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Advertising is like a hammer, focusing on a single specific proposition targeting customers, is what works best here. Social media communication is about building and nurturing relationships, creating a general sense of goodwill with the community.
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This session will explore the notion that the individual and the brand are merging and will raise a number of complex questions:
• In the process of this movement of so-called “personal branding,” how does one begin to balance the personal and professional?
• Where is the line drawn, or does such a line no longer exist?
• What are some key behaviors in a brand representative, and how can those be applied to your business?
• As the brandividual becomes more well known, is the company the greater beneficiary, or is the individual?
• What happens when this person decides to leave the company
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Social connect
Not everyone on social media is in a mood to buy. But they're definitely in a mood to connect. Now who would you like to connect with?
1. Somebody who wants to sell to you?
2. Somebody who says politically correct things?
3. Someone with similar values as you?
4. Someone who is passionately bringing about change?
The social media audience will choose as all humans choose.
So choose your social media communications strategy with care.
Silver bullet
Every marketer wants to believe that there's a silver bullet that'll help them build their brand quick and cheap. And there are many who take advantage of this naivety to sell them worthless solutions.
There are only two ways to build brands:
1. Pour hundred of crores into your marketing effort with the help of investors who understand that brand building and marketing needs huge resources and sustained 360 degree efforts
2. The other way is the slow and steady grind to success based on sound strategy
If you have a rich investor, with unlimited funds in your corner you can splurge across channels and build your brand.
If you don't, AND you're willing to grind it out. Look up, there's a single cloud, high in the sky. It has a silver lining. It will get you there.
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Value Proposition of a brand is the sum of its rational and emotional benefits minus the cost.
Marketers are often perplexed when despite what they believe is an irresistible price, brand sales are tepid. This happens because they fail to factor in the emotional cost that a customer has to pay in making the purchase.
For example, the customer may not just be looking at the price tag of an air conditioner while deciding on a brand. To it they will add the cost of anxiety of poor quality.
In their minds cost now becomes: price + sleepless nights due to product failure + time spent chasing technicians for repair + cost of repair + taunts from family members + loss of face etc.
Have you identified the emotional cost your customer is facing?
Mobile marketing
Mobiles are an indispensable part of our lives. It's a very instant and 'spur-of-the-moment' behavior. Want to cross-check on a controversial statement someone just made? Searching for a location? Check price before you pay? Looking for a particular cuisine in the area?
Smart brands live through realistic customer journeys and identify such micro moments that they can own.
Stop thinking and start living in the moment, sorry make that, micro moment!
Customer journey mapping
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industry gatherings and perhaps deliver your podcast!
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Launching August 2021
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Technology is really fantastic and commendable but always remember to translate THAT into a simple consumer benefit.
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Most consumers may not even know what an algorithm is or care how costly your machine is.
But they do quickly recognize and prefer brands that makes things cheaper, faster, more personalized for them.
It's not about you, it's about them :)
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Brand Values
Values become key differentiators for brands, especially in crowded categories. Values run deep and get exposed to consumers during times of stress.
Technology & brands
However old your industry or company or brand, technology can enable you to delight your customers. Especially because they're least expecting it from you.
Technology can be a gamechanger for your business. If you open your mind to it.
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Focusing on the right target audience is the difference between success and failure in brand building. Your audience isn't a thing. They are people with dreams and aspirations. Acknowledge this and help them and your brand will become a winner!
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• In the process of this movement of so-called “personal branding,” how does one begin to balance the personal and professional?
• Where is the line drawn, or does such a line no longer exist?
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Marketing is not sitting back and planning. It's not getting busy in the field either. Marketing is the fine ability to balance both these tasks simultaneously. To create successful brands.
Social connect
Not everyone on social media is in a mood to buy. But they're definitely in a mood to connect. Now who would you like to connect with?
1. Somebody who wants to sell to you?
2. Somebody who says politically correct things?
3. Someone with similar values as you?
4. Someone who is passionately bringing about change?
The social media audience will choose as all humans choose.
So choose your social media communications strategy with care.
