The document provides instructions for creating a personal budget spreadsheet to track monthly income, expenses, and savings. It includes examples of income sources like wages and bonuses. Suggested expenses include rent, bills, transportation, and discretionary spending. The document guides the user to add these figures to a spreadsheet, do calculations to find the monthly balance, and adjust for unexpected costs. It prompts considering visualizing some budget data in charts.
1. Determine the indemnity period - the time it would take to restore business to pre-loss level of turnover.
2. Calculate the affected period turnover - the actual turnover during the indemnity period.
3. Estimate the standard turnover - the turnover the business could reasonably expect to achieve during the indemnity period.
4. Calculate the shortfall in turnover by deducting the affected period turnover from the standard turnover.
5. Apply the business profit rate to the shortfall to determine the loss of profit claim amount.
The document contains financial terms and concepts related to sales, budgets, profitability analysis, balance sheets, income statements, and key performance metrics. It discusses calculating product mix variances, sensitivity analysis to determine optimal product pricing and sales, the components of balance sheets and income statements, and defines terms like gross margin, days sales outstanding, EBIT, EBITDA, price to earnings ratio, and dividends. The document provides information on various financial management and accounting concepts for analyzing and reporting on a company's performance.
This document provides a valuation of Oberoi Realty, an Indian real estate development company. It uses two methods: discounted cash flow analysis and relative valuation using comparables. For DCF, it calculates WACC, estimates future cash flows growing 23.69% for 10 years then 8%, and discounts to get a per-share value of Rs. 280.60. Relative valuation using comparable companies yields a two-stage model value of Rs. 258.86. The conclusion is Oberoi Realty is undervalued versus the intrinsic value and recommends a strong buy with a Rs. 280 target price. Limitations include lack of some required data points and not accounting for macroeconomic or investor perception factors.
Multiple regression allows researchers to use several independent variables simultaneously to predict a continuous dependent variable. It fits a mathematical equation to the data that describes the overall relationship between the dependent variable and independent variables. The equation can be used to predict the dependent variable value based on the values of the independent variables. The technique is useful for social science research where phenomena are influenced by multiple causal factors.
Jon Quinton discusses how to create a credible forecast for SEO traffic and revenue. He recommends using past organic traffic data, search volume trends, rankings, conversion rates, and average order values. A forecast should review seasonality, consider key upcoming events, estimate nominal monthly growth, and apply seasonality. The forecast should provide a range of results and clearly explain assumptions and caveats. Regular reviews are important to track progress and update goals.
Using Financial Forecasts to Advise Business - Method of Forecasting - RevisedIrma Miller
This document discusses various methods for forecasting future financial needs, including qualitative and quantitative approaches. It outlines steps in the forecasting process such as projecting sales, expenses, investment needs, and determining financing requirements. Specific forecasting techniques are described, such as naive forecasts, moving averages, regression analysis, and more. The document also covers financial analysis methods like ratio analysis, variance analysis, benchmarking, and break-even analysis. Finally, it discusses top-down vs. bottom-up forecasting and different approaches to building budgets such as incremental, zero-based, and activity-based budgeting.
Quantitative methods applied to taxes forecastingSophie Michelot
This document provides an overview of a term project completed by Team 5 for their QMB6603 Quantitative Methods in Business course. The project involved forecasting property tax expenses and conducting a decision analysis for Barron Collier Company's property portfolio. The team analyzed residential and commercial property data from Collier County to forecast taxes using moving averages, exponential smoothing, and linear trend methods. They then used the forecasts and additional research to build a decision tree to provide recommendations on future property investments. The document outlines the methods, calculations, and results of both the forecasting and decision analysis portions of the project.
The document provides instructions for creating a personal budget spreadsheet to track monthly income, expenses, and savings. It includes examples of income sources like wages and bonuses. Suggested expenses include rent, bills, transportation, and discretionary spending. The document guides the user to add these figures to a spreadsheet, do calculations to find the monthly balance, and adjust for unexpected costs. It prompts considering visualizing some budget data in charts.
1. Determine the indemnity period - the time it would take to restore business to pre-loss level of turnover.
2. Calculate the affected period turnover - the actual turnover during the indemnity period.
3. Estimate the standard turnover - the turnover the business could reasonably expect to achieve during the indemnity period.
4. Calculate the shortfall in turnover by deducting the affected period turnover from the standard turnover.
5. Apply the business profit rate to the shortfall to determine the loss of profit claim amount.
The document contains financial terms and concepts related to sales, budgets, profitability analysis, balance sheets, income statements, and key performance metrics. It discusses calculating product mix variances, sensitivity analysis to determine optimal product pricing and sales, the components of balance sheets and income statements, and defines terms like gross margin, days sales outstanding, EBIT, EBITDA, price to earnings ratio, and dividends. The document provides information on various financial management and accounting concepts for analyzing and reporting on a company's performance.
This document provides a valuation of Oberoi Realty, an Indian real estate development company. It uses two methods: discounted cash flow analysis and relative valuation using comparables. For DCF, it calculates WACC, estimates future cash flows growing 23.69% for 10 years then 8%, and discounts to get a per-share value of Rs. 280.60. Relative valuation using comparable companies yields a two-stage model value of Rs. 258.86. The conclusion is Oberoi Realty is undervalued versus the intrinsic value and recommends a strong buy with a Rs. 280 target price. Limitations include lack of some required data points and not accounting for macroeconomic or investor perception factors.
