Marlabs has extensive customization and implementation expertise with Dynamics CRM. Our services include Microsoft Dynamics CRM evaluation, implementation, development and migration.

1. Marlabs Capabilities Overview
Microsoft Dynamics
© 2016, Marlabs - Confidential
Contact@marlabs.com
+1 (732) 694 100
www.marlabs.com

2. • Founded in 1996
• 2100+ employees
• Consistent year-on-year revenue growth
• 100+ blue-chip clients across multiple verticals
• IP driven global consulting and software services
• Headquarters in Piscataway, NJ – USA
• Global delivery headquarters in Bangalore, India
• CMMI Level 5 and ISO/IEC 27001: 2013 certified
Marlabs Snapshot
2
Global Locations
Strategic PartnershipsAwards and Recognition Verticals Serviced
Overview
35%
22%
9%
23%
11%
Banking, Finance,
Insurance
Media &
Education
Transportation &
Logistics
Healthcare & Life
Sciences
Retail & Others

3. Global presence to drive speed and value
Key locations
3
Marlabs Corporate HQ: One Corporate Place South, Piscataway NJ
• Global Data Center
• Network Operations Center
• Sales, Acct. Management & Operations Support
• Onshore Development Center
Marlabs North American Training Facility Broadhead Road, Bethlehem, PA
• Global Training Facility
• Multi-Discipline Center of Excellence
• Onshore Development Center
• DR Data Center
Global Development Center BWTC, Bangalore, India
• Global Development Center
• Multi Discipline Center of Excellence
• Asia-Pacific Data Center
• Network Operations Center
Global Development & Training Center Udayaravi Road, Mysore, India
• Global IV&V Center and CoE
• Asia-Pacific Training Facility
• Global Development Center
Global Development Center & CoE Infopark, Kochi, India
• Global Development Center
• Centers of Excellence

4. Partners in our success
Customers
4
Media & Education
Banking, Financial Services,
Insurance
Healthcare & Life Sciences
Logistics & Hospitality Retail & others

5. Secure, scalable & state-of-the-art
Infrastructure
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• 20,000 Sq. Ft. of infrastructure
area (option to expand)
• N+1 infrastructure topography
• Dual and diverse power feed
• Lit with multi-entrance
fiber rings
• State-of-the-art backup system
& power unit
• Redundant service providers
for guaranteed network uptime
• Dedicated secure channel
• VLAN for ODC isolation with
selective access using ODC
gateway
• Restricted access monitored by
card and CCTV
• Two factor authentication and
biometric finger print scan
• Advance intrusion prevention
capabilities
• ISO 27001 compliant
information security practices
• Full disaster recovery for
hosted applications
• FM200 fire suspension system
for complete protection
• Multisite Network Operations
Center (NOC) for monitoring
and management
• Scalability and extending T1/T3
circuit to alternate DR sites
SSAE 16 Type II Compliant
Data Center, Piscataway, NJ
Guaranteed Security Disaster Recovery

6. Full spectrum of solutions and services
Service Offerings
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Application Development and Maintenance | Information Security | IT Infrastructure Services |
Testing | Packaged Implementation & Support | Product Engineering
Cloud | Mobility | DAM | DW-BI & Analytics| Microsoft |Java | Open Source | ERP | Salesforce | IoT
Services
Industry Verticals
Technology Solutions
BFSI Education Transport Healthcare
Energy RetailMedia Government

7. The expertise driving our solutions and services
Centers of Excellence
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• Improve legacy and proprietary
Integration with current
solutions/software
• Positive impact on usability and
architecture decisions among project
teams
• Increase overall user adoption
• Implement the best practices for the
development of solutions
• Promote cross-platform flexibility
• Rapid scale up for project
requirements
Marlabs Centers of Excellence (CoE)
Primary objectives
Industrialized assets
and methods
Innovation
Architecture based on
cost/benefit analysis
Skills and Resources Alliance ecosystem
Microsoft
Java/ Open
Source
Digital Asset
Management
(DAM)
Testing
DW/BI &
Analytics
Mobile
Infrastructure,
Security & Cloud
UI/UX ERP/ CRM

