Cost Per Lead Acquired
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CPLA or cost per lead acquired is an extremely useful key performance indicator to help you identify the #marketingchannels that deliver the best #ROI for your #brand. Now deploy your resources only where it works best!
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Every marketer wants to believe that there's a silver bullet that'll help them build their brand quick and cheap. And there are many who take advantage of this naivety to sell them worthless solutions.
There are only two ways to build brands:
1. Pour hundred of crores into your marketing effort with the help of investors who understand that brand building and marketing needs huge resources and sustained 360 degree efforts
2. The other way is the slow and steady grind to success based on sound strategy
If you have a rich investor, with unlimited funds in your corner you can splurge across channels and build your brand.
If you don't, AND you're willing to grind it out. Look up, there's a single cloud, high in the sky. It has a silver lining. It will get you there.
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Grow your brand and multiply your business value with The Lonely Cloud Consulting. They offer consulting services to help businesses as shown on their website lonelycloudconsulting.com and LinkedIn page at linkedin.com/company/the-lonely-cloud-consulting.
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Stop thinking and start living in the moment, sorry make that, micro moment!
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Not everyone on social media is in a mood to buy. But they're definitely in a mood to connect. Now who would you like to connect with?
1. Somebody who wants to sell to you?
2. Somebody who says politically correct things?
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If you're customizing your product or communicating to a wide variety of consumers for example, a department store, you should explore customizing your content for your audiences, because digital affords you that benefit.
Conversational marketing
Your customer could be trying to reach you through any of the multiple channels present today: Twitter, email, chat, social media or plain old phone. Are you available for them? You should at least be in a position to acknowledge their request and contact them later, at their convenience on the best medium possible.
Be conversational and build great relationships!
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Silver bullet
Every marketer wants to believe that there's a silver bullet that'll help them build their brand quick and cheap. And there are many who take advantage of this naivety to sell them worthless solutions.
There are only two ways to build brands:
1. Pour hundred of crores into your marketing effort with the help of investors who understand that brand building and marketing needs huge resources and sustained 360 degree efforts
2. The other way is the slow and steady grind to success based on sound strategy
If you have a rich investor, with unlimited funds in your corner you can splurge across channels and build your brand.
If you don't, AND you're willing to grind it out. Look up, there's a single cloud, high in the sky. It has a silver lining. It will get you there.
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Most consumers may not even know what an algorithm is or care how costly your machine is.
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If your brand can engage with her at those points, you have a customer for life.
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Copyright © Marlo Martin
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Presentation given at BrandCamp University 2009 on Saturday, October 10, 2009.
The Rise of the Brandividual in Corporate Culture
It wasn’t that long ago that 30-year careers at a single company were the norm. Today, with fluctuations in the marketplace and corporate stability more questionable than ever, the notion of the company taking care of the individual is but a faint memory. At the same time, we’ve been the recipients of a gift in the way of technology that creates publishers, journalists, pundits and thought leaders of out anyone who puts their mind to it.
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• Where is the line drawn, or does such a line no longer exist?
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Marketers are often perplexed when despite what they believe is an irresistible price, brand sales are tepid. This happens because they fail to factor in the emotional cost that a customer has to pay in making the purchase.
For example, the customer may not just be looking at the price tag of an air conditioner while deciding on a brand. To it they will add the cost of anxiety of poor quality.
In their minds cost now becomes: price + sleepless nights due to product failure + time spent chasing technicians for repair + cost of repair + taunts from family members + loss of face etc.
Have you identified the emotional cost your customer is facing?
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Advertising is like a hammer, focusing on a single specific proposition targeting customers, is what works best here. Social media communication is about building and nurturing relationships, creating a general sense of goodwill with the community.
So, what works for one may not work for the other.
It's important to set clear objectives for each medium and develop your content accordingly.
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Launching August 2021
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Companies are often in danger of falling in love with their technology. "Oh our algorithm is fantastic..." and "We're using the latest machines..." etc.
Technology is really fantastic and commendable but always remember to translate THAT into a simple consumer benefit.
The benefit of your algorithm for example could be, a better search result, or food suited to their taste or the items that they generally look for. Similarly your latest machine could deliver a better finish or makes your product lighter.
Most consumers may not even know what an algorithm is or care how costly your machine is.
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It's not about you, it's about them :)
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What is AI? How is it different from machine learning (ML)? How does this concern me? Where do I use it?
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• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastCrafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationAssignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessRecently uploaded (20)
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
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AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Cost Per Lead Acquired
- 2. #Thursdaytip Grow you brand. Multiply Your Business Value. https://lonelycloudconsulting.com/ https://www.linkedin.com/company/the-lonely-cloud-consulting/