Multiple regression allows researchers to use several independent variables simultaneously to predict a continuous dependent variable. It fits a mathematical equation to the data that describes the overall relationship between the dependent variable and independent variables. The equation can be used to predict the dependent variable value based on the values of the independent variables. The technique is useful for social science research where phenomena are influenced by multiple causal factors.
Jon Quinton discusses how to create a credible forecast for SEO traffic and revenue. He recommends using past organic traffic data, search volume trends, rankings, conversion rates, and average order values. A forecast should review seasonality, consider key upcoming events, estimate nominal monthly growth, and apply seasonality. The forecast should provide a range of results and clearly explain assumptions and caveats. Regular reviews are important to track progress and update goals.
Using Financial Forecasts to Advise Business - Method of Forecasting - RevisedIrma Miller
This document discusses various methods for forecasting future financial needs, including qualitative and quantitative approaches. It outlines steps in the forecasting process such as projecting sales, expenses, investment needs, and determining financing requirements. Specific forecasting techniques are described, such as naive forecasts, moving averages, regression analysis, and more. The document also covers financial analysis methods like ratio analysis, variance analysis, benchmarking, and break-even analysis. Finally, it discusses top-down vs. bottom-up forecasting and different approaches to building budgets such as incremental, zero-based, and activity-based budgeting.
Quantitative methods applied to taxes forecastingSophie Michelot
This document provides an overview of a term project completed by Team 5 for their QMB6603 Quantitative Methods in Business course. The project involved forecasting property tax expenses and conducting a decision analysis for Barron Collier Company's property portfolio. The team analyzed residential and commercial property data from Collier County to forecast taxes using moving averages, exponential smoothing, and linear trend methods. They then used the forecasts and additional research to build a decision tree to provide recommendations on future property investments. The document outlines the methods, calculations, and results of both the forecasting and decision analysis portions of the project.
The document provides an overview of Commonwealth Bank of Australia's retail banking services business. It discusses progress made in revitalizing the bank's distribution network through a new tiered branch operating model, enhancing customer experience, and improving cross-sell performance. Key metrics such as increased customer satisfaction, lower complaints, improved staff engagement, and growing market share are highlighted. The presentation also notes momentum in the bank's home loans, deposits, and credit card portfolios, with a focus on profitable growth while maintaining high portfolio quality.
- Sun Life is an international financial services company that provides insurance and wealth management solutions.
- Sun Life acquired an insurance company called αβ Insurance in the Philippines and seeks to increase advisor productivity, deepen client relationships, and identify growth opportunities.
- An analysis of αβ Insurance data identified high value client clusters based on recency, frequency, and monetary value of policies. Recommendations include focusing on high net worth clients, improving products, and implementing incentive and loyalty programs.
This document provides a comparative analysis of three UK neo-banks: Monzo, Starling Bank, and Revolut. It includes sections on their executive teams, go-to-market strategies, product portfolios, key app features, customer acquisition strategies, marketing and branding, funding and valuation, financial performance, and unit economics. The analysis finds that while all three neo-banks have experienced rapid customer growth, Revolut has achieved customer milestones the fastest and has the highest valuation at $5.5 billion. However, all three currently operate at a net loss due to high operating expenses compared to revenue.
Annual PAR Powerpoint Presentation SlidesSlideTeam
It has PPT slides covering wide range of topics showcasing all the core areas of your business needs. This complete deck focuses on Annual PAR Powerpoint Presentation Slides and consists of professionally designed templates with suitable graphics and appropriate content. This deck has total of fifty one slides. Our designers have created customizable templates for your convenience. You can make the required changes in the templates like colour, text and font size. Other than this, content can be added or deleted from the slide as per the requirement. Get access to this professionally designed complete deck PPT presentation by clicking the download button below. https://bit.ly/3tPwK15
* Practice A has an operating margin of 4% on $3 million in net sales.
* 4% of $3 million is 0.04 * $3,000,000 = $120,000
* Practice B has an operating margin of 8% on the same $3 million in net sales.
* 8% of $3 million is 0.08 * $3,000,000 = $240,000
* Therefore, Practice B has a higher EBITDA and would be valued higher based on the operating income method.
WayOne is an online-offline distribution channel that aims to provide transparent and best financial solutions to clients through a unique customer-oriented platform. It offers various insurance, real estate, and investment products and services. WayOne seeks to handle all aspects of the financial decision making process for customers through an "WayOne Advantage" approach. Service partners can use WayOne's website and tools to effectively assist clients and manage their business. The model provides various income opportunities including fees, bonuses, and rewards for partners who help clients and recruit new partners.
Moderator’s Approval:
PC’s Approval:
HIGHER COLLEGE OF TECHNOLOGY
DEPARTMENT OF ENGINEERING
SECTION: CAE EEE MIE
Final Assignment
Semester: 2 A. Y: 2019 / 2020
Date of Assignment posting: 1st May 2020 Time: 10:00 AM
48 hours
Date of Uploading: 3rd May 2020 Time: 10:00 AM
Student Name
Student ID
Specialization Quantity Surveying
Level Higher Diploma
Course Name / Course Code CEQS3231 - Construction Economics
Section No. 1 & 2
Page 2 of 6
Question No.