8. Client Project
Stakeholders
Customer Centric Blended Model
Client Engagement
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Client Executive
Sponsor
Client Program
Manager
Client Project
Manager
Client
SME’s
IT &
Infrastructure
Marlabs
Executive
Sponsor
Marlabs Account
Manager
Business Analyst/
Lead Developer
Technical
Architect
IT &
Infrastructure
Programmer/
Analysts
Quality
Assurance
IT &
Infrastructure
Client Team Marlabs On-Site/Off-Site Team Marlabs Off-Shore Team
• Strong Transition Mgmt.
• Peer to Peer Communication
• Defined Escalation Process
Steering
• Business Alignment
• Work Prioritization
• Metrics Monitoring
Project
Management
Requirements/
Deliverables
Task Monitoring
& Control
Project Status
Issue Management
Work
Packages
Technical Specs
Project Lead /
Manager
Project Lead /
Manager

9. Center Of Excellence - Objectives
Microsoft Dynamics

10. Service Landscape
Application Development & Maintenance
Production Support
• User Support
• Configuration Management
• Emergency Fixes
• Application Support
• Application Monitoring
• Production Support (24x7)
• SLA Management
Maintenance
• User Support
• Regulatory
• Minor Enhancements
• Configuration Management
• Corrective Maintenance
• Preventive Maintenance
• Database Administration
• Change Management
• Product Review
• SLA management
Business Support
• Quality Assurance
• Emergency Fixes
• Application Continuity
• Application Monitoring
• Database Monitoring
• Product Enhancements
• Production Support (24x7)
• SLA Management
Multi-Level Support (L1, L2, & L3)
Flexible Shift Model
(8x5, 12x5, 16X7, 24X7)
Quality
Assurance
Multi-Channel Support
(Phone, Email & Chat)
Application Development
Water Fall Model Iterative & Incremental V Model Spiral Model
Code & Fix Life-Cycle
Model
Prototype Model Agile Model Custom Models
Development
Models
Application Maintenance
• Application design, development
• Systems integration/consolidation
• Re-engineering,
• Implementation of packages
Service
Offerings
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11. Service Offerings
Microsoft
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Microsoft Dynamics
Cloud Offerings
SharePoint Portals & Collaboration
Application Development & Maintenance
Microsoft BI
Web Application
Modernization to work
with Mobile devices
Custom
Application
Development
Legacy
Modernization
SharePoint
Development
SharePoint
Governance
and Migration
SharePoint
Testing
Development Services
for Azure, EC2
Cloud
Migration to
Azure and EC2
Office365,
Hosted CRM
Microsoft CRM
development &
Migration
Microsoft
Dynamics GP
development &
Migration
R&D Services
Data Warehouse, Big
Data, Integration(SQL
Server, SSIS)
Reports, Analysis,
Dashboards (RS/
SS/ Performance
Point)
SharePoint
Integration,
Power View,
Power Pivot

