Session on Metrics delivered to Wayra (early stage) Startups on Bootcamps celebrated in Madrid and Barcelona on March - April 2013.
@marcoseguillor
www.marcoseguillor.com
Conversion Hotel 2014: Angie Schotmuller (US) keynoteWebanalisten .nl
Angie Schottmuller, well known SEO and conversion consultant and star wars lover. Slides from her friday keynote at Conversion Hotel 2014 #CH2014 #enjoy
What the Bot!? How Salesforce Geared Up for ChatbotsGavin Austin
Presentation on how Salesforce planned and created content for a chatbot feature for millions of customers across a variety of industries. Delivered at Intelligent Content Conference.
Marketing is Dead. Build a Foundation. Ignore the Hype.Kyle Lacy
My presentation for the State of Search conference in Dallas, TX on 11/12/2016. We talked about how the customer experience is the only things that matter. It is the only thing that makes you relevant. There are 4 Ps to the survival of marketing as a profession - people, process, programs and performance.
YOUR PEOPLE SHOULD DEVELOP & RE-DEVELOP YOU PROCESSES & PROGRAMS TO IMPROVE PERFORMANCE.
A look at the 4 Ps (People, Process, Programs and Performance) that every org should be developing as they grow. Your PEOPLE should develop & re-develop your PROCESSES & PROGRAMS to improve PERFORMANCE.
How To Avoid a Website Redesign Disaster - Paul Rouke at Digital Marketing Sh...PRWD
These are Paul Rouke's slides from the Digital Marketing Show 2015.
This talk shows you how a data driven approach to website redesigns is helping marketers avoid the dreaded redesign disaster. Paul provides shows you how you can implement this within a business and the benefits you’ll gain by doing so.
Paul Rouke is Founder & Director of Full-Service Conversion Optimisation Agency PRWD.
Conversion Hotel 2014: Angie Schotmuller (US) keynoteWebanalisten .nl
Angie Schottmuller, well known SEO and conversion consultant and star wars lover. Slides from her friday keynote at Conversion Hotel 2014 #CH2014 #enjoy
What the Bot!? How Salesforce Geared Up for ChatbotsGavin Austin
Presentation on how Salesforce planned and created content for a chatbot feature for millions of customers across a variety of industries. Delivered at Intelligent Content Conference.
Marketing is Dead. Build a Foundation. Ignore the Hype.Kyle Lacy
My presentation for the State of Search conference in Dallas, TX on 11/12/2016. We talked about how the customer experience is the only things that matter. It is the only thing that makes you relevant. There are 4 Ps to the survival of marketing as a profession - people, process, programs and performance.
YOUR PEOPLE SHOULD DEVELOP & RE-DEVELOP YOU PROCESSES & PROGRAMS TO IMPROVE PERFORMANCE.
A look at the 4 Ps (People, Process, Programs and Performance) that every org should be developing as they grow. Your PEOPLE should develop & re-develop your PROCESSES & PROGRAMS to improve PERFORMANCE.
How To Avoid a Website Redesign Disaster - Paul Rouke at Digital Marketing Sh...PRWD
These are Paul Rouke's slides from the Digital Marketing Show 2015.
This talk shows you how a data driven approach to website redesigns is helping marketers avoid the dreaded redesign disaster. Paul provides shows you how you can implement this within a business and the benefits you’ll gain by doing so.
Paul Rouke is Founder & Director of Full-Service Conversion Optimisation Agency PRWD.
SearchLove London 2016 | Rob Bucci | Taking the Top Spot: How to Earn More Fe...Distilled
Featured snippets (also known as answer boxes) are steadily appearing in the first organic SERP spot, providing big opportunities for SEOs able to snag them. Armed with the latest data and analysis, Rob Bucci will take you on a deep dive into the constantly evolving featured snippet and show you how to earn more for your site. And just for the SearchLove audience, this will be the first time that Rob has publicly shared data on featured snippets for mobile searches.
