Category leadership is the name of the game beacuse the one who wins the category they have the most customers, valuation, brand, and can dominate the market. But how do categories evolve? This presentation is about the three pillars on which categories are built - Disruption, Leadership style, and Authenticity

1. F O R
CATEGORY
LEADERSHIP
SANGRAM VAJRE

2. What does is take to be a category leader?
@sangramvajre

3. DISRUPTION
SUPER
POWERS
AUTHENTICITY
+ +
@sangramvajre

4. Football
Baseballt-shirt
Football socks
Basketballshorts
Tennis shoes
@sangramvajre

5. DISRUPTION
@sangramvajre

8. INBOUND VS. OUTBOUND SOFTWARE FORMS

9. WHAT DO THESE DISRUPTORS HAVE IN COMMON?
Problem market-fit over
Product market-fit
Problem
Obsessed
Without a community,
you are simply a
commodity
Community
First
Memorable feelings
creates word of
mouth
Remarkable
Experience
@sangramvajre

10. SUPER POWERS
@sangramvajre

11. WHO ARE YOU?
1. What’s your default setting?
2. What’s your eternal mindset?
3. What type of moments do you live for?
4. How do you think?
5. What other think of you?
6. How do you see things?
7. How do you work?
8. What do you work on?
9. What drives you?
@sangramvajre

12. F U T U R I S T | T H O U G H T L E A D E R | I N F L U E N C E R | E V A N G E L I S T

13. FUTURIST
We are all futurists at our dinner table.
@sangramvajre

14. FUTURIST
One child, one teacher, one book,
one pen can change the world.
- MALALA YOUSAFZAI
Your time is limited, so don’t waste it living
someone else’s life. Don’t be trapped by
dogma—which is living with the results of
other people’s thinking.
- STEVE JOBS
Default setting Big idea thinker
They are Optimist
They live in Wow
How they think Single solution-focused
What others think Most admired
How they see things Views based on intuition and gut
How they work Deeply care about the future at all expense
What they work on Timeless
What drives them Unknown
@sangramvajre

15. THOUGHT LEADER
We all trace activities from the past.
The one who takes the time to connect
the dots is a thought leader.
@sangramvajre

16. THOUGHT LEADER
Women need to shift from thinking "I'm not
ready to do that" to thinking "I want to do
that--and I'll learn by doing it.
- SHERYL SANDBERG
Default setting Pattern recognizer
They are Problem Solver
They live in How
How they think Research-focused
What others think Most trusted
How they see things Views based on insights, data, and real examples
How they work Thoroughly research and analyze before making any claims
What they work on Flash-back
What drives them Demystify chaos
People don't buy what you do;
they buy why you do it. And what you
do simply proves what you believe.
- SIMON SINEK
@sangramvajre

17. INFLUENCER
One who makes someone get off the couch and
take action, is an influencer.
@sangramvajre

18. INFLUENCER
Look yourself in the mirror and ask yourself,
what do I want to do every day for the rest
of my life…Do that.
- GARY VAYNERCHUK
Default setting Build Followers
They are Amplifier
They live in Now
How they think Trend-focused
What others think Most followed
How they see things Views based on experience and credibility
How they work Shares “tweetable” insights as they are surfaced
What they work on Well-timed
What drives them New Opportunities
Breathe. Let go. And remind
yourself that this very moment is
the only one you know you have
for sure.
- OPRAH WINFREY
@sangramvajre

19. EVANGELIST
The one who is willing to pursue the mission
until the ends of the earth - knowing that they
may never succeed - is an evangelist.
@sangramvajre

20. EVANGELIST
Never worry about numbers.
Help one person at a time and always
start with the person nearest you.
- MOTHER TERESA
I look to a day when people will not be
judged by the color of their skin, but by the
content of their character.
- MARTIN LUTHER KING, JR.
Default setting Community builder
They are Connector
They live in Forever
How they think Single-purpose minded
What others think Most loved
How they see things Views based on the understanding of the core need/problem
How they work Uplift others to make the cause bigger
What they work on Endless
What drives them Relentless pursuit
@sangramvajre

21. What kind of leader are you?
@sangramvajre

22. TYPE FUTURIST THOUGHT LEADER INFLUENCER / MOTIVATOR EVANGELIST
Default setting Big idea thinker Pattern recognizer Follower builder Community builder
They are Optimist Problem Solver Amplifier Connector
They live in Wow How Now Forever
How they think Single solution-focused Research-focused Trend-focused Single-purpose minded
What others think Most admired Most trusted Most followed Most loved
How they see things Views based on intuition and gut Views based on insights, data, and
real examples
Views based on experience and
credibility
Views based on the understanding
of the core need/problem
How they work Deeply care about the future at all
expense
Thoroughly research and analyze
before making any claims
Shares “tweetable” insights as they
are surfaced
Uplift others to make the cause
bigger
What they work on Timeless Flash-back Well-timed Endless
What drives them Unknown Demystify chaos New Opportunities Relentless pursuit
4 TYPES OF LEADERS

23. AUTHENTICITY
@sangramvajre

24. I care about you
Leads from
LinkedIn
STATUS QUO AUTHENTICITY

25. Let’s build a relationship
Signing Contracts
STATUS QUO AUTHENTICITY

26. I am sorry
Upselling or
Cross Selling
STATUS QUO AUTHENTICITY

27. I am human
Video
STATUS QUO AUTHENTICITY

28. We are #OneTeam
Company-Focused
Messaging
STATUS QUO AUTHENTICITY

29. We are not perfect
Talking
about Trust
STATUS QUO AUTHENTICITY

30. How do you practice
authenticity?

31. 1x 10x
@sangramvajre
Status quo
Love
Your Business
Impact Graph

32. DISRUPTION
SUPER POWERS
AUTHENTICITY
Disrupt the status quo to win
hearts before wallets.
Know your superpowers and
double down on it.
Your secret weapon is to be
authentically you.
@sangramvajre

33. In the spirit of authenticity, directly connect with me as human:
404.944.8665Sangram.Vajre@terminus.com@SangramVajre
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