12. Work with customers
to provide thought
leadership
Identify Areas of
Improvement for
SDLC Artifacts
Continuously measure
the improvement
R&D Activities,
Conduct trainings,
Work with technology
partners
The COE team will help/work with delivery teams to improve quality and achieve
HLD & LLD Review Checklist
Compliance
Code Review Checklist
Compliance
Compliance in Code Coverage,
Quality and Performance
The COE team provides delivery teams training in the following areas
Unit testing and Code
Coverage
Performance analysis &
profiling
Design & Code reviews
Center of Excellence - Objectives
Marlabs
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13. Customer
&
Project Team
Center Of
Excellence
(CoE)
Delivery
Engine
Partners
SQA
+
Microsoft Gold
Partner
•100 Hours Technical
Support from
Microsoft per
project
Well Defined
SQA Processes
Well Defined
Reviews from
COE
COE Architects
Involvement
Microsoft – Value Add Model
Marlabs
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14. Microsoft Dynamics AX
• Achieve Fast Time to Value
• Grow Your Global Solution
• Work Smart and Fast
• Drive New Business
• Support Business Today
and Tomorrow
• Gain a Competitive Edge
• Get Everyone on Board
• Connect and Collaborate
• Lower Your TCO (Total
Cost of Ownership)
• Leverage the Power of the
Microsoft Platform
Microsoft Dynamics GP
• Meet unique needs from
the start
• Give people a solution they
will want to use
• Tailor your solution to
work the way your business
does—without complicated
IT efforts
• Make it easy to access
critical information
• Beyond basic reporting
• Extend insight across your
entire organization
• Connect your people and
systems
• Accelerate Return on
Investment (ROI)
• Ensure scalability and
performance as your
business grows
• Count on innovation now
and into the future
Microsoft Dynamics NAV
• A Proven Solution for Your
Business
• Gain Greater Control
• Increase Your Margins
• Adapt Quickly—and Grow
Your Business
• Gain Simplicity, Agility, and
Value
Microsoft Dynamics SL
• Manage your business—
and projects—with greater
flexibility
• Get started quickly with a
familiar, role-based
solution
• Connect project accounting
to project management
• Gain real-time access to
key reporting data
• Support project-based
processes in a new way
• Tailor the solution to meet
your needs
• Empower remote
employees with 24/7 web
access
• Simplify access to
compliance-related data
• Share information across
your company
• Connect with innovative
applications & technologies
A software that empowers your people to be more productive & enables your systems to adapt as you grow while
delivering the insight you need to respond quickly in an ever-changing world.
Marlabs - Microsoft Dynamics ERP
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15. Focuses mainly on Sales, Marketing, and Service (help desk) sectors, but Microsoft has been marketing
Dynamics CRM as an XRM platform and has been encouraging partners to use its proprietary (.NET based)
framework to customize it to meet many different demands.
Sales
• Driving Sales Productivity
• Track Sales Opportunities
• Obtain Timely Approvals
• Update Customer Quotes
• Reach Quarterly Goals
Customer Service
• OptimizingCustomer
Engagement and
Experience
• Track Call Centre
Statistics
• Manage Caseloads with
Queues
• Deliver Consistent
Dialogs
• Track Follow-Up
Activities
Marketing
• Maximizingmarketing
impact
• Manage Campaign
Activities
• Generate Leads
• Qualify Leads
• Assign Leads for Follow-
Up
Extended CRM
• Organizations can quickly
and easily extend their
CRM solution and build
custom applications to
track any business
relationship–without
compromising features,
capabilities, budget, or
delivery time.
Marlabs - Microsoft Dynamics CRM
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16. Marlabs - Microsoft Dynamics CRM
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Provides people with simple, intuitive customer relationship management tools that work with familiar
software so that sales, service, and marketing people have less time in training.
Benefits
Provide the right tools and information at the right time so that sales and service reps can meet each
customer’s unique expectations in real time.
Improve workflow, simplify tasks, and get fast results.
Support customer-facing employees with solutions that are familiar, intelligent, and connected.
Facilitate adoption, improve communication, and get rapid results from solutions you invest in.
Use online access to drive down operational costs and amplify productivity with real-time CRM.