How Predicting the Weather Led to a Better Way of Forecasting the Success and Failures of Software Companies.
Matt Wensing was the founding CEO of Riskpulse, a startup that predicts weather-based exceptions for the transportation and logistics teams of F1000 manufacturers. To get this vertical SaaS business off the ground, Matt tested everything—from selling ads to freemium to inside sales and enterprise sales, first bootstrapping then raising funds from angels and VCs. Over time, he realized that weather forecasting and the challenge of predicting the growth of early-stage companies have a surprising amount in common; both are complex systems where small changes in input can have big effects on outcomes.
Three years ago he began playing with this idea, then became a bit obsessed… How can startups test the underlying physics of their business model, and how could these findings lead to innovations in early-stage startup financing?
In the workshop, Digital Clarity Group's Scott Liewehr and Cathy McKnight explored the customer experience management (CEM) Imperative and how it impacts the enterprise within the firewall, and the need to shift from an “inside-out” to “outside-in” focus for how employees work in order to support and drive CEM for their organization. They also analyzed the technologies, skills, and processes that will help employees engage and collaborate, and how to evaluate, select, and assemble the team involved in executing the CEM strategy (internal resources, outside service providers, and vendors).
Google Analytics 101 for Business - How to Get Started With Google AnalyticsJeff Sauer
Google Analytics is a widely adopted platform for websites and is used by most Internet marketers, but do we know its origins? Learn the basics about why we need Google Analytics, how to get started, and what to do in order to ensure success. Then look into some of the more advanced things that you can do with the tool in this presentation.
Google Analytics 101, with a sneak preview into the things you can do with Google Analytics 201, 301 and even 401.
The (Ultimate) Guide for Marketplace AnalyticsWilly Braun
We divided the guide in 2 parts: (1) marketplace dynamics, where we try to grasp the overall picture, (2) marketplace KPIs, where we make a snapshot of the different parts of the business and look at them overtime.
And as a super bonus, we’ve prepared an open-source dashboard (Google Spreadsheet) to structure your activity.
Do-it-yourself toolkit to audit the user experience of your products and services.
We know that UX is too important for every business to be ignored.
But we recognize that not all businesses have a dedicated team or person in-house to do this, or have the budget to hire consultants.
This DIY toolkit provides a step-by-step guide for anyone to do a simple experience audit.
The Best Startup Investor Pitch Deck & How to Present to Angels & Venture Cap...J. Skyler Fernandes
Take the online video course on Udemy:
https://www.udemy.com/course/the-best-startup-investor-pitch-deck/?referralCode=A5ED0FBD65120A93A16E
3.5+hrs of video content, walking step by step each part of the pitch, with personal VC stories, examples, and advice.
The "Best" Startup Investor Pitch Deck is an aggregation of some of the best pitch decks and wisdom from some of the top angels, VCs, and entrepreneurs including my own person insight/experience. The slide deck includes a template for entrepreneurs to use to present to investors, with details on what should be addressed on each slide. There are also additional slides on how best to pitch to investors effectively, how to design and format slides, and what to do before the pitch.
Social Media Measurement - Coast DigitalB2B Marketing
In this session James will give you a practical guide through the realities of measuring social media in the B2B environment, looking at the metrics which will define the success of your strategy and determine the ROI.
Session outcomes:
Learn about the different types of measurement, both qualitative and quantitative;
Learn which tools to utilise and how to get the most from them;
Learn what to measure; see practical metrics and how they demonstrate success;
Learn how to measure; which metrics will be most valuable when assessing the success of your strategy.
Metrics for product managers - Tech ConnexSaeed Khan
This slide deck was the basis for a longer group discussion at TechConnex in Toronto on January 16, 2020. The slides cover basics of Metrics and background on the topic that feed into the discussion.