Silver bullet
Every marketer wants to believe that there's a silver bullet that'll help them build their brand quick and cheap. And there are many who take advantage of this naivety to sell them worthless solutions.
There are only two ways to build brands:
1. Pour hundred of crores into your marketing effort with the help of investors who understand that brand building and marketing needs huge resources and sustained 360 degree efforts
2. The other way is the slow and steady grind to success based on sound strategy
If you have a rich investor, with unlimited funds in your corner you can splurge across channels and build your brand.
If you don't, AND you're willing to grind it out. Look up, there's a single cloud, high in the sky. It has a silver lining. It will get you there.
Emotional cost
Value Proposition of a brand is the sum of its rational and emotional benefits minus the cost.
Marketers are often perplexed when despite what they believe is an irresistible price, brand sales are tepid. This happens because they fail to factor in the emotional cost that a customer has to pay in making the purchase.
For example, the customer may not just be looking at the price tag of an air conditioner while deciding on a brand. To it they will add the cost of anxiety of poor quality.
In their minds cost now becomes: price + sleepless nights due to product failure + time spent chasing technicians for repair + cost of repair + taunts from family members + loss of face etc.
Have you identified the emotional cost your customer is facing?
Mobile marketing
Mobiles are an indispensable part of our lives. It's a very instant and 'spur-of-the-moment' behavior. Want to cross-check on a controversial statement someone just made? Searching for a location? Check price before you pay? Looking for a particular cuisine in the area?
Smart brands live through realistic customer journeys and identify such micro moments that they can own.
Stop thinking and start living in the moment, sorry make that, micro moment!
Customer journey mapping
Marketers tend to have a brand-centric perspective of the world. A customer journey mapping exercise forces us to look at the world through the eyes of our customer. When we put ourselves in their shoes and live out their lives, is when we truly begin thinking, feeling, talking and doing things as they would. That's when genuine insights pop out and we get answers to our questions and begin connecting better with them.
Brand & AI by Rajan Narayan
Microsoft has recently filed a patent for an AI chatbot that can learn from an individual’s social media posts, emails, letters, voice samples and other communication material and then replicate the person’s style of communication. This machine learning algorithm will scan through all your social media activity, e-mails, letters you wrote in your teens, essays you wrote in school, speeches you gave, family moments that captured you, recordings of conversations stored in your devices and using all that information, it can in the near future, behave just like you, online.
It can send out e-mails, post to your social media handles, chat with your friends and family, respond to enquiries, send out reminders, write your speech, represent you in webinars and virtual
industry gatherings and perhaps deliver your podcast!
Now let’s extend this conceptual thought forward to include more possibilities. The longer it lives with you, the better it will learn and the closer the likeness it will develop of you and soon, it will be indistinguishable from you. In short, it would have become your consciousness online. With one caveat—unlike you it won’t be restrained by a physical body made up of cells that will age and die. Which means this artificial consciousness that has formed an identical likeness of you, will continue to live on endlessly and then eventually, will become you.
-Chapter Extract from “Multiply your Business Value Through Brand and AI” by Rajan Narayan.
Launching August 2021
Technology vs benefit
Companies are often in danger of falling in love with their technology. "Oh our algorithm is fantastic..." and "We're using the latest machines..." etc.
Technology is really fantastic and commendable but always remember to translate THAT into a simple consumer benefit.
The benefit of your algorithm for example could be, a better search result, or food suited to their taste or the items that they generally look for. Similarly your latest machine could deliver a better finish or makes your product lighter.
Most consumers may not even know what an algorithm is or care how costly your machine is.
But they do quickly recognize and prefer brands that makes things cheaper, faster, more personalized for them.
It's not about you, it's about them :)
What is Artificial Intelligence?
What is AI? How is it different from machine learning (ML)? How does this concern me? Where do I use it?
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Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
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As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Assignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
Boost Your Instagram Views Instantly Proven Free Strategies.
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Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationQuickBooks Sync Manager Repair Tool- What You Need to Know
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.Recently uploaded (20)
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
QuickBooks Sync Manager Repair Tool- What You Need to Know
QuickBooks Sync Manager Repair Tool- What You Need to Know
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
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