayton mat@mixcloud.com
Editor's Notes
- No Resources We had about 6 months of run away in our personal bank accounts. We’re running a Ad model, scale is the only way to make revenue. Time is your enemy
- Reduce Impact Reduce Chance
- test everything with sideline experiments We use ads, with this we can get the price point people will purchase ads at. Fake features, e.g podcasting
- Developers have 100% access to anything. Responsible for your own code Breaking the site is fine, just fix it, now There is a sense of urgency, deployment cycles are 5-10 times a day. Speed is everything, launch fast, fix it later
- don’t poison the well, particularly new starters
- Often people obsess about this, Different browsers don’t all need to look the same. Once you embrace this, you can do some very cool stuff. The site for a new user should be different to the site for a long term user… On ramps
- canary / test early safe launches, no deploying code product wise, dog fooding as we’re building. We can see the metrics tech wise, we can push risky features into production quickly.
- 80% of experiments fail AA tests, to self calibrate test suite We often run AABB tests, to confirm data
- 10% improvement monthly, will give a 300% increase Speed is everything.