Sales Onboarding - Accelerating New Hire ProductivityMindTickle
#1 Discuss components of a best-in-class Onboarding Program
#2 Measure and monitor key Performance Indicators of new hires
#3 Use best practices to improve Onboarding Effectiveness
ATB Business: Growth Guide, for existing business ownersATBFinancial
So you've got your business off the ground. Now what? Growth is important, but growing smarter should be your strategy. One of the biggest reasons companies fail is because they grow too fast or don't plan their growth. This guide will help you ensure that doesn't happen.
Chapters include:
Taking it to the Next Level: An Introduction
Your Vision Revisited
Analyze the Present
Sales and Marketing: The Drivers of Success
Know Your Numbers
Support Your Success with Systems
Your People Make it Happen
Strategize the Future with a Plan
It's Time for Action
Helpful Resources
SearchLove London 2016 | Rob Bucci | Taking the Top Spot: How to Earn More Fe...Distilled
Featured snippets (also known as answer boxes) are steadily appearing in the first organic SERP spot, providing big opportunities for SEOs able to snag them. Armed with the latest data and analysis, Rob Bucci will take you on a deep dive into the constantly evolving featured snippet and show you how to earn more for your site. And just for the SearchLove audience, this will be the first time that Rob has publicly shared data on featured snippets for mobile searches.
How Predicting the Weather Led to a Better Way of Forecasting the Success and Failures of Software Companies.
Matt Wensing was the founding CEO of Riskpulse, a startup that predicts weather-based exceptions for the transportation and logistics teams of F1000 manufacturers. To get this vertical SaaS business off the ground, Matt tested everything—from selling ads to freemium to inside sales and enterprise sales, first bootstrapping then raising funds from angels and VCs. Over time, he realized that weather forecasting and the challenge of predicting the growth of early-stage companies have a surprising amount in common; both are complex systems where small changes in input can have big effects on outcomes.
Three years ago he began playing with this idea, then became a bit obsessed… How can startups test the underlying physics of their business model, and how could these findings lead to innovations in early-stage startup financing?
In the workshop, Digital Clarity Group's Scott Liewehr and Cathy McKnight explored the customer experience management (CEM) Imperative and how it impacts the enterprise within the firewall, and the need to shift from an “inside-out” to “outside-in” focus for how employees work in order to support and drive CEM for their organization. They also analyzed the technologies, skills, and processes that will help employees engage and collaborate, and how to evaluate, select, and assemble the team involved in executing the CEM strategy (internal resources, outside service providers, and vendors).
Google Analytics 101 for Business - How to Get Started With Google AnalyticsJeff Sauer
Google Analytics is a widely adopted platform for websites and is used by most Internet marketers, but do we know its origins? Learn the basics about why we need Google Analytics, how to get started, and what to do in order to ensure success. Then look into some of the more advanced things that you can do with the tool in this presentation.
Google Analytics 101, with a sneak preview into the things you can do with Google Analytics 201, 301 and even 401.
The (Ultimate) Guide for Marketplace AnalyticsWilly Braun
We divided the guide in 2 parts: (1) marketplace dynamics, where we try to grasp the overall picture, (2) marketplace KPIs, where we make a snapshot of the different parts of the business and look at them overtime.
And as a super bonus, we’ve prepared an open-source dashboard (Google Spreadsheet) to structure your activity.
Do-it-yourself toolkit to audit the user experience of your products and services.
We know that UX is too important for every business to be ignored.
But we recognize that not all businesses have a dedicated team or person in-house to do this, or have the budget to hire consultants.
This DIY toolkit provides a step-by-step guide for anyone to do a simple experience audit.
The Best Startup Investor Pitch Deck & How to Present to Angels & Venture Cap...J. Skyler Fernandes
Take the online video course on Udemy:
https://www.udemy.com/course/the-best-startup-investor-pitch-deck/?referralCode=A5ED0FBD65120A93A16E
3.5+hrs of video content, walking step by step each part of the pitch, with personal VC stories, examples, and advice.
The "Best" Startup Investor Pitch Deck is an aggregation of some of the best pitch decks and wisdom from some of the top angels, VCs, and entrepreneurs including my own person insight/experience. The slide deck includes a template for entrepreneurs to use to present to investors, with details on what should be addressed on each slide. There are also additional slides on how best to pitch to investors effectively, how to design and format slides, and what to do before the pitch.
