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How to Optimize Apps for Apple iOS Search and iOS 9 Universal Links By Emily Grossman

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From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: What You Need To Know About Apple iOS App Search & Universal Links. PRESENTATION: How to Optimize Apps for Apple iOS Search and iOS 9 Universal Links - Given by Emily Grossman, @goutaste - MobileMoxie, Mobile Marketing Specialist. #SMX #32A

Published in: Mobile

How to Optimize Apps for Apple iOS Search and iOS 9 Universal Links By Emily Grossman

  1. 1. #SMX #32A @goutaste What You Need To Know About Apple iOS App Search & Universal Links How To Optimize Apps for Apple iOS Search & iOS 9 Universal Links
  2. 2. #SMX #32A @goutaste
  3. 3. #SMX #32A @goutaste
  4. 4. #SMX #32A @goutaste “75%  of  Google  Search  Revenue  in  2014   came  from  ads  on  iPhones  &  iPads.”   -­‐  Goldman  Sachs  -­‐  
  5. 5. #SMX #32A @goutaste Safari Market Share in Mobile Worldwide Mobile Browser Market Share 2/2014 http://bit.ly/mobile-browser-share-2014 53.52%   23.84%   4.57%   12.09%  
  6. 6. #SMX #32A @goutaste
  7. 7. #SMX #32A @goutaste “Apple’s  App  Store  commission  is   now  at  a  run-­‐rate  of  $9  billion,  more   than  its  total  revenue  in  the  year  the   iPod  launched.”   -­‐  Benedict  Evans,  @BenedictEvans  -­‐  
  8. 8. #SMX #32A @goutaste APP   WEB   http://www.imdb.com/title/tt0362359/  
  9. 9. #SMX #32A @goutaste “One  Link  to  Rule  Them  All”  
  10. 10. #SMX #32A @goutaste SPOTLIGHT SAFARISIRI
  11. 11. #SMX #32A @goutaste High-­‐Engagement   App  Screens   Suggested  in   ‘Siri  Suggestions’   on    iOS  9   Spotlight  
  12. 12. #SMX #32A @goutaste Universal Links 101
  13. 13. #SMX #32A @goutaste Source:  https://dev.branch.io/recipes/branch_universal_links/ios/#which-­‐appsbrowsers-­‐support-­‐universal-­‐links   Universal  Links   Are  Not  100%   “Universal”  Yet   “Conditionally”  means  issues  like…   •  Will  NOT  work  when  pasted   into  URL  field   •  Will  work  with  a  <a  href=“..”>   click  across  domains  (ie  Google   à  IMDB)   •  Will  NOT  work  with  a  <a   href=“…”>  on  the  same   domain  (ie  IMDB  à  IMDB)  
  14. 14. #SMX #32A @goutaste Google  App  Indexing  for  iOS  Apps     Requires  Universal  Links   Source:  bit.ly/GoogleAppIndexing-­‐iOS  
  15. 15. #SMX #32A @goutaste https://subdomain.domain.com/path/subpath/   Scheme   “http”  or  “https”   Domain  or  Host  Name   Path  or  Prefix   Anatomy  of  a  Universal  Link:  
  16. 16. #SMX #32A @goutaste Requirements:     • A  registered  domain   • SSL  access  to  your  domain   • Ability  to  upload  a  JSON  file  to  your   domain  
  17. 17. #SMX #32A @goutaste 1   •  Modify  your  application   delegate   •  Adopt  an  entitlement  in   Xcode  that  lists  each  domain   associated  with  your  app       READ:   http://bit.ly/ios9universallinks     http://bit.ly/UIApplicationDelegate-­‐ Reference   WATCH:  http://bit.ly/appleuniversallinks     Prepare  App  
  18. 18. #SMX #32A @goutaste { "applinks": { "apps": [], "details": {  »ABC0123.com.domain.App": { "paths":[ "*" ] } } } }     Create  an  apple-app-site- association file  for  each   associated  domain  with  the   content  your  app  supports  and   host  it  at  the  root  level.   NOTE:  The  association  file  must  be  hosted   on  a  domain  that  supports  HTTPS/TLS,  even   if  the  HTTP  deep  links  are  not  themselves   served  via  HTTPS.   2   Associate  App  With  Website  
  19. 19. #SMX #32A @goutaste { "applinks": { "apps": [], "details": {  »ABC0123.com.domain.App": { "paths":[ ”/folder/subfolder/”, ”/folder2/subfolder2/*”, ] } } } }     Modify  apple-app-site- association file  to  specify   only  the  content  that  is  parallel   between  the  app  and  the  website.   3   Control  Paths  
  20. 20. #SMX #32A @goutaste Universal  Links     Services:     1-­‐click  and     you’re  done       Branch.io   Yozio   Deeplink.me   HOKO  
  21. 21. #SMX #32A @goutaste Apple Search App Indexing
  22. 22. #SMX #32A @goutaste CoreSpotlight   NSUserActivity   Web  Markup  
  23. 23. #SMX #32A @goutaste Core  Spotlight   NSUserActivity   Web  Markup   Used  for…     Indexing  public  app  screens   that  mirror  content  on  the   web   DOES  require   corresponding  web   content   Add  code  to  WEB   Public  Cloud  Index   Used  for…     Indexing  app  screens  that   contain  private/  personal   data   Does  NOT  require   corresponding  web   content   Add  code  to  APP   Private  Device  Index   Used  for…     Indexing  private  and  public   navigation  points  in  the  app   Does  NOT  require   corresponding  web   content   Add  code  to  APP   Private  Device  Index  and/   or  Public  Cloud  Index   Private   Public  