Max. Marks Obtained
Marks
Question No. Max. Marks Obtained
Marks
PART- 1 Q 3. 5
Q 1. 2 Q 4. 7
Q 2. 3.5
Q 3. 2.5 PART- 3
Q 4. 2 Q 1. 9
PART- 2 Q 2. 7.5
Q 1. 3 Q 3. 3.5
Q 2. 5
Sub-Total
Marks
18 Sub-Total Marks 32
Grand Total
Marks ____ / 50
Course Lecturer: Ms. Sreevidhya M S Second Marker:
Student’s Declaration: (to be filled by student)
Student Name: __________________ ID: _________ Signature: _________
(Digital Signature)
Page 3 of 6
PART – 1 (10 marks)
Q 1. Muscat bakery in Al Khuwair is supplying cakes and donuts on a large scale. If the
bakery has upgraded their baking machine to a new automated version with increased
capacity, explain how the Production Possibility Frontier varies after the installation of
this new machine.
[2]
Q 2. The demand & supply schedule for a market is given in Table 1.
Table 1: Demand & Supply Schedule
Price (OMR) Demand (thousands) Supply (thousands)
30 44 28
40 40 32
50 36 36
60 32 40
Calculate:
i. The price elasticity of demand when the price is OMR 40 from the initial price
chart.
[1]
ii. The price elasticity of supply when the price is OMR 50 from the initial price
chart.
[1]
iii. Suppose the government sets a price value of OMR 30. Will there be a
shortage or surplus condition, and, if so, how large will it be?
[1.5]
Q 3. Mr. Khalil borrowed OMR 8,000 from HSBC bank at an interest rate of 8.5%.
Calculate how much interest will be due in 73 weeks using the following interest
methods:
i. Simple interest method if the rate of compounding is done annually. [1]
ii. Compound interest if the interest is compounded quarterly. [1.5]
Q 4. Assume a country in which the factors of production are owned by the private sector
and the government gets involved in decisions like what type of infrastructure is to be
built, any regulations on labor wages etc. Identify what type of economic system the
[2]
Page 4 of 6
country follows and give any 2 reasons to support your answer.
PART – 2 (20 marks)
Q 1. Mr. Hussain makes a monthly deposit of OMR 100 into an annuity for a period of 30
years. Calculate the annual rate compounded monthly, so that after 30 years.
The seasons of Indian life insurance - a sampleibexi
The document discusses how understanding seasonality in life insurance sales can help insurance companies run their business operations more profitably. It notes that simply knowing that sales are usually highest in March each year is not enough, and poses questions about trends in different months, between public and private insurers, and for different product types. The document then provides examples using Indian insurance data to illustrate that the month with the second highest sales varies yearly, private insurers usually see a sharper sales peak in March than public insurers, and that seasonality measurements need to account for various factors like growth rates and regulatory changes. Finally, it outlines how an insurance company can utilize a seasonality index for purposes like performance assessment, predicting future trends, staff planning
How to break through the million dollar level and beyond in 2013PCO Bookkeepers
This document provides guidance on growing a business beyond $1 million in annual revenue. It discusses measuring business performance in key areas like finances, marketing, sales and operations. For finances, it recommends tracking revenue by department, costs, margins, expenses and ratios. For marketing, it covers the 4 P's - product, price, place and promotion. For sales, it lists important metrics like leads, proposals, closing rates and compensation. For operations, it emphasizes effective routing to increase revenue and efficiency while lowering expenses and labor costs. The overall message is that businesses must plan growth, set goals and closely monitor key performance indicators.
This document discusses pricing and reinsurance strategies for fixed indexed annuities (FIAs). It begins with an overview of the FIA market opportunity and struggles with pricing FIAs. It then presents a numerical example of a sample FIA, showing the financial results under US statutory and US GAAP accounting standards. Various methods to improve returns are discussed, including the use of reinsurance. Reinsurance is explored as a tool to improve returns by positively impacting elements of the DuPont analysis like operating margins, asset leverage, and tax rates. The document concludes that reinsurance can enhance both statutory and GAAP financial results for FIAs.
The document describes an internship project to build a data mart with three components of data to improve forecasting for a matrimony business. The three components are: 1) forecasting monthly registrations, 2) analyzing the impact of telemarketing holidays on monthly sales in 2015, and 3) determining the monthly contribution to the "greater than 40 relevant base" from January 2016 to May 2016. Various forecasting techniques are evaluated for accuracy, with exponential smoothing including autocorrelation found to be best for time series forecasting of registrations. The project improved sales prediction accuracy and provided learning experiences for the intern.
The document provides information on forecasting revenues and costs for a business. It defines revenue and forecasting. It then shows an example of a business owner, Ms. Nista, forecasting the projected daily, monthly, and yearly revenues of her new online clothing business. Tables show the projected revenues based on expected sales and costs of t-shirts and jeans. The document also provides a table projecting monthly revenues over one year, with assumed monthly increases and decreases in revenue at different times of the year.
TitleABC123 Version X1Marketing Plan Outline and TimeTakishaPeck109
Title
ABC/123 Version X
1
Marketing Plan Outline and Timeline
1Marketing Plan Outline and Timeline
Marketing Plan
You are expected to develop a marketing plan, according to the outline below, for a product or service of your choosing. The product or service must be identified by the end of Week 1. The product or service you select is used to develop the assignments for Weeks 2 through Week 6. References must be included for each section.
There are no defined standards for the length of the marketing plan; however, your plan must disclose complete marketing strategies and provide reliable and valid references and data supporting the strategies to convince the target audience. The plan must be written in plain language that would be easily understood by stakeholders.
Marketing Plan Outline
Your final marketing plan must consist of the following sections. Refer to the timeline for due dates for each section and subsection. Assignments may include modifications to these lists. Please use lists provided in assignments only.