Social Media Measurement - Coast DigitalB2B Marketing
In this session James will give you a practical guide through the realities of measuring social media in the B2B environment, looking at the metrics which will define the success of your strategy and determine the ROI.
Session outcomes:
Learn about the different types of measurement, both qualitative and quantitative;
Learn which tools to utilise and how to get the most from them;
Learn what to measure; see practical metrics and how they demonstrate success;
Learn how to measure; which metrics will be most valuable when assessing the success of your strategy.
Metrics for product managers - Tech ConnexSaeed Khan
This slide deck was the basis for a longer group discussion at TechConnex in Toronto on January 16, 2020. The slides cover basics of Metrics and background on the topic that feed into the discussion.
Sales Onboarding - Accelerating New Hire ProductivityMindTickle
#1 Discuss components of a best-in-class Onboarding Program
#2 Measure and monitor key Performance Indicators of new hires
#3 Use best practices to improve Onboarding Effectiveness
ATB Business: Growth Guide, for existing business ownersATBFinancial
So you've got your business off the ground. Now what? Growth is important, but growing smarter should be your strategy. One of the biggest reasons companies fail is because they grow too fast or don't plan their growth. This guide will help you ensure that doesn't happen.
Chapters include:
Taking it to the Next Level: An Introduction
Your Vision Revisited
Analyze the Present
Sales and Marketing: The Drivers of Success
Know Your Numbers
Support Your Success with Systems
Your People Make it Happen
Strategize the Future with a Plan
It's Time for Action
Helpful Resources
Software Quality Metrics for Testers - StarWest 2013XBOSoft
Presentation by Phil Lew at StarWest 2013.
When implementing software quality metrics, we need to first understand the purpose of the metrics and who will be using them. Will the metric be used to measure people or the process, to illustrate the level of quality in software products, or to drive toward a specific objective? QA managers typically want to deliver productivity metrics to management but management may want to see metrics that describe customer or user satisfaction. Philip Lew believes that software quality metrics without actionable objectives toward increasing customer satisfaction are a waste of time. Learn how to connect each metric with potential actions based on evaluating the metric. Metrics for the sake of information may be helpful but often just end up in spreadsheets of interest to no one. Take home methods to identify metrics that support actionable objectives. Once the metrics and their objectives have been established, learn how to define and use metrics for real improvement.
• 3. We’ll cover...1 What’s the point of analytics?2 A treasure map for dealing with data3 4 Google Analytics tactics you can use right now
• 4. How do you know what works? In business, we build as fast as we can. New projects, new products, and new customers.
• 5. 8*6*(9:&$2#;(/(4&6-<&><+(92=$&"#2#6>
• 6. Build
• 7. Measure
• 8. Learn
• 9. If you want to win, focus on speed The more times you go through the cycle, the better your business will be.
• 10. Analytics is critical for measuring and learning Analytics makes the Measure and Learn steps MUCH faster.
• 11. TIME FOR THETreasure Map
• 12. Guiding Principle #1 AVOID VANITY Metrics
• 13. These are vanity metrics
• 14. No connection to your business Vanity metrics make us feel good when they improve but they don’t help us grow our business.
• 15. Web analytics is vanity metrics In Google Analytics, vanity metrics are everywhere.
• 16. Vanity metrics are a distraction
• 17. Difficult to take action If pageviews go up, what should you do?
• 18. Be careful with web analytics Improving traffic doesn’t necessarily improve your business.
• 19. Google Analytics Tactic #1 1 Pageviews 2 Time on site 3 Pages/visit 4 Visits 5 Bounce rate
• 20. Guiding Principle #2 FOCUS ON Customers
• 21. How do we focus on our customers? Using customer analytics is the easiest way.
• 22. What if I don’t have customer analytics?
• 23. How can we tell what’s working?
