Big on Mobile, Big on Facebook. How the European super startups did it.

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Keynote Appdays. November 2014. Paris

Découvrez comment les géants du mobile ont rencontré succès et réussite grâce à la plateforme Facebook. Apprenez comment Deezer, Blablacar et Edjing ont construit leur succès sur la plateforme Facebook. Facebook offre une variété de produits qui permettent aux développeurs de se concentrer sur ce qui est le plus important: leur app (conférence partenaire).

Published in: Mobile

Big on Mobile, Big on Facebook. How the European super startups did it.

  1. 1. MOBILE IS NOT A TECHNOLOGY
  2. 2. MOBILE IS A CONSUMER BEHAVIOUR
  3. 3. 2BillionMobile devices will be shipped this year 170 79%
  4. 4. 0.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0 Dec-2012 Feb-2013 Apr-2013 Jun-2013 Aug-2013 Oct-2013 Dec-2013 Feb-2014 Time Spent on Mobile Retail Sites vs. Apps (Billion Minutes) Mobile web Apps
  5. 5. 408MBy end of 2013
  6. 6. BUILD GROW MONETIZE
  7. 7. PHYSICAL SERVERS LOAD BALANCING DATABASE BINDINGS RESTfulAPI ROUTING MIDDLEWARE APP SECURITY APP BUSINESS LOGIC NETWORKING CACHING DATA MODELS USER SESSIONS SOCIAL PUSH NOTIFICATIONS FILES UI BINDINGS
  8. 8. PHYSICAL SERVERS LOAD BALANCING DATABASE BINDINGS RESTful API ROUTING MIDDLEWARE APP SECURITY APP BUSINESS LOGIC NETWORKING CACHING DATA MODELS USER SESSIONS SOCIAL PUSH NOTIFICATIONS FILES UI BINDINGS YOUR APP
  9. 9. PARSE YOUR APP
  10. 10. Parse Core Parse Push Parse Analytics
  11. 11. Parse Core Parse Push Parse Analytics Up to 30 requests/sec P Up to 1,000,000recipients P Unlimited Data Points
  12. 12. 80% Top grossing U.S iOS& Android apps use Facebook Login #1 7 Billion
  13. 13. GROW
  14. 14. Message Dialog Mobile Like Button
  15. 15. 2,7 million 77%
  16. 16. Install Audience Network SDK Get Paid Monthly Place Ad Units in your App
  17. 17. Banner Interstitial Native
  18. 18. Top Notch +37%
  19. 19. Fb.me/start

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