· Executive Summary:
· Strategic Objectives
· Products or Services
· Resources Needed
· Projected Outcomes
· Situational Analysis:
· Vision, Mission, Strategic objectives, Values
· Internal Analysis
· Strengths/Weaknesses
· Capability/Capacity
· Competitor’s Strengths/Weaknesses
· Technological Competency
· Product or Service Analysis
· Market Segments
· Research
· Primary Research
· Secondary Research
· Consumer Analysis
· Customer Profile
· Continuous Consumer Monitoring & Research
· Environmental Scanning
· Identify Market, Economic, Technological, Regulatory, Legal, Social, and Ecological Forces
· Current Opportunities
· Potential Future Opportunities
· Current Threats
· Potential Future Threat
· Target Market(s):
· Demographics
· Psychographics
· Ethical Issues
· Legal Issues
· Social Issues
· Product, Place/Distribution, Promotion, and Price Strategies:
· Product Descriptions and Product/Service Mix Strategies
· Product/Service Determinants
· Creating a Brand Image
· Maintaining Brand Image
· Branding Concerns
· Distribution Strategies
· Channels, Mass, Selective, Exclusive
· Promotion/Integrated Marketing Communication
· Advertising Strategy/Objectives
· Push and Pull
· Media Strategy
· Advertising Execution
· Sales Promotion
· Direct Marketing
· Public Relations/Strategies
· Positioning
· Dynamic/Static Pricing Strategies
Marketing Plan Timeline
Week 1: Marketing Plan Topic
· Consider your company and product or service selection in Week 1. You may select an existing type of product or service or a new product or service but it must be global or multi-regional. Once you have selected your product or service, you must define the size and type of company that provides the product or service (available from annual reports). This need not be elaborate but must include total number of employees, production volume, distribution methods, and so forth. ...
Financial Workshop - Builders Profitable Marketing Oct 2015 Roshan Fernando
Great presentation for Small Business owners to understand the importance of being able to read financial statements, the difference between profit and cash flow, the power of 1 and basic ratios and percentages to keep an eye on operational performance and cash flow...
Real estate agency business plan exampleupmetrics.co
A real estate agency is one of the best ways of getting paid for your expertise in the real estate business. If you have a thorough knowledge of the market, are a brilliant negotiator, and can think on your feet then being a real estate agent might be the right career for you. The property sales and brokerage market in the US stood at a sum of 156.2 billion dollars in 2021. It is a great market to be in, but you need a well-designed business plan to succeed as a real estate agent. A business plan can help you in having a clear strategy and also in keeping a track of your progress.
Netwealth portfolio construction series: Economic Update with Roger MontgomerynetwealthInvest
Part of Netwealth's portfolio construction webinar series - Roger Montgomery, founder and Chief Investment Officer at Montgomery Investment Management presented to an audience on 22nd February 2017 and shared his views on major economic trends currently affecting local and global markets, stocks and sectors best placed for growth and what investors should look for in 2017.
How Apriori Leveraged Big Events To Accelerate Our Advocatehub DeploymentInfluitive
The document discusses aPriori's advocate marketing program. It outlines the company's strategy to build a base of advocates through early customer engagements and events. In year 1, the program accomplished recruiting 338 advocates who contributed to discussions and provided testimonials. The year 2 objectives are to increase customer reviews, testimonials, and referrals through continued community engagement.
1. The document discusses accounting principles and concepts from Accounting Principles, 7th Edition. It covers generally accepted accounting principles, the conceptual framework developed by the Financial Accounting Standards Board, objectives of financial reporting, qualitative characteristics of accounting information, and key assumptions and principles used in accounting.
2. The conceptual framework consists of objectives of financial reporting, qualitative characteristics of useful information, elements of financial statements, and operating guidelines including assumptions, principles, and constraints. The primary objective of financial reporting is to provide decision-useful information to investors and creditors.
3. Qualitative characteristics that make information useful include relevance, reliability, comparability, consistency, and understandability. Key principles discussed include revenue recognition using the percentage
Food processing infrastructure in IndiaOwais Ashraf
India is the second largest producer of food globally and the food processing industry is one of the largest industries in India, accounting for 32% of the total food market. The industry contributes 9-10% to India's GDP and is expected to attract $33 billion in investment and generate 9 million jobs over 10 years. The industry covers agriculture, fisheries, and manufacturing of edible products. Though large in size, only 2% of India's total agricultural production is processed. Major segments of the industry include dairy, fruits and vegetables, grains, meat and poultry, packaged foods, and beverages. The dairy and poultry industries have shown significant growth trends in recent years.
Consumer behaviour towards Kwality Wall's in IndiaOwais Ashraf
Here we conducted a primary study to identify consumer perception towards Kwality Wall's products in India.
we collected data through questionnaires(122 sample size)
used SPSS for data analysis.
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Similar to Statistics for managers, Multiple regression analysis
The document provides an overview of Commonwealth Bank of Australia's retail banking services business. It discusses progress made in revitalizing the bank's distribution network through a new tiered branch operating model, enhancing customer experience, and improving cross-sell performance. Key metrics such as increased customer satisfaction, lower complaints, improved staff engagement, and growing market share are highlighted. The presentation also notes momentum in the bank's home loans, deposits, and credit card portfolios, with a focus on profitable growth while maintaining high portfolio quality.
- Sun Life is an international financial services company that provides insurance and wealth management solutions.
- Sun Life acquired an insurance company called αβ Insurance in the Philippines and seeks to increase advisor productivity, deepen client relationships, and identify growth opportunities.