• 24. This tells us where our customers come from
• 25. Google Analytics Tactic #2 How to Setup Google Analytics Goals
• 26. Google Analytics Tactic #3
• 27. Always ask yourself this question: I see all this data on my traffic. But where are my customers?
• 28. Guiding Principle #3 DO CUSTOMERS COME Back?
• 29. Who gets credit?
• 30. Conversions get split up
• 31. Only possible when tracking real people
• 32. This data include returning customers
• 33. Stop guessing
• 34. Guiding Principle #4 TRACK YOUR Funnel
• 35. Define your funnel
• 36. Funnels track two metrics at each step
• 37. Google Analytics Tactic #4
• 38. How to setup Google Analytics Funnels
• 39. Most businesses don’t have a single path
• 40. A customer analytics funnel
• 41. Focus on your business Instead of forcing your business to match a Google Analytics funnel, use customer analytics funnels to match your business.
• 42. Guiding Principle #5 START WITH YOUR Benchmarks
• 43. Your metrics will be different
• 44. Compare yourself to yourself
• 45. 5 Guiding Principles to Find Treasure
• 46. 4 Google Analytics Tactics
• 47. WHAT’S THENext Step?
• 48. Get customer analytics
• 49. Get reports on real people
• 50. Every point of engagement for a customer
• 51. Why is customer analytics so great?
• 52. Who offers customer analytics?
• 53. Other options? Pay an engineer $100,000+ in salary to build it for you.
Durring this session at MarTech West 2019, Mediacurrent's Director of Marketing Adam Kirby shares his approach to transitioning a 2K person SaaS organization from almost no KPIs to a multi-touch attribution model supported by sales, marketing, and the technology departments. You'll learn from his mistakes and walk away with a clear set of next steps to guide your organization to marketing attribution.
What's a winning growth strategy? There's no specific answer to this. But knowing how to hire the best talent in the industry, reduce ramp time, and set up processes that improve sales productivity can take you a long way in achieving your revenue targets.
Math of Sales: Your Formula for Sales SuccessDK New Media
Want to learn how you can increase your sales connections by 40%? View this presentation to learn a strategic approach for prospecting that is guaranteed to yield greater results for your sales organization.
By reading this presentation, you will learn:
- An easy to follow formula for creating more prospects with less effort
- How you can uncover the data you need for your sales organization to be predictable prospectors and build strong pipelines
- How you can find incremental revenue you may have otherwise left on the table
- How to reduce the number of clicks it takes to log a call in Salesforce.com from 12 to 2
We also have a corresponding whitepaper that goes into more detail. You can download it here: http://salesvue.com/whitepapers/math-sales-formula-sales-success/.
How the information or the data is handled? Which medium is used to handle it? Or how the data is processed and stored? This is where the term Big Data Analytics comes to play.
https://www.pelotongroup.com/services/big-data-analytics/
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
3. Objectives of the session
• Apprehend the Metrics of a Startup: Why, what, how
• Relate Startup Business Model and Value Proposal to
Phasing of a project and Metrics
• Assess Customer Lifecycle in term of Metrics
• Identify and Funnel Metrics for your Business
• Prepare Metrics for pitching
Wayra Startup Metrics >3
Bootcamp @marcoseguillor
5. your Value Proposal
is how you get
attention
Startup Metrics
@marcoseguillor
6. your Business Model
is how you get
interest
Startup Metrics
@marcoseguillor
7. yourplan
is how you get
analyzed
Startup Metrics
@marcoseguillor
8. yourteam
is how you get
credibility
Startup Metrics
@marcoseguillor
9. yourMVP
is how you get
engagement and
validation
Startup Metrics
@marcoseguillor
10. yourMetrics
is how you get the
deal
Startup Metrics
@marcoseguillor
11. need any more reasons?
Startup Metrics
@marcoseguillor
12. need any more reasons?
For the Founding Team
1.
• Focus on your design/execution
• Be coherent
• Iterate/pivot based on findings,
not just gut feeling
Startup Metrics
@marcoseguillor
13. need any more reasons?