17. Case Studies
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18. Marlabs Case Study
Client Leading cloud-based communication service provider and the only pure play service provider in the video space.
Need  Looking for a skilled partner to help them Migrating from MS Dynamics CRM 3.0 to MS Dynamics CRM 2011
and upgrade of custom built solution of existing CRM 3.0 implementation.
 Reduce high costs of maintenance and 3rd party licenses.
Marlabs Solution  The deployment for CRM 3.0 was a Clustered installation having 136 active users, 50 concurrent users with
a database of 100 GB of active data.
 Made an assessment of the "AS-IS" systems of major functional and infrastructure and defined a strategy,
best migration approach to upgrade system without loss in productivity and enabled a smooth transition to
the newer system. Migrated the various customized components (Callouts, Workflows, etc.) to the newer
system.
 Provided out-of-Box solutions thereby reducing licensing and maintenance costs on the customizations and
third party tools (C-360) by 15%.
 Migrated database to SQL2008 to increase optimization and efficiency in managing the infrastructure
holistically.
 New features provided better views, dashboards, goal settings, contextual charting to users and
Management to help in making informed decisions, thereby reducing the need of maintaining and developing
customized reports by 20%.
 Provided training and recommendation sessions from Microsoft to further help in better understanding of
the new features and recommendations to help Management in decision making.
 Provided key guidance on better house keeping activities for maintenance and improving performance.
 Provided critical support for any issues reported by users post production deployment.
Benefits  Rapid user adoption
 Reduced operational costs.
 Better features and dashboards to increase overall productivity and capability.
 Forward path to help in easier integration of their heterogeneous system and better performance.
Technology Platform MS Dynamics CRM 3.0, MS Dynamics CRM 4.0, MS Dynamics CRM 2011, Windows Server 2008, Microsoft
Exchange Server, Microsoft Office 2010, MS-SQL Server 2008
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19. Marlabs Case Study
Client Leading cloud-based communication service provider and the only pure play service provider in the video space.
Need  Client wanted to upgrade their current Microsoft Dynamics GP solution to make more proactive and
informed decisions that have a direct impact on productivity and bottom line.
 Looking for a skilled partner to help them upgrade MS Dynamics Great Plains (GP) version 9 to 2010R2.
Marlabs Solution  The Great Plains v09 deployment has no customizations with database size of 20 GB, accessed by 20 users,
with 3 companies.
 Assessment of the "AS-IS" system of major functional and infrastructure and defined a strategy, best
migration approach to upgrade system without loss in productivity and enabled a smooth transition to the
newer system.
 Migrated database to SQL2008 to increase optimization and efficiency in managing the infrastructure
holistically.
 Configuration the Integration manager with the current business processes and FRx components.
 Provided critical support for any issues reported by users post production deployment.
Benefits  Forward path to help in easier integration of their heterogeneous system and better performance.
 Cost Reduction – Infrastructure Maintenance
 Vendor Support
 Better Features and Dashboard
Technology Platform Microsoft Dynamics GP 9 & 2010R2, Windows Server 2008, Integration Manager 11, Microsoft Office 2010,
MS-SQL Server 2008, FRx Tool.
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20. Standing apart in the marketplace
Value Proposition
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Delivery
Excellence
Domain
Expertise
• Flexible, transparent, and mature engagement models
• Seamless solution integration
• Certification compliance
• Robust Governance
• Strong focus on emerging technologies
• CoEs for technology proficiency
• Best in class technology and security infrastructure
Customer
Centricity
Investment In
Talent
• US based, IP driven organization with a digital technology focus
• Flexible engagement models with global talent
• Proven record of successful on-site, off-shore and blended
engagements
• Customized solutions and services
• High competence levels in all technologies
• Home grown algorithm for matching resources with customer’s
unique need
• Global training centers: Continuous quality improvement programs
• High retention rates
Higher
Customer
Satisfaction
Excelling
Employees
Project
Certainty
Highest ROI
and Value

21. Contact Us
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USA
New Jersey
Marlabs Inc. (Global Headquarters)
One Corporate Place South, Floor 3,
Piscataway NJ 08854 - 6116
Tel: +1 (732) 694 1000
Fax: +1 (732) 465 0100
Email: contact@marlabs.com
India
Bangalore
Marlabs Software (P) Ltd.
Bagmane World Technology Center,
14th Floor, Citrine Block - 4,
Marathahalli Outer Ring Road, Mahadevapura,
Bangalore – 560 048
Tel: +91 (80) 67229400/700
Email: contact@marlabs.com
Canada
Marlabs Canada Incorporated
1235, Bay Street, Suite 400
Toronto Ontario M5R 3K4
Tel: +1 (416) 934 5005
Email: contact@marlabs.com
Mysore
Marlabs Software (P) Ltd.
# 462, A & B Block, Udayaravi Road,
Kuvempunagar,
Mysore - 570023
Tel: +91 (821) 4000200
Email: contact@marlabs.com
Marlabs Software (P) Ltd.
# 469, A & B Block,
Udayaravi Road, Kuvempunagar,
Mysore - 570023
Tel: +91 (821) 4191450
Email: contact@marlabs.com
Mexico
Marlabs Technology Services
Av. Patriotismo 229 Piso 8
Col. San Pedro de los Pinos
Mexico, D. F. C. P. 03800
Tel: +1 (732) 694 1000 ext.6011
Email: contact@marlabs.com
Kochi
Marlabs Software (P) Ltd.
"Athulya", 2nd Floor, Infopark
Kusumagiri P.O. Kakkanad
Kochi - 682 030
Email: contact@marlabs.com
Marlabs Software (P) Ltd.
Trans Asian Corporate Park,
XIV/396-C, Seaport Airport Road,
Chittethukara,Kakkanad
Kochi - 682 037
Ph: +91 (484) 6062885/886
Email: contact@marlabs.com

22. THANK YOU
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