- An analysis of αβ Insurance data identified high value client clusters based on recency, frequency, and monetary value of policies. Recommendations include focusing on high net worth clients, improving products, and implementing incentive and loyalty programs.
This document provides a comparative analysis of three UK neo-banks: Monzo, Starling Bank, and Revolut. It includes sections on their executive teams, go-to-market strategies, product portfolios, key app features, customer acquisition strategies, marketing and branding, funding and valuation, financial performance, and unit economics. The analysis finds that while all three neo-banks have experienced rapid customer growth, Revolut has achieved customer milestones the fastest and has the highest valuation at $5.5 billion. However, all three currently operate at a net loss due to high operating expenses compared to revenue.
Annual PAR Powerpoint Presentation SlidesSlideTeam
It has PPT slides covering wide range of topics showcasing all the core areas of your business needs. This complete deck focuses on Annual PAR Powerpoint Presentation Slides and consists of professionally designed templates with suitable graphics and appropriate content. This deck has total of fifty one slides. Our designers have created customizable templates for your convenience. You can make the required changes in the templates like colour, text and font size. Other than this, content can be added or deleted from the slide as per the requirement. Get access to this professionally designed complete deck PPT presentation by clicking the download button below. https://bit.ly/3tPwK15
* Practice A has an operating margin of 4% on $3 million in net sales.
* 4% of $3 million is 0.04 * $3,000,000 = $120,000
* Practice B has an operating margin of 8% on the same $3 million in net sales.
* 8% of $3 million is 0.08 * $3,000,000 = $240,000
* Therefore, Practice B has a higher EBITDA and would be valued higher based on the operating income method.
WayOne is an online-offline distribution channel that aims to provide transparent and best financial solutions to clients through a unique customer-oriented platform. It offers various insurance, real estate, and investment products and services. WayOne seeks to handle all aspects of the financial decision making process for customers through an "WayOne Advantage" approach. Service partners can use WayOne's website and tools to effectively assist clients and manage their business. The model provides various income opportunities including fees, bonuses, and rewards for partners who help clients and recruit new partners.
Moderator’s Approval:
PC’s Approval:
HIGHER COLLEGE OF TECHNOLOGY
DEPARTMENT OF ENGINEERING
SECTION: CAE EEE MIE
Final Assignment
Semester: 2 A. Y: 2019 / 2020
Date of Assignment posting: 1st May 2020 Time: 10:00 AM
48 hours
Date of Uploading: 3rd May 2020 Time: 10:00 AM
Student Name
Student ID
Specialization Quantity Surveying
Level Higher Diploma
Course Name / Course Code CEQS3231 - Construction Economics
Section No. 1 & 2
Page 2 of 6
Question No.
Max. Marks Obtained
Marks
Question No. Max. Marks Obtained
Marks
PART- 1 Q 3. 5
Q 1. 2 Q 4. 7
Q 2. 3.5
Q 3. 2.5 PART- 3
Q 4. 2 Q 1. 9
PART- 2 Q 2. 7.5
Q 1. 3 Q 3. 3.5
Q 2. 5
Sub-Total
Marks
18 Sub-Total Marks 32
Grand Total
Marks ____ / 50
Course Lecturer: Ms. Sreevidhya M S Second Marker:
Student’s Declaration: (to be filled by student)
Student Name: __________________ ID: _________ Signature: _________
(Digital Signature)
Page 3 of 6
PART – 1 (10 marks)
Q 1. Muscat bakery in Al Khuwair is supplying cakes and donuts on a large scale. If the
bakery has upgraded their baking machine to a new automated version with increased
capacity, explain how the Production Possibility Frontier varies after the installation of
this new machine.
[2]
Q 2. The demand & supply schedule for a market is given in Table 1.
Table 1: Demand & Supply Schedule
Price (OMR) Demand (thousands) Supply (thousands)
30 44 28
40 40 32
50 36 36
60 32 40
Calculate:
i. The price elasticity of demand when the price is OMR 40 from the initial price
chart.
[1]
ii. The price elasticity of supply when the price is OMR 50 from the initial price
chart.
[1]
iii. Suppose the government sets a price value of OMR 30. Will there be a
shortage or surplus condition, and, if so, how large will it be?
[1.5]
Q 3. Mr. Khalil borrowed OMR 8,000 from HSBC bank at an interest rate of 8.5%.
Calculate how much interest will be due in 73 weeks using the following interest
methods:
i. Simple interest method if the rate of compounding is done annually. [1]
ii. Compound interest if the interest is compounded quarterly. [1.5]
Q 4. Assume a country in which the factors of production are owned by the private sector
and the government gets involved in decisions like what type of infrastructure is to be
built, any regulations on labor wages etc. Identify what type of economic system the
[2]
Page 4 of 6
country follows and give any 2 reasons to support your answer.
PART – 2 (20 marks)
Q 1. Mr. Hussain makes a monthly deposit of OMR 100 into an annuity for a period of 30
years. Calculate the annual rate compounded monthly, so that after 30 years.
The seasons of Indian life insurance - a sampleibexi
The document discusses how understanding seasonality in life insurance sales can help insurance companies run their business operations more profitably. It notes that simply knowing that sales are usually highest in March each year is not enough, and poses questions about trends in different months, between public and private insurers, and for different product types. The document then provides examples using Indian insurance data to illustrate that the month with the second highest sales varies yearly, private insurers usually see a sharper sales peak in March than public insurers, and that seasonality measurements need to account for various factors like growth rates and regulatory changes. Finally, it outlines how an insurance company can utilize a seasonality index for purposes like performance assessment, predicting future trends, staff planning
How to break through the million dollar level and beyond in 2013PCO Bookkeepers
This document provides guidance on growing a business beyond $1 million in annual revenue. It discusses measuring business performance in key areas like finances, marketing, sales and operations. For finances, it recommends tracking revenue by department, costs, margins, expenses and ratios. For marketing, it covers the 4 P's - product, price, place and promotion. For sales, it lists important metrics like leads, proposals, closing rates and compensation. For operations, it emphasizes effective routing to increase revenue and efficiency while lowering expenses and labor costs. The overall message is that businesses must plan growth, set goals and closely monitor key performance indicators.