For your Team
2.
• Have a (clear and profitable)
goal
Startup Metrics
@marcoseguillor
14. need any more reasons?
For your Investors
3.
• Assess whether know what
you’re doing
• Know more about the business
• Reduce uncertainty
• Evaluate the opportunity
(current and future)
Startup Metrics
@marcoseguillor
15. need any more reasons?
#FUD
… Fight
Fear
Uncertainty
Doubt
Startup Metrics
@marcoseguillor
18. Financial Metrics
cash flow – ROI – NPV – WACC
– 5 year projections
…
blah blah blah*
Startup Metrics
* When speaking about Startups in their first heart-beats @marcoseguillor
23. but, are they really relevant to your
business?
Operational Metrics
Startup Metrics
@marcoseguillor
24. Operational Metrics
What is your business about?
What is your Value Proposition?
What is it that perfectly and accurately defines the
core of your business?
Startup Metrics
http://farm8.staticflickr.com/7012/6667395893_4ee82710e1.jpg @marcoseguillor
25. Operational Metrics
What is a key driver to the business and needs to happen in
order to succeed with it?
Startup Metrics
http://www.coachfederation.org/includes/media/images/Business-Model-Canvas.jpg @marcoseguillor
26. Operational Metrics
Metrics
=
f(type, stage)business
• Proto – MVP
• B2B, B2C, B2B2C
• Comercially available
• Retail, Banking, Internet,
(with REVENUE)
Media Biotech, etc.
• Expansion, etc.
Startup Metrics
@marcoseguillor
28. Operational Metrics
a Good Metric is
relevant
Tells you something KEY about YOUR biz at THIS moment.
It’s an add-on for your Tweet-Pitch Startup Metrics
@marcoseguillor
29. Operational Metrics
a Good Metric is
actionable
It allows you to decide, take actions, move forward.
It ties to specific and repeatable actions Startup Metrics
@marcoseguillor
30. Operational Metrics
a Good Metric is
x/y
A ratio. Truth is relative. Make you Metric relative Startup Metrics
@marcoseguillor
31. Operational Metrics
a Good Metric is
a<>b
Something comparable; now vs. then, here vs. there,
this vs. that, they vs. us Startup Metrics
@marcoseguillor
32. Operational Metrics
a Good Metric is
• Listen to the outside
• Be humble
• Learn from others
a<>b
Something comparable; now vs. then, here vs. there,
this vs. that, they vs. us Startup Metrics
@marcoseguillor
33. Operational Metrics
a Good Metric is
KISS
SIMPLEdefine, simplemeasure, simpletrack, simpleact-upon,
simplecommunicate, simpleunderstand Startup Metrics
@marcoseguillor
34. Operational Metrics
a Good Metric is
today tomorrow
¤ ¤
Something that moves you forward, helping
accurately predict and get your goal Startup Metrics
@marcoseguillor
35. Operational Metrics
a Good Metric is
change
xperiment
The one that helps you test and evolve Startup Metrics
@marcoseguillor
42. TOMTMN
The One Metric That Matters Now
• It changes throughout the time
• Answers the most important question
• No more noise. No more paralysis by
analysis
• It helps the whole Team focusing
• Encourages experimentation
Startup Metrics
@marcoseguillor
44. Don’t cry (yet),
it’s not that difficult!
Startup Metrics
http://howtowasteyourtime.files.wordpress.com/2012/02/643792388-1.jpeg @marcoseguillor
45. Where do you want to go?
Draw a map for the journey!
B
A
Startup Metrics
http://andrewskurka.com/wp-content/uploads/map-and-compass.jpg @marcoseguillor
46. What
happens
when you
push one
of the
buttons?
Startup Metrics
http://www.freakarq.es/wp-content/Metropolis-05.jpg
@marcoseguillor
47. As projects evolve and pass through different
phases, Metrics should change according to the
goals and conditions of each phase
Startup Metrics
@marcoseguillor
48. Typical conversion funnel
But it depends on the business!
