The document outlines a marketing strategy by Ritika Puri, co-founder of Storyhackers, emphasizing the importance of testing marketing concepts on a smaller scale to increase conversion rates and brand visibility. It details a three-step process: validate marketing ideas, conduct customer development, and run continuous tests, all aimed at saving money and accelerating success. The emphasis is on learning through smaller launches and adapting strategies based on customer engagement and feedback.

1. RITIKA PURI
CO-FOUNDER
STORYHACKERS
Minimum Viable Marketing
Achieve big goals by ‘launching’ small

2. SO. MUCH. STUFF.
Increase conversion rates.
Build brand visibility.
Generate leads.
Run A/B tests.
Increase retention.
Prove marking ROI.
Get more customers.
Generate high margins.

3. WHAT
SHOULD
YOU DO

4. SUCCESS
= PROCESS

5. VALIDATE YOUR
IDEAS
STEP 1
GOAL: Test your marketing concepts on a
smaller scale.

6. CLARITY.FM
GOAL:
Generate web traffic through blog
SOLUTION:
‘Soft launch’ blog posts

7. INVESTOPEDIA
GOAL:
Acquire paid traffic in heavy bursts
SOLUTION:
Learn at a capped media spend

8. MIGHTY HANDLE
GOAL:
Determine packaging concept for Walmart Test
SOLUTION:
Learn using small ad spend
See the story here:
http://leanstartup.co/heres-how-5-companies-
create-remarkably-innovative-cultures/

9. STEP 2
CONDUCT
CUSTOMER
DEVELOPMENT
GOAL: Figure out what’s interesting to your
target audiences.

10. CURIOSITY
GOAL:
Encourage sign-ups
and retention
SOLUTION:
Revamp messaging on
landing pages

11. THE LEAN
STARTUP
CONFERENCE
GOAL:
Brand awareness and customer engagement
SOLUTION:
Blog + syndication

12. RUN CONTINUOUS
TESTS
STEP 3
GOAL: Fail fast. Succeed faster

13. STEP 1
Validate your marketing ideas.
STEP 2
Conduct customer
development.
STEP 3
Run continuous tests.

14. WHY DO
THESE STEPS
MATTER?
Save money
Predict marketing results
Eliminate bottlenecks
Move on to successes, faster

15. justin@storyhackers.com
ritika@storyhackers.com
THANK YOU!
Keep in touch with the Storyhackers team!
Reach out to Ritika or Justin, any time.
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