This document discusses pricing and reinsurance strategies for fixed indexed annuities (FIAs). It begins with an overview of the FIA market opportunity and struggles with pricing FIAs. It then presents a numerical example of a sample FIA, showing the financial results under US statutory and US GAAP accounting standards. Various methods to improve returns are discussed, including the use of reinsurance. Reinsurance is explored as a tool to improve returns by positively impacting elements of the DuPont analysis like operating margins, asset leverage, and tax rates. The document concludes that reinsurance can enhance both statutory and GAAP financial results for FIAs.
The document describes an internship project to build a data mart with three components of data to improve forecasting for a matrimony business. The three components are: 1) forecasting monthly registrations, 2) analyzing the impact of telemarketing holidays on monthly sales in 2015, and 3) determining the monthly contribution to the "greater than 40 relevant base" from January 2016 to May 2016. Various forecasting techniques are evaluated for accuracy, with exponential smoothing including autocorrelation found to be best for time series forecasting of registrations. The project improved sales prediction accuracy and provided learning experiences for the intern.
The document provides information on forecasting revenues and costs for a business. It defines revenue and forecasting. It then shows an example of a business owner, Ms. Nista, forecasting the projected daily, monthly, and yearly revenues of her new online clothing business. Tables show the projected revenues based on expected sales and costs of t-shirts and jeans. The document also provides a table projecting monthly revenues over one year, with assumed monthly increases and decreases in revenue at different times of the year.
TitleABC123 Version X1Marketing Plan Outline and TimeTakishaPeck109
Title
ABC/123 Version X
1
Marketing Plan Outline and Timeline
1Marketing Plan Outline and Timeline
Marketing Plan
You are expected to develop a marketing plan, according to the outline below, for a product or service of your choosing. The product or service must be identified by the end of Week 1. The product or service you select is used to develop the assignments for Weeks 2 through Week 6. References must be included for each section.
There are no defined standards for the length of the marketing plan; however, your plan must disclose complete marketing strategies and provide reliable and valid references and data supporting the strategies to convince the target audience. The plan must be written in plain language that would be easily understood by stakeholders.
Marketing Plan Outline
Your final marketing plan must consist of the following sections. Refer to the timeline for due dates for each section and subsection. Assignments may include modifications to these lists. Please use lists provided in assignments only.
· Executive Summary:
· Strategic Objectives
· Products or Services
· Resources Needed
· Projected Outcomes
· Situational Analysis:
· Vision, Mission, Strategic objectives, Values
· Internal Analysis
· Strengths/Weaknesses
· Capability/Capacity
· Competitor’s Strengths/Weaknesses
· Technological Competency
· Product or Service Analysis
· Market Segments
· Research
· Primary Research
· Secondary Research
· Consumer Analysis
· Customer Profile
· Continuous Consumer Monitoring & Research
· Environmental Scanning
· Identify Market, Economic, Technological, Regulatory, Legal, Social, and Ecological Forces
· Current Opportunities
· Potential Future Opportunities
· Current Threats
· Potential Future Threat
· Target Market(s):
· Demographics
· Psychographics
· Ethical Issues
· Legal Issues
· Social Issues
· Product, Place/Distribution, Promotion, and Price Strategies:
· Product Descriptions and Product/Service Mix Strategies
· Product/Service Determinants
· Creating a Brand Image
· Maintaining Brand Image
· Branding Concerns
· Distribution Strategies
· Channels, Mass, Selective, Exclusive
· Promotion/Integrated Marketing Communication
· Advertising Strategy/Objectives
· Push and Pull
· Media Strategy
· Advertising Execution
· Sales Promotion
· Direct Marketing
· Public Relations/Strategies
· Positioning
· Dynamic/Static Pricing Strategies
Marketing Plan Timeline
Week 1: Marketing Plan Topic
· Consider your company and product or service selection in Week 1. You may select an existing type of product or service or a new product or service but it must be global or multi-regional. Once you have selected your product or service, you must define the size and type of company that provides the product or service (available from annual reports). This need not be elaborate but must include total number of employees, production volume, distribution methods, and so forth. ...
Financial Workshop - Builders Profitable Marketing Oct 2015 Roshan Fernando
Great presentation for Small Business owners to understand the importance of being able to read financial statements, the difference between profit and cash flow, the power of 1 and basic ratios and percentages to keep an eye on operational performance and cash flow...
Real estate agency business plan exampleupmetrics.co
A real estate agency is one of the best ways of getting paid for your expertise in the real estate business. If you have a thorough knowledge of the market, are a brilliant negotiator, and can think on your feet then being a real estate agent might be the right career for you. The property sales and brokerage market in the US stood at a sum of 156.2 billion dollars in 2021. It is a great market to be in, but you need a well-designed business plan to succeed as a real estate agent. A business plan can help you in having a clear strategy and also in keeping a track of your progress.