Startup Metrics
http://www.slideshare.net/njvitto/lean-startup-metrics-analytics @marcoseguillor
50. Startup Metric for Pirates - AARRR
Acquisition
How do you get Users? At what rate? What is the
Bounce rate?
What is the cost of acquiring these users?
Customer Acquisition Cost
vs.
Customer Lifetime Value*
* Total revenue a customer has provided while being a customer; i.e. Total number of Months x Revenue/Month, Startup Metrics
where Month can be substituted by Year, Day, Hour, etc @marcoseguillor
51. Startup Metric for Pirates - AARRR
Activation
Do Users go beyond just asking for information,
sharing personal/professional details, signing up the
service or newsletter or following in the Social
Media?
Active Users or Subscribers
vs.
Registered Users
Startup Metrics
@marcoseguillor
52. Startup Metric for Pirates - AARRR
Do Users come back?
Retention
• Found what they were looking for? Met
expectations?
• Cohort analysis
• Churn rate
Startup Metrics
@marcoseguillor
53. Startup Metric for Pirates - AARRR
New Members vs. Existing
Members
Do Users tell others?
• Viral Coefficient
Referral
• Viral Cycle Time
• Net Promoter Score
Startup Metrics
http://technori.com/wp-content/uploads/NPS-en.jpg @marcoseguillor
54. Startup Metric for Pirates - AARRR
How do you make money?
• Related to Cost
• Lifetime Value; one shot vs. multi-shot
• Cancellation rate
Revenue
Startup Metrics
@marcoseguillor
56. Startup Metrics Framework - AARRR
Example: OneProfile
Tweetpitch:
Bio, CV and Certifications personal repository for quick
automated sign-up to Social Media and services. Avoid
retyping
Business Model:
Makes money through profile completion signup success
to service providers. Per certificate to issuers
(professional, educational) + sales/ad channel
Startup Metrics
@marcoseguillor
57. Startup Metrics Framework - AARRR
Example*: OneProfile
Acquisition Visits Sign-up per visit
Activation Profiles/Certificates per User
Retention Rules per User Profile update per month
Referral Requests to Certificate Issuers per User Invites per User
Requests to Service Providers per User
Revenue Profiles exported per User Profile updates per Serv. Prov.
Outbound Sales per Serv. Provider Certif. linked per User
Startup Metrics
* Not necessarily right; objective is to foster debate @marcoseguillor
59. HOW
Startup Metrics
http://www.teatroguiniguada.es/images/background_cortina.jpg @marcoseguillor
60. How to present figures (if not graphic)
*
* TSM Average: Trailing Six Month Compound Growth Rate; (ending_value/starting_value)^(1/num_periods-1)-1 Startup Metrics
http://tomtunguz.com/your-startups-10-most-important-metrics @marcoseguillor
61. TOMTMN
The One Metric That Matters Now
(at least, keep the focus)
Startup Metrics
@marcoseguillor
62. When seeking investment and
pitching, objectives of Metrics are
showing:
• there is a business opportunity
• how (well) you’re doing things and
getting (positive) results
• you know how to exploit the market
opportunity, by proper execution
• your business is scalable
> 62
Startup Metrics
@marcoseguillor
63. Do you have a solid Value NO Where the hell are you going!? Keep on
Proposal and Business
working!
Model?
YES
Stop looking for investment; just
bootstrap* and keep on working
*Unless your product/service needs hundreds of thousands or millions to be built
and there’s no way to test it against your market before moving forward
Do you have a MVP; i.e. Have you NO
tested the product/service against Customer Acquisition Cost vs. Customer Lifetime Value
the market? Customer Acquisition rate
Active vs. Acquired Subscribers (Conversion)
YES # Subscribers
Bounce rate
Burn rate
…
Do you have a relevant income Metrics now depend (more) on your
already? business…
Startup Metrics
@marcoseguillor
64. Examples of some Metrics related to GROWTH
Tomasz Tunguz - Your Startup’s 10 Most Important Metrics
• New users added last month by channel/TSM
growth rate: How well are we growing the user
base? Which user sources are the best?
