Ernst & Young (EY) is one of the "Big Four" audit firms and the third largest professional services firm worldwide. It operates as a network of member firms in over 700 offices across 150 countries. EY provides assurance, tax, consulting, and advisory services to companies. The firm was formed through a merger in 1989 and rebranded as EY in 2013. Key services include assurance, tax, advisory, and transactions. EY's vision is to build a better working world through the use of technology and by positioning itself for future success and opportunities. Integrity, respect, teamwork, energy, and courage define EY's core values.

1. MARKTING OF SERVICES
GROUP-6
ARAVINDKRISHNA.C S
AKASH MALAGE
MOHAMMAD SHADDAD
ALBERT ALEXANDER
KUMARI HARSHITA
DYLAN JUSTIN

2. ERNST & YOUNG

3. ERNST & YOUNG
 Ernst & Young (known as EY) is
a multinational professional services firm
headquartered in London, United Kingdom. It is one
of the "Big Four" audit firms and is the third largest
professional services firm in the world by aggregated
revenue in 2014.
 The organization operates as a network of member
firms which are separate legal entities in individual
countries. It has 190,000 employees in over 700
offices around 150 countries in the world. It
provides assurance (including financial
audit), tax, consulting and advisory services to
companies.

4. ERNST & YOUNG
 The firm dates back to 1849 with the
founding of Harding & Pullein in England.
The current firm was formed by a merger of
Ernst & Whinney and Arthur Young & Co. in
1989. It was known as Ernst & Young until
2013, when it underwent a rebranding to EY.
The acronym "EY" was already an informal
name for the firm prior to its official adoption.

5. WEBSITE
www.EY.com

6. SERVICES
 ASSURANCE
 TAX
 ADVISORY
 TRANSACTIONS

7. ASSURANCE
 Around the world, the journey to success is
governed by increasingly complex and
broadening regulatory requirements and
stakeholder demands. Strong independent
assurance provides critical information for
investors and other stakeholders, a robust
and clear perspective to audit committees
and timely and constructive input to
management.

8. TAX
 A successful tax function delivers a strong
reporting foundation and sustainable
planning to help the business achieve its
growth potential. You need tax strategies
aligned with your business drivers, built on
effective compliance and open, transparent
reporting. So we create highly networked
teams who can advise on planning,
compliance and reporting and maintaining
good relationships with the tax authorities.

9. ADVISORY
 Today’s achievement is tomorrow’s
expectation. So whether your focus is on
transforming your business or on sustaining
performance and building on your
achievements, we can help you improve the
performance and effectiveness of your
business by examining everything from core
management and business processes to
future directions and opportunities for growth.

10. TRANSACTIONS
 How organizations manage their capital
today will define their competitive position
tomorrow. We offer integrated, objective
advisory services that are designed to help
you make better decisions about how you
strategically manage capital and
transactions.

11. DEVELOPMENT AND GROWTH
 In 2002, EY took over many of the ex-Arthur
Andersen practices around the world, although
not those in the UK, China or the Netherlands.
 In 2006, EY became the only big four to have
two member firms in the United States with the
inclusion of Mitchell & Titus, LLP, the largest
minority-owned accounting firm in the United
States.
 In 2010, EY acquired Terco, the Brazilian
member firm of Grant Thornton.

12. DEVELOPMENT AND GROWTH
 In 2013, EY agreed to pay federal prosecutors $123
million to settle criminal tax avoidance charges
stemming from $2 billion in unpaid taxes from about
200 wealthy individuals advised by four Ernst &
Young senior partners between 1999 and 2004.
 In 2013, EY changed its brand name from Ernst &
Young to EY and tagline to "Building a better working
world".
 In 2013, the Pope of the Roman Catholic
church hired EY to help review Vatican City
State's finances and help “verify and consult” the
institution’s administration, including the museums,
post office and tax-free department store.

13. BUSINESS MODEL

14. VISION
Vision 2020 [our plan for our people, our clients
and our future]
technology is connecting people,
spreading knowledge saving time and freeing
you resources. It also transforming lives in the
developing world

15. VISION
EY is responding to this changes and has a
plan in place that positions us for future
success and offers our people and our recruits
more opportunities than ever before.

16. VALUES
 Who we are
 People who demonstrate integrity, respect, and
teaming.
 People with energy, enthusiasm, and the courage
to lead.
 People who build relationships based on doing
the right thing.
 Our values define who we are. They are the
fundamental beliefs of our global organization. They
guide our actions and behaviour. They influence the
way we work with each other – and the way we serve
our clients and engage with our communities.

17. VALUES
 Every day, each one of us makes choices and
decisions that directly affect the way we experience
each other and the way our clients and wider
communities experience us. Our values give us
confidence that we are using the same principles to
help us make these decisions throughout our global
organization.
 Every year, we celebrate the way we live our values
through our Chairman’s Values Award. Through this
award, we give our people the opportunity to
recognize their colleagues who are bringing our
values to life every day. This is an important way in
which we are building our shared culture, founded on
our strong commitment to our values.

18. THANK YOU