Netwealth portfolio construction series: Economic Update with Roger MontgomerynetwealthInvest
Part of Netwealth's portfolio construction webinar series - Roger Montgomery, founder and Chief Investment Officer at Montgomery Investment Management presented to an audience on 22nd February 2017 and shared his views on major economic trends currently affecting local and global markets, stocks and sectors best placed for growth and what investors should look for in 2017.
How Apriori Leveraged Big Events To Accelerate Our Advocatehub DeploymentInfluitive
The document discusses aPriori's advocate marketing program. It outlines the company's strategy to build a base of advocates through early customer engagements and events. In year 1, the program accomplished recruiting 338 advocates who contributed to discussions and provided testimonials. The year 2 objectives are to increase customer reviews, testimonials, and referrals through continued community engagement.
1. The document discusses accounting principles and concepts from Accounting Principles, 7th Edition. It covers generally accepted accounting principles, the conceptual framework developed by the Financial Accounting Standards Board, objectives of financial reporting, qualitative characteristics of accounting information, and key assumptions and principles used in accounting.
2. The conceptual framework consists of objectives of financial reporting, qualitative characteristics of useful information, elements of financial statements, and operating guidelines including assumptions, principles, and constraints. The primary objective of financial reporting is to provide decision-useful information to investors and creditors.
3. Qualitative characteristics that make information useful include relevance, reliability, comparability, consistency, and understandability. Key principles discussed include revenue recognition using the percentage
Similar to Statistics for managers, Multiple regression analysis (20)
Food processing infrastructure in IndiaOwais Ashraf
India is the second largest producer of food globally and the food processing industry is one of the largest industries in India, accounting for 32% of the total food market. The industry contributes 9-10% to India's GDP and is expected to attract $33 billion in investment and generate 9 million jobs over 10 years. The industry covers agriculture, fisheries, and manufacturing of edible products. Though large in size, only 2% of India's total agricultural production is processed. Major segments of the industry include dairy, fruits and vegetables, grains, meat and poultry, packaged foods, and beverages. The dairy and poultry industries have shown significant growth trends in recent years.
Consumer behaviour towards Kwality Wall's in IndiaOwais Ashraf
Here we conducted a primary study to identify consumer perception towards Kwality Wall's products in India.
we collected data through questionnaires(122 sample size)
used SPSS for data analysis.
The document discusses corporate image and identity. It defines corporate image as how a business is perceived based on factors both within and outside the company's control. Corporate identity is the persona a company designs to further its business goals and is usually manifested through branding. An effective corporate image can stimulate sales, build goodwill, and influence investors, while corporate identity establishes a company's philosophy and answers questions about who they are. The document recommends differentiating brands, making them relevant, coherent, and building esteem to develop strong identities.
I represented Amity University, Noida at the AIMA national debate competition on the topic, ' innovative youth driving nations growth'. this was my presentation for that competition.
This document discusses the importance of data warehousing for multinational corporations (MNCs). It notes that MNCs often struggle to find, understand, and use the data they need because data is scattered across networks in many different versions and formats. A data warehouse integrates data from various sources into a single consistent store that is easy for end users to access and understand. It allows historical data analysis and "what if" scenario planning to help answer business questions and make better decisions. The document outlines key components and architectures of data warehouses and how they can provide summarized data to different departments through data marts.
The services marketing triangle model outlines three key groups - the company, customers, and employees - that must work together to develop, promote, and deliver services. There are three types of marketing between these groups: external marketing from the company to customers; internal marketing from the company to employees; and interactive marketing between customers and employees during service delivery. Effective marketing across these three areas is essential for a service to succeed by establishing promises to customers, enabling employees to fulfill promises, and delivering promises through high-quality customer interactions.
Non verbal communication and its significanceOwais Ashraf
This document discusses non-verbal communication and its importance. Non-verbal communication includes gestures, facial expressions, eye contact, touch, personal space and other cues that accompany verbal messages. It accounts for a large part of overall communication and can complement, regulate or contradict what is said. Cultural differences are significant for non-verbal communication - behaviors considered polite in one culture may be rude in another. Understanding non-verbal cues is especially important for intercultural interactions.
Maruti suzuki india ltd. Analysis through different Matrices.Owais Ashraf
Maruti Suzuki India's mission is to modernize the Indian automobile industry through producing fuel efficient vehicles. It aims for market penetration, partnerships, and learning. It has a wide range of popular vehicle models. It sees opportunities in India's growing purchasing power and government subsidies, but faces threats from used cars, competition, and Chinese manufacturers. It recognizes establishing electric two-wheelers as an opportunity due to no dominant player and tax benefits, but needs resources like production facilities and partnerships to pursue this new market.
A case on Copy right and the verdict given by the courtOwais Ashraf
1) Gemalto engaged Pine Labs to develop software, including for IOCL's fleet card program, through a Master Service Agreement in 2004.
2) Pine Labs authored the initial software version and provided updates to Gemalto. However, the MSA did not specify a duration for the copyright assignment.
3) In 2009, Pine Labs sued claiming the copyright had reverted to them after 5 years as per the default provision in the Indian Copyright Act.
4) The Delhi High Court ruled in favor of Pine Labs, finding that without a specified assignment duration, the 5 year statutory limit applied, and copyright had reverted back to the original creator.
Distribution efficiency of Kwality Wall's in Delhi NCR (complete project report)Owais Ashraf
The survey of Kwality Wall's distributors in the National Capital Region found the following:
- Distributors felt that Kwality Wall's products have profitable demand in the market.
- The distribution network was rated as good or excellent by most distributors.