• Total user base/TSM growth rate: How important
is our monthly growth compared to our total user
base?
• Cost of customer acquisition, lifetime value,
pay back period: Can we grow faster through
paid acquisition? Are we acquiring customers
profitably? How much can we afford to spend on
new customers? How is this changing over time?
Wayra Startup Metrics
Bootcamp @marcoseguillor
65. Examples of some Metrics related to
ENGAGEMENT
Tomasz Tunguz - Your Startup’s 10 Most Important Metrics
• Active users (can defined in several
different ways depending on your
product) by channel/TSM growth rate: Are
we getting better at giving our customers
what they want/need? Which channels of
users are most effective in finding us the right
kind of user?
• % of users using top 3 key features in a
given month: Are our product initiatives the
right ones?
Wayra Startup Metrics
Bootcamp @marcoseguillor
66. Examples of some Metrics related to REVENUE
Tomasz Tunguz - Your Startup’s 10 Most Important Metrics
• Revenue / TSM Revenue growth: Are we growing
our revenue?
• Conversion to paid rate in that month/by
cohort: How many users converted to paid? Are we
improving our ability to convert customers to paid?
• Avg spend per paying customer of a managed
account vs solo account: What is the impact of the
account management team?
• Churn rate/ TSM Churn rate: How well do we
retain our customers?
• Burn rate: When are we profitable? When do we run
out of cash? When do we need to raise?
Wayra Startup Metrics
Bootcamp @marcoseguillor
68. • It’s about doing it BETTER. So that you need to
take DECISIONS, for which you NEED
INFORMATION (not just data) extracted from
MEASUREMENT
• RELEVANCY. For this Value Proposal and
Business Model, for this Product/Market, from here
to there, at this moment, with the surrounding
conditions
• Substantial IMPROVEMENT
• FOCUS. It’s not about you, it’s about the GOAL, the
TEAM and the INVESTOR
• KISS; Automate. Dashboard vs. TOMTMN
• KEEP DOING
• EVOLVE
Startup Metrics
@marcoseguillor
70. If it can be measure, it can be analyzed, then managed and
improved
Various sources
Startup Metrics
Wayra BCN & MAD
Bootcamp, March – April 2013
March 2013
Marcos Eguillor
@marcoseguillor
www.marcoseguillor.com
71. References and material
• Dropbox. Startup Lessons Learned. Drew Houston, 2011.
http://www.slideshare.net/gueste94e4c/dropbox-startup-lessons-learned-3836587
• Guy Kawasaki on startup Metrics, mistakes, and enchantment. Paul Hontz, 2011.
http://thestartupfoundry.com/2011/04/29/guy-kawasaki-on-startup-Metrics-mistakes-and-
enchantment/
• How Startups Can Use Metrics to Drive Success. Mark Suster, 2011.
http://www.bothsidesofthetable.com/2011/04/04/how-startups-can-use-Metrics-to-drive-
success/
• How to Use a Single Metric to Run Your Startup. Ben Yoskovitz, 2012.
http://blog.kissMetrics.com/single-startup-Metric/
• Lean Startup Metrics. @stueccles, 2012,
http://www.slideshare.net/stueccles/lean-startup-metrics
• Lean Startup Metrics & Analytics. Nicola Junior Vitto, 2012.
http://www.slideshare.net/njvitto/lean-startup-metrics-analytics
• Startup Metrics 4 Pirates. Dave McClure, 2012.
http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-nov-2012
• Startup Metrics in plain english. Raymond, 2012.
http://flowventures.com/startup-Metrics-in-plain-english/
• Your Startup’s 10 Most Important Metrics. Tomasz Tunguz, 2013.
http://tomtunguz.com/your-startups-10-most-important-metrics
Wayra Startup Metrics > 71
Bootcamp @marcoseguillor