  24. 24. #SMX #32A @goutaste TYPE  OF  SCREEN   API  TO  USE   Content  that  the  user  views   NSUserActivity   Frequently  used  navigation  points  and  features     NSUserActivity   Content  created  or  curated  by  the  user,  such  as  photos  or  a  list  of   favorites   Core  Spotlight   New  messages,  content,  or  items  that  arrive  on  the  device   Core  Spotlight   Content  that  lives  in  both  your  app  and  your  website   Web  Markup  
  25. 25. #SMX #32A @goutaste
  26. 26. #SMX #32A @goutaste Travel  App:   Reservation  Confirmations  Screen   ?
  27. 27. #SMX #32A @goutaste Core  Spotlight!  
  28. 28. #SMX #32A @goutaste Travel  App:     Flight  results  for  previously-­‐searched     travel  dates       ?
  29. 29. #SMX #32A @goutaste NSUserActivity!   Bonus  Points:  Private  
  30. 30. #SMX #32A @goutaste Travel  App:       Hotel  Info  Screen   ?
  31. 31. #SMX #32A @goutaste Web  Markup!     Bonus  points:  with  schema  on     ratings  &  prices  
  32. 32. #SMX #32A @goutaste NSUserActivity
  33. 33. #SMX #32A @goutaste Private  or  Public   Public  Only   Search  results     meta  data  for   display  and   rankings   ‘Canonical’   More  info  here:  bit.ly/NSUserActivity   NSUserActivity  
  34. 34. #SMX #32A @goutaste CoreSpotlight   NSUserActivity   Web  Markup  NSUserActivity   var  eligibleForSearch   var  eligibleForPublicIndexing   Private/   Device  Index   Public/  Cloud   Index   PRIVATE  APP  SCREEN   PUBLIC  APP  SCREEN  
  35. 35. #SMX #32A @goutaste CoreSpotlight
  36. 36. #SMX #32A @goutaste Search  results     meta  data  for   display  and  rankings   More  info  here:  bit.ly/corespotlight   CoreSpotlight  
  37. 37. #SMX #32A @goutaste Web Markup
  38. 38. #SMX #32A @goutaste Web  Markup  
  39. 39. #SMX #32A @goutaste Twitter  Cards   AppLinks   Smart  App   Banners   Web  Markup  
  40. 40. #SMX #32A @goutaste Twitter  Cards   AppLinks   Smart  App   Banners   Web  Markup  
  41. 41. #SMX #32A @goutaste Twitter  Cards   AppLinks   Smart  App   Banners   Web  Markup  
  42. 42. #SMX #32A @goutaste Web  Markup  –  Visual  Presentation   SCHEMA   SCHEMA   SCHEMA   SCHEMA   OG  TAG  
  43. 43. #SMX #32A @goutaste bit.ly/applesearchvalidator  
  44. 44. #SMX #32A @goutaste bit.ly/universal-­‐links-­‐tool  
  45. 45. #SMX #32A @goutaste Further Reading •  Universal  Links:   •  https://developer.apple.com/library/ios/documentation/General/Conceptual/AppSearch/ UniversalLinks.html   •  https://developers.google.com/app-­‐indexing/ios/app   •  https://blog.branch.io/how-­‐to-­‐setup-­‐universal-­‐links-­‐to-­‐deep-­‐link-­‐on-­‐apple-­‐ios-­‐9   •  https://blog.branch.io/best-­‐practices-­‐for-­‐ios-­‐9-­‐universal-­‐links   •  http://support.hokolinks.com/ios/universal-­‐links   •  https://dev.branch.io/recipes/branch_universal_links/ios/#which-­‐appsbrowsers-­‐support-­‐universal-­‐links   •  https://blog.branch.io/ios-­‐9.2-­‐deep-­‐linking-­‐guide-­‐transitioning-­‐to-­‐universal-­‐links  
  46. 46. #SMX #32A @goutaste Further Reading •  Apple  App  Indexing:   •  http://searchengineland.com/app-­‐indexing-­‐new-­‐frontier-­‐seo-­‐apple-­‐search-­‐ios-­‐app-­‐indexing-­‐223880   •  https://developer.apple.com/library/ios/documentation/General/Conceptual/AppSearch/Activities.html#// apple_ref/doc/uid/TP40016308-­‐CH6-­‐SW1   •  https://developer.apple.com/library/ios/documentation/Foundation/Reference/NSUserActivity_Class/   •  https://developer.apple.com/library/ios/documentation/General/Conceptual/AppSearch/ AppContent.html#//apple_ref/doc/uid/TP40016308-­‐CH7-­‐SW1   •  https://developer.apple.com/library/ios/documentation/CoreSpotlight/Reference/ CoreSpotlight_Framework/   •  https://developer.apple.com/library/prerelease/ios/documentation/CoreSpotlight/Reference/ CSSearchableItemAttributeSet_Class/index.html#//apple_ref/occ/instp/CSSearchableItemAttributeSet/ title   •  https://developer.apple.com/library/ios/documentation/General/Conceptual/AppSearch/ WebContent.html#//apple_ref/doc/uid/TP40016308-­‐CH8-­‐SW1  
  47. 47. #SMX #32A @goutaste Emily  Grossman   emily@mobilemoxie.com   @goutaste     www.mobilemoxie.com   2  Months  Free  Code:     SMXWEST16     facebook.com/mobilemoxie   @mobilemoxie  
  48. 48. #SMX #32A @goutaste SEE YOU AT THE NEXT #SMX! THANK YOU!

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