- There are estimated to be 8,000-10,000 Kwality Wall's ice cream tricycle vendors in NCR.
- Distributors do not provide discounts on bulk orders due to company policy.
- There are 42 Kwality Wall's outlets in NCR. Timely delivery of products was mixed, with half agreeing and half uncertain.
- Outlets cater to 20-40 customers per day
Distribution efficiency of Kwality Wall'sOwais Ashraf
The document summarizes a study of the distribution network of Kwality Walls ice cream brand in the National Capital Region of India. Key findings from distributor and customer perspectives include:
- Distributors are satisfied with margins but face issues with timely deliveries and limited product availability.
- Customers find the brand easily available but rarely see advertisements. Most cannot recall prices and have not received discounts.
- Suggestions are made to improve supply forecasting using sales data analysis to address shortage issues faced by distributors.
Insurance advertising has changed drastically over time from focusing on death to goals and achievements. Old advertisements emphasized insurance as a means to cope with death, while new advertisements portray insurance as a way to achieve life goals like tax savings. Top insurers in India use awareness campaigns to stimulate the need for insurance, emphasize family support, safety, and long-term savings. Regulations from IRDA now require all terms and conditions to be clearly mentioned in insurance advertisements.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
2. Project Introduction
• Under this project, we collected sales data from an insurance
brooking company “NetAmbit Insurance Brooking Pvt Ltd.”, for
consecutive 30 months starting from July-2010 to December-2012.
• By using Graphical data representation technique, we made
histogram and scattering diagrams for the available data.
• We identified independent variables, & thereafter used “Minitab”
Statistical software tool to obtain Multiple regression equation.
3. Data Overview
• Data Obtained, included:
• Number if Insurance Policies sold monthly
• Premium received (month-wise)
• Brokerage received (month-wise)
• Interval : July-2010 to December-2012
• In specified Interval, the company generated an approximate
Revenue of 400 Crores.
4. Collected Data (Brief)
Month (MMM-YY) Insurance Policy (Unit
Sales)
July – 2010 235
August – 2010 2822
September – 2010 2618
October – 2010 4246
November – 2010 5532
December – 2010 6441
January – 2011 4978
February – 2011 6103
Mar – 2011 12787
April – 2011 11226
May – 2011 11426
June – 2011 13880
July – 2011 13640
August – 2011 13647
September – 2011 14413
October – 2011 13694
November – 2011 16191
December – 2011 20256
January – 2012 17962
February – 2012 18280
March – 2012 21810
April – 2012 12999
May – 2012 18855
June – 2012 19924
July – 2012 18683
August – 2012 19541
September – 2012 19941
October – 2012 19199
November – 2012 19844
December - 2012 22756
5. Unit Policy Sales
0
5000
10000
15000
20000
25000
2010 2011 2012
jan
feb
march
april
may
june
july
aug
sept
oct
nov
dec
Started & Hired; Invested in Technology;
JFM exponential increase; Approx flat in mid-yr; high in yr-end; drop after JFM
10. Depth Analysis:
Jul-10 to Dec-10
0
1
2
3
4
5
6
7
0 1000 2000 3000 4000 5000 6000 7000
April Not Applicable;
Company started
operations from July
Highly
???????
11. Cause of Problem
Independent
Variable Name
Cause
New Financial Year
As April marks the beginning of a new Financial year,
people do not generally feel a need to purchase life
insurance policy and therefore the sales show a downward
trend during the month of April
JFM ended
*(JFM = Jan + Feb + Mar)
Most of the people tend to purchase the policies by the
end the financial year, in the month of JAN-MAR for
Tax planning, which becomes a prime reason for low sales
in the month of April
12. Premium paid during
JFM months
Premium for policies like LIC, etc. have to be paid By the
end of a financial year which impacts the financial
position of the customers affecting their ability to buy new
policies during this period. Now the propensity to save is
more evident.
Impact of other
expenses
People are burdened with other expenses in the beginning
of a new financial year which also affects the sale of life
insurance policies. Some of the expenses may be the
academic fees of children, interest on loans,
Independent
Variable Name
Cause of Problem
Cause of Problem
13. Limitation Faced
• We rationally came up with independent variable, as
discussed before.
• But Multiple Regression Analysis using MINITAB, required
discrete numeric values available in Companies data.
• So, we had to take following numbers to determine multiple
regression equation:
• Number of Policies sold
• Premium Received
• Brokerage Received
14. Multiple Regression Equation
Equation Obtained using MINITAB:
Premium = 405048 + (3735 x Policy count) + (3.45 x Brokerage)
Predictor Coef SE Coef T P
Constant 405048 217536 1.86 0.063
Policy count 3735.3 137.8 27.11 0.000
Brokrage In 3.4499 0.1123 30.73 0.000
S = 3498572 R-Sq = 94.2% R-Sq(adj) = 94.2%
15. Conclusion and Solution
• Being Insurance brooking company, sales see a dip during April,
because customers have spent enough money during JFM months
and they tend to save money after that.
• Hence in this case, as a brooking company, I know that principal
cost of booking a policy cannot be decreased by policy issuing firm,
though my brokerage charges can be decreased by my side, so the
grand total amount paid my customer is decreased, and as a result
policy count will increase.
• This can be said as P-value for brokerage is 0.00, making this
independent variable as a significant predictor of premium.
16. Thank You !!!
A live-project presentation by
Abhitanjay Chaudhary (A0102214093);
Owais Ashraf (A0102214161);
Rajat Sharma (A0102214079);
Anant Prakash Gupta (A0102214086)