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LinkedIn for Law firms
- 1. LinkedIn tips for law firms – with Rich Dibbins BUILD your network GET ahead of your competition CONNECT with the right people
- 2. Let's address the key problems • Why should I use LinkedIn? • I don’t have enough time • I don’t know what to do, what if I say something stupid? • I was told to use it, but I don’t • When is the best time to post? • When are posts too much / irritating and when are they too infrequent ?
- 3. 50,000+ with the title “Solicitor” in the UK 260,000+ with the title “Solicitor + Partner” in the UK 50,000+ with the title “Lawyer” in the UK
- 4. It is NOT about selling or making money… Social Media is to share information, images, videos, sounds and content in a digital format. But most importantly it is about being SOCIAL! 1.Create or forge new relationships online 2.Give value in what you offer 3.If you get 1 & 2 right, people trust and then buy from you over Social Media
- 5. simple social media rules to live by
- 6. NEVER break Rule No.1 of social media
- 7. Rule No.2 of social media. It’s a private conversation in public
- 8. Rule No.3 of social media. If you had to tell your mum what you said, would she approve?
- 9. Rule No.4 Always keep the 80/20 rule! Entertain and inform your audience first, sell to them second
- 10. Rule No.5 Connect/accept with people with whom you’ve met or spoken (unless ‘selling’)
- 12. Content Is King
- 13. Who is your ICP?
- 14. The 3-2-1 Rule
- 15. Building your brand online takes time
- 18. What is the difference? Profile CompanyAction Share posts / video / documents Link to Twitter Instant Message Identify followers Write an article Select #tags (Up to 3) Invite to connect (only to follow) Identify visitor profiles Respond to comments Content Recommendations
- 19. 12 FREE Key features of LinkedIn Instant Messaging Network suggestions Smart Replies Advanced Search Open & Closed Groups File, Link and Video upload Recommendations SlideShare Endorsements Blog or Articles Teammates Link to Twitter
- 20. Desktop view Mobile view
- 21. Invites via the Mobile app
- 22. In 5 minutes you can… Post a tweet Share a news or blog article Like a news or blog post on LinkedIn Comment of a news or blog post Reply to any urgent actions Add a connection / Twitter follower
- 23. Top 6 Social Media Tips 1. You get more engagement with a picture or video 2. Follow influencers and suppliers 3. Don’t argue on Social Media 4. Use the 3-2-1 rule 5. Don’t be boring…no one likes boring 6. Create/review your social media policy and strategy
- 24. Rich Dibbins Head of Sales & Digital Strategy @RichDibbins Website report with a social media comparison SEO Benchmark report Social Media policy Tips booklets
Editor's Notes
- 30 sec intro to Conscious
- No tweeting after a drink I might have scheduled things at various events, but nothing when I have a drink in my hand
- Typically at this point I would ask you to Turn to someone in the audience who’s name you know Pretend to whisper to them, remind them everyone else is listening That’s what social media is like
- That is a photo of David’s late mother Imagine going home to your mum, dad, spouse, partner etc and having to tell them what you’ve done Would they approve?
- Obvious
- This is our rule Other people have different rules e.g. Simon Robinson, employment lawyer at Gunnercooke he will connect with anyone. Some people tag themselves a L.I.O.N i.e. a LinkedIn Open Networker This is for you to decide
- Goes without saying
- PER £ SPENT, CONTENT MARKETING GENERATES APPROXIMATELY 3X AS MANY LEADS AS TRADITIONAL MARKETING Remember content can be a blog, video, podcast, case study – anything that would be deemed useful for your audience
- ICP – Ideal Customer Profile? What content do they like? – when was the last time you viewed their news feeds? Put out the content for the type of clients you want to attract – but helpful content, not selling your services 24/7
- 3 Pieces of content relating to your service area – NOT selling your services 2 Pieces of reactive “in the news content” 1 Piece of creative content e.g video, blog cast, a guide of some sort If you are struggling to write content useful resources would be Google Trends Law Gazette Local Law Society
- A brand is more than a logo or a slogan. It serves as your identity. Your brand is all about building trust with your clients Think about the products and services you buy most often. How important is the brand to you? Are there some brands you trust more than others? Why? Put simply, people prefer to buy from brands they already like.
- Split your time across the following Leave comments Post news Being reactive Building your connections Measure performance – this one is very important
- Connect- Most law firms are here Broadcast – Unengaged but may be too small or too big Sharing – Engaged but not targeted Converse – Engaged and targeted
- To create a LinkedIn banner for free – use Canva – they have loads of free banners you can edit / update
- You need to click on the profile – If you click “Connect” it will send the generic invite. Click the 3 pips in the top righthand corner This takes you to a different